Simon Sports

What Simon Sports does

Simon Sports is a privately held sports investment firm and management group formed in 2022, operating as a subsidiary of Simon Group Holdings. The company functions as an umbrella entity for the sports ventures of Sam Simon and his son Peter Simon, with its global headquarters at 335 E Maple Road in Birmingham, Michigan. Its stated business comprises two core service lines: an Operations Management division that delivers day-to-day support and guidance to sports franchise management teams, and a Sports Investment division that identifies and backs cutting-edge technologies and emerging developments across the sports industry. The company does not sell a product technology stack; rather, its primary operating activity is the management and strategic oversight of its portfolio holdings.

Simon Sports holds a diversified portfolio of nine sports-related companies and franchises spanning entertainment venues, professional sports teams, and sports technology/financial services. Portfolio holdings include entertainment concepts Poolhouse, Cosm, and Puttshack; professional sports franchises Ipswich Town FC (English Football League Championship) and Halifax Mooseheads (Quebec Major Junior Hockey League); and sports technology/financial platforms The Players Impact, Collectorscard, Andalusian Credit Partners, and Golf Mind & Body. Geographically, the portfolio spans operations in the United States, the United Kingdom, and Canada through its franchise holdings.

The firm's revenue model is based on returns from equity ownership of sports franchises and sports-related ventures, supplemented by management fees and profit participation for the operational support it provides to portfolio teams. The company operates as a B2B entity through direct business relationships and industry connections rather than traditional sales or distribution channels. No revenue figures, headcount, funding rounds, or AI/technology capabilities are disclosed in available sources.

Name

Simon Sports

Legal name

Simon Sports

Website

https://simonsports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Simon Sports is a privately held sports investment and management firm formed in 2022, providing operations management and capital to a portfolio of nine sports franchises, entertainment venues, and sports technology companies across the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Sports Investment & Franchise Management

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Sports investment firm
• Franchise management services
• Sports venture capital
• Team operations support
• Sports portfolio management

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Returns and Portfolio Management: As a sports investment firm, Simon Sports generates returns through equity ownership in sports franchises and sports-related ventures. The company provides operational management to sports teams, suggesting management fees or profit participation as revenue streams.

Go-to-market motion1 record

Core offering

Simon Sports is a sports investment firm and management group operating through two divisions. Its Operations division provides day-to-day operational and management support to sports franchise operators. Its Investments division identifies and invests capital in cutting-edge sports technologies and sports-adjacent businesses, building a portfolio that includes sports-tech companies, professional sports franchises, and related financial services.

Product overview

Simon Sports is a sports investment firm and management group formed in 2022, offering two core service lines: Operations Management and Sports Investment. The Operations Management division provides day-to-day support and guidance to sports franchise management, while the Sports Investment division identifies and contributes to cutting edge technologies and diverse emerging developments across the sports industry. The company also maintains a portfolio of sports-related ventures including Poolhouse, Cosm, Puttshack, The Players Impact, Ipswich Town, Collectorscard, Andalusian, Golf Mind & Body, and Halifax Mooseheads.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core portfolio.

• Poolhousecore portfolioOthersPortfolio company - entertainment and hospitality venue concept
• Cosmcore portfolioOthersPortfolio company - immersive entertainment experience
• Puttshackcore portfolioOthersPortfolio company - indoor mini-golf entertainment concept
• The Players Impactcore portfolioOthersPortfolio company - athlete-focused venture
• Ipswich Town FCcore portfolioOthersEnglish football club (EFL Championship) - sports franchise ownership
• Collectorscardcore portfolioOthersPortfolio company - sports collectibles platform
• Andalusian Credit Partnerscore portfolioOthersPortfolio company - sports credit/financial services
• Golf Mind & Bodycore portfolioOthersPortfolio company - golf wellness/wellbeing platform
• Halifax Mooseheadscore portfolioOthersQuebec Major Junior Hockey League team - sports franchise ownership

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CVC Capital Partners: Large European private equity firm with extensive sports investments including Formula 1, La Liga, and rugby stakes. Comparable as institutional capital deploying into sports franchise and event assets.
• Endeavor Group Holdings: Public sports and entertainment holding company with assets including UFC, PBR, IMG, and Professional Bull Riders. Comparable as a multi-vertical sports and entertainment ownership and management platform.
• Liberty Media: Public holding company with major sports assets including Formula 1 and the Atlanta Braves. Comparable as a diversified sports ownership and investment holding company operating at much larger scale.
• Kroenke Sports & Entertainment: Family-controlled sports and entertainment holding company owning Arsenal FC, the Denver Nuggets, Colorado Avalanche, LA Rams, and multiple venues. Comparable as a family-backed diversified sports ownership group.

Emerging players

• Sportradar: Sports technology and data company that Simon Sports could plausibly interact with or invest in. Comparable as a sports-tech investment-adjacent entity in Simon's emerging investments portfolio focus.

Direct peers

• MSP Sports Capital: Sports-focused private equity firm investing in professional sports teams, leagues, and sports-related businesses. Highly comparable as a specialist sports investment platform building diversified portfolios.
• Fenway Sports Group: Sports holding company that owns the Boston Red Sox, Liverpool FC, Pittsburgh Penguins, and other sports assets. Comparable as a multi-sport franchise ownership and management platform.
• Arctos Sports Partners: Private equity firm focused on minority investments in professional sports franchises and sports-related businesses. Highly comparable as a sports-focused investment and management firm building diversified sports portfolios.
• Bruin Capital Partners: Private investment firm focused on sports, media, and consumer opportunities. Comparable as a multi-asset sports and entertainment investment platform with active management approach.
• RedBird Capital Partners: Private investment firm with significant sports franchise ownership (e.g., Liverpool FC stake, AC Milan, Fenway Sports Group partnership) and sports-related investments. Directly comparable as a sports-focused holding and investment platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simon-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Sports