Women's Fitness

What Women's Fitness does

Women's Fitness Plus (trading as Women's Fitness) operates women-only gym facilities in Cork and Dublin, Ireland, founded circa 2014. The core product is a women-only gym membership providing unlimited access to a fully equipped gym, three fitness studios, and over 100 weekly group classes spanning Spinning, Pilates, Kettlebells, Body Combat, Fat Blast, Zumba, HIIT, Reformer Pilates, Polar Studio heart-rate-tracked workouts, and others. The business layers structured onboarding via the Kickstart 6 or 12-week program (personal training, nutrition consultation, tailored food plan, weekly weigh-ins), standalone personal training (onsite and online, 30-minute sessions), nutrition consultations, and flexible class packs (10 Class Pass at €119/3 months; pay-as-you-go at €14.50 non-member / €7.95 member). Booking, scheduling, and payments run on Mindbody with a custom iOS/Android app on top for member self-service.

The go-to-market is direct-to-consumer and community-led, relying on testimonials, word-of-mouth, and a non-judgmental women-only environment (no mirrors in studios) to attract beginners and retention-focused members. Customer outcomes are a key marketing asset: 10,000+ women served over 10 years and 5,000+ Kickstart completions are prominently cited. Distribution is single-country, with physical access in Cork (two buildings, three studios) and Dublin, plus digital touchpoints through the mobile app and phone sales. Revenue is generated through subscription memberships, class packs, programmatic Kickstart fees, à la carte personal training, and professional nutrition services. There is no disclosed external funding; the company is privately held and founder-controlled. Technology is intentionally lean: third-party Mindbody platform plus custom apps, with Polar hardware in a dedicated studio for biometric performance tracking, but no AI, API, or proprietary data infrastructure evident.

Name

Women's Fitness

Legal name

Women's Fitness Plus

Website

https://womensfitness.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Fitness Plus is a privately held, women-only gym operator in Cork and Dublin, Ireland, offering unlimited gym access, 100+ weekly group classes, personal training, nutrition consultations, and a 6-12 week Kickstart onboarding program, serving individual female consumers via direct-to-consumer memberships and a custom mobile app built on Mindbody.

Ownership category

akta.pro rank

Product category

Women-Only Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAA

HIIT & Circuit Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Women-only gym
• Group fitness classes
• Personal training
• Nutrition consultation
• Gym membership

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Annual and potentially monthly gym membership plans providing unlimited gym access, inclusion of fitness classes, personal training sessions, and access to member facilities. The 12-month membership includes 2 classes per week, gym program, and weekly weigh-in.
2. Class Passes and Pay-As-You-Go: 10 Class Pass valid for 3 months allowing access to any class at any time. Pay-as-you-go pricing for non-members at €14.50 per class and €7.95 for members. Classes run 7 days a week from early morning to late evening.
3. Personal Training Sessions: Private 1-on-1 personal training sessions available 7 days a week from early morning to late evening. Sessions are 30 minutes each. Can be purchased as standalone sessions or bundled with memberships. Both online and onsite personal training options available.
4. Kickstart Plans: Structured 6 or 12-week comprehensive fitness programs including personal training sessions, tailored gym programmes, fitness classes, nutrition consultations, tailored food plans, weekly weigh-ins, unlimited gym access, and member app access. Marketed as a gateway to long-term membership.
5. Nutrition Consultation Services: Private nutritional consultations with qualified nutritionists offering tailored plans based on individual lifestyle, needs, wants, and goals. Consultation includes weight analysis, body composition measurements, customized food plans, hydration plans, and recipes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Women's Fitness operates a women-only gym facility in Cork, Ireland, offering unlimited gym access, more than 100 weekly group fitness classes across three studios, one-on-one personal training, and nutrition consultations. Its flagship onboarding offering is the 6 or 12-week Kickstart Plan, which combines personal training, classes, tailored meal plans, and weigh-ins to convert beginners into long-term members.

