Greenaer
Greenaer Mobility Limited is an Irish e-bike specialist retailer operating a nationwide e-commerce site and three physical stores with in-house Bosch-certified workshops, selling premium European e-bike brands (Riese & Müller, Urban Arrow, Tern, Moustache) plus commercial cargo bikes to consumers, families, and urban fleet operators including An Post.
- Company typePrivate
- Founded2009
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Greenaer does
Greenaer Mobility Limited is an Irish private e-bike specialist retailer founded in 2009, headquartered in Sandyford, Dublin. The company sells a curated portfolio of premium European e-bikes and cargo bikes — primarily Riese & Müller, Urban Arrow, Tern, Moustache, Radkutsche, Vok, Hercules, and Pfautec — through an omnichannel model comprising a nationwide e-commerce storefront (greenaer.ie), Click & Collect, and three physical retail stores in Sandyford (Dublin 18), Mullingar (Co. Westmeath), and Cork, each containing company-owned, manufacturer-certified workshops for Bosch and Bafang systems. Pricing spans roughly €2,500 to €18,500 per bike, with active discounts on multiple models, plus accessories and components sold separately.
Beyond consumer DTC, Greenaer operates an enterprise field sales motion targeting logistics, municipal, and delivery operators, anchored by a flagship contract supplying and servicing over 200 Radkutsche Musketeer cargo bikes for An Post's fully electric Dublin parcel delivery fleet. The company facilitates the Irish Cycle to Work tax-saver scheme (up to 52% savings, capped at €3,000), offers 24–60 month consumer finance, and bundles a Qover insurance partnership (15% discount) into its conversion stack.
The revenue model is anchored on one-time e-bike unit sales, complemented by accessories/components, in-house after-sales servicing and warranty work (2-year coverage on eBike system and frame), and finance/insurance referral margins. Customer segments are organized horizontally across families replacing car journeys, urban commuters, business fleet operators, and leisure/mountain riders, with families and commuters as the primary segments. Registered as company number 430371 in the Republic of Ireland, Greenaer reports 1–10 employees, no institutional funding, no M&A history, and no parent holding company in the available data.
Greenaer firmographics
Firmographics- Name
- Greenaer
- Legal name
- Greenaer Mobility Limited
- Website
- https://greenaer.ie
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenaer Mobility Limited is an Irish e-bike specialist retailer operating a nationwide e-commerce site and three physical stores with in-house Bosch-certified workshops, selling premium European e-bike brands (Riese & Müller, Urban Arrow, Tern, Moustache) plus commercial cargo bikes to consumers, families, and urban fleet operators including An Post.
- Ownership category
- akta.pro rank
Greenaer industry classification
Industry- Product category
- Premium Electric Bicycles Retail
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industries
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bicycle Retail (New Bikes) (CRAMAHAA)
Keywords
Where Greenaer is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Greenaer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Electric Bicycle Retail Sales: Greenaer's primary revenue stream is the one-time sale of electric bicycles across 5 categories: Kids & Cargo, Hybrid & Commute, Business Cargo Bikes, Mountain & Off-Road, and Folding/Compact. Brands stocked include Riese & Müller, Urban Arrow, Tern, Moustache, Hercules, Pfautec, Radkutsche, and Vok. Prices range from approximately €2,500 to €18,500 per unit. Products are available via e-commerce (nationwide delivery on bikes over €2,000) and in-store purchase with Click & Collect from 3 locations.
- E-Bike Accessories and Components: Sale of accessories including batteries, mudguards, racks, child seats, rain covers, lighting, locks, and performance parts. Accessories and components ship nationwide with calculated delivery charges at checkout. Some components (e.g., Bosch batteries) carry significant price points (e.g., Bosch Tube Vertical Battery 500W at €785).
- After-Sales Workshop Services: Bosch and Bafang certified in-house workshop providing servicing, repairs, and maintenance for all brands sold. All e-bikes come with a 2-year warranty on the eBike system (battery, motor, head unit) and 2-year frame warranty, serviced in-house. Storage fee policy for items left uncollected (€5/day after 7 days) indicates workshop operations.
