Eden Creative
Eden Digital (Eden Creative) is a Shopify Plus-focused commerce agency serving ambitious DTC brands and professional sports organizations with strategy, design, development, and digital marketing services, plus its proprietary Anthem OS fan experience platform.
- Company typePrivate
- Founded2014
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eden Creative does
Eden Digital (operating publicly as Eden Creative and Eden) is a privately held, Shopify-focused digital commerce agency founded around 2014 and headquartered in Grand Rapids, Michigan. The firm serves ambitious commerce brands and professional sports organizations, delivering strategy, design, technology, and digital marketing services under multi-year, project-based enterprise engagements. Its core technology stack is built on Shopify (including Shopify Plus), with capability in headless and composable commerce architectures, custom CMS integrations, and API-led development against ERP, OMS, and PIM systems.
The company's product portfolio combines a proprietary platform, Anthem OS, with three service pillars: Strategy & Experience, Technology & Integrations, and Growth & Retention. Anthem OS is a Fan Experience OS that unifies ticketing, website, mobile apps, marketing, loyalty, sponsorship, and fan data into a single platform for sports organizations, with integrations to Ticketmaster, SeatGeek, AXS, Salesforce, Klaviyo, and FanMaker. Custom-built domain tools include a Craft CMS-Shopify propeller recommendation engine for ACME Marine, a bundle builder for Schuil Coffee, and a box-builder for Howies Hockey Tape.
Eden's revenue model is primarily professional services (project-based, quote-based engagements) supplemented by managed services revenue from Anthem OS. Pricing is not publicly disclosed and contracts are negotiated as multi-year enterprise scopes. The go-to-market is consultative enterprise sales augmented by a partner channel spanning Shopify, Klaviyo, Recharge, Bold Commerce, and 12 additional commerce ecosystem vendors. Named customers span sports (Howies Hockey Tape, Cleveland Monsters, multiple AHL franchises), specialty coffee (Schuil Coffee), wholesale distribution (Mid-City Supply), marine (ACME Marine), and construction/home improvement (CoverMe).
Eden Creative firmographics
Firmographics- Name
- Eden Creative
- Legal name
- Eden Digital
- Website
- https://edencreative.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eden Digital (Eden Creative) is a Shopify Plus-focused commerce agency serving ambitious DTC brands and professional sports organizations with strategy, design, development, and digital marketing services, plus its proprietary Anthem OS fan experience platform.
- Ownership category
- akta.pro rank
Eden Creative industry classification
Industry- Product category
- Digital Commerce Agency Services
- NAICS
- Computer Systems Design Services (541512), Graphic Design Services (541430), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industries
- Brand Strategy & Identity Systems (MPAAAEAA), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Eden Creative is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eden Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Shopify Commerce Services: Professional services revenue from designing, building, and optimizing scalable commerce experiences on Shopify. Includes strategy, branding, creative and UX design, ecosystem integrations, and customer experience optimization. Project-based engagements for enterprise brands.
- Custom Commerce Development: Custom Shopify theme development, Shopify app development, headless and composable commerce implementations, data migrations, store migrations, and ERP/OMS/PIM integrations.
- Anthem OS Platform: Proprietary sports organization platform delivering connected fan experiences across ticketing, website, mobile, marketing, loyalty, sponsorship, and data management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based engagements with custom scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eden Creative product offering
Product offeringCore offering
Eden Creative (operating as Eden Digital) is a Shopify-focused digital commerce agency that designs, builds, and optimizes scalable commerce experiences for ambitious brands and sports organizations. Service pillars span Strategy & Experience, Technology & Integrations, and Growth & Retention, covering Shopify Plus builds, headless/composable commerce, custom app development, ERP/OMS/PIM integrations, UX design, and digital marketing. The firm also develops Anthem OS, a proprietary Fan Experience operating system connecting ticketing, website, mobile, marketing, loyalty, sponsorship, and fan data for sports clients.
Product overview
Eden Creative (d/b/a Eden Digital) is a Shopify-focused commerce agency that helps brands modernize commerce through strategy, design, technology, and growth marketing. Their portfolio consists of proprietary product Anthem OS (a fan experience operating system for sports organizations) complemented by three service pillars: Strategy & Experience, Technology & Integrations, and Growth & Retention. Anthem OS serves as the core proprietary platform while the service offerings provide execution capabilities across Shopify development, custom commerce solutions, and digital marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Anthem OS: Proprietary Fan Experience OS built for modern sports organizations. One platform connecting ticketing, website, mobile, marketing, loyalty, sponsorship, and fan data.
