CrossFit Fortis
CrossFit Fortis is a private, single-location CrossFit affiliate gym in Orléans, Ontario, offering coaching-led group training, personal training, and nutrition coaching for adults, kids, seniors, postpartum mothers, and women in menopause. Memberships are sold via a free No Sweat Intro and recur monthly without contracts.
- Company typePrivate
- Founded2012
- HeadquartersOrleans, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CrossFit Fortis does
CrossFit Fortis is a privately held, coaching-first CrossFit affiliate gym operating from a single facility at 245 Vanguard Dr in Orléans (Ottawa), Ontario. The business has been continuously active since at least 2017 (per blog archive evidence) and is offered to the Canadian consumer market via in-person delivery only — there are no e-commerce or online program distribution channels in evidence. It serves general adult fitness seekers alongside clearly segmented specialized populations including kids, teens, team-sport athletes, postpartum mothers (Diapers & Dumbbells), women in perimenopause/menopause (StrongHER), and adults 60+ (Silver Strong).
The company delivers its services through three core modalities — group training, small-group personal training, and one-on-one personal training — built on the CrossFit methodology of constantly varied, high-intensity functional movement, supplemented by a subscription-based nutrition coaching program (~$25/week with bi-weekly check-ins led by a dedicated nutrition coach). The technology footprint is intentionally minimal: a third-party gym management stack from Kilo handles booking, memberships, and SMS marketing; no proprietary software, app, or AI capabilities are evident.
The business model is recurring monthly membership subscriptions plus fee-for-service personal training and nutrition coaching, sold through a free "No Sweat Intro" onboarding consultation rather than advertised pricing or contracts. Acquisition is community- and referral-led (Friday Night Lights, CrossFit Games Open participation, member testimonials, blog content, and SMS). Pricing is intentionally not disclosed publicly because plans are personalized post-intro. There are no funding rounds, outside investors, second locations, M&A activity, or public financial disclosures in the source material. The headcount range of 11–50 employees is consistent with a single-location affiliate gym; ownership appears founder-operated and no parent company controls Fortis (Kilo is a software vendor, not an owner).
CrossFit Fortis firmographics
Firmographics- Name
- CrossFit Fortis
- Legal name
- CrossFit Fortis
- Website
- https://crossfitfortis.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrossFit Fortis is a private, single-location CrossFit affiliate gym in Orléans, Ontario, offering coaching-led group training, personal training, and nutrition coaching for adults, kids, seniors, postpartum mothers, and women in menopause. Memberships are sold via a free No Sweat Intro and recur monthly without contracts.
- Ownership category
- akta.pro rank
CrossFit Fortis industry classification
Industry- Product category
- Health Club and Fitness Services
- NAICS
- Sports and Recreation Instruction (61162), Educational Support Services (61171)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Personal Training (HSADAAAB), Adaptive & Special Needs Personal Training (HSADAAAL), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where CrossFit Fortis is headquartered
LocationHeadquarters
- HQ city
- Orleans
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CrossFit Fortis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Group Training Memberships: Monthly membership fees for access to group CrossFit-style training classes. Members can attend unlimited classes based on their membership tier. No contracts are offered - the gym operates on a no-contract basis, relying on results and community to retain members.
- Personal Training: One-on-one coaching sessions with certified trainers for members seeking personalized attention and customized programming.
- Nutrition Coaching: Weekly nutrition coaching program (approximately $25/week for members, added to gym membership) providing macro prescriptions, accountability, recipe guidance, and mindful eating practices. Coach Janet Salazar leads the program with bi-weekly check-ins and measurements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom membership plans based on individual assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CrossFit Fortis product offering
Product offeringCore offering
CrossFit Fortis is a coaching-first CrossFit affiliate gym that delivers in-person group CrossFit training, small-group personal training, one-on-one personal training, and weekly nutrition coaching at a single facility in Orléans, Ontario. Members begin with a free No Sweat Intro consultation and are then routed into core classes or specialized programs (Kids, Teen, Team Sports Performance, Silver Strong 60+, Dumbbells & Diapers postpartum, and StrongHER perimenopause/menopause). Services are sold on a monthly no-contract membership basis, with revenue supplemented by nutrition coaching add-ons and personal training sessions.
