Pushing the Envelope

What Pushing the Envelope does

Pushing the Envelope (PTE) is a privately held, boutique marketing communications firm headquartered in Fort Myers, Florida, founded in 2005 by President Samantha Scott, APR. The company operates as an outsourced CMO and marketing department for medium-to-large businesses, delivering integrated strategy, creative (branding, design, video), digital marketing (Meta-certified and Google Ads certified), public relations, and advertising services under monthly retainer contracts. Core service lines — Marketing Strategy & Execution, Creative Services, Digital Marketing, Public Relations, and Advertising — are sold through a direct sales motion targeting Southwest Florida enterprises with national reach to clients including BB&T, Herc Rentals, Harley-Davidson dealerships, Ave Maria School of Law, and various government and healthcare accounts. In April 2025 the firm expanded its product surface with Essential Marketing Solutions, a tiered à la carte subscription offering priced $249-$650/month to address startups, small businesses, and scaling companies that do not require full-service retainer support. Revenue is generated through monthly retainer fees for enterprise clients, tiered Essential Marketing Solutions subscriptions, and project-based professional services engagements; the small core team (1-10 employees) is supplemented by a network of specialized associates to expand delivery bandwidth. The firm leverages standard martech tooling (Meta, Google Ads, Constant Contact, AgencyAnalytics, Microsoft Clarity, Canva, Adobe) alongside generative AI tools (ChatGPT, Grammarly, Perplexity, NotebookLM) for content ideation, editing, and reporting workflows.

Name

Pushing the Envelope

Legal name

Pushing the Envelope, Inc.

Website

https://getpushing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Pushing the Envelope is a Fort Myers, Florida boutique marketing firm providing outsourced CMO services — strategy, creative, digital, PR, and advertising — to medium-to-large businesses via retainer, plus tiered Essential Marketing Solutions subscriptions for startups and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services Retainer: Monthly retainer-based marketing services providing strategy, creative, digital marketing, PR, and advertising services as outsourced CMO and marketing department
2. Essential Marketing Solutions: Flexible, limited-service marketing solutions with tiered monthly packages ranging from $249-$650/month for specific services like social media, PPC, reputation management, content creation, and PR
3. Professional Services: High-touch, high-ROI services for medium to large businesses including strategy and execution

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Pushing the Envelope is a boutique marketing communications firm that functions as an outsourced CMO and marketing department for medium-to-large businesses, plus a flexible à la carte marketing provider for small businesses. Its core offering bundles marketing strategy, creative services (branding, design, video), digital marketing (social media, email, PPC, website), public relations, and advertising into retainer-based engagements. The company also sells Essential Marketing Solutions, monthly-tiered subscription packages ($249-$650/month) for startups and small businesses needing specific services.

Product overview

Pushing the Envelope is a boutique marketing communications firm offering strategic marketing services as a unified portfolio of interconnected service lines. The core offerings include Marketing Strategy & Execution, Creative Services (branding, design, video), Digital Marketing (social media, email, PPC, website management), Public Relations, and Advertising. These services work together to provide comprehensive marketing solutions under a strategy-minded, creative-backed approach. Additionally, the company offers Essential Marketing Solutions as a flexible, cost-effective add-on for businesses needing specific services rather than full-service support. The company also produces content products including a podcast ('1000 Ways to Market Your Business') and downloadable eBook as educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Execution Strategic marketing services that merge strategy with creativity to create campaigns and strategies that motivate target audiences to generate real results. The process includes assessment, findings and recommendations, strategy development, execution, and ongoing measurement. Designed for medium-to-large businesses acting as outsourced marketing leadership.
• Creative Services Comprehensive creative solutions including branding (brand development and consistency), design (campaign concepts to social media posts), and video production (storyboarding, scripts, on-site support, post-production) designed to drive action and measurable results for clients.
• Digital Marketing Digital marketing strategies including organic and paid social media (Facebook, Instagram), email marketing (delivered as a Constant Contact Partner), Google Pay-Per-Click (PPC), and website management. Executed by a team that includes a Meta Certified Media Buying Professional and Google Ads certified specialists.
• Public Relations PR services led by an APR-accredited professional including publicity, content creation, community relations, internal communications, media relations, media training, crisis communication, and event promotion. Targeted at businesses seeking strategic earned media and stakeholder communications.
• Advertising Traditional and digital advertising campaign development combining innovative strategies with targeted execution. Services include digital advertising (Google Ads, social media), traditional advertising (print, broadcast, streaming, outdoor), and ongoing campaign management with monitoring and optimization.
• Essential Marketing Solutions Flexible, limited-service marketing solutions for businesses looking for support without the overhead of a full in-house team. Includes à la carte monthly packages for organic social media ($399/month), paid social media advertising ($349/month), combined organic and paid social ($650/month), Google PPC ($299/month), combined paid social and Google PPC ($550/month), reputation management ($249/month), content creation ($325/month), and PR ($375/month).

Quantifiable outcome

• 7x more candidates per dollar in teacher recruitment video ads for Hendry County School District
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• Community CooperativeminorOthersCommunity partnership through the annual CAN IT! food drive initiative. PTE organizes and promotes the food drive while Community Cooperative receives and distributes donations to families in need in Southwest Florida. This is a corporate social responsibility partnership rather than a commercial business partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mod Op: Full-service marketing agency offering strategy, creative, digital, PR, and advertising under a unified portfolio. Directly comparable to PTE on integrated service model and ability to serve as an outsourced marketing department.
• Disruptive Advertising: Digital marketing agency specializing in PPC, paid social, and lifecycle media buying with certified platform expertise. Comparable to PTE's Meta- and Google-certified digital media buying capabilities and ROI-driven campaign orientation.
• Hawke Media: Los Angeles-based boutique full-service marketing agency operating on an outsourced/fractional CMO model, offering strategy, digital, creative, and PR services to SMB and mid-market clients. Closely comparable in service breadth, boutique scale, and outsourced marketing positioning to Pushing the Envelope.
• LYFE Marketing: Atlanta-based social media and digital marketing agency focused on SMB clients with tiered monthly service packages. Comparable to PTE's Essential Marketing Solutions tier in pricing structure and SMB service orientation.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering web design, SEO, PPC, social media, and content marketing for SMB to mid-market clients. Comparable to PTE on digital marketing service breadth and client segment focus.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, email, and creative services with documented client ROI metrics. Comparable to PTE on multi-channel digital execution and outcomes-based client reporting.
• SmartSites: Full-service digital marketing agency offering website design, SEO, PPC, social media, and creative services to SMB and mid-market clients. Directly comparable to PTE on digital marketing service mix and target customer profile.

Broad incumbents

• Vivial: Marketing services platform offering SMB-targeted digital marketing, listings management, and advertising solutions with tiered packages. Comparable to PTE's Essential Marketing Solutions tier on SMB segment focus and packaged monthly pricing.
• WebFX: Larger full-service digital marketing agency with proprietary technology (MarketingCloudFX) and broader national footprint. Comparable to PTE on integrated digital service portfolio, though significantly larger and platform-enabled.
• Tinuiti: Large independent performance marketing agency covering paid media, organic, and commerce marketing for mid-market and enterprise brands. Comparable to PTE on media buying and digital marketing, but operates at materially larger scale with broader channel depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgUcogqQiFIN6o08F6gzTfA
• Facebookfacebook.com/GetPushing
• LinkedInlinkedin.com/company/pushing-the-envelope-inc-
• Instagraminstagram.com/getpushing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pushing the Envelope