What 10th Mountain Whiskey & Spirit Company does

10th Mountain Whiskey & Spirit Company (10th Mountain Whiskey, LLC) is a privately held craft distillery founded in 2014 by Ryan Thompson in Vail, Colorado, and headquartered in Gypsum, Colorado, where it operates its main production facility at 6,312 feet elevation in the Colorado Rocky Mountains. The company produces a portfolio of small-batch spirits including bourbon, rye whiskey, American single malt whiskey, brandy, potato vodka, Alpenglow cordial, and 100-proof corn moonshine, alongside limited-edition releases such as Whiskey Valor and Hire Heroes Edition bourbon, and a barrel-aged merchandise line (maple syrup, honey, coffee, cocktail bitters, whiskey barrel furniture). Production methods center on traditional small-batch distillation with proprietary high-altitude barrel aging and unique finishes, including bourbon barrels subsequently used to finish Bissell Farms maple syrup.

The company monetizes through a multi-channel model spanning direct-to-consumer e-commerce on 10thwhiskey.com with shipping to most US states (excluding Alaska, Hawaii, Oklahoma, Oregon, Massachusetts, Michigan, Mississippi, and Utah), two company-owned tasting rooms (Vail Village at 227 Bridge Street and the Gypsum distillery at 500 Trail Gulch Rd), and wholesale distribution through approximately 20 regional distributors across the US, including Southern Glazer's W&S in Colorado, LibDib in CA/DC/PA/NV, and Bay State Wine & Spirits across MA/NH/RI. Premium experiential revenue is generated through the Fantasy Whiskey Camp full-day distillery immersion ($600 for the first participant) and virtual tasting events delivered via Zoom. Bottle pricing ranges from $24.99 (moonshine) to $69.99 (single malt), with tiered DTC discounts of 5% on orders of 5+ bottles and 10% on orders of 10+ bottles, plus free shipping above $140.

The brand identity is anchored to the U.S. Army's 10th Mountain Division, with the founder supporting 20+ veteran and military-related philanthropic partners including the Vail Veterans Program, 10th Mountain Foundation, Fort Drum Volunteer Support Fund, American Legion, and Homes for Our Troops. The firm has accumulated a meaningful award portfolio, including Food & Business Review's 2026 Distillery of the Year, Top Craft Spirits Producer 2026, 98-point Double Gold at the San Francisco World Spirits Awards, USA Today's Top 3 Brandies in America, and Best in Show at the American Craft Spirits Association, with cumulative DTC volume of 20,700+ bottles sold. The company remains bootstrapped with 11-50 employees and no disclosed external investors or parent entities.

Name

10th Mountain Whiskey & Spirit Company

Legal name

10th Mountain Whiskey, LLC

Website

https://10thwhiskey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

10th Mountain Whiskey & Spirit Company is a privately held craft distillery founded in 2014 in Colorado, producing small-batch bourbon, rye, single malt, brandy, vodka, cordial, and moonshine at its Gypsum distillery. It sells via DTC e-commerce, two tasting rooms, regional distributors across ~20 US states, and premium distillery experiences.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery spirits
• Small batch whiskey
• Bourbon whiskey production
• Potato vodka distilling
• Craft spirit experiences

Headquarters

HQ city

Gypsum

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Spirits Sales: Direct-to-consumer online sales of bourbon, rye whiskey, single malt whiskey, brandy, potato vodka, cordial, and moonshine. One-time purchase model with tiered pricing for multiple bottles (5% off for 5+ bottles, 10% off for 10+ bottles).
2. Merchandise Sales: Sales of branded merchandise including apparel, barware, glassware, barrel-aged products (maple syrup, honey, coffee), furniture, and accessories.
3. Wholesale/Distribution: Products sold through regional distributors across multiple US states including Southern Glazer's W&S in Colorado and various regional distributors.
4. Fantasy Whiskey Camp: Immersive full-day distillery experience priced at $600 for first person, $450 for second, $300 for third. Includes hands-on distilling, tasting, catered lunch, and bottle to take home.
5. Virtual Tasting Events: Guided virtual tasting experiences delivered to groups with tasting kits shipped to participants, led by distiller or brand ambassador.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

10th Mountain Whiskey & Spirit Company is a craft distillery that handcrafts and sells small-batch spirits including bourbon, rye whiskey, American single malt whiskey, brandy, potato vodka, Alpenglow cordial, and Colorado Clear Mountain Moonshine. Spirits are aged at 6,312 feet elevation in the Colorado Rocky Mountains using locally sourced ingredients, then sold direct-to-consumer through the company website, tasting rooms, and wholesale distributors. The company also offers immersive tasting experiences including the Fantasy Whiskey Camp at the Gypsum distillery.