Product overview

Women's Fitness Plus is a women-only gym facility located in Cork, Ireland, offering a comprehensive fitness ecosystem. The core product is the gym membership providing access to a fully equipped facility with three fitness studios. Key structured programs include the Kickstart Plan (6-12 week beginner program) and Annual Membership, with add-on class packages like the 10 Class Pass. The service portfolio includes over 100 weekly group fitness classes across multiple categories including Spinning, Pilates, Kettlebells, Body Combat, Fat Blast®, Zumba, Legs Bums & Tums, Stretch + Core, HIIT, Body Pump, Body Sculpt, Tabata + Abs, Reformer Pilates, and Polar Studio. Personal Training (1-on-1 sessions) and Nutrition Services (consultations with tailored meal plans) complement the fitness offerings. Booking and membership management are handled through the MindBody platform integration. The company also offers mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Kickstart Plan: 6-week fitness program including personal training, fitness classes, nutrition consultation, tailored food plan, and weekly weigh-ins.

Products and services

• Annual Gym Membership Women-only full-service gym membership providing unlimited access to a fully equipped gym with cardio, strength, flexibility, and stretching equipment, three fitness studios, private changing rooms, and a personal training area. The annual membership includes two fitness classes per week, a gym program, weekly weigh-ins, and free parking.
• Kickstart Plan 6 or 12-week introductory fitness program for women who want to start or restart their fitness journey. Includes 6 personal training sessions, tailored gym programme, 2 fitness classes per week, 1 nutrition consultation, tailored food plan, 6 weekly weigh-ins, unlimited gym access, member's app access, and free parking. Marketed as the primary onboarding pathway into long-term membership.
• 10 Class Pass Flexible class package allowing members and non-members to attend 10 classes of their choice over 3 months, with access to the full schedule of 100+ weekly classes.
• Personal Training Private 1-on-1 personal training sessions available 7 days a week from early morning to late evening, with each session lasting 30 minutes. Can be purchased standalone or bundled with memberships, and is offered onsite or online, including buddy sessions.
• Nutrition Consultation Services Private nutritional consultations with qualified nutritionists offering tailored plans based on individual lifestyle, needs, and goals. Includes weight analysis, body composition measurements, customized food plans, hydration plans, and recipes.
• Reformer Pilates Classes Advanced Pilates classes using Reformer machines equipped with straps, springs, and a sliding carriage, offered in 20-25 weekly classes aimed at improving posture, strength, flexibility, and core stability.
• Polar Studio Heart-Rate-Tracked Classes Dedicated studio featuring heart rate-tracked workouts with Polar technology, including Polar Burn (competitive cardio) and Polar HYROX (functional fitness) classes, with 10-20 classes weekly allowing members to monitor calories burned and compete against themselves or friends.

Quantifiable outcome

• Over 10,000 women have transformed their lives through the gym over 10 years
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationMindbody is the booking and business management platform integrated into Women's Fitness website and operations. The partnership enables class scheduling, membership management, payment processing, and app integration for seamless customer experience. Mindbody branding appears on the website indicating a formal software partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• West Wood Club: Irish leisure club operator with multiple Dublin-area locations offering gym, classes, and PT. Comparable as a multi-site regional fitness and leisure operator in Ireland.
• FlyeFit: Ireland-based gym operator with multiple Dublin locations offering low-cost memberships and group classes. Comparable as a regional competitor competing for the same Cork/Dublin fitness membership wallet.
• Gym Plus: Independent Irish gym chain operating several locations with group classes, personal training, and nutrition services. Comparable as a regional multi-location fitness operator with similar product mix.

Direct peers

• Curves: International women-only fitness franchise offering 30-minute circuit workouts for female members. Closest comparable to Women's Fitness in terms of women-only positioning, group class structure, and community-led GTM.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain expanding aggressively across Ireland with budget memberships. Comparable as a broad incumbent exerting pricing pressure on independent gyms in the same markets.
• David Lloyd Leisure: UK/European premium family leisure club operator offering gyms, classes, PT, and racquet sports. Comparable as a larger incumbent with overlapping fitness class and PT offerings, though broader scope.
• The Gym Group: UK-listed low-cost gym chain with locations across Ireland offering 24/7 access and group classes. Comparable as a budget incumbent competing on price in overlapping Irish geographies.
• énergie Fitness: International fitness franchise with presence in Ireland and the UK offering memberships, classes, and PT. Comparable as a broader incumbent operating in the same geographies with overlapping offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/womensfitnessc
• Facebookfacebook.com/womensfitnessco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Fitness