Harvest Moon

What Harvest Moon does

Harvest Moon, trading as Forth Farm Produce Pty. Ltd., is a vertically integrated Australian fresh vegetable producer and supplier headquartered in Forth, Tasmania, founded in 1981 by Neil Armstrong and now led jointly with co-owner and CEO Mark Kable. The company produces, packs, and distributes approximately 90,000 tons of fresh produce annually across a broad SKU portfolio — including carrots, onions, broccoli, cauliflower, cabbage, lettuce, spinach, potatoes, pumpkins, and specialty items — through its own farms in Tasmania, Victoria, New South Wales, and Queensland, supported by relationships with more than 80 private contract growers.

The company operates a hybrid production model combining in-house farming, breeding, and packhouse operations with a distributed grower network that bridges seasonal gaps across climate zones to enable year-round supply. Proprietary technology assets include a multi-generational plant-breeding programme that produced the trademarked Snackables® sweet-carrot line and more than 30 years of accumulated Kabocha pumpkin cultivation expertise. Multi-site food-safety certifications (Global G.A.P, Freshcare, SQF, HACCP, and the Harmonised Australian Retailer Scheme) underpin retail and export eligibility.

Harvest Moon generates revenue through direct B2B supply to major Australian supermarket retailers, foodservice operators, wholesale and independent grocers, and branded retail distribution (including Costco for Kabocha Premium Pumpkin), alongside direct export to at least 14 countries across Asia, the Middle East, the UK, and Oceania. Pricing is quote-based and not publicly disclosed. The company remains privately held under its two founders, with no external investment rounds disclosed in the source material.

Name

Harvest Moon

Legal name

Harvest Moon

Website

https://harvestmoon.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Harvest Moon is a privately held, vertically integrated Australian fresh vegetable producer and supplier headquartered in Tasmania, producing ~90,000 tons annually across four states for major retailers, exporters to 14 countries, foodservice, and wholesale customers.

Ownership category

akta.pro rank

Product category

Fresh Vegetable Production and Distribution

NAICS

Potato Farming (111211), Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)

akta.pro secondary industries

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)

Keywords

• Fresh vegetable production
• Agricultural growing operations
• Produce wholesale supply
• Fresh food export
• Retail grocery supply

Headquarters

HQ city

Forth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales - Domestic: Sale of fresh vegetables directly to major Australian retailers (supermarket chains), foodservice customers, and wholesale partners across Tasmania, Victoria, NSW, and Queensland
2. Fresh Produce Export: Export of fresh vegetables to international markets including Japan, UK, Hong Kong, Singapore, Thailand, Malaysia, Middle East, Vietnam, Dubai, Qatar, Brunei, Fiji, Taiwan, Vanuatu, and New Zealand
3. Snackables Branded Product: Sale of proprietary Snackables branded carrot products through retail channels
4. Kabocha Premium Pumpkin: Sale of premium Kabocha pumpkin variety through retailers including Costco

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Harvest Moon is a vertically integrated Australian fresh vegetable producer that grows, packs, and distributes a broad range of conventional fresh produce — including carrots, onions, broccoli, cauliflower, cabbage, potatoes, leafy greens, and specialty items — through its own farms, packing facilities, and contract grower network across Tasmania, Victoria, NSW, and Queensland. The company also develops and markets two proprietary branded lines: Snackables® (sweet, crisp snack carrots bred through multi-generation plant selection) and Kabocha Premium Pumpkin (a Japanese-style pumpkin grown for over 30 years).

Product overview

Harvest Moon is a vertically integrated Australian vegetable producer and supplier operating across Tasmania, Victoria, New South Wales, and Queensland. The company operates two branded sub-products: Snackables® (a trademarked line of snack carrots developed through multi-generation plant breeding for sweetness and crispness) and Kabocha Premium Pumpkin (a premium Japanese-style pumpkin variety grown for over 30 years, recently expanded into retail and foodservice channels). The core business centres on conventional fresh vegetable production and supply, offering a broad portfolio of carrots, onions, brassicas, leafy greens, root vegetables, and specialty produce to major retailers, export markets (Japan, Hong Kong, Singapore, Middle East, New Zealand), and foodservice customers. Operations span farming, washing, sorting, packing, and distribution, with partnerships with over 80 private growers enabling supply of 90,000 tonnes annually.