- Finance and Leasing Revenue: Greenaer offers consumer financing through 24–60 monthly payment plans, generating referral or margin income from financial partners. The Cycle to Work scheme (Irish government tax-free bike benefit, up to 52% saving / €3,000 cap) is facilitated as a payment method, with Greenaer handling the administrative paperwork.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level city/hybrid e-bikes (Hercules, Moustache, Riese & Müller Culture) |
| One time/ perpetual license | Pay-as-you-go | Mid-range commuter and cargo e-bikes (Riese & Müller Nevo5, Charger4, Tern Quick Haul) |
| One time/ perpetual license | Pay-as-you-go | Premium and cargo e-bikes (Urban Arrow, Riese & Müller Load5, Multitinker2) |
| One time/ perpetual license | Pay-as-you-go | Business/commercial cargo bikes (Radkutsche, Vok) |
| Transaction based/ take rate | Monthly | Finance Payment Plans |
| Unit Pricing | Pay-as-you-go | E-Bike Components and Accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Greenaer product offering
Product offeringCore offering
Greenaer is Ireland's dedicated e-bike specialist retailer, founded in 2009, selling premium electric bicycles and cargo bikes from European manufacturers (Riese & Müller, Urban Arrow, Tern, Moustache, Hercules, Radkutsche, Vok, Pfautec) across three retail showrooms and an e-commerce site. The company complements retail with free test rides, Cycle to Work scheme administration, consumer finance (24–60 months), and in-house Bosch and Bafang certified workshop servicing at its Sandyford (Dublin), Mullingar, and Cork locations, plus B2B fleet sales to commercial customers.
Product overview
Greenaer is Ireland's eBike specialist retailer since 2009, offering a curated portfolio of premium electric bikes and cargo bikes from European manufacturers. The product range centers on several key brands—Riese & Müller (German premium e-bikes including urban, cargo, and full-suspension models), Urban Arrow (Dutch family cargo bikes), Tern (folding and cargo bikes), Moustache (French urban/hybrid bikes), and specialty options like Radkutsche (commercial logistics bikes used by An Post), Vok (four-wheeled cargo bikes for urban logistics), and Carla Cargo (bike trailers). Greenaer provides complementary services including test rides, Cycle to Work scheme facilitation (saving up to 52%), flexible finance options (24-60 months), bike insurance partnerships, and in-house workshop service for Bosch and Bafang systems across their Sandyford, Mullingar, and Cork locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Riese & Müller Premium Electric Bikes German premium e-bike brand line as main Irish dealer, covering step-through urban (Nevo, Culture, UBN), full-suspension comfort and touring (Homage, Charger), cargo (Load, Multicharger, Multitinker, Carrie), and frames powered by Bosch Smart System motors and batteries. For Irish consumers seeking premium German-engineered e-bikes for commuting, family transport, or touring, supported by Greenaer's in-house Bosch-certified workshop.
- Urban Arrow Family Next Electric Cargo Bike Front-box electric family cargo bike with Bosch Cargo Line Smart System motor, 545Wh or 800Wh battery, Enviolo stepless hub with Gates carbon belt drive, redesigned child seating with seatbelt system, and integrated suspension fork. Carries up to four children and is positioned as the direct replacement for a family car for Irish households with children.
- Tern Electric Bikes (GSD, Quick Haul, Orox, Vektron) Compact cargo, folding, and adventure electric bikes featuring Bosch Smart System integration, modular accessory ecosystems for child seats and cargo bags, and folding frames for multi-modal commuting. The Tern GSD S10 Gen3 carries up to 210kg gross vehicle weight with 100kg rear rack capacity. Targeted at urban families and commuters in Ireland with limited storage or multi-modal commute needs.
- Moustache Electric Bikes (Dimanche, Samedi, Mardi, Lundi) French e-bike brand range including road/gravel (Dimanche), urban/hybrid (Samedi), urban (Mardi), and city (Lundi) series powered by Bosch motors with integrated battery designs. For Irish riders seeking French design across city, hybrid, and performance categories, with entry-level pricing from around €2,500.
