Prescott Valley

What Prescott Valley does

The Town of Prescott Valley is a municipal government entity incorporated in Yavapai County, Arizona, serving residents, local businesses, and visitors within its jurisdictional boundaries (ZIP 86327). Founded in 1978 and operating with 51–100 employees, the Town delivers a comprehensive municipal service portfolio across Parks & Recreation (multi-park system, Mountain Valley Splash aquatics facility in its 1995-built and 2026-final-season configuration, adult sports leagues, community events, and the Play It Forward scholarship), the Prescott Valley Public Library (physical lending integrated with Kanopy and Libby/Overdrive via the Yavapai Library Network), Police Services, Utilities (municipal water/wastewater under the Prescott Valley Water District), Development Services (planning, zoning, permits, inspections, General Plan 2035), Neighborhood Services (housing, code compliance, animal services), Public Works (capital improvement, stormwater, streets), Magistrate Court, and Information Technology.

The underlying technology stack is a heterogeneous but interoperable municipal SaaS platform rather than a proprietary product: ArcGIS powers PV Interactive Maps and development mapping; CitySourced and Dude Solutions handle citizen service requests; CivicRec/rec.us runs Parks & Recreation registration; GovernmentJobs.com manages recruitment; Smart911 handles emergency alerting via phone/text/email; ClearGov provides budget transparency; OnlineBiller processes utility payments; Mailchimp drives newsletter communications; Paycom administers HR/payroll; TeamSideline coordinates adult sports; and the OurPV mobile app is under construction for expanded mobile-first reporting. Accessibility compliance extends to WCAG 2.1, Section 508, and ADA Title II; an ADA Coordinator (Russ Harsh, 928-759-3138) is designated.

Prescott Valley's business model is government revenue funded primarily through property tax, transaction privilege (sales) tax, utility payments, development impact fees, recreation program fees, and business/event/liquor licenses. Pricing tiers are publicly disclosed where they relate to citizen-facing services — general pool admission is free, aqua aerobics $5/session, group swim lessons $60 for a two-week Monday–Thursday 30-minute session, private swim lessons $19/session, and semi-private at $15.50/person. The Play It Forward Scholarship offers a 20% recreation discount plus $100/child for eligible youth on public assistance. Go-to-market is direct-to-citizen service delivery through town offices, online portals, mobile channels, parks, and the library; additionally, 2025 Arizona Destination Marketing Organization designation extends marketing reach to attract tourism. There is no equity funding, no parent company, no subsidiaries, no M&A activity, and no commercial revenue model — operating revenue is entirely governmental.

Name

Prescott Valley

Legal name

Town of Prescott Valley

Website

https://prescottvalley-az.gov

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

The Town of Prescott Valley is a municipal government in Yavapai County, Arizona, delivering parks, recreation, library, police, utility, development, and neighborhood services to residents, local businesses, and visitors within its jurisdictional limits.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL)

Keywords

• Municipal government services
• Public safety services
• Parks and recreation
• Public utility services
• Community development services

Headquarters

HQ city

Prescott Valley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Property Taxes: Primary municipal revenue source from property taxation within town limits.
2. Transaction Privilege Tax (TPT): Sales tax revenue collected on business transactions within the town.
3. Utility Payments: Water and utility service fees collected from residents for town-provided utility services.
4. Recreation Program Fees: Fees collected for Parks & Recreation programs including swim lessons ($60), aqua aerobics ($5), and facility rentals.
5. Development Impact Fees: Fees charged for new development to cover infrastructure and service needs.
6. Business Licenses and Registrations: Fees for business registration, special event licenses, and liquor licenses.
7. Construction Sales Tax: Dedicated sales tax funding for construction projects such as the Quailwood Park Playground ($265,000).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Town of Prescott Valley is a municipal government that delivers public services to residents and businesses within its jurisdiction. Core offerings include public safety (police, fire/EMS coordination), parks and recreation programs (including the Mountain Valley Splash aquatic facility, sports leagues, and community events), public library services, water and wastewater utilities, development services (planning, zoning, permits, inspections), neighborhood services (housing, code compliance, animal services), and public works infrastructure. Service delivery is supported by digital tools such as an online service request portal, electronic plan review, GIS-based interactive maps, and emergency alert systems.

