De Isolatieshop

What De Isolatieshop does

De Isolatieshop BV, trading as Isolatiemateriaal.nl, is a Netherlands-based specialty e-commerce retailer of insulation materials founded in 2011 in Zevenaar. The company sells 1,500+ SKUs across 40+ A-brands (Knauf Insulation, Recticel, Rockwool, Soprema, Unilin, URSA, ISOVER, Kingspan, Fermacell, Tyvek/DuPont, Steico, Jackodur, Meuwissen Gerritsen/VAST-R, Miofol, Polytex, Illbruck, Topex, Isobouw, Pavatex, Siniat, Agnes) plus a private-label "De Isolatieshop" line (Flex-Pur NBS, Iso-Fix NBS, High-Tack, PUR-pistool), holding 1,000,000+ m² of inventory and operating a physical Pick Up Point at Hengelder 40, Zevenaar. The store runs on a BigCommerce e-commerce platform with a Next.js frontend, faceted product configurators (Rd-waarde, dikte, breedte, lengte, cachering, lambdawaarde, fabrikant, toepassingsgebied), and checkout integrations with iDEAL/Wero, PayPal, Visa, Mastercard, and Maestro.

The company serves three customer segments: (1) DIY consumers and homeowners purchasing boards, rolls, foils, and accessories for roof, wall, floor, and crawl-space insulation projects; (2) B2B contractors, developers, isolation specialists, and installers served through a dedicated zakelijk account with custom inkoopprijzen, no pallet minimum, free shipping from €1,500 excl. BTW, and a "Persoonlijk aanbod" quote flow; and (3) installation companies enrolled in the "Word isolatiepartner" referral program. A vertically integrated in-house maatwerk zaagservice & verlijmen operation cuts PIR and other boards to size and laminates them with gypsum, OSB, Fermacell, Agnes, wood-wool cement, or underlayment for 2-working-day delivery.

De Isolatieshop monetizes through unit-priced hardware sales (per m², per piece, per set incl. BTW) at retail, wholesale-style scherpe inkoopprijzen for B2B accounts, value-added fees for custom manufacturing services, and a free partner program that functions as lead generation. Distribution is multi-channel: the own-storefront e-commerce site (with a "before 12:00, next working day in-house" promise), the Zevenaar Pick Up Point, an inside-sales team for B2B, and the partner platform for installers. The company cites 164,101+ homes cumulatively insulated and a 4.5/5 rating across 4.5M+ Feedbackcompany reviews. Primary market is the Netherlands, with Belgium referenced as a served geography; content is in Dutch and references Dutch building code (Bouwbesluit 2012). CEO Martijn Been leads a 51–100 person organization. No revenue, funding rounds, M&A, or governance events are disclosed.

Name

De Isolatieshop

Legal name

De Isolatieshop BV

Website

https://isolatiemateriaal.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

De Isolatieshop BV is a Netherlands-based specialty e-commerce retailer (isolatiemateriaal.nl, Zevenaar) selling 1,500+ insulation SKUs across 40+ A-brands and a private label to DIY homeowners, B2B contractors/developers, and installer partners, with in-house custom cutting and lamination.

Ownership category

akta.pro rank

Product category

Building Insulation Materials Retail

NAICS

Other Building Material Dealers (444180), Home Centers (444110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Insulation materials retail
• Building insulation products
• Thermal insulation supplies
• Construction insulation wholesale
• DIY home insulation

Headquarters

HQ city

Zevenaar

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales (B2C / DIY): One-time unit-priced sales of insulation boards, rolls, foils, tapes, fasteners, and accessories direct to consumers via the webshop; pricing displayed per m², per piece, or per set incl. BTW.
2. Business / B2B wholesale sales: Zakelijke accounts receive scherpe inkoopprijzen (sharp purchase prices), persoonlijk advies, custom maatwerk, free shipping from €1,500 excl. BTW, and ability to order per project phase without pallet minimums — typical contractor/distributor wholesale flow.
3. Custom manufacturing services (zaagservice & verlijmen): Value-added services where boards are cut to size or laminated with finishing boards; delivery in 2 working days. Priced as a per-product add-on within the order flow.
4. Isolatiepartner referral program: Free enrollment as an isolation partner grants installation companies online visibility on the partner platform plus business-account purchasing benefits — primarily a partner-acquisition/lead-gen mechanism rather than a direct revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

De Isolatieshop is an online specialist retailer of building insulation materials, operating the webshop isolatiemateriaal.nl from its Zevenaar warehouse. It distributes 1,500+ SKUs spanning PIR, glass wool, stone wool, EPS, XPS, PUR foam, foils, tapes, and accessories from 40+ brands (Knauf, Recticel, Rockwool, URSA, ISOVER, Kingspan, Tyvek/DuPont, etc.), augmented by an in-house custom sawing and lamination service (Maatwerk zaagservice & verlijmen) that cuts and laminates boards to order for next-working-day delivery.