- Radkutsche Musketier Professional Cargo Bike Professional cargo bike with hand-welded steel frame, 250W cargo hub motor, 720Wh or 1440Wh LiFePO4 battery, Enviolo Extreme gearing, and up to 300kg system weight rating. The flagship commercial cargo product for urban logistics, with An Post operating 200+ units as the world's first national postal service to run a completely emission-free European capital delivery network.
- Vok Electric Cargo Bikes (S, XL, U) Four-wheeled electric cargo bikes with 4Drive system and regenerative braking, designed for utility and service work including maintenance, waste collection, logistics, and customer-facing brand-building applications. For Irish B2B operators replacing van journeys, with documented outcomes including 75% faster delivery times (Doom Slice on Vok XL) and up to 60% lower running costs vs. vans.
- Hercules Electric Bikes (Rob Fold F8+, Lyon I-F8) German e-bike brand offering folding (Rob Fold F8+) and city (Lyon I-F8) models with Bosch Active Line Plus motor and 545Wh battery, providing accessible price-point entry into the Bosch ecosystem within Greenaer's portfolio. For Irish buyers seeking more affordable city and folding e-bikes.
- Pfautec Tamo E-Trike German e-mobility specialist three-wheeled e-bike targeting less confident or mobility-limited riders, providing stability and accessibility within the premium e-bike range. For Irish consumers needing enhanced stability or accessibility for everyday riding.
- Carla Cargo Trailer Three-wheeled e-bike trailer with 200kg payload rating and twin hydraulic overrun braking system that automatically spreads braking to each rear wheel. For e-bike owners needing extra carrying capacity for groceries, cargo, or family loads beyond what their bike's rack can handle.
- E-Bike Accessories and Components Range of e-bike accessories and replacement parts including Bosch batteries (e.g., 500Wh at €785), mudguards, rear racks, child seats, rain covers, lighting, locks, and performance parts, shipped nationwide in the Republic of Ireland with calculated delivery charges. For e-bike owners needing components, replacement batteries, or upgrade accessories.
- Bosch and Bafang Certified Workshop Servicing Manufacturer-certified after-sales servicing for Bosch and Bafang e-bike drivetrains across all three stores (Sandyford, Mullingar, Cork), including diagnostics, repairs, battery support, and software updates via the eBike Flow app. All e-bikes come with a 2-year warranty on the eBike system (battery, motor, head unit) and 2-year frame warranty, serviced in-house, with a €5/day storage fee applied to items left uncollected beyond 7 days. For e-bike owners across all brands sold.
- Consumer Finance and Leasing (24–60 monthly payments) Consumer financing offered as a payment method at checkout, enabling purchase of higher-priced e-bikes via 24 to 60 monthly payment instalments. For Irish consumers seeking to spread the cost of premium and cargo e-bikes that would otherwise be prohibitive to pay upfront.
- Cycle to Work Scheme Facilitation Full administration of the Irish government's Cycle to Work (Tax Saver) scheme on behalf of buyers, enabling employees to save up to 52% off the cost of an e-bike (capped at €3,000 for cargo/e-bikes) via employer salary sacrifice. Greenaer processes the paperwork end-to-end as a purchase facilitator. For Irish employees whose employers offer the Cycle to Work scheme.
- Free Test Ride Programme Free pre-purchase test rides available at all three stores (Sandyford, Mullingar, Cork), booked via a HubSpot scheduling system with named staff per location. For prospective e-bike buyers seeking hands-on evaluation of e-bike models before committing to a €2,500–€18,500 purchase.
- Qover Bike Insurance Partnership Bike insurance offer distributed via partnership with Qover online insurance platform, available with code GREENAER15 for 15% off and an extra €200 cash benefit in case of theft (with GPS tracker). For Greenaer buyers seeking post-sale theft and damage protection at a discount.
Quantifiable outcome
- Up to 52% saving via Cycle to Work scheme (capped at €3,000 for cargo/e-bikes)
- +4 more outcomes
Companies that use Greenaer
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Greenaer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Greenaer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core, minor and reference.