Products and services
- Anthem OS Proprietary Fan Experience operating system built for modern sports organizations. One platform connecting ticketing, website, mobile apps (iOS and Android), in-arena experiences, social and messaging, email and SMS marketing, ticketing integrations (Ticketmaster, SeatGeek, AXS), sponsorship tools, live stats, marketing automation, and admin efficiency features. Integrates with Salesforce CRM, FanMaker loyalty, Fevo fan commerce, and CMS platforms.
- Strategy & Experience Services Commerce strategy, customer research, platform evaluation, UX design, brand identity, and content development services for ambitious brands. Includes personas, objective and KPI development, market and customer research, roadmapping, SEO strategy, UI design, creative direction, animation, and UX consulting.
- Technology & Integrations Services Shopify design and development, custom commerce development, headless and composable commerce implementations, performance optimization, and integrations with ERP, OMS, PIM, and fulfillment systems. Includes Shopify theme development, Shopify app development, data migrations, store migrations, Shopify theme customization, and backend development.
- Growth & Retention Services Digital marketing services including SEO and AI search optimization, paid search, email and SMS marketing (Klaviyo, Attentive), retention and loyalty strategy, subscriptions (Recharge), personalization (Rebuy), reviews (Yotpo, Stamped.io), and analytics. Designed to drive customer acquisition, retention, subscriptions, and operational efficiency.
Quantifiable outcome
- Reduced Web Administration by 75% for Cleveland Monsters
- +2 more outcomes
Companies that use Eden Creative
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Eden Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature4 records
Eden Creative partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, key, standard and flagship.
- ShopifycoreEden Digital is a Shopify Partner specializing in Shopify Plus implementations. They build custom themes, develop Shopify apps, perform data migrations, and deliver headless commerce solutions for enterprise clients.
- KlaviyocoreEmail and SMS marketing automation platform powering customer engagement, lifecycle marketing, and retention growth. Used across multiple client implementations including Schuil Coffee and Howies Hockey Tape.
- RechargecoreSubscription and recurring-revenue technology helping brands increase retention, customer loyalty, and recurring sales performance. Implemented for Schuil Coffee subscription commerce.
- Bold CommercekeyCommerce technology platform partner for Shopify B2B capabilities and upsell solutions. Used for ACME Marine's B2B storefront implementation.
- YotpostandardReviews, loyalty, SMS, and user-generated content solutions designed to strengthen customer trust and increase repeat purchases.
- AttentivestandardMobile-first SMS marketing solutions helping brands drive personalized customer engagement and revenue growth.
- RebuystandardPersonalization engine driving upsells, cross-sells, and repeat purchases through smart widgets across cart, checkout, and post-purchase experience.
- Stamped.iostandardReviews, ratings, and loyalty platform helping brands build social proof and drive repeat purchases through user-generated content and rewards programs.
- GorgiasstandardCustomer support and help desk solutions purpose-built for Shopify and modern e-commerce brands.
- AfterShipstandardShipment tracking and post-purchase communication solutions improving delivery visibility and customer satisfaction.
- Loop ReturnsstandardReturns management solutions designed to streamline operations while improving customer retention and lifetime value.
- ZendeskstandardEnterprise customer support and help desk platform centralizing service operations across email, chat, phone, and social.
- CeligostandardIntegration automation solutions connecting Shopify with ERP, CRM, OMS, and operational systems.
- BoomistandardEnterprise integration platforms designed to unify commerce operations and streamline data connectivity.
- MuleSoftstandardAPI-led integration solutions supporting scalable enterprise commerce transformation initiatives.
- Craft CMSkeyCMS platform integrated with Shopify for ACME Marine's custom propeller recommendation engine implementation.
- Edge PlatformkeyEdge platform used for Cleveland Monsters fan-first digital experience build, combined with custom development.
- TicketmasterkeyTicketing platform integrated with Anthem OS for sports organization clients enabling mobile ticketing and integrations.
- SeatGeekkeyTicketing platform partner integrated with Anthem OS for sports organization fan engagement.
- AXSkeyTicketing platform integrated with Anthem OS for sports organization ticketing solutions.
- SalesforcekeyCRM platform integrated with Anthem OS for fan data management and customer relationship capabilities.
- FanMakerstandardFan engagement platform integrated with Anthem OS for loyalty and fan growth solutions.
- FevostandardFan commerce platform integrated with Anthem OS for sports organization merchandise and experiences.