Product overview

10th Mountain Whiskey & Spirit Company is a craft distillery offering a portfolio of handcrafted spirits including Bourbon, Rye Whiskey, American Single Malt Whiskey, Brandy, Potato Vodka, Alpenglow Cordial, and Colorado Clear Mountain Moonshine. The company also produces barrel-aged merchandise (maple syrup, honey, coffee, bitters) and experiences (Fantasy Whiskey Camp, Virtual Tasting, Tasting Room visits). Products are sold as individual bottles, multi-packs, and limited editions. The brand is inspired by the 10th Mountain Division military legacy and is based in Vail/Gypsum, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• 10th Mountain Bourbon Award-winning bourbon crafted from Colorado corn (75%), American rye (20%), and malted barley (5%), aged in new charred oak barrels. Features notes of vanilla, oak, and honey with a smooth, medium-bodied palate. Sold at $59.99 per 750ml bottle.
• 10th Mountain Rye Whiskey Award-winning rye whiskey distilled with 69% rye, 27% corn, and 4% malted barley, aged in new charred oak barrels. Offers spicy, full-bodied flavor with notes of oak, dark fruit, and caramel. Sold at $49.99 per 750ml bottle.
• 10th Mountain American Single Malt Whiskey Single malt whiskey crafted from 100% malted barley, aged for 2 years. Features rich notes of chocolate, walnut, and cherry with an all-spice, caramel, nutty finish. Sold at $69.99 per 750ml bottle.
• 10th Mountain Brandy Brandy made from Pinot Noir grapes, aged 2 years in single-use American Oak bourbon barrels. Features a deep, complex flavor with dark preserved fruits and a slight cream and maple finish. Sold at $35.99 per 375ml bottle.
• 10th Mountain Potato Vodka Premium potato vodka distilled from potatoes with no additives. Features a smooth, clean taste with crisp, light pepper and potato notes, a silky delicate body, and clean creamy finish. Sold at $29.99 per 750ml bottle.
• 10th Mountain Alpenglow Cordial Handcrafted cordial liqueur with vanilla, peach, and sage notes on the nose, sweet peach on the palate, and a long-lasting vanilla finish with light caramel tones. Versatile for sipping or mixing in cocktails. Sold at $39.99 per 750ml bottle.
• 10th Mountain Colorado Clear Mountain Moonshine Corn moonshine (100% corn mash) at 100 proof, crystal clear in appearance with dry, sweet corn flavors and a crisp, clean finish with impressive staying power. Sold at $24.99 per 750ml bottle.
• Fantasy Whiskey Camp Experience Full-day guided distillery experience at the Gypsum, Colorado distillery including hands-on distilling, tasting sessions, barrel sampling, bottle to take home, and catered lunch. Priced at $600 for first person, $450 for second, $300 for third (maximum 3 people).
• Virtual Tasting Experience Guided virtual tasting experience delivered to participants' homes with a complete tasting kit including 5 spirits, led by a distiller or brand ambassador via Zoom with distillery tour.
• Tasting Room Experience In-person tasting experiences at two locations: Distillery Tasting Room in Gypsum, CO and Vail Village Tasting Room, offering spirit flights, cocktails, bottles, and merchandise.
• Whiskey Valor Limited Release Bourbon Special limited release bourbon honoring military veterans, part of the brand's philanthropy initiative supporting military causes.
• Hire Heroes Edition Bourbon Special edition bourbon supporting veteran employment initiatives, part of the brand's Hire Heroes partnership program.
• Bourbon Barrel Maple Syrup Small-batch maple syrup finished in freshly emptied 10th Mountain Bourbon barrels, crafted in collaboration with Bissell Farms from Ohio.
• Bourbon Barrel Aged Honey Golden honey aged in bourbon barrels, infusing rich bourbon flavors into the honey.
• Bourbon Barrel Aged Coffee Coffee aged in bourbon barrels, approximately 12 oz with 24 cups per package.
• Whiskey Barrel Furniture Collection Handcrafted whiskey barrel furniture and accessories including tables, cabinets, stools, arcade tables, dog beds, and signs, created in partnership with The Whiskey Workshop.
• Gift Cards Gift cards available in variable amounts starting from $50 for gifting spirits and merchandise.

Quantifiable outcome

• 20,700+ bottles of handcrafted spirits purchased

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

29 partnerships are on record, tiered core, flagship, major, minor and regional.