- An PostflagshipGreenaer supplies and services the An Post electric cargo bike fleet in Dublin — the first national postal service in the world to operate a completely emission-free delivery network in a European capital. Over 200 Radkutsche Musketeer cargo bikes are deployed across Ireland as part of this fleet, with Greenaer providing ongoing maintenance and support. This partnership serves as Greenaer's flagship commercial reference account.
- QovercoreQover is an online insurance platform offering digital bike insurance for Greenaer customers. Greenaer promotes Qover on its homepage with a 15% discount code (GREENAER15) and an additional €200 cash benefit in case of theft. The partnership reduces purchase risk and adds a post-sale protection layer, supporting conversion at the point of sale.
- Riese & MüllerflagshipGreenaer is described as a main Irish dealer for Riese & Müller, Germany's leading premium e-bike manufacturer. Greenaer stocks 18+ Riese & Müller models across the full range (cargo, commuter, touring, urban), and all Riese & Müller products are supported by Greenaer's in-house Bosch-certified workshop.
- Urban ArrowflagshipUrban Arrow is the original Dutch electric cargo bike brand, and Greenaer is its Irish dealer. The Urban Arrow Family Next is one of Greenaer's hero products for the family segment, winning four industry awards for innovation and safety.
- TerncoreGreenaer stocks the full Tern range including folding bikes (Birdy), compact cargo bikes (GSD, Quick Haul, Quick Haul Long), and the Orox. Tern's modular accessory ecosystem is a key part of Greenaer's family and cargo offering.
- MoustachecoreMoustache is a French e-bike brand stocked across 9 models at Greenaer, covering city/hybrid (Samedi, Lundi, Mardi), crossover (Xroad), and performance (Dimanche) categories.
- RadkutscheflagshipGreenaer is the Irish supplier and service partner for Radkutsche, a German commercial cargo bike manufacturer. The Radkutsche Musketeer is the core product for Greenaer's business fleet segment and the basis of the An Post fleet deployment.
- VokcoreGreenaer stocks the full Vok range of four-wheeled electric cargo bikes (S, XL, U) for professional urban logistics. Vok bikes are targeted at businesses seeking to replace van journeys, with specific case studies (Doom Slice, KeyGreen, Vintage Tea Trips) cited on the product pages.
- HerculesminorHercules is a German e-bike brand stocked at Greenaer, offering folding (Rob Fold F8+) and city (Lyon I-F8) models at more accessible price points within the Bosch ecosystem.
- PfautecminorPfautec is a German e-mobility specialist brand sold at Greenaer, offering the Tamo e-trike — a uniquely accessible three-wheeled e-bike targeting less confident or mobility-limited riders.
- Doom SlicereferenceDoom Slice is a Dublin-based food delivery business that uses Vok XL cargo bikes supplied by Greenaer. Doom Slice has publicly credited the bikes with cutting delivery times by over 75%, making them a high-profile Irish reference customer for the Vok/Greenaer commercial offering.
- KeyGreenreferenceKeyGreen is an Irish environmental services company using Vok electric cargo bikes supplied by Greenaer to deliver cleaner, regulation-compliant waste collection services. Referenced as an example of Vok's suitability for municipal and environmental service use cases.
- Vintage Tea TripsreferenceVintage Tea Trips is an Irish hospitality business that integrates Vok cargo bikes from Greenaer into its customer experience, demonstrating the versatility of Vok beyond pure logistics into customer-facing brand-building applications.
- Carla CargominorCarla Cargo manufactures three-wheeled trailers compatible with powerful electric bikes. Greenaer stocks the Carla Cargo trailer (€4,300) which features twin hydraulic overrun braking and a 200kg payload, complementing the cargo bike range for customers needing extra carrying capacity.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Greenaer competitors and assessment
Company assessmentOthers
- Urban Arrow: Dutch electric family cargo bike manufacturer and Greenaer's exclusive Irish brand partner. Listed as 'other' due to the upstream supplier relationship, but the Urban Arrow Family Next is one of Greenaer's hero SKUs.