- Grand Rapids GriffinsflagshipAHL hockey team and flagship Anthem OS client. Testimonial from VP of Ticket Sales praising Anthem OS as the foundation of their digital fan experience.
- Springfield ThunderbirdskeyAHL hockey team using Anthem OS for unified fan experience across web and mobile.
- Rockford IceHogskeyAHL hockey team using Anthem OS for digital fan engagement.
- San Jose BarracudakeyAHL hockey team using Anthem OS for unified fan experience.
- Ontario ReignkeyAHL hockey team using Anthem OS for digital fan engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Eden Creative competitors and assessment
Company assessmentDirect peers
- BlueSwitch: Shopify Plus Expert agency focused on enterprise commerce builds, replatforming, and digital marketing. Directly comparable to Eden as a mid-sized Shopify-first agency serving ambitious commerce brands across verticals.
- Corra: Global commerce agency with deep Shopify Plus and headless commerce capabilities serving enterprise DTC and B2B brands. Comparable to Eden on tech-stack breadth (Shopify, Klaviyo, NetSuite integrations) and enterprise project-based engagement model.
- YinzCam: Sports-team mobile app and in-venue engagement platform used by NBA, NHL, NFL, and college teams. The most directly comparable proprietary sports fan-experience platform to Eden's Anthem OS, with deeper penetration in major US leagues.
- Something Digital: E-commerce agency delivering design, development, and digital marketing on Shopify and Magento for enterprise brands. Directly comparable to Eden's combined strategy-design-technology-growth service pillars.
- We Make Websites: London- and LA-based Shopify Plus Expert agency offering design, build, and migration services to enterprise commerce brands. Closest direct peer to Eden's core Shopify Plus delivery model, with comparable service pillars (strategy, design, technology, growth).
- Pixel Union: Shopify theme and app developer that ships reusable commerce assets rather than purely custom builds. Comparable on Shopify ecosystem focus and DTC brand customer base; narrower than Eden on custom enterprise services.
- Accrue: Shopify Plus Expert agency offering design, development, and growth services for DTC and B2B brands. Comparable on customer profile (ambitious commerce brands), Shopify Plus specialization, and project-based engagement model.
Emerging players
- Satisfi Labs: AI-powered conversational platform for sports, entertainment, and live-event fan engagement, integrating with ticketing, CRM, and loyalty systems. Comparable to Anthem OS in the sports vertical, with overlapping use cases around fan engagement and ticketing integrations.
Broad incumbents
- Rightpoint: Large digital experience and commerce consultancy (Genpact-owned) offering enterprise commerce, customer experience, and design services across multiple platforms. Comparable on enterprise commerce delivery and sports/entertainment client work, but with much broader platform coverage than Eden.
- Globant: Global IT and digital services firm with a dedicated commerce studio covering Shopify, Adobe, and Salesforce Commerce Cloud implementations at enterprise scale. Comparable on custom commerce development and omnichannel integration work; competes at a much larger scale than Eden.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eden Creative social profiles
Digital presenceEden Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden Creative leadership team
Management profileNumber of profiles
Eden Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden Creative
What does Eden Creative do?
Eden Creative (operating as Eden Digital) is a Shopify-focused digital commerce agency that designs, builds, and optimizes scalable commerce experiences for ambitious brands and sports organizations. Service pillars span Strategy & Experience, Technology & Integrations, and Growth & Retention, covering Shopify Plus builds, headless/composable commerce, custom app development, ERP/OMS/PIM integrations, UX design, and digital marketing. The firm also develops Anthem OS, a proprietary Fan Experience operating system connecting ticketing, website, mobile, marketing, loyalty, sponsorship, and fan data for sports clients.
Is Eden Creative a public or private company?
Eden Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eden Creative founded?
Eden Creative was founded in 2014. It employs 1 to 10 people.
Where is Eden Creative based?
Eden Creative is headquartered in Grand Rapids, United States, in the North America region.
How does Eden Creative make money?
Three revenue lines are on record. Shopify Commerce Services are the primary driver. The others are custom Commerce Development and anthem OS Platform.
Who are Eden Creative's main competitors?
Direct peers on record are BlueSwitch, Corra, YinzCam, Something Digital, We Make Websites, Pixel Union and Accrue. Satisfi Labs is listed as an emerging player. Broad incumbents are Rightpoint and Globant.
Does Eden Creative have an API?
No public API is recorded for Eden Creative.
What industry is Eden Creative in?
Eden Creative's product category is Digital Commerce Agency Services. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPAAAEAA, Brand Strategy & Identity Systems. Its NAICS code is 541512 and its SIC code is 7311.