• The Whiskey WorkshopcoreStrategic or Co-development PartnerPartnership with The Whiskey Workshop for a range of whiskey barrel furniture and accessories. Custom laser engraving available on bourbon barrel staves, barrel heads, bistro tables, arcade tables, cabinets, stools, and other home decor items.
• Bissell FarmscoreStrategic or Co-development PartnerCollaboration with Bissell Farms, a family-run maple producer from Northeast Jefferson County, Ohio. Small-batch maple syrup made from pure sap of Ohio maple trees, finished in freshly emptied 10th Mountain Bourbon barrels for rich, layered flavor.
• Vail Veterans ProgramflagshipOthersMajor philanthropic partner supporting veterans in the Vail, Colorado community. One of the primary veteran-focused causes supported since founding in 2014.
• 4th Infantry OrgmajorOthersSupport for 4th Infantry Division memorial fundraising efforts, including fundraising for memorial display at Infantry Museum in Columbus, GA.
• 10th Mountain Hut DivisionmajorOthersSupport for the 10th Mountain Hut & Trail System in Colorado, preserving the legacy of the 10th Mountain Division.
• 10th Mountain FoundationmajorOthersSupport for foundation preserving and promoting the history and legacy of the 10th Mountain Division.
• 10th Mountain HealingmajorOthersSupport for healing programs benefiting veterans and military personnel.
• Fort Drum Volunteer Support FundmajorOthersSupport for the volunteer support fund for Fort Drum, home of the modern 10th Mountain Division LI.
• Adopt a PlatoonminorOthersProgram supporting deployed military personnel through outreach and care packages.
• National Infantry MuseumminorOthersSupport for National Infantry Museum programs and initiatives.
• U.S. Army MWRminorOthersSupport for Army Morale, Welfare and Recreation programs.
• BaseCamp 40minorOthersHunting program for veterans and wounded warriors.
• Colorado Snowsports MuseumminorOthersSupport for preserving Colorado snowsports history and honoring those who shaped the industry.
• Heroes and HorsesminorOthersEquine therapy program for veterans and first responders.
• American LegionminorOthersSupport for American Legion programs and veteran services.
• Brotherhood For The FallenminorOthersSupport for families of fallen military personnel.
• Camaraderie of CourageminorOthersPrograms supporting military camaraderie and courage.
• Homes for our TroopsminorOthersSupport for building specially adapted homes for severely injured veterans.
• Shepherd's MenminorOthersPrograms supporting military families and personnel.
• C4 FoundationminorOthersFoundation supporting military veterans and families.
• Southern Glazer's W&SflagshipChannel Partner/ Reseller/ DistributorMajor national spirits distributor handling distribution in Colorado state.
• ME Stone FenceregionalChannel Partner/ Reseller/ DistributorRegional distributor covering Maine state, with contacts Jody Reese (north shore) and Todd Blanchette (south shore).
• Bay State Wine & SpiritsregionalChannel Partner/ Reseller/ DistributorDistributor covering Massachusetts and New Hampshire markets, with contact Frank Martin for NH.
• Dana DistributorsregionalChannel Partner/ Reseller/ DistributorRegional distributor covering New York state with contact Cullen Dana.
• Grey EagleregionalChannel Partner/ Reseller/ DistributorRegional distributor covering Missouri state with contact Tom Crowder.
• Dorado RockregionalChannel Partner/ Reseller/ DistributorRegional distributor covering North Carolina state with contact Shane Caulder.
• LibDibregionalChannel Partner/ Reseller/ DistributorNational distributor covering California, Washington D.C., Pennsylvania, and Nevada markets.
• Favorite BrandsregionalChannel Partner/ Reseller/ DistributorRegional distributor covering Texas state with contact Bobby Stephens.
• Legacy BrandsregionalChannel Partner/ Reseller/ DistributorRegional distributor covering Wisconsin state with contact Shane Ebel.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laws Whiskey House: Colorado craft whiskey producer with on-site tasting room and DTC e-commerce. Comparable in product mix (bourbon, rye, single malt), distribution model, and award-focused positioning.
• High West Distillery: Utah-based craft whiskey producer with a strong mountain/ski heritage narrative and tasting room/dining experience. Comparable in mountain lifestyle branding, experiential tourism, and multi-channel spirits distribution.
• Woody Creek Distillers: Colorado craft distillery producing vodka, whiskey, gin, and brandy. Similar in scale, product mix, and DTC/regional distribution approach.
• Stranahan's Colorado Whiskey: Iconic Colorado craft single malt whiskey producer with a strong heritage narrative and tasting room experience. Directly comparable as a mountain-state craft whiskey brand competing for the same consumer segment.
• Breckenridge Distillery: Colorado-based craft distillery producing bourbon, whiskey, vodka, gin, and rum at high altitude. The most direct comparable: same geography, similar product portfolio, parallel tasting room and DTC strategy, and comparable scale.
• Leopold Bros. Colorado craft distillery producing whiskey, gin, vodka, and liqueurs with a strong farm-to-bottle and small-batch identity. Directly comparable in artisanal positioning and Colorado mountain lifestyle branding.
• WhistlePig: Premium craft rye whiskey brand with a strong hospitality and limited-release focus. Comparable in award-driven premium positioning, rye whiskey portfolio depth, and DTC-plus-distribution model.

Broad incumbents

• Maker's Mark: Iconic Kentucky bourbon producer owned by Beam Suntory. Comparable as a large-scale craft-leaning incumbent that defines the premium bourbon shelf and competes with craft entrants for consumer mind-share.
• Woodford Reserve: Premium Kentucky bourbon producer with a strong experiential/distillery-tour component. Comparable in combining premium spirits with destination tourism and hospitality-driven brand building.
• Buffalo Trace Distillery: Major U.S. bourbon producer with broad national distribution across whiskey, vodka, and other spirits. Comparable as a benchmark against which craft bourbon pricing and award strategy compete at retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/10thmtnwhiskey
• Facebookfacebook.com/10thmtnwhiskey
• LinkedInlinkedin.com/company/10th-mountain-whiskey-spirit-co
• Instagraminstagram.com/10thmtnwhiskey
• TikToktiktok.com/@10thmtnwhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10th Mountain Whiskey & Spirit Company