What Bazinga does

Bazinga is a Japanese marketing consultancy founded in February 2018 and headquartered in Ebisu Garden Place Tower, Shibuya, Tokyo. The company operates three service pillars: (1) YouTube/TikTok consulting delivered under the BAZICOMON! (バジ顧問) sub-brand, (2) VSEO (Video SEO) marketing methodology for video algorithm optimization, and (3) an Influencer Agency that develops creator talent from zero. Core technology centers on an MMM (Marketing Mix Modeling) × AI platform that quantifies the revenue contribution of every marketing channel (ads, SEO, SNS, offline) and enables continuous PDCA optimization, supplemented by AI-powered 2-week landing page evolution cycles and automated ad management across Google, Meta, TikTok, and YouTube.

The business operates on a tiered subscription model: Co-Pilot at ¥300,000/month, Growth at ¥450,000/month, Authority at ¥1,500,000/month (all-inclusive), Scale at custom pricing for advertisers with ¥30M+/month media spend, and a hybrid performance-based model linking part of fees to MMM-measured revenue contribution. A ¥300,000 one-time diagnostic Report serves as a top-of-funnel conversion mechanism. Additional revenue streams include one-time consulting diagnostics and creator agency management. The company serves 500+ corporate clients cumulatively and has developed 50+ creator channels, with documented outcomes including a 59x subscriber growth case (floor coating channel) and claimed ¥12.24M/year in average client cost savings versus traditional agencies.

Bazinga primarily targets Japanese SMBs across diverse verticals (accounting, legal, medical, food service, beauty, construction, education) plus YouTube/TikTok content creators. Geographic focus is primarily Japan, with a 2026-launched Niche × Multilingual Blue Ocean Strategy extending services into English and Chinese markets for Japanese brands targeting overseas customers (e.g., NiTokyo second-hand luxury resale reaching US, UAE, UK, and Asian markets). The company is privately held, founder-led (CEO Koichi Kataoka, Chairman/Founder Yuki Kimura, Advisor Kensuke Suzuki), with 100 employees including part-time and no disclosed institutional investors or external funding.

Name

Bazinga

Legal name

バジンガ株式会社（BAZINGA INC.）

Website

https://bazinga.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Bazinga is a Tokyo-based marketing consultancy (founded 2018) combining MMM (Marketing Mix Modeling) with AI to deliver LP/advertising operations, VSEO-based YouTube/TikTok consulting, and creator talent management for Japanese SMBs and content creators.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Marketing mix modeling
• Video SEO consulting
• Digital marketing agency
• Creator management services
• Landing page optimization

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MMM Consulting Services: Monthly retainer consulting for Marketing Mix Modeling, GTM strategy, and advertising operations. Plans range from basic co-pilot to full-service agency management. Revenue is recurring monthly based on selected service tier.
2. Report/Analysis Services: One-time diagnostic reports providing marketing health scores, effective channel analysis, and improvement recommendations. ¥300,000 one-time fee credited toward first month if contract signed.
3. Hybrid Performance-Based: Fixed fee with performance-based bonus component for large advertisers (media spend ¥10M+/month). Rewards linked to measured revenue contribution via MMM. Available for Authority and Scale tier clients.
4. Creator Agency Management: Talent management services for YouTubers, TikTokers, and influencers. Revenue generated through content growth and eventual monetization support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bazinga is a Japanese marketing agency that provides AI-powered marketing mix modeling (MMM), Video SEO (VSEO) consulting, and creator/influencer management services. The company's core offerings help businesses and content creators measure revenue contribution across all marketing channels, optimize YouTube/TikTok channel growth, and run multilingual (English, Chinese, Japanese) advertising and landing page operations. Services are delivered as monthly retainer subscriptions, one-time diagnostic reports, and performance-based hybrid pricing for large advertisers.

Product overview

Bazinga is a Japanese marketing agency offering a platform of integrated services centered on MMM (Marketing Mix Modeling) × AI technology and VSEO (Video SEO) methodology. The core offering consists of LP/Advertising management tiers (Report, Growth, Authority, Scale, Co-Pilot) that provide AI-powered landing page evolution and multi-channel advertising optimization, supplemented by YouTube/TikTok consulting services under the BAZICOMON! brand and an Influencer Agency managing talent. The company applies MMM analytics to measure ROI across all marketing channels, while VSEO methodology guides video content strategy. All services are delivered with AI-driven automation for content generation, budget optimization, and performance reporting.