- Riese & Müller: German premium e-bike manufacturer and Greenaer's flagship OEM partner. Listed as 'other' (supplier/enabling) because Greenaer is a key Irish dealer of Riese & Müller; the relationship is upstream but defines Greenaer's premium positioning.
- Bosch eBike Systems: Provider of the e-bike drive systems (Performance Line, Cargo Line, PowerPack batteries, eBike Flow app) that power the majority of Greenaer's inventory. An enabling/supplier relationship — Greenaer's Bosch-certified workshop capability is built on this technology stack.
Broad incumbents
- Rad Power Bikes: US-founded, now multi-market direct-to-consumer e-bike retailer and manufacturer at much larger scale with broader product portfolio across price points. Comparable as an established e-bike DTC brand competing for the same end-consumer demand, though Greenaer's premium OEM-dealer model differs.
- Gazelle: Dutch heritage bicycle and e-bike manufacturer with its own retail and dealer network across Europe. Comparable as a broader incumbent in the European premium e-bike category whose products overlap with Greenaer's portfolio and dealer ecosystem.
Direct peers
- Cycle SuperStore: Irish multi-brand bicycle and e-bike retailer operating physical stores and e-commerce. Directly comparable to Greenaer as a domestic premium bike retailer competing for the same Irish consumer base across e-bike and cargo bike categories.
- 50 Cycles: UK/Ireland electric bike specialist retailer with multiple stores, stocking premium e-bike brands including Bosch-powered models. Closest comparable in store-and-workshop model, premium positioning, and European OEM brand portfolio.
- Fully Charged: UK-based premium e-bike specialist retailer with showrooms and a curated portfolio of Bosch-system e-bikes (Riese & Müller, Tern, Moustache). Directly comparable on product mix, premium positioning, and certified-workshop operating model.
- eBike Ireland: Irish e-bike specialist retailer selling premium European brands with nationwide delivery and workshop servicing. Direct competitor in the Irish e-bike retail market with overlapping brand portfolio and similar DTC omnichannel approach.
Emerging players
- Electric Bike Company (UK): UK-based e-bike retailer specializing in premium urban and folding e-bikes with workshop service. Comparable as an emerging specialist focusing on specific use cases (commuter, family) overlapping with Greenaer's primary segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenaer social profiles
Digital presenceGreenaer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenaer leadership team
Management profileNumber of profiles
Greenaer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenaer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenaer
What does Greenaer do?
Greenaer is Ireland's dedicated e-bike specialist retailer, founded in 2009, selling premium electric bicycles and cargo bikes from European manufacturers (Riese & Müller, Urban Arrow, Tern, Moustache, Hercules, Radkutsche, Vok, Pfautec) across three retail showrooms and an e-commerce site. The company complements retail with free test rides, Cycle to Work scheme administration, consumer finance (24–60 months), and in-house Bosch and Bafang certified workshop servicing at its Sandyford (Dublin), Mullingar, and Cork locations, plus B2B fleet sales to commercial customers.
Is Greenaer a public or private company?
Greenaer is a private company. It is classified as unknown and is currently operating.
When was Greenaer founded?
Greenaer was founded in 2009. It employs 1 to 10 people.
Where is Greenaer based?
Greenaer is headquartered in Dublin, Ireland, in the Europe region.
How does Greenaer make money?
Four revenue lines are on record. Electric Bicycle Retail Sales are the primary driver. The others are E-Bike Accessories and Components, after-Sales Workshop Services and finance and Leasing Revenue.
Who are Greenaer's main competitors?
Others on record are Urban Arrow, Riese & Müller and Bosch eBike Systems. Broad incumbents are Rad Power Bikes and Gazelle. Direct peers are Cycle SuperStore, 50 Cycles, Fully Charged and eBike Ireland. Electric Bike Company (UK) is listed as an emerging player.
Does Greenaer have an API?
No public API is recorded for Greenaer.
What industry is Greenaer in?
Greenaer's product category is Premium Electric Bicycles Retail. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 44122 and its SIC code is 5990.