Red Ivy

What Red Ivy does

Red Ivy (RED IVY B.V.) is a privately held Dutch digital marketing agency headquartered at Romy Schneiderweg 5 in Almere, Netherlands, founded in 2017. The firm operates with a small team of 1–10 employees and serves primarily Dutch B2B and B2C clients, including enterprise accounts such as Kruidvat, Randstad Nederland, Alcomex, DELL EMC, and Mindshare, alongside mid-market and nonprofit customers. Its service portfolio is organized around a proprietary three-step methodology comprising an Online Marketing Scan (audit and quick wins), Keyword Research (mapping target audience search intent), and Full Funnel Marketing (channel selection, budgeting, and reporting), executed across SEO, SEA, social media advertising (Facebook, Instagram, LinkedIn, TikTok), podcast development, conversion rate optimization (CRO), linkbuilding, and a more recent Generative Engine Optimization (GEO) offering for AI-search visibility.

The underlying technology stack is typical of a digital agency: SEMrush and Ahrefs for keyword and backlink analytics, Google and Meta ad platforms with certified partner access, LinkedIn Campaign Manager, TikTok Ads Manager, and standard CRO tooling. Red Ivy has codified its approach into documented frameworks and a knowledge center but does not appear to hold patents or proprietary software; its differentiation rests on methodology and talent rather than technology.

Red Ivy monetizes exclusively through professional services — custom-quoted projects and ongoing retainers sold via consultative, sales-led direct outreach (phone, email, website). The only productized offerings are three tiered SEO Check packages priced at €99, €695, and €1,000, which function as a top-of-funnel acquisition vehicle. Distribution is 100% direct with no resellers, and geographic reach is limited to the Netherlands, with all content delivered in Dutch. The agency is bootstrapped, with no disclosed funding rounds, parent company, or external institutional investors in the available data.

Name

Red Ivy

Legal name

RED IVY B.V.

Website

https://redivy.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Ivy is a privately held Dutch digital marketing agency in Almere that provides SEO, SEA, social media advertising, CRO, and Generative Engine Optimization services to Dutch B2B and B2C clients via a proprietary three-step full-funnel methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Search engine optimization services
• Paid search advertising
• Social media advertising
• Conversion rate optimization
• Digital marketing agency

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: RED IVY provides comprehensive online marketing services including SEO, SEA, social media advertising, keyword research, linkbuilding, SEO content creation, CRO, podcast development, and online marketing scans. Services are delivered as custom projects or ongoing retainer engagements with both strategy and execution components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RED IVY is a Dutch online marketing agency that delivers full-funnel digital marketing services to business clients. Its offering is structured around a proprietary three-step methodology — Online Marketing Scan, Keyword Research, and Full Funnel Development — and operationalized through discrete service lines covering SEO, SEA (paid search), social media advertising (Facebook, Instagram, LinkedIn, TikTok), linkbuilding, SEO content creation, conversion rate optimization, podcast development, keyword research, and Generative Engine Optimization for AI-driven search.

Product overview

RED IVY is an online marketing agency (online marketing bureau) based in Almere, Netherlands, offering a portfolio of digital marketing services organized around a three-step methodology: Online Marketing Scan, Keyword Research, and Online Funnel strategy. The service portfolio includes SEO services (SEO Diensten, SEO Check in three tiers, SEO Content, Linkbuilding), paid search (SEA Pakket, SEA Check), social media advertising across Facebook, Instagram, LinkedIn, and TikTok (Social Media Advertising), podcast development, conversion rate optimization (CRO), and Generative Engine Optimization (GEO). The agency also publishes a range of downloadable resources including e-books on SEO and keyword research, a keyword strategy canvas, SEO and social advertising checklists, and an influencer marketing whitepaper. All services are positioned as full-funnel marketing solutions for both B2C and B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Diensten Search Engine Optimization services including technical SEO audits, on-page optimization, and authority building through linkbuilding to improve organic rankings for Dutch business clients.
• SEA Pakket Search Engine Advertising packages providing paid search campaign management across Google and other search engines.
• Social Media Advertising Paid social media advertising services across Facebook, Instagram, LinkedIn, and TikTok platforms for brand awareness, engagement, and conversions.
• Podcast Ontwikkeling Podcast development services including strategy, production, and distribution for brand-building content.
• Conversieoptimalisatie (CRO) Conversion Rate Optimization services to improve website user experience and increase conversion rates.
• Zoekwoordenonderzoek Keyword research services that map relevant search queries and search intent of target audiences, forming the basis for SEO, SEA, content, and social media strategies.
• Linkbuilding Link building services to acquire inbound links from external websites, building domain authority for improved search engine rankings.
• SEO Content SEO content creation combining copywriting and search optimization to produce content that ranks in Google while remaining readable for human audiences.
• Online Marketing Scan Marketing audit service that analyzes current online marketing efforts and identifies opportunities, delivered with a concrete action list of quick wins.
• Generative Engine Optimization (GEO) Generative Engine Optimization service focused on optimizing content for visibility within AI-generated search results and answers (such as Google AI Overviews and ChatGPT).
• SEO Check SEO analysis service available in three tiers (Basis at €99, Medium at €695, Uitgebreid at €1,000) offering homepage checks, content analysis, speed optimization, local SEO, UX, and technical evaluations.