Product overview
CrossFit Fortis is a coaching-first fitness facility offering a comprehensive suite of training programs centered around the CrossFit methodology. The core offerings include Group Training, Small Group Personal Training, and Personal Training, supplemented by specialized programs including Kids, Teen, Team Sports Performance, Silver Strong (60+), Dumbbells & Diapers (postpartum mothers), and StrongHER (women in menopause). The company also offers Nutrition Coaching as an add-on service and begins every member journey with a complimentary No Sweat Intro consultation. All programs emphasize functional fitness, expert coaching, and community support across different life stages and fitness levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Training Strength and conditioning group classes using the CrossFit methodology of constantly varied functional movements performed at high intensity. Designed for all fitness levels and offered as part of the monthly membership at the Orléans facility.
- Small Group Personal Training Personalized programming delivered in small-group settings, providing individualized coaching with the community benefit of training alongside others. Positioned for members who want more individual attention than a large group class but who still value the group training environment.
- Personal Training One-on-one coaching sessions with certified trainers delivering fully customized programming around an individual's starting point, goals, and limitations. Sold as a premium service tier for members seeking maximum personalization.
- Nutrition Coaching Weekly nutrition coaching program (approximately $25/week added to membership) providing macro prescriptions, accountability, recipe guidance, and mindful eating practices. Led by Coach Janet Salazar with bi-weekly check-ins and measurements.
- Kids Program Age-appropriate fitness training designed for children to build foundational movement skills and develop a positive relationship with physical activity.
- Teen Program Training program designed for teenagers focusing on building strength, conditioning, and functional movement patterns suitable for adolescent development.
- Team Sports Performance Sport-specific training programming designed to enhance athletic performance for athletes in team sports, providing varied functional training stimulus to complement on-field play.
- Silver Strong (+60 yrs) Functional fitness program for adults aged 60 and older focused on improving balance, mobility, endurance, and independence through tailored workouts delivered in a welcoming group setting.
- Dumbbells & Diapers Baby-friendly fitness program for new moms combining strength and conditioning workouts with expert coaching for postpartum recovery. Babies are welcome alongside participants during sessions, addressing core stability, functional movement, and progressive strength-building.
- StrongHER (Perimenopause/Menopause) Personalized small-group training program for women navigating perimenopause and menopause. Structured as a 12-week foundation phase followed by ongoing month-to-month coaching, with individualized attention addressing midlife physical and mental changes.
- No Sweat Intro Free, no-obligation 1-on-1 consultation serving as the first step for prospective members. A coach learns about the prospect's goals, fitness level, and experience, then recommends the appropriate paid program - without any workout or sales pressure.
Quantifiable outcome
- Members report gaining muscle, increased energy, improved performance in other activities (skiing, hiking, cycling)
- +2 more outcomes
Companies that use CrossFit Fortis
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
CrossFit Fortis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CrossFit Fortis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CrossFit LLCcoreCrossFit Fortis operates as an official CrossFit affiliate, using the CrossFit methodology and brand. The affiliate model provides access to CrossFit programming frameworks, competitions (CrossFit Games Open), and the broader CrossFit community worldwide. The website links to crossfit.com for official CrossFit information.
- Two Brain BusinesscoreTwo Brain Business is a business coaching organization for gym owners. CrossFit Fortis is shown as a client of Two Brain Business on their website (usekilo.com branding suggests this is through the Kilo platform). This partnership provides business mentorship, growth strategies, and operational frameworks for gym owners.
- KilocoreKilo provides business management software for fitness businesses. The website footer shows 'Copyright © 2026 Kilo' and links to usekilo.com. Kilo likely provides the booking system (widget URLs reference kilo.gymleadmachine.com), membership management, and operational infrastructure for the gym.
