Carlton Capital Holding

What Carlton Capital Holding does

Carlton Capital Holding Inc. is a Hong Kong-based B2B online marketing services firm founded in 2009. It delivers performance-based online marketing solutions across three core service lines: social media marketing, search marketing, and direct marketing. The firm targets enterprise and mid-market clients requiring measurable customer acquisition outcomes, with a publicly disclosed client roster that includes Uber, Netflix, Lyft, HelloFresh, VistaPrint, Liberty Mutual, FidelityLife, GlobeLife, OrangeTheory, TruGreen, Groupon, eharmony, Chime, CarShield, DeVry University, and Renewal — spanning rideshare, streaming, insurance, food subscription, fintech, dating, e-commerce, automotive protection, fitness, education, and printing verticals.

Name

Carlton Capital Holding

Legal name

Carlton Capital Holding Inc.

Website

https://carltonholding.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Carlton Capital Holding Inc. is a Hong Kong-based performance marketing agency delivering social media, search, and direct marketing services to enterprise brands via its proprietary campaign management platform and Meta advertising integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Marketing Services: The company generates revenue through delivering performance-based online marketing solutions across social media, search marketing, and direct marketing channels. Services are billed based on outcomes and results achieved for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carlton Capital Holding provides performance-based online marketing solutions spanning three core service lines: Social Media Marketing Services, Search Marketing Services, and Direct Marketing Services. The firm applies a process of constant analyzation and optimization across multiple channels, leveraging an internal proprietary platform for campaign management and analytics (including multi-variation testing and ROI measurement) alongside third-party advertising infrastructure such as Meta Platforms for execution and audience targeting.

Product overview

Carlton Capital Holding offers a portfolio of three performance-based online marketing service offerings: Social Media Marketing Services, Search Marketing Services, and Direct Marketing Services. These services are powered by an internal platform for campaign management and analytics, and are delivered through a process of constant analyzation and optimization across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Services Performance-based social media marketing service for enterprise brands, leveraging the firm's internal proprietary platform and partnerships with Meta Platforms (Facebook/Instagram) to deliver measurably superior results via social media traffic.
• Search Marketing Services Search marketing service that engages customers at the moment of relevance when they actively search for a specific topic or product, using the firm's advertising platform to identify profitable campaigns and allocate resources accordingly.
• Direct Marketing Services Direct communication marketing service that delivers the right message to the right consumer, using sophisticated technology to track and measure ROI across different channels with multi-variation testing capabilities.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Meta Platforms, Inc. (Facebook/Instagram)coreTechnology or IntegrationCarlton Capital Holding uses Meta Platforms, Inc. (Facebook and Instagram) as a third-party advertising platform to conduct marketing campaigns on behalf of clients. This is a core technology partnership enabling social media advertising execution and audience targeting capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Peers

• Thrive Internet Marketing Agency:

Direct peers

• Ignite Visibility: Ignite Visibility is a performance digital marketing agency focused on SEO, paid media, social media, and email, with a comparable service mix and enterprise client orientation.
• SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, and social media advertising services to enterprise and SMB clients, with a comparable multi-channel paid media offering.
• Digital Silk: Digital Silk is a full-service digital marketing agency offering branding, web design, and performance-driven online marketing, comparable to Carlton's integrated service portfolio.
• WebFX: WebFX is a full-service performance digital marketing agency offering SEO, paid search, social media, and content marketing with ROI-driven delivery — directly comparable to Carlton's performance-based online marketing services.
• Straight North: Straight North is a performance digital marketing agency offering SEO, paid search, and display advertising services for B2B and enterprise clients.
• LYFE Marketing: LYFE Marketing is a social media marketing and management agency delivering paid social and content services, directly overlapping with Carlton's social media marketing offering.
• Disruptive Advertising: Disruptive Advertising is a performance digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients, closely matching Carlton's model.
• Tinuiti: Tinuiti is a large independent performance marketing agency spanning paid social, paid search, and Amazon — a scaled analog of Carlton's social/search/direct marketing stack.
• Coalition Technologies: Coalition Technologies is a full-service digital marketing agency providing SEO, paid media, and web design for enterprise e-commerce and brand clients, mirroring Carlton's B2B agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlton Capital Holding