Martial Arts Media

What Martial Arts Media does

Martial Arts Media (legal entity New Economy Masters Pty Ltd, headquartered in Maroochydore, Queensland, Australia) is a privately held, bootstrapped software company founded by George Fourie in 2016 that sells a vertical operating system for martial arts school owners. Its core offering, the Partners program, bundles a martial-arts-specific CRM (MAM.Pro), an Ad Launcher that deploys proven Facebook ad campaigns in 3-6 clicks, AI-driven lead follow-up that qualifies and books trials within 60 seconds, an attendance-based retention system, 859 hours of training content with a 24/7 AI coach, monthly Campaign Kits, and a global community of 400+ school owners. The platform is built on GoHighLevel infrastructure with integrations to Stripe (payments), LeadConnector/Twilio (SMS/email/voice), Meta and Google (ads and analytics), and OpenAI/Anthropic for AI features.

The company makes money primarily through a self-serve subscription priced at $100 USD per week following a $1 fourteen-day trial, with an invitation-only Partners Premier tier adding founder-led coaching. Customers are individual martial arts school operators (single- to multi-location SMBs) who also budget separately for ad spend ($20-25/day minimum). Go-to-market is product-led and community-led: a $1 trial, 14-day five-mission onboarding, podcast (169+ episodes), YouTube content, paid Meta/Google ads, and industry-event speaking drive acquisition, while an in-portal community and peer support drive retention. The firm operates with 1-10 employees and serves schools in at least 13 countries including Australia, the United States, New Zealand, the United Kingdom, Ireland, Canada, and South Africa.

Name

Martial Arts Media

Legal name

New Economy Masters Pty Ltd

Website

https://martialartsmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Martial Arts Media sells a subscription-based operating system for martial arts school owners, bundling a vertical CRM, AI lead follow-up, ads, retention tracking, training, and a global community of 400+ schools.

Ownership category

akta.pro rank

Product category

Martial Arts School Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Martial arts marketing
• School CRM software
• Lead generation services
• Student retention software
• Marketing automation platform

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Partners Membership Subscription: Weekly subscription to the Partners operating system after $1 14-day trial. Includes all tools, training, community, campaigns, and support. Customer must also separately budget for ad spend ($20-25/day minimum).
2. Partners Premier (Invitation Only): Premium tier adding weekly strategy, Facebook marketing call, and coaching from George Fourie. Invitation only, not available for direct purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Martial Arts Media provides a marketing and customer-relationship operating system called "Partners" for martial arts school owners. The bundle combines a proprietary CRM (MAM.Pro), AI-driven lead follow-up, retention tracking with kiosk integration, an ad launcher for Meta and Google ads, campaign kits, and a training library, all packaged into a weekly subscription. The company also offers an 8-week digital marketing course (Martial Arts Media Academy) and runs the Martial Arts Media Business Podcast.

Product overview

Martial Arts Media operates as a unified platform built around the Partners program — an all-in-one operating system for martial arts schools. The core Partners offering integrates multiple modules including MAM.Pro (CRM), Ad Launcher (advertising), AI Follow-Up (automated conversation), Retention System (attendance tracking), Training Library (859 hours of content), Campaign Kits (monthly marketing campaigns), and Community support. The company also offers a Business Podcast as an educational resource and a premium Partners Premier tier with additional coaching. The platform is designed to install and run autonomously, handling the full student lifecycle from lead acquisition through retention.

Differentiator

Problem solved

Functional benefit

Brands

• MAM.Pro: CRM platform built specifically for martial arts school owners with lead tracking, AI follow-up, and automation features.
• Partners
• Partners Premier
• Martial Arts Media™ Business Podcast

Products and services

• Partners Subscription-based operating system for martial arts school owners that bundles CRM, automated lead follow-up, retention tracking, ad launching, and marketing training into one managed platform.

Quantifiable outcome

• 50 paid trials in 2 weeks for BJJ and Karate school
• +7 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HighLevel Inc. (GoHighLevel)coreTechnology or IntegrationUnderlying infrastructure provider for MAM.Pro, including CRM, automation, hosting, and database storage. Located in the United States. Processes partner and customer data on behalf of Martial Arts Media.
• LeadConnectorcoreTechnology or IntegrationCommunications service for SMS, email, and voice features inside MAM.Pro. Uses Twilio for carrier-level message and call routing.
• StripecoreTechnology or IntegrationPayment processor for subscription billing and one-off purchases. Handles payment processing for Partners membership fees.
• OpenAIcoreTechnology or IntegrationAI processing provider for Platform AI, Partners AI, and AI features within MAM.Pro including automated messaging and content generation.
• AnthropiccoreTechnology or IntegrationAI processing provider for Platform AI, Partners AI, and AI features within MAM.Pro.
• Meta (Facebook, Instagram)coreTechnology or IntegrationAdvertising platform used for running campaigns. Website uses Meta Pixel and Conversion API for tracking and audience matching. Hashed email data shared for advertising audiences.
• Google (Google Workspace, Google Analytics, Google Ads)coreTechnology or IntegrationBusiness communications, website analytics, and advertising platform. Used for tracking website usage and running search advertising campaigns.
• Fred De Palma - The MAIN EventminorStrategic or Co-development PartnerIndustry event partnership. George Fourie spoke at The MAIN Event in Sydney (2017) and San Diego (2018) to reach martial arts school owners.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Leading horizontal CRM and marketing automation platform for SMBs. Competes for the same "marketing + CRM" budget that MAM's Partners program targets, but across all verticals.
• ActiveCampaign: SMB-focused email marketing and CRM automation platform with strong adoption among small businesses. Competes for the email/automation layer of MAM's all-in-one stack.
• Keap: SMB-focused CRM, email automation, and marketing platform (formerly Infusionsoft). Comparable all-in-one growth stack positioning for small business owners.
• LocaliQ: Small-business marketing platform offering lead generation, advertising management, and CRM-style tools from a parent media company. Comparable SMB marketing services buyer profile.
• Mindbody: Broad SaaS platform serving fitness, wellness, and salon businesses with scheduling, CRM, marketing, and payments. Much larger incumbent that some martial arts schools evaluate against MAM.

Emerging players

• ClubReady: Club management and member engagement software for fitness studios and martial arts schools. Overlaps with MAM's CRM and retention capabilities for the same target customer.

Others

• GoHighLevel: Horizontal CRM and marketing automation platform that MAM.Pro is built on. Comparable feature set (CRM, automations, AI follow-up, ad tools) and the most direct infrastructure peer — also a potential competitor if it deepens vertical features.

Direct peers

• PushPress: Software platform for fitness and martial arts school operators that combines member management, billing, and marketing tools. Most directly comparable vertical SMB OS to Martial Arts Media's Partners program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/martialartsmedia?sub_confirmation=1
• Xx.com/martialartmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martial Arts Media