Frontline Health

What Frontline Health does

Frontline Health LLC is a privately held, New York-based certification training provider founded by Shane Woodall that delivers American Heart Association BLS Provider, American Red Cross First Aid CPR AED, and ASHI Advanced First Aid courses. It operates a state-of-the-art training facility in Midtown Manhattan and dispatches instructors on-site to client locations across the NYC metro area, Long Island, Westchester, Northern New Jersey, Southern Connecticut, and Eastern Pennsylvania. Course formats include in-person classroom sessions, AHA/ARC blended learning (online coursework plus hands-on skills practice and testing), at-home CPR Parties for families, and corporate on-site training for groups of eight or more. The firm also sells ancillary products such as CPR pocket masks, AED devices, and gift cards through its website.

The business serves a fragmented customer base spanning individual healthcare professionals (physicians, nurses, paramedics, EMTs, dentists, respiratory therapists) required to maintain BLS certification, education and childcare professionals (teachers, coaches, daycare providers), fitness instructors, parents and family caregivers, NYS-regulated summer camp staff, and corporate workplace groups seeking compliance-driven safety training. Certifications carry a two-year validity, generating a recurring biennial renewal cycle. The company is bootstrapped and founder-controlled with a small team of 1-10 employees, uses a third-party HOVN registration platform and Stripe for payments, and has been featured on Inside Edition as a subject-matter authority.

Name

Frontline Health

Legal name

Frontline Health LLC

Website

https://frontlinehealth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health and Safety Training Services

NAICS

Educational Services (61), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• CPR certification training
• AED equipment sales
• First aid certification
• BLS healthcare training
• Workplace safety training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Certification Training Classes: In-person classroom and blended learning courses for CPR, AED, First Aid, and BLS certifications; prices range from $78-$299 per individual participant
2. CPR Party Services: At-home or virtual CPR parties for families and friends; priced at $299-$550 per event for groups of 2-10 participants (no certification)
3. Workplace On-site Training: On-site group training at workplaces for groups of 8+ people; billed via NET 30 invoice; discounted pricing for groups over 12
4. AED and First Aid Products: Sale of CPR pocket masks, AED devices, and first aid supplies through online store

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Frontline Health delivers instructor-led CPR, AED, First Aid, and Basic Life Support (BLS) certification courses certified through the American Heart Association, American Red Cross, and ASHI/HSI curricula. Training is offered both at the company's own NYC facility and on-site at client locations, with a blended-learning option that pairs online modules with hands-on skills practice.

Product overview

Frontline Health is a training services company offering First Aid CPR AED and BLS Provider certification courses in the New York Metro Area. The core offering consists of instructor-led classroom training and blended learning courses primarily through two certifying bodies: American Heart Association (BLS Provider certifications for healthcare providers) and American Red Cross (First Aid CPR AED certifications for general public and professionals). Additional offerings include ASHI Advanced First Aid courses for summer camp personnel, at-home CPR Parties for families, workplace on-site training, and retail products like CPR pocket masks and gift cards. Training is delivered at their Midtown Manhattan facility or on-site at client locations for groups of 8 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR Certification Classes
• AED Certification Training
• First Aid Certification Classes
• BLS Certification for Healthcare Providers
• Blended Learning CPR/AED/First Aid Courses
• On-Site Group Training
• AED Equipment Store

Quantifiable outcome

• 2-year certification validity across all American Heart Association, American Red Cross, and ASHI courses
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• American Heart AssociationcoreStrategic or Co-development PartnerAuthorized American Heart Association BLS Provider certification training site; delivers AHA-certified BLS Provider, BLS Renewal, and Heartsaver courses; issues AHA electronic certification cards upon completion
• American Red CrosscoreStrategic or Co-development PartnerProud Provider of American Red Cross First Aid CPR AED certification training; delivers ARC Adult and Pediatric First Aid CPR AED, blended learning, and Responding to Emergencies courses; issues ARC certification cards
• Health and Safety Institute (HSI)coreStrategic or Co-development PartnerASHI Training Center authorized to deliver Advanced First Aid certification meeting NYS Department of Health requirements; issues ASHI certification cards

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• ProTrainings: ProTrainings offers blended and online CPR, First Aid, and BLS certification accepted in many jurisdictions, including through OSHA-compliant programs. It targets similar customer segments but operates predominantly online, posing a digital-first threat to traditional in-person training centers like Frontline Health.
• Health & Safety Institute (HSI): HSI is one of Frontline Health's certifying partners and also licenses its own ASHI and MEDIC First Aid training programs to a network of training centers. As both partner and adjacent competitor offering equivalent certification alternatives, HSI represents a parallel channel that could sshare demand from Frontline's Advanced First Aid customers.
• Emergency University: Emergency University provides CPR, AED, and First Aid training programs for corporate and healthcare clients, often through blended and digital delivery. It addresses the same workplace compliance and healthcare professional certification markets as Frontline Health, though at a more enterprise-focused scale.

Others

• Medic First Aid (HSI subsidiary): Medic First Aid is an HSI-affiliated training program offering CPR, AED, and First Aid certification through a network of instructors. As a sibling brand to the ASHI program Frontline Health already offers, it represents an adjacent enabling channel that could either expand or compete with Frontline's program mix.

Direct peers

• SureFire CPR: SureFire CPR is an independent authorized AHA and ARC training provider offering BLS, CPR, and First Aid certification classes similar to Frontline Health. It operates in Southern California rather than the Northeast, making it a direct functional peer operating the same business model in a different regional market.
• In-Pulse CPR: In-Pulse CPR is an authorized AHA training site offering BLS, ACLS, PALS, and CPR/First Aid classes across Pennsylvania and surrounding states. It shares the same authorized-provider business model, on-site group training option, and certification renewal cycle as Frontline Health, with regional overlap in Eastern PA.
• Code One CPR Training: Code One is an authorized AHA training center operating across the Northeast US, offering BLS, ACLS, PALS, and CPR/AED courses with on-site and training center delivery. It mirrors Frontline Health's service model, customer segments (healthcare providers, workplace groups), and certifications, competing for similar employer contracts in adjacent regions.

Broad incumbents

• American Heart Association Training Network: The AHA is the other primary certifying body for Frontline Health and operates its own BLS Provider and Heartsaver training programs through a national network of training centers and instructors. As both licensor and indirect competitor through its training site network, it occupies the same space at far greater scale.
• American Red Cross Training Services: The American Red Cross is one of Frontline Health's two primary certifying bodies and also operates its own direct training network nationally. It competes broadly in the same First Aid CPR AED training space but as a much larger, multi-vertical nonprofit with nationwide scale, serving both as a partner and as an incumbent competitor.

Regional players

• NYC Department of Health and Mental Hygiene CPR Programs: NYC DOHMH and affiliated hospital and community programs periodically offer free or low-cost CPR and First Aid classes to NYC residents, serving the same consumer market Frontline Health targets with CPR Parties and individual classes. As a publicly subsidized provider in the same metro geography, it represents a price-pressuring competitive dynamic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FrontlineHealth
• LinkedInlinkedin.com/company/frontline-health-first-aid-cpr-aed-training

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontline Health