Differentiator

Problem solved

Functional benefit

Brands

• De Isolatieshop (private label): House brand of De Isolatieshop used for own-label insulation accessories such as De Isolatieshop Iso-Fix NBS isolatielijm, De Isolatieshop Flex-Pur NBS, De Isolatieshop High-Tack, De Isolatieshop Pur NBS, De Isolatieshop Reiniger NBS, and De Isolatieshop NBS pur-pistool. Products of the 'De Isolatieshop' own brand are produced by leading manufacturers and offered as a cost-effective alternative to A-brands.

Products and services

• PIR insulation boards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

24 partnerships are on record, tiered flagship supplier, core supplier, secondary supplier, flagship, core partner and reference.

• Knauf Insulationflagship supplierTechnology or IntegrationKnauf Insulation is een van de meest gedragen merken op De Isolatieshop, met dedicated productpagina's (Naturoll 037, Naturoll 032 glaswol) en prominent logo op de homepage. Knauf-producten worden op maat gezaagd en zijn opgenomen in het maatwerk-aanbod.
• Recticelcore supplierTechnology or IntegrationRecticel PIR-platen (bijv. PIR 2-zijdig Aluminium) worden als featured product vermeld en geleverd via De Isolatieshop. Logo staat op de homepage tussen populaire merken.
• Rockwoolcore supplierTechnology or IntegrationRockwool steenwol wordt gedistribueerd via De Isolatieshop; merklogo prominent op homepage; opgenomen in de merken A-Z index.
• Sopremacore supplierTechnology or IntegrationSoprema-producten (dak- en gevelisolatie) worden via De Isolatieshop aangeboden; merklogo op homepage.
• Unilincore supplierTechnology or IntegrationUnilin PIR-isolatie wordt gedistribueerd via De Isolatieshop; opgenomen in maatwerk-producten (PIR + Gips, PIR + OSB).
• URSAflagship supplierTechnology or IntegrationURSA Benelux (sinds 1968 in België) levert minerale wol en XPS die via De Isolatieshop wordt gedistribueerd; dedicated merkpagina /ursa met 29 producten (Frametec, Hometec, Ursaroll, Walltec); ISO 14001 gecertificeerd.
• Kingspan (incl. Kingspan Unidek)core supplierTechnology or IntegrationKingspan Unidek EPS 100 platen en andere Kingspan-producten worden via De Isolatieshop aangeboden; merk in A-Z index en in productfeed.
• ISOVERcore supplierTechnology or IntegrationISOVER minerale wol wordt via De Isolatieshop aangeboden; opgenomen in merkenoverzicht A-Z.
• Fermacellcore supplierTechnology or IntegrationFermacell gipsvezelplaten worden als featured assortiment aangeboden (Campagne Fermacell) en zijn beschikbaar als verlijm-product in de maatwerk-service; Fermacell vloerelement montagelijm wordt als accessoire verkocht.
• Tyvek (DuPont)core supplierTechnology or IntegrationDedicated merkpagina /tyvek voor folies en tapes (FlexWrap, Facade, Gemetalliseerde, Standaard); Polytex Pro folie is gebaseerd op Tyvek DuPont-technologie; gebruikt als afdichtings- en dampopen folie in gevel- en dakconstructies.
• Illbruckcore supplierTechnology or IntegrationIllbruck-producten (Purschuim FM310, Isolatielijm PU010, Folielijm OT301) worden via De Isolatieshop aangeboden; opgenomen in merkenoverzicht.
• Steicosecondary supplierTechnology or IntegrationSteico (houtvezelisolatie) wordt via De Isolatieshop aangeboden; in A-Z merkenoverzicht opgenomen.
• Jackodur / JACKOBOARDsecondary supplierTechnology or IntegrationJackodur XPS en JACKOBOARD producten worden via De Isolatieshop aangeboden.
• Meuwissen Gerritsen (VAST-R)core supplierTechnology or IntegrationMeuwissen Gerritsen levert VAST-R tapes en folietapes die via De Isolatieshop worden verkocht (o.a. VAST-R Folie tape Basic, VAST-R Butyl tape, VAST-R Polytex Spinvlies tape).
• Miofolcore supplierTechnology or IntegrationMiofol folies (damp-open 125 G, dampremmend 125 S) worden via De Isolatieshop aangeboden als bestselling accessories.
• Polytexcore supplierTechnology or IntegrationPolytex Pro damp-open folie op basis van Tyvek DuPont-technologie wordt via De Isolatieshop aangeboden; in merkoverzicht en als featured product.
• Topex (Neo Tools)core supplierTechnology or IntegrationTopex handgereedschap (Nietmachine G/11, Nietjes, Fixeertang, Afbreekmes 18mm) wordt als eigen-merk accessoire verkocht via De Isolatieshop; ook Neo isolatiemes grof en fijn getand.
• Agnes (One-Step)secondary supplierTechnology or IntegrationAgnes One-Step platen worden gebruikt in de maatwerk-verlijmservice en zijn als product verkrijgbaar.