- HYROXminorHYROX is a global fitness race format. CrossFit Fortis shows the HYROX logo on their homepage footer, indicating they may offer HYROX-style training or events. HYROX is a growing competitive fitness format combining running and functional workouts.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CrossFit Fortis competitors and assessment
Company assessmentBroad incumbents
- GoodLife Fitness: Largest Canadian fitness chain, operating hundreds of clubs with both memberships and group classes. Comparable to CrossFit Fortis as a competing membership fitness option in the Ottawa-Orléans market, though much broader in scope and less specialized in coaching intensity.
- Anytime Fitness: Global 24/7 fitness franchise with thousands of locations, including Canada. Comparable as a competing monthly-membership fitness option for the same general-adult demographic, though with a less coaching-led, more open-gym value proposition.
- CrossFit (CrossFit LLC): The parent brand whose methodology CrossFit Fortis is licensed to deliver. Comparable as the umbrella governing programming standards, the CrossFit Games Open, and the affiliate ecosystem that CrossFit Fortis participates in.
- Snap Fitness: Compact 24/7 fitness franchise with global footprint, including Canadian locations. Comparable as a competing low-friction monthly-membership option, though typically less specialized in coached group programming.
Direct peers
- Orangetheory Fitness: Boutique group-fitness franchise delivering coach-led, metric-driven strength and conditioning workouts in a membership model. Comparable to CrossFit Fortis on coached group training, monthly subscription model, and member experience design.
- F45 Training: Global functional-group-training franchise offering 45-minute HIIT-style group classes with coaching. Directly comparable to CrossFit Fortis on group fitness delivery model, target demographic, and coaching-led value proposition.
- Burn Boot Camp: Group fitness franchise focused on 45-minute strength and conditioning camp-style workouts with a strong community focus. Comparable to CrossFit Fortis on coached group training, community-driven retention, and family-friendly positioning.
- 9Round Fitness: Boutique kickboxing-themed fitness franchise offering coached 30-minute circuit workouts on a monthly membership. Comparable to CrossFit Fortis on coached, time-efficient, recurring-revenue group training model.
- Club Pilates: Fast-growing boutique group-instruction fitness franchise centered on reformer Pilates. Comparable to CrossFit Fortis on small-group coached class model, recurring membership, and focus on instructor-led functional movement.
Emerging players
- HYROX: Global indoor fitness race format combining running and functional workout stations; CrossFit Fortis displays the HYROX logo on its homepage. Comparable as an emerging competitive-fitness ecosystem whose training programming overlaps with CrossFit Fortis's strength-and-conditioning offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CrossFit Fortis social profiles
Digital presenceCrossFit Fortis financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossFit Fortis leadership team
Management profileNumber of profiles
CrossFit Fortis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossFit Fortis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossFit Fortis
What does CrossFit Fortis do?
CrossFit Fortis is a coaching-first CrossFit affiliate gym that delivers in-person group CrossFit training, small-group personal training, one-on-one personal training, and weekly nutrition coaching at a single facility in Orléans, Ontario. Members begin with a free No Sweat Intro consultation and are then routed into core classes or specialized programs (Kids, Teen, Team Sports Performance, Silver Strong 60+, Dumbbells & Diapers postpartum, and StrongHER perimenopause/menopause). Services are sold on a monthly no-contract membership basis, with revenue supplemented by nutrition coaching add-ons and personal training sessions.
Is CrossFit Fortis a public or private company?
CrossFit Fortis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrossFit Fortis founded?
CrossFit Fortis was founded in 2012. It employs 11 to 50 people.
Where is CrossFit Fortis based?
CrossFit Fortis is headquartered in Orleans, Canada, in the North America region.
How does CrossFit Fortis make money?
Three revenue lines are on record. Group Training Memberships are the primary driver. The others are personal Training and nutrition Coaching.
Who are CrossFit Fortis's main competitors?
Broad incumbents on record are GoodLife Fitness, Anytime Fitness, CrossFit (CrossFit LLC) and Snap Fitness. Direct peers are Orangetheory Fitness, F45 Training, Burn Boot Camp, 9Round Fitness and Club Pilates. HYROX is listed as an emerging player.
Does CrossFit Fortis have an API?
No public API is recorded for CrossFit Fortis.
What industry is CrossFit Fortis in?
CrossFit Fortis's product category is Health Club and Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 7997.