PB&

What PB& does

PB& (PB& Inc.) is a Seattle-based, independently held advertising agency founded in 2017 by CEO Britt Fero. The firm offers integrated marketing services spanning brand strategy and positioning, creative development, media planning and buying, content production, social media, and experiential activations. It serves enterprise and mid-market clients across real estate (Windermere, Supra), tourism and destination marketing (Visit Seattle, Seattle Christmas Market), financial services (Seattle Bank), consumer goods and beverage (Budweiser), sports and entertainment (Seattle Kraken, Space Needle & Chihuly Garden and Glass), security technology (LenelS2), and nonprofit sectors (Oregon Humane Society). Revenue is generated through professional service fees — project-based work, retainers, and media commissions — with new business acquired via competitive reviews (e.g., eight-agency review for Space Needle), referrals, and thought leadership in outlets such as Campaign US, Forbes, AdWeek, and Muse by Clio.

The agency's operating model is structurally distinctive: PB& runs without traditional agency departments, organizing talent into integrated "thinkers and makers" teams that move from strategic concept through execution without handoffs. Its proprietary "smartcut" / "Find the Unlock" methodology frames the agency's value proposition as identifying the single existing insight within a brand rather than layering on additional complexity. The firm has been recognized by AdAge as Small Agency of the Year twice, with additional wins at the Shorty Awards, Webby Awards, TribecaX, HSMAI Adrian Awards, and BEA Awards, and has executed first-to-market media partnerships with SundanceTV, Revolt, Vice Media, National Geographic, CBS, Vox Media, and Spotify. PB& remains a founder-controlled private company with 1-10 employees, a single Seattle headquarters at 600 1st Avenue, and no disclosed external funding or institutional ownership.

Name

PB&

Legal name

PB& Inc.

Website

https://pbandseattle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PB& is a Seattle-based independent advertising agency founded in 2017 offering integrated brand strategy, creative, media planning/buying, and content production for enterprise and mid-market brands across real estate, tourism, financial services, beverage, sports, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising services
• Brand strategy
• Creative campaigns
• Media planning buying
• Content production

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: PB& generates revenue through professional service fees for brand strategy, creative development, media planning and buying, integrated campaign development, and related marketing services. Revenue comes from project-based work, retainers, and media commissions from clients including Windermere, Visit Seattle, Budweiser, Seattle Bank, and Space Needle.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PB& is a Seattle-based advertising agency that provides integrated marketing services including brand strategy, creative campaign development, and media planning and buying for enterprise brands. The agency combines strategic brand thinking with creative execution and media investment capabilities under one roof.

Product overview

PB& is a Seattle-based advertising agency that provides integrated marketing services including brand strategy, creative development, media planning and buying, social media management, experiential marketing, and content production. The agency does not offer discrete software products or platforms; rather, it delivers professional services tailored to client needs across various campaigns and brand initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Creative Campaigns
• Media Planning & Buying

Quantifiable outcome

• Windermere: 400% increase in branded search terms, 18% direct traffic increase
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Atlantic Re:thinkcoreStrategic or Co-development Partner · 1 September 2024Atlantic Re:think is the creative production partner for the #SeattleBookmarked video series. PB& creates the campaign concept while Atlantic Re:think produces the video content. This partnership produces short-form episodes featuring local luminaries reading banned books by local authors.
• SpotifyflagshipTechnology or Integration · 1 January 2019Spotify provided branded station platform for Windermere Real Estate's home-themed playlists. Spotify offered branded QR codes for offline-to-online engagement and ad serving capabilities. This was the first branded Spotify channel by a real estate company.
• SundanceTVflagshipStrategic or Co-development PartnerFirst-to-market partnership producing Visit Seattle branded content films that aired on SundanceTV. Films were whitelisted content partnerships showcasing Seattle's culture, food scene, music legacy, and identity.
• RevoltcoreStrategic or Co-development PartnerPartnership with Revolt TV for 'Sounds by the Sound' — a five-season, 40-episode TV show celebrating Seattle's music scene and emerging hip-hop talent. Visit Seattle provided financing and brand integration; Revolt provided distribution and programming.
• Vice MediacoreStrategic or Co-development PartnerPartnership to tell local immigrants' stories through the lens of cuisine. Series featuring James Beard-recognized Seattle chefs created as branded content for Visit Seattle.
• National GeographicminorStrategic or Co-development PartnerPartnership for 'Sights & Soundtracks of Seattle: OPEN STUDIO' branded content series showcasing Seattle's music scene and cultural offerings.
• CBScoreStrategic or Co-development PartnerPartnership with CBS for 'The Emerald Race' — an video miniseries created in the style of 'The Amazing Race' to authentically tell Seattle's story, positioning the city as a destination.
• Vox MediaminorStrategic or Co-development PartnerPartnership to produce 'The Windermere Effect...Explained' explainer series about what makes Windermere a best place to work, hosted on VOX.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GALE: Independently owned creative and media agency that emphasizes integrated brand storytelling and measurable business outcomes. Comparable to PB& in its full-service offering, independent structure, and focus on enterprise clients seeking alternatives to holding-company models.
• 72andSunny: Larger Los Angeles-headquartered independent creative agency built on a non-traditional, collaborative structure. Highly comparable business model to PB& in terms of independent ownership, integrated creative/media offering, and pursuit of culture-driven brand work for enterprise clients.
• Barkley: Kansas City-based independent agency offering brand strategy, creative, media, and digital. Comparable to PB& as an independently owned, full-service agency competing against holding-company networks for mid-market and enterprise clients.
• Mother: Independently owned creative agency with offices in New York, London, and beyond, known for breaking conventional ad formats. Comparable to PB& in its independent status, integrated model, and emphasis on provocative creative for major brands.
• Pereira O'Dell: San Francisco-based independent creative agency known for integrated brand work and measurable outcomes. Comparable in size and operating philosophy to PB&, with similar enterprise client wins and a no-traditional-departments culture.
• Anomaly: Independently owned creative agency with a deliberately non-traditional structure that combines strategy, creative, media, and design under one roof. Operates with a similar integrated model to PB& and serves enterprise brand clients across categories.
• Preacher: Austin-based independent creative agency of comparable size with a similar integrated brand strategy, creative, and media offering. Preacher's model of pairing cultural insight with creative execution closely mirrors PB&'s 'smartcut' philosophy and mid-sized independent positioning.

Broad incumbents

• Droga5: Now part of Accenture Song, this New York-based creative agency is known for breakthrough campaigns for enterprise brands including Budweiser. Directly relevant as a competitor for the same enterprise creative work and as a reference point for what scaled independent creative can become.
• R/GA: Global independent agency offering brand strategy, creative, and experience design. Comparable to PB& in its integrated model and enterprise client base, but at significantly larger scale and with deeper technology-adjacent capabilities.
• Wieden+Kennedy: Portland-based independently owned creative agency and industry giant known for Nike, Budweiser, and other enterprise brand work. Relevant as the largest independent creative agency in the Pacific Northwest, providing both competitive context and aspirational benchmark for PB&.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pbandseattle
• Facebookfacebook.com/pbandseattle
• LinkedInlinkedin.com/company/pb&
• Instagraminstagram.com/pbandseattle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PB&