CrowdEngage

What CrowdEngage does

CrowdEngage, operating commercially as Encore Pro, is a software vendor that provides an AI-powered marketing, analytics, and venue management platform for live entertainment venues, primarily performing arts organizations. The platform is structured into four product modules: Campaigns (marketing execution), Experience (on-site audience engagement), Analytics (audience intelligence, including an AI Analytics Agent), and Venue Operations (operational workflows). Underlying the suite is an enriched audience data layer and integrations with more than 20 ticketing systems, including Eventim, which allow bidirectional data flow between Encore Pro and a venue's existing ticketing stack. The product is positioned as an AI-augmented alternative to running marketing, audience development, and venue operations on disconnected tools or spreadsheets, with AI features embedded in campaign generation and analytics workflows.

The business model is enterprise SaaS sold via an annual subscription with custom pricing, gated behind a "Request a Demo" field-sales motion. Target customers are mid-to-large performing arts institutions rather than SMBs or long-tail promoters, evidenced by the logo set which includes national theatres, large regional venues, and ticketing partners across the UK, continental Europe, the Nordics, and the US. The company is privately held, headquartered in Edinburgh, UK, was founded in 2017, and reports a headcount of 1–10 employees, indicating an early-stage commercial organization. No funding rounds, revenue figures, or ARR disclosures are available in the source material.

The strategic posture is a vertical SaaS play for the performing arts sector: deepen product surface per account via module breadth and AI features, broaden the addressable market geographically (UK → Nordics → wider Europe), and entrench within accounts via ticketing-system integrations that raise switching costs. Distribution leverages prestigious reference customers to lower acquisition friction in a niche where peer credibility is a meaningful sales asset.

Name

CrowdEngage

Website

https://crowdengage.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CrowdEngage (Encore Pro) is an Edinburgh-based SaaS vendor providing AI-powered marketing, analytics, and venue management software to performing arts institutions, integrating with 20+ ticketing systems and selling via enterprise annual contracts.

Ownership category

akta.pro rank

Product category

Live Entertainment Engagement Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment SaaS
• Audience engagement platform
• Performing arts marketing
• Venue operations software
• Ticketing integrations

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription model for access to the Encore Pro platform which includes Campaigns, Analytics, Experience, and Venue Operations modules. The platform serves enterprise live entertainment venues and event marketers, suggesting contract-based recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CrowdEngage offers Encore Pro, a B2B platform for live entertainment venues that unifies audience engagement, marketing campaigns, analytics, and venue operations. It is sold to theatres, concert venues, and performing arts organizations, integrating with 20+ ticketing systems to centralize patron data, power AI-driven campaigns, and streamline on-site venue workflows.

Product overview

CrowdEngage's Encore Pro is a unified platform-plus-modules architecture for live entertainment venues. The core Encore Pro platform integrates four main modules: Campaigns (for multi-channel marketing and campaign execution), Experience (for visitor engagement and mobile ticketing), Analytics (for audience insights and AI-powered recommendations), and Venue Operations (for event scheduling and resource management). These modules work together to bring teams, data, and audiences together across all touchpoints of the live entertainment lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Encore Pro Encore Pro is a SaaS platform for live entertainment venues (theatres, concert halls, performing arts organizations) that unifies audience engagement, marketing campaigns, analytics, and venue operations, integrating natively with 20+ ticketing systems including Eventim.

Quantifiable outcome

• Sadler's Wells cut queue times and boost bar revenue
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• EventimcoreTechnology or IntegrationEventim is shown as a strategic integration partner, featured prominently in the Strategic Partnerships and Integrations section. As a leading ticketing platform provider, this integration allows Encore Pro to connect with Eventim's ticketing data for analytics and audience management.
• Ticketing System Partners (20+)coreTechnology or IntegrationThe platform integrates with 20+ ticketing systems and live event technologies. These integrations enable the 'Connected Data, Zero Friction' capability allowing data flow between ticketing systems and other business tools.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cvent: Large event management platform covering registration, venue sourcing, marketing, and onsite operations. Comparable to CrowdEngage's Venue Operations and Experience modules at a broader scale, though primarily focused on corporate events rather than performing arts.
• Eventbrite: Public ticketing and event marketing platform serving a wide range of live event organisers globally. Overlaps with CrowdEngage on ticketing, event promotion, and audience communications, though it targets a much broader customer base beyond performing arts.
• Eventim: Major European ticketing and live entertainment platform and CrowdEngage integration partner. Owns extensive ticketing infrastructure and could either partner or compete with CrowdEngage on audience data and marketing intelligence for venues.
• Blackbaud: Large established provider of CRM, fundraising, marketing, and ticketing software for nonprofits, arts, and cultural organisations. Serves the same performing arts and cultural venue buyer as CrowdEngage but as part of a much broader portfolio including fundraising and back-office.

Direct peers

• PatronManager: Salesforce-native CRM, ticketing, and marketing automation solution built for arts, culture, and nonprofit organisations. Targets the same performing arts buyer as CrowdEngage and competes on CRM + campaign execution capabilities.
• AudienceView: Ticketing, CRM, and marketing platform serving performing arts venues, sports, and live event organisations. Overlaps with CrowdEngage on ticketing integrations, audience engagement, and marketing campaign execution for live entertainment customers.
• Audience Republic: Marketing and CRM platform purpose-built for live event organisers, focused on audience segmentation, multi-channel campaigns, and first-party data. Closely comparable to CrowdEngage's Campaigns and Analytics modules for concerts, festivals, and live venues.
• Spektrix: UK-based ticketing, CRM and marketing platform purpose-built for arts and entertainment organisations. Directly comparable to CrowdEngage on target customer (UK theatres and performing arts venues) and overlapping functionality across CRM, campaign management, and audience insights.
• Tessitura Network: Unified CRM, ticketing, and audience development platform widely used by performing arts centres, theatres, and cultural organisations in North America and the UK. Competes with CrowdEngage's Encore Pro across CRM, marketing campaigns, and analytics for the same venue buyer.

Emerging players

• Bizzabo: Event experience platform providing registration, marketing, and analytics for conferences and live events. Shares CrowdEngage's emphasis on AI-driven insights and unified event operations but skews toward B2B conferences rather than performing arts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crowdEngage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdEngage