What Cloud 9 Adventures does

Cloud 9 Adventures, founded in 2003 and headquartered in Delray Beach, Florida, operates a portfolio of destination concert vacations that combine live music with all-inclusive resort stays and cruise ship sailings. Its core products are roughly fifteen branded multi-day events—including Jam Cruise, Strings & Sol, Closer to the Sun, One Big Holiday, Panic En La Playa, Girls Just Wanna Weekend, At The Beach, Holy Ship! Wrecked, Sky Blue Sky, Castaway with Southern Ground, Holidaze, The Mexico Incident, Only The Wild Ones Weekend, Paradise Waits, and the newly launched High Tide Getaway—curated around specific headlining artists and held at partner venues in Mexico, the Dominican Republic, and on Caribbean-ported cruise ships. The company also runs the Positive Legacy 501(c)(3) non-profit, which coordinates environmental and humanitarian service projects at its events and has cumulatively contributed over $1 million, planted 220,000+ trees, and offset 21,969 metric tons of CO2.

The operational backbone is a web-based reservation system at cloud9reservations.com that handles booking, payment plans, and tiered pre-sales based on customer loyalty status (Lifers, Repeat Offenders, Virgin Cruisers), backed by conventional tooling (CRM, Shopify for merchandise, WordPress, Slack). The company supplements ticket revenue with merchandise sales through two Shopify storefronts and provides turnkey event production services to artists and brands, covering site selection, talent buying, logistics, guest relations, brand management, and marketing. Distribution is direct-to-consumer via event websites and email, with earned-media support from music press (Rolling Stone, Relix, Jambase, Consequence, NME) and an owned Instagram presence of 6,871 followers.

Revenue is generated primarily through all-inclusive vacation package sales—transaction-based pricing per cabin or attendee, with payment plans—alongside merchandise (one-off/hardware sales) and bespoke professional services to artists and brands. Target customers are dedicated fans of jam bands, Americana, bluegrass, country-rock, and EDM who purchase multi-year-in-advance experiences, as well as bands and brands outsourcing destination event execution. The company has served 200,000+ fans across 100+ sold-out events and manages 20,000+ reservations annually, operating as a private Florida LLC with no disclosed institutional funding.

Name

Cloud 9 Adventures

Legal name

Cloud 9 Adventures, LLC

Website

https://cloud9adventures.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud 9 Adventures is a private Florida-based operator of all-inclusive destination concert vacations and cruise events, serving dedicated music fans across 15+ branded festivals in Mexico, the Caribbean, and at sea, and managing 20,000+ reservations annually through its in-house booking platform.

Ownership category

akta.pro rank

Product category

Concert Vacation and Music Event Services

NAICS

Tour Operators (56152), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

akta.pro secondary industries

Resort + Cruise Packages (All-Inclusive) (THAEAHAD), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Cruise + Event/Festival Packages (THAEAHAK)

Keywords

• Concert vacation packages
• Destination music events
• Festival event production
• Music tourism services
• Artist-curated experiences

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticket Sales and Reservations: Primary revenue stream from selling all-inclusive vacation packages to destination concert events. Packages include accommodations at partner resorts or cruise cabins, along with concert access. Payment plans are available for bookings.
2. Merchandise Sales: The company operates Shopify-based storefronts (Cloud 9 Adventure Store and Cloud 9 Adventure Supply Co.) selling event merchandise including posters with free shipping promotions.
3. Event Production Services: Turnkey services offered to bands and brands including site selection, concept creation, talent buying, full production services, logistics, travel services, guest relations, brand management, marketing, and merchandise execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cloud 9 Adventures designs, produces, and sells destination concert vacation packages at all-inclusive resorts and chartered cruise ships, bringing musicians and their fans together for multi-day curated events. Beyond consumer event packages, the company also provides turnkey event production services — covering reservations, travel logistics, marketing, and brand management — for bands, artists, and brand partners seeking to host their own destination music experiences.

Product overview

Cloud 9 Adventures operates a portfolio of destination concert vacation products centered around music events at all-inclusive resorts and luxury cruise ships. The core offering consists of branded multi-day music festivals and artist-curated events (Jam Cruise, Strings & Sol, Closer to the Sun, One Big Holiday, Panic En La Playa, Girls Just Wanna Weekend, At The Beach, Holy Ship/Wrecked, High Tide Getaway, Sky Blue Sky, Castaway with Southern Ground, Holidaze, The Mexico Incident, Only The Wild Ones Weekend, and Paradise Waits), each featuring multiple performances by headlining artists with all-inclusive amenities. Supplementary products include online merchandise stores (Cloud 9 Adventure Store and Supply Co.), a proprietary reservation/booking system (cloud9reservations.com), and the non-profit arm Positive Legacy which provides Days of Service, carbon offsets, and charitable giving programs integrated into each event.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Legacy: 501(c)(3) not-for-profit organization integrating music and service to benefit people and the environment, coordinating environmental and humanitarian service projects fueled by the power of music
• Jam Cruise
• Strings & Sol
• Panic En La Playa
• One Big Holiday
• Holy Ship! Wrecked
• Closer to the Sun
• Girls Just Wanna Weekend
• At The Beach
• Sky Blue Sky
• Holidaze
• High Tide Getaway
• Only The Wild Ones Weekend

