Pixformance

Name

Pixformance

Legal name

Pixformance Sports GmbH

Website

https://pixformance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Rehabilitation Equipment

NAICS

Fitness and Recreational Sports Centers (71394), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Computer Systems Design and Related Services (54151)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Pilates Instruction (Mat & Reformer) (HSADACAB)

Keywords

• Digital movement therapy
• Medical exercise devices
• Rehabilitation equipment
• Physiotherapy technology
• Functional training systems

Headquarters

HQ city

Brandenburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales (Pixformance Station): Sale of the Pixformance Station hardware — a digital movement therapy device with integrated 2D Full-HD camera, depth sensor, touchscreen display, and onboard computing. Pricing is available from $99 per month (financing) or full purchase. The station can be purchased or leased.
2. Software Subscriptions (Online Platform & Web App): Recurring subscription access to the Pixformance Online Platform (for therapists/trainers to create and manage programs from 700+ exercises) and the Web App (for patients/members to access programs at home). Included in service with free automatic updates.
3. Professional Services (Consulting, Training, Support): On-site consultation, installation planning, configuration, and team training provided as part of the sales/onboarding motion. Hardware and software support (spare parts, phone support) is offered post-sale.
4. Self-Pay Training Programs (Secondary Healthcare Market): Physiotherapy practices and clinics generate additional revenue by offering Pixformance-based self-pay training programs to patients, creating economic independence from insurance-covered services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pixformance develops and sells the Pixformance Station — an FDA Class 2 and CE-MDR certified digital movement therapy device combining a 2D Full-HD camera with an integrated depth sensor to analyze 25 joint points in real time and deliver instant corrective feedback during exercise execution. The Station is bundled with a cloud-connected Online Platform (for therapists to build individualized programs from 700+ functional exercises) and a Web App (for patients to access programs at home), creating a 360° ecosystem serving physiotherapy practices, rehabilitation clinics, fitness studios, and corporate wellness programs.

Product overview

Pixformance offers a unified digital movement therapy system consisting of three interconnected components: the Pixformance Station (FDA Class 2 certified medical device), the Online Platform (for therapists to create and manage programs), and the Web App (for patients to access programs at home). The system analyzes 25 joint points using 2D Full-HD camera technology with depth sensing to provide real-time corrective feedback. Recently enhanced with AI-powered training plan generation. The 360-degree concept supports physiotherapy, rehabilitation clinics, and fitness studios with over 700 functional exercises.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixformance Station FDA Class 2 and CE-MDR certified digital movement therapy device with patented 2D Full-HD camera and integrated depth sensor that analyzes 25 joint points in real time and delivers instant corrective feedback during exercise execution. Sold or leased to physiotherapy practices, rehabilitation clinics, hospitals, fitness studios, and corporate wellness programs.
• Pixformance Online Platform Web-based subscription platform enabling therapists and trainers to create individualized training programs from 700+ functional exercises, monitor patient progress, manage training documentation, and access free automatic software updates. Bundled with the Pixformance Station.
• Pixformance Web App Mobile web application enabling patients and fitness members to access their personalized training programs at home, supporting seamless care between appointments and enabling tele-rehabilitation for outpatient continuity.