Product overview

Prescott Valley, AZ operates as a municipal government providing comprehensive public services to residents. The town's service portfolio is delivered through a unified government services platform rather than discrete commercial products. Core service divisions include Parks & Recreation (parks, aquatics at Mountain Valley Splash, sports leagues, community events, scholarship programs), the Public Library (physical/digital collections, Kanopy streaming, Libby/Overdrive e-books, community programs), Police Services, Development Services (planning, permits, inspections, electronic plan review portal), Neighborhood Services (housing, code compliance, animal services), Utilities (water, wastewater), Public Works, and Information Technology (GIS/mapping via ArcGIS). Digital citizen engagement tools include the OurPV mobile app (under development), PVTV broadcasts, the PV In Focus podcast, PV Interactive Maps, and online service request portals. No commercial AI or API products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Parks & Recreation Programs
• Mountain Valley Splash Aquatic Facility
• Prescott Valley Public Library
• Development Services
• Police Services
• Municipal Utilities (Water and Wastewater)
• Neighborhood Services
• Quailwood Park Playground
• Play It Forward Scholarship
• Business Registration and Licensing

Quantifiable outcome

• 29.1% of households and 41.5% of renters are cost-burdened (spending more than 30% of income on housing)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Prescott Valley Chamber of CommercecoreChannel Partner/ Reseller/ DistributorThe Prescott Valley Chamber of Commerce is referenced as a key business resource and partner through the town's business services section. The Chamber provides business networking, advocacy, and support services to local businesses in partnership with the town's economic development initiatives.
• Yavapai CountycoreStrategic or Co-development PartnerCollaboration with Yavapai County for shared services, GIS mapping data, and regional planning. The town uses Yavapai County maps and shares geographic information systems for regional planning purposes.
• Arizona Department of Housing (ADOH)coreStrategic or Co-development PartnerPartnership with ADOH for the Local Jurisdiction Affordable Housing Plan development and implementation. The housing strategic plan was developed in coordination with ADOH as part of the Vision 2024 Quality of Life Initiative.
• Arizona Department of Emergency and Military AffairsminorStrategic or Co-development PartnerEmergency management coordination through Arizona Division of Emergency Management for disaster preparedness and response activities.
• Elliott D. Pollack & CompanyminorOthersConsulting firm that conducted the Housing Needs Assessment completed in May 2025 that provided data on housing cost burden for 29.1% of households and 41.5% of renters in Prescott Valley.
• Desert Financial Credit UnionminorGTM or Marketing PartnerSponsor for Red White & Boom 2026 community celebration event, providing financial support for town community programming.
• Olsen's for Healthy AnimalsminorGTM or Marketing PartnerSponsor for Red White & Boom 2026 community celebration event supporting community engagement activities.
• Renewal by AndersenminorGTM or Marketing PartnerSponsor for Red White & Boom 2026 community celebration event supporting town festivities.
• Vintage Photo CominorGTM or Marketing PartnerSponsor for Red White & Boom 2026 community celebration event providing photo booth services.
• Friends of Prescott Valley Parks & RecreationcoreStrategic or Co-development PartnerNon-profit support organization for Parks & Recreation that helps subsidize program fees through the Play It Forward scholarship fund, enabling youth access to recreational programs regardless of income.
• CAFMA (Central Arizona Fire and Medical Authority)coreStrategic or Co-development PartnerFire and emergency medical services authority providing sandbags during emergency situations and supporting community emergency preparedness programs.
• KPPV 106.9 FM RadiominorGTM or Marketing PartnerLocal radio station partner for broadcasting fireworks show playlist during Red White & Boom celebration and general community event promotion.
• Findlay Toyota CenterminorStrategic or Co-development PartnerEvent venue partnership providing tailgating parking lot for community events and hockey facility (Hockey is Coming to Prescott Valley as announced June 2026).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• City of Show Low: Small-to-mid-sized Arizona municipal government with comparable parks, recreation, and aquatic facility operations and a similar reliance on tourism and recreation revenue streams.
• Town of Marana: Arizona town government with similar population-scale, parks and recreation focus, and rapid-growth demographic profile; relevant peer for benchmarking capital project delivery and recreation programming economics.
• Town of Chino Valley: Immediately adjacent municipality in Yavapai County, Arizona, serving a similarly sized community with comparable municipal services including parks, recreation, planning, and public safety — the most direct geographic and demographic peer.
• Town of Queen Creek: Comparable Arizona municipal government of similar scale and growth profile, offering parallel recreation, development services, utilities, and digital citizen engagement programs — useful benchmark for operational practices and growth management.

Broad incumbents

• City of Prescott: County seat and larger neighboring municipality in Yavapai County with a broader scope of services, deeper budget, and overlapping service area; serves as the regional incumbent against which Prescott Valley competes for residents, businesses, and tourism.

Regional players

• City of Camp Verde: Another Yavapai County municipality operating comparable parks, recreation, and community development services; provides regional benchmarking data on rural-Arizona municipal service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeprescottvalley-az.gov/youtube
• Facebookfacebook.com/PrescottValley
• LinkedInlinkedin.com/company/prescott-valley-police-department
• Instagraminstagram.com/prescottvalleytown
• Xx.com/PrescottVly

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prescott Valley