Quantifiable outcome

• Increased relevant website traffic and conversions through weekly SEO optimization

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status indicated by partner badge displayed on website. RED IVY maintains certified partner relationship with Google for advertising and marketing technology implementations including Google Analytics, Google Search Console, and Google Ads.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta partner indicated by badge on website. RED IVY provides advertising services across Meta platforms including Facebook, Instagram, and Audience Network with expertise in Conversion API implementation and campaign management.
• LinkedIncoreTechnology or IntegrationLinkedIn marketing partner with expertise in Campaign Manager, Business Manager, and professional advertising solutions for B2B marketing campaigns.
• TikTokcoreTechnology or IntegrationTikTok advertising partner with direct relationship for benchmark data sharing and campaign management expertise.
• SEMrushcoreTechnology or IntegrationSEO and content marketing tool used for keyword research, competitive analysis, and performance tracking as referenced in job descriptions and service pages.
• AhrefscoreTechnology or IntegrationSEO tool used for link profile analysis, technical audits, and competitive research as referenced in service descriptions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising holding company whose agencies (including Mindshare, a Red Ivy client) operate across media, digital, data and creative. Not a direct competitor at Red Ivy's scale but represents the upper bound of competitive pressure from holding-company groups on Dutch enterprise marketing budgets.

Direct peers

• Traffic4u: Dutch online marketing agency specialized in SEO, SEA, social media and content marketing for SMEs and mid-market. Comparable to Red Ivy on service mix, Dutch SMB/mid-market target segment and full-funnel methodology.
• Yellowgrape: Dutch digital agency providing strategy, performance marketing, content and creative services to mid-market and enterprise clients. Direct comparable as another Netherlands-based full-funnel digital marketing bureau.
• Dept: Large Dutch-headquartered full-service digital agency offering strategy, creative, performance marketing, SEO and technology services. Most directly comparable as a Dutch full-funnel digital agency serving enterprise brands, but at materially larger scale than Red Ivy.
• OrangeValley: Dutch digital marketing agency specialized in SEO, SEA, content and data-driven online marketing for B2B and B2C clients. Direct comparable on service mix and Dutch mid-market/enterprise focus, with similar emphasis on SEO performance reporting.
• iO: Benelux full-service digital agency combining strategy, content, technology and marketing services across multiple European markets. Comparable to Red Ivy on full-funnel digital marketing positioning, though broader in geographic and service scope.
• Maatwerkonline: Dutch online marketing bureau offering SEO, SEA, social advertising, content marketing and conversion optimization for SMEs and mid-market. Highly comparable on service portfolio, Dutch market focus and consultative full-funnel delivery model.
• Netivity: Dutch digital marketing bureau offering SEO, SEA, content and online advertising services to B2B clients. Comparable to Red Ivy on Dutch market focus, full-funnel digital services and consultative sales approach.
• AdResults: Dutch performance marketing agency focused on data-driven paid media, SEO and conversion across search and social channels. Comparable to Red Ivy on paid search/social execution and performance-oriented client base in the Netherlands.

Others

• SEMrush: Global SEO and content marketing platform used by Red Ivy as a core tool partner. Not a direct competitor but adjacent: SEMrush increasingly bundles agency-grade SEO analytics and reporting that overlap with parts of Red Ivy's SEO Check and reporting offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@redivyonlinemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Ivy