Products and services

• Jam Cruise
• Strings & Sol
• One Big Holiday (My Morning Jacket)
• Panic En La Playa
• Closer to the Sun
• Girls Just Wanna Weekend
• At The Beach (The Avett Brothers)
• Sky Blue Sky (Wilco)
• Holidaze / Dominican Holidaze
• Holy Ship! Wrecked
• High Tide Getaway (Blackberry Smoke)
• Only The Wild Ones Weekend
• Turnkey Event Production Services for Bands & Brands

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Trees Water PeoplecoreStrategic or Co-development PartnerColorado-based non-profit organization that manages sustainability projects throughout Central America and the Caribbean. Together with Cloud 9 Adventures, they have planted over 220,000 trees, constructed 750 clean cookstoves, and offset 21,969 metric tons of CO2 through the Positive Legacy program.
• The Bowery PresentscoreGTM or Marketing PartnerPromotional partner for Brandi Carlile's Girls Just Wanna Weekend destination event. The Bowery Presents co-produces and promotes the event alongside Cloud 9 Adventures.
• Hard Rock Hotel ResortscoreOthersPrimary resort venue partner for many events. Events held at Hard Rock Hotel Riviera Maya (Mexico), Hard Rock Hotel & UNICO (Dominican Republic), and other Hard Rock properties. Hard Rock provides all-inclusive accommodations, venues, and staff support for Cloud 9 events.
• Cruise Lines (MSC, Norwegian)coreOthersPartner cruise lines for Jam Cruise events including MSC Divina, MSC Norwegian Jade, and Norwegian Pearl. These ships serve as floating resort venues with full accommodations, dining, and entertainment.
• Positive LegacycoreOthers501(c)(3) not-for-profit organization integrated with Cloud 9 Adventures. Coordinates environmental and humanitarian service projects at event destinations. Positive Legacy organizes Days of Service during events, charity auctions, and manages carbon offset programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: AEG Presents is a global live entertainment promoter and producer operating festivals, tours, and venue programming. Competes with Cloud 9 in the destination festival space from a vastly larger, publicly-affiliated platform.
• C3 Presents: C3 Presents produces Austin City Limits Music Festival, Lollapalooza, and other major destination festivals. Operates in the same live music event production space at significantly larger scale and broader geographic footprint.
• Superfly: Superfly co-produces Bonnaroo and Outside Lands, operating at much larger scale in the destination festival category. Overlaps with Cloud 9 in producing multi-day live music destination experiences.
• Goldenvoice: Goldenvoice produces Coachella, Stagecoach, and other destination music festivals. Shares the live music event production model with Cloud 9 but at a substantially larger scale and broader genre mix.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting tours and festivals globally. Touches Cloud 9's market through competing destination festival formats and broad touring infrastructure.

Direct peers

• Sixthman: Sixthman operates music-themed cruise festivals (e.g., Rock the Boat, Groove Cruise, Sail Across the Sun), closely mirroring Cloud 9's Jam Cruise model with full-ship charters and artist-curated programming.
• CID Entertainment: CID produces destination music events and festival experiences (e.g., Beam Me Up Jam, Phases of the Moon), running artist-curated events at resorts and venues with bundled travel packages — same operational template as Cloud 9.
• Ink Entertainment: Ink Entertainment produces premium destination music events (e.g., Day Trip festivals) combining live music with luxury travel. Operates a comparable high-touch, premium-priced destination event model.
• Branded Arts: Branded Arts is a full-service event production and festival company producing destination concerts and brand activation experiences. Shares Cloud 9's event production DNA with similar scale and artist-driven programming.

Regional players

• Memories of Summer Festival (UK/EU destination events): Europe-based operator of destination music festivals at resorts, operating the same hotel/resort-concert template as Cloud 9 but serving European fans rather than North American Caribbean/Mexico itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjIAXr2k1G-dFPLvD0GS8yA
• Facebookfacebook.com/Cloud9Adventures
• Instagraminstagram.com/cloud9adventures
• Xx.com/c9adventures
• LinkedInlinkedin.com/company/cloud-9-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud 9 Adventures