Quantifiable outcome

• Therapists save 5–10 minutes per patient session
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• FORTEe Consortium (EU Horizon 2020)flagshipStrategic or Co-development Partner · 1 January 2020Pixformance is the technology partner in the EU Horizon 2020 FORTEe project (€6.3 million, 16 partner institutions from 8 countries), led by Universitätsmedizin Mainz. Pixformance provides digital movement therapy technology for children and adolescents undergoing oncological treatment. Academic partner: Oxford Brookes University. The RCT results were published in BMC Cancer in August 2025.
• Universitätsmedizin MainzflagshipStrategic or Co-development PartnerLead institution of the EU Horizon 2020 FORTEe project. Collaborates with Pixformance on digital exercise therapy for pediatric oncology patients. Clinical research partner for the FORTEe RCT published in BMC Cancer.
• Oxford Brookes UniversitycoreStrategic or Co-development PartnerAcademic partner in the FORTEe project. Has clinically validated the Pixformance Station for sports medicine and rehabilitation applications. Co-author on the FORTEe RCT publication.
• Hochschule Fresenius FrankfurtcoreStrategic or Co-development PartnerLong-standing research partner conducting 7 clinical studies on Pixformance efficacy in neurology (MS, Parkinson's), oncology (breast cancer aftercare), and geriatrics. Studies published in peer-reviewed journals and indexed medical publications.
• DHfPG — Deutsche Hochschule für Prävention und GesundheitsmanagementcoreStrategic or Co-development PartnerDHfPG is an official certification and education partner. Pixformance is a certified training provider for DHfPG students. DHfPG researchers have published fitness research on Pixformance (Loch M., Barth B., 2018 — 23 women, 8-week body composition study).
• 株式会社FURDI (FURDI)coreChannel Partner/ Reseller/ DistributorExclusive certified regional partner for Pixformance in Japan. Handles all local sales, support, and inquiries for the Japanese market. Located at 新秋葉原ビル9F, 外神田1-18-19, Chiyoda-ku, Tokyo. Contact: 植田 滋 (Ueda Shigeru), Tel: 03-4500-7093.
• Mrs.Sporty FranchisecoreChannel Partner/ Reseller/ DistributorFranchise company co-founded by Pixformance CEO Valerie Bures-Bönström and Stefanie Graf. Over 200,000 members across Europe. Pixformance has been integrated into Mrs.Sporty clubs since 2013. Seven stations in the Vienna location recouped investment within 3 months. Serves as both a channel partner and an early adopter reference.
• VAHA Brand (Interactive Fitness Solution)minorStrategic or Co-development PartnerInteractive fitness solution for the home, also co-founded by Valerie Bures-Bönström. Has received investment in the double-digit millions. Represents a separate but related venture leveraging shared expertise in digital fitness.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hocoma: Swiss-based global leader in robotic and sensor-based rehabilitation devices (Lokomat, Armeo). Comparable in clinical rehab technology and customer base (rehab hospitals, neuro/ortho clinics), but operates at a much larger scale and broader robotics portfolio.
• Tonal: US smart strength-training hardware with AI coaching. Broader incumbent in connected fitness, comparable in AI-driven personalized training but focused on consumer/home use rather than clinical rehab.

Direct peers

• HUR: Finland-based provider of computerized strength training equipment for active aging, rehabilitation, and senior fitness, with air-resistance machines and cloud software. Direct peer in the rehab/senior strength training segment with similar clinical evidence-based positioning.
• TechnoBody: Italian maker of sensor-based balance and postural analysis systems (Prokin) used in rehab and sports medicine. Comparable in the digital rehab motion-analysis niche, with similar clinical and sports-medicine customer base.
• Milon Industries: German manufacturer of electronic strength and cardio training machines with cloud-connected software used in physiotherapy practices, rehab clinics, and fitness studios. Direct competitor in the same installed-hardware-plus-subscription model targeting clinical and fitness verticals.
• EGYM (eGym): Munich-based connected fitness hardware/software platform sold to commercial gyms, corporate wellness, and physiotherapy clinics. Closest direct peer given overlapping product (digital strength training stations with software), DACH focus, and similar B2B sales motion into fitness and corporate health.

Emerging players

• Freeletics: Munich-based AI-driven bodyweight fitness app. Comparable on the AI-coaching dimension and DACH origin, but software-only and consumer-focused, illustrating a competitive threat rather than a direct substitute.
• Kaia Health: Digital therapeutics company with MSK and chronic-condition exercise programs delivered via app. Comparable as a digital rehab/therapeutic exercise platform, though software-only and not hardware- or vision-based.
• Galileo (Dr. Wolff Group): German vibration training device maker widely deployed in physiotherapy, rehab, and senior fitness. Adjacent technology used in similar clinical and senior care settings, though a different modality (vibration vs. motion analysis).
• DigiO2 (Forcelink): South Korea-based digital rehab solution provider offering vision-based exercise evaluation and prescription tools for physical therapy. Emerging player with overlapping computer-vision motion analysis technology targeting clinics in Asia.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pixformance
• LinkedInlinkedin.com/company/pixformance-sports-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixformance