Edwin
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Edwin firmographics
Firmographics- Name
- Edwin
- Legal name
- Edwin Secure, Inc.
- Website
- https://edwinsecure.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Edwin industry classification
Industry- Product category
- Security Awareness & Behavioral Training Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Access Security & Identity Threat Detection (ITDR, UEBA for Identity)
Keywords
Where Edwin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Edwin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Edwin operates as a SaaS platform delivering security behavior change missions on a subscription basis. Organizations pay for access to the platform with tailored mission packs based on their security needs and compliance requirements. The platform offers Edwin Essentials (core security behaviors), industry-specific missions, and regulatory compliance missions (HIPAA, PCI, GDPR, SOC 2, SOX).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Edwin Essentials |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Edwin product offering
Product offeringCore offering
Edwin is a SaaS behavioral cybersecurity platform that delivers bite-sized, conversational 'missions' to enterprise employees to drive lasting security habits. The platform maps leading compliance frameworks (Cyber Essentials, NIST, HIPAA, PCI, GDPR, SOC 2, SOX) into personalized weekly missions delivered via email, Slack, or chat that can be completed in under 10 minutes. It includes oath-verified audit trails and dynamically generated missions triggered by real-time external threats.
Product overview
Edwin is a human behavior change cybersecurity platform built around 'missions'—bite-sized, actionable learning experiences designed to create lasting security habits. The platform consists of the core Edwin platform, Edwin Essentials (foundational mission set), Employee Missions, Manager Missions, and specialized mission types including Regulatory, Industry, and Dynamic missions. The system uses a conversational interface integrated with familiar workflow tools (email, Slack, chat) to deliver weekly security missions that can be completed in under 10 minutes, tracking progress at both user and organizational levels while building a provable audit trail for compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Edwin Essentials
- Employee Missions
- Manager Missions
- Dynamic Missions
- Regulatory Missions
- Industry Missions
- Platform Security Missions
Quantifiable outcome
- Organizations can onboard and deploy Edwin Essentials to a team in under 10 minutes
- +1 more outcomes
Companies that use Edwin
Customer profileSegments8 records
Ideal customer profiles1 record
Edwin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature6 records
Edwin partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Edwin competitors and assessment
Company assessmentBroad incumbents
- SANS Institute: Long-established cybersecurity training and certification body that competes for enterprise training budgets; adjacent rather than direct, but competes for the same compliance-driven training spend.
- Proofpoint Security Awareness: Enterprise security vendor with a large security awareness and training suite sold into the same Fortune-class buyers Edwin targets; broader portfolio but overlapping core capability.
Direct peers
- SoSafe: European-headquartered security awareness and human risk platform with a strong behavioral science foundation and GDPR-centric content — closely comparable to Edwin in mission design and European GTM.
- KnowBe4: Market-leading security awareness and phishing simulation platform; the dominant direct competitor in the same enterprise SAT category Edwin targets, with a much larger content library and global sales force.
- CybSafe: Human risk management platform that combines security awareness with behavioral science and analytics to reduce human cyber risk — a very close philosophical and product analog to Edwin.
- Living Security: Security awareness and human risk management platform using experiential, behavior-change content for enterprise customers — comparable in go-to-market and category to Edwin.
- Curricula: Security awareness training vendor focused on engaging, story-driven content for employees — directly comparable in customer segment (SMB/mid-market) and product category to Edwin.
- Phished: AI-driven security awareness and phishing simulation platform focused on fully automated, behavioral training journeys — closely comparable in automation and enterprise orientation to Edwin.
- NINJIO: Security awareness training provider using animated, episodic content to drive employee behavior change — competes in the same enterprise behavioral SAT category as Edwin.
- Hoxhunt: Behavioral security training platform that gamifies phishing and security awareness to drive measurable behavior change — highly comparable methodology to Edwin's mission-based, conversational approach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edwin social profiles
Digital presenceEdwin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edwin leadership team
Management profileNumber of profiles
Profiles14 records
Edwin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edwin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edwin
What does Edwin do?
Edwin is a SaaS behavioral cybersecurity platform that delivers bite-sized, conversational 'missions' to enterprise employees to drive lasting security habits. The platform maps leading compliance frameworks (Cyber Essentials, NIST, HIPAA, PCI, GDPR, SOC 2, SOX) into personalized weekly missions delivered via email, Slack, or chat that can be completed in under 10 minutes. It includes oath-verified audit trails and dynamically generated missions triggered by real-time external threats.
Is Edwin a public or private company?
Edwin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edwin founded?
Edwin was founded in 2021. It employs 1 to 10 people.
Where is Edwin based?
Edwin is headquartered in New York, United States, in the North America region.
How does Edwin make money?
One revenue line is on record: subscription-based SaaS.
Who are Edwin's main competitors?
Broad incumbents on record are SANS Institute and Proofpoint Security Awareness. Direct peers are SoSafe, KnowBe4, CybSafe, Living Security, Curricula, Phished, NINJIO and Hoxhunt.
Does Edwin have an API?
No public API is recorded for Edwin.
What industry is Edwin in?
Edwin's product category is Security Awareness & Behavioral Training Software. Its primary akta.pro industry code is HDADAAAI, Access Security & Identity Threat Detection (ITDR, UEBA for Identity). Its NAICS code is 54151 and its SIC code is 7372.