• Siniatsecondary supplierTechnology or IntegrationSiniat gipsproducten worden via De Isolatieshop aangeboden; in A-Z merkenoverzicht.
• Pavatexsecondary supplierTechnology or IntegrationPavatex (houtvezelisolatie) wordt via De Isolatieshop aangeboden; in A-Z merkenoverzicht.
• Isobouwsecondary supplierTechnology or IntegrationIsobouw EPS-producten worden via De Isolatieshop aangeboden.
• Isolatieshop (eigen private label)flagshipOEM/ Whitelabel/ Licensing PartnerEigen private-label productlijn "De Isolatieshop" (De Isolatieshop Iso-Fix NBS isolatielijm, Flex-Pur NBS, High-Tack, Pur NBS, Spray Nozzle, Reiniger) — gefabriceerd door vooraanstaande producenten en geprijsd onder A-merkniveau.
• Feedbackcompanycore partnerGTM or Marketing PartnerExterne review-aggregator en klantbeoordelingenplatform; 4.510142 beoordelingen met 4,5/5 score prominent zichtbaar in footer en landingspagina's van De Isolatieshop.
• FNV / Bouwend Nederland / RijksoverheidreferenceOthersNiet commerciële partners maar officiële bron-instanties waarnaar De Isolatieshop verwijst voor bouwvak-data: FNV (cao-sector bouwen-wonen), Bouwend Nederland (vakantie- en verlofregelingen), Rijksoverheid (schoolvakanties). Worden gebruikt als autoritatieve bronnen in redactionele content.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gamma: Intergamma-owned Dutch DIY chain with a wide building-materials assortment. Overlaps with De Isolatieshop on consumer-facing insulation and accessories, but competes primarily on convenience and physical-store density rather than specialist depth or B2B pricing.
• Hubo: Dutch franchise-formula DIY chain with a building-materials assortment. Comparable as a broadline consumer DIY competitor for entry-level insulation, but with limited B2B zakelijk account capabilities and no specialist maatwerk service.
• Bouwmaat: Dutch trade-focused building materials supplier with a multi-branch network and pro-account pricing. Comparable on the B2B contractor and developer side of De Isolatieshop's zakelijk account business, particularly for non-specialist insulation needs and pickup convenience.
• Hornbach: Large pan-European DIY and home-improvement big-box retailer with a Dutch storefront. Overlaps with De Isolatieshop on commodity insulation boards, rolls, and foils, but competes as a multi-category, mostly physical-format retailer rather than as an insulation specialist.
• Praxis: Major Dutch DIY chain carrying insulation, foils, and finishing boards across a multi-category assortment. Comparable as a broadline competitor for the DIY homeowner segment that De Isolatieshop serves, but lacks specialist B2B and maatwerk capabilities.
• Karwei: Dutch DIY chain (part of Intergamma) with a renovation-oriented assortment including insulation and finishing materials. Overlaps with De Isolatieshop's DIY consumer segment but at much lower specialist depth and without custom cutting/lamination services.
• Toolstation: European trade-supply retailer with a Dutch e-commerce and branch footprint selling fasteners, tools, and selected building products. Tangentially comparable to De Isolatieshop's B2B zakelijk account flow and its tool/accessory cross-sell, though Toolstation does not specialize in insulation.

Direct peers

• 123inkt: Dutch e-commerce specialist that built a market-leading online position in a commodity product category through assortment depth, next-day delivery, and strong review-driven conversion. Highly comparable to De Isolatieshop as a Dutch mid-market online specialist retailer playbook, despite the different product category.
• Isolatie.com: Dutch online insulation specialist selling PIR, EPS, glass wool, and accessories to both consumers and contractors. The closest direct competitor to De Isolatieshop in product scope, target customer, and Dutch-only e-commerce go-to-market.

Regional players

• Energiewacht / Energiebesparend retailers: Dutch regional energy-services and insulation providers selling directly to homeowners and VvEs. Comparable on the residential insulation value chain and partly on the contractor channel, though typically regionally bounded and more service-led than webshop-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DeIsolatieshop
• Facebookfacebook.com/DeIsolatieshop
• Instagraminstagram.com/deisolatieshop
• Xx.com/isoleren
• LinkedInlinkedin.com/company/de-isolatieshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Isolatieshop