Differentiator

Problem solved

Functional benefit

Brands

• Snackables: Trademarked brand for snackable vegetables, specifically small sweet carrots marketed for lunchboxes and healthy snacking. Features varieties developed through selective breeding for sweetness and crispness.
• Kabocha Premium Pumpkin

Products and services

• Snackables®

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HZPC (Dutch Potato Breeder)coreStrategic or Co-development PartnerAustralian Licensee for HZPC, the world's largest potato breeder. This partnership positions Harvest Moon as a key player in premium potato varieties for the Australian market.
• Fresh Freight TasmaniacoreStrategic or Co-development PartnerFounding partners in Fresh Freight Tasmania, a logistics and freight company serving the fresh produce industry in Tasmania.
• NZ Potato Packing BusinessminorStrategic or Co-development PartnerHarvest Moon was a shareholder in a New Zealand potato packing business for ten years, supporting cross-Tasman produce distribution.
• AgriLabourcoreChannel Partner/ Reseller/ DistributorUses AgriLabour's services to source seasonal workers. AgriLabour recruits workers including backpackers and PALM scheme employees for Harvest Moon's seasonal positions.
• Incitec Pivot FertilisersminorOthersSponsor of biennial Suppliers Award Evening, recognizing top growers and strengthening local agricultural bonds.
• Tasmania Farm EquipmentminorOthersSponsor of biennial Suppliers Award Evening, partnering with Harvest Moon to recognize top growers.
• Tasmanian Institute of AgriculturecoreStrategic or Co-development PartnerMajor sponsor of Let It Grow Challenge 2026, partnering to inspire the next generation of Tasmanian growers through school gardening competitions.
• UK and USA Industry LeadersminorStrategic or Co-development PartnerCurrent projects working with industry leaders in the UK and USA for agricultural innovation and development.
• NZ Growers (Onion Seed Breeding)minorStrategic or Co-development PartnerPartnership with New Zealand growers in onion seed breeding programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OneHarvest: Australian fresh produce grower and pre-packer focused on salad greens, leafy vegetables, and beans. Comparable as a vertically integrated fresh-produce supplier to major Australian supermarkets with similar GTM motion.
• Zerella Fresh: South Australian-based producer and packer of potatoes, carrots, and onions supplying major Australian retailers. Comparable as a regional multi-state grower-packer with overlapping crop portfolio and retailer concentration.
• Costa Group: Australia's largest horticulture company, producing and marketing fresh produce (berries, mushrooms, tomatoes, citrus, avocados) to domestic and international retailers. Most directly comparable peer to Harvest Moon in scale, vertical integration, and retailer-led B2B model.
• Mitolo Group: One of Australia's largest potato and onion producers, supplying major retailers nationally. Closely comparable to Harvest Moon in core crop mix (potatoes, onions), scale, and Australian retailer channel focus.
• Perfection Fresh: Australian family-owned grower, packer, and marketer of fresh fruit and vegetables with proprietary branded lines (Broccolini, Quikebaby tomatoes). Comparable as a vertically integrated Australian fresh-produce player with branded differentiation.

Regional players

• T&G Global: New Zealand-listed fresh produce company with global growing and marketing operations, including proprietary apple and grape brands. Comparable as a vertically integrated Oceania fresh-produce exporter with branded product strategy, though primarily serving different geographies.

Broad incumbents

• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh fruits and vegetables. Comparable as a large incumbent with global supply chain, branded product lines, and foodservice/retail dual channel, though broader in scope than Harvest Moon.
• Driscoll's: World's largest berry marketer with proprietary varieties and global grower network. Comparable as a branded fresh-produce incumbent using proprietary genetics and grower partnerships to differentiate at retail, though focused on berries rather than vegetables.
• Bonduelle Group: Global leader in packaged and processed vegetables, headquartered in France with worldwide growing operations. Comparable as a major incumbent in vegetable production with branded consumer products, though focused on processed/canned formats versus Harvest Moon's fresh focus.

Emerging players

• Mastronardi Produce: North American greenhouse-grown producer of branded specialty vegetables (Sunset brand). Comparable as a branded fresh-produce innovator in greenhouse vegetables with proprietary varieties, though geographically focused on North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HarvestMoonAustralia
• Facebookfacebook.com/HarvestMoonForthFarm
• LinkedInlinkedin.com/company/harvest-moon-australia
• Instagraminstagram.com/harvestmoonaustralia
• Xx.com/HarvestMoon_Tas

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Moon