Differentiator

Problem solved

Functional benefit

Brands

• バジ顧問（BAZICOMON!）: YouTube・TikTokチャンネル运营コンサルティングサービス。出口戦略から完全伴走し、VSEOで逆算された戦略を提供。

Products and services

• MMM × AI Marketing Service (マーケティングミックスモデリング × AI サービス) Integrated marketing mix modeling service that quantifies the revenue contribution of every marketing channel (ads, SEO, SNS, offline) and delivers AI-driven continuous optimization. Sold through tiered plans (Report ¥300K one-time, Growth ¥450K/month, Authority ¥1.5M/month, Co-Pilot ¥300K/month, Scale custom, Hybrid Performance-based) covering landing page creation, AI-improved LP variants every 2 weeks, automated ad management across Google/Meta/TikTok/YouTube, multilingual content (Japanese/English/Chinese), SEO articles, and monthly MMM-based reporting. Targets Japanese SMEs, mid-market, and enterprise advertisers.
• BAZICOMON! (バジ顧問) YouTube/TikTok Consulting YouTube and TikTok channel consulting service using proprietary VSEO methodology. Designs content strategy reverse-engineered from exit goals (recruitment, sales, brand building), provides monthly reports, content planning, and numerical analysis with full accompaniment. Targets YouTubers, TikTokers, livestreamers, and corporate channels.
• VSEO Marketing Service (VSEOマーケティング) Proprietary VSEO (Video SEO) service that precisely decodes YouTube and TikTok algorithms to design content achieving 'continuous discovery' through search. Positions clients on the trend-generating side rather than trend-following side. Used for creator channels and corporate video marketing.
• Influencer Agency / Creator Management (インフルエンサー事務所) Creator talent agency that identifies intersections of personality and market, designing sustainable 'exits' from zero. Manages talent including Supernova (555K+ subscribers, 150M+ total views) and EBIKEN (85M+ AGT video views, 150M+ total views, 40+ countries). Provides growth, monetization, and brand partnership support.
• Multilingual LP & Advertising Operations (多言語LP・広告運用) Multilingual landing page creation and advertising operations for Japanese brands targeting overseas markets. Creates native-sounding LP content (not direct translations) in English, Chinese (simplified/traditional), and manages ads across Google, Meta, and regional SNS platforms. Uses independent LP/ad funnels per language/niche combination to access low-competition blue ocean markets.
• GTM (Go-To-Market) Strategy Service Strategic methodology designing who to target, where to reach, and how to deliver when entering markets. Executed alongside MMM for measurable results across advertising, SEO, SNS, and offline channels.

Quantifiable outcome

• Floor coating channel: 250 → 14,800 subscribers (59x growth)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• EBIKEN (蛯名健一)flagshipStrategic or Co-development Partner · 1 January 2019International performer partnership since 2019. EBIKEN combines illusion, magic, and video to create unique performances across 40+ countries. 85M+ AGT video views, 150M+ total views. Bazinga provides strategic partnership for global brand building and audience development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northbeam: US-based MMM and multi-touch attribution platform. Directly comparable on AI-powered marketing mix modeling, cross-channel attribution, and serving e-commerce brands. Operates as a SaaS platform rather than an agency.
• UUUM Inc. Japan's largest YouTuber/creator MCN agency. Directly comparable on creator talent management, monetizing video channels at scale, and serving Japanese creators. Operates at much larger scale with public listing.
• Geelee Inc. (formerly VAZ): Japanese creator economy company operating creator agency, short-video production, and influencer marketing services. Directly comparable on creator talent management and Japanese video-platform expertise.
• Triple Whale: US-based MMM/attribution platform for DTC and e-commerce brands. Directly comparable on the proprietary MMM analytics core, AI-driven dashboarding, and same-day attribution insights that Bazinga packages as a managed service.
• Planet Inc. Japanese digital marketing agency offering SEO, content marketing, and web analytics. Comparable on Japanese SME customer focus and analytics-driven approach, though without Bazinga's MMM and creator agency specialization.

Broad incumbents

• Septeni Holdings Co., Ltd. Major Japanese digital advertising holding company. Operates a broad portfolio including digital ad agency (Septeni Japan), data analytics, and influencer marketing—overlapping with Bazinga's MMM, ad management, and creator services, but at substantially larger scale with public listing.
• Digital Holdings Co., Ltd. Japanese digital marketing holding company with subsidiaries across digital advertising, content, and data analytics. Overlaps with Bazinga on multi-channel digital ad management and analytics, at much larger scale with public listing.
• Macromill, Inc. Japanese online market research and digital marketing solutions provider. Comparable on the analytics/research dimension of Bazinga's MMM offering, with much broader research portfolio and public listing.

Emerging players

• Measured Inc. US-based MMM-as-a-service provider for enterprise advertisers. Comparable on the proprietary MMM analytics approach with AI acceleration, though focused on enterprise rather than Bazinga's SMB niche.

Regional players

• Fuller Inc. Japanese integrated marketing firm offering advertising, PR, content, and digital marketing. Comparable on full-service Japanese marketing agency operations, though without the AI/MMM and creator-agency specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazinga