Gruppo Pragma
Gruppo Pragma srl is an Italian corporate training and digital learning company that designs customized e-learning content, digital learning academies, and the proprietary i•dive e-coaching platform for enterprise and mid-market clients in financial services, healthcare, technology, and energy.
- Company typePrivate
- Founded1996
- HeadquartersTrieste, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gruppo Pragma does
Gruppo Pragma srl is an Italian corporate training and digital learning company founded in 1996 in Rome by Maria Rita Fiasco and now headquartered in Trieste within Area Science Park, with a regional office in Milan (opened 2002) and international subsidiary Pragma Brasil in São Paulo (2023). The firm designs customized corporate training programs, e-learning content, digital learning academies, and bespoke change-management projects for large enterprises and mid-market companies, with a particular concentration in Italian banking and insurance (Intesa Sanpaolo, Allianz, Generali, ICCREA, Arca Assicurazioni), technology (Sony, Motorola, TIM, SAS Institute, Vetrya), energy (Eni), consumer goods (Illy), and healthcare (ANMDO, ASUGI, CNS).
The product portfolio centers on four offerings: E-learning content design, Learning Academy digital environments, the i•dive e-coaching and e-mentoring platform (the first Italian platform of its kind, launched 2018 and now part of the proprietary brand), and Custom Projects for innovation and change management. In 2025 the firm extended into vertical software with OFM Impact, an ESG measurement and management platform for facility management built with CNS and the BI-REX Competence Center. Underlying technology combines AI and machine-learning-enabled Learning Analytics with the firm's documented PRAGMA Methodology (Cognitive Neuroscience, User Centered Design, Universal Design, Instructional Design).
Commercially, Gruppo Pragma runs a hybrid model mixing professional-services project work with subscription-based digital platform licensing (Learning Academy, i•dive). Pricing is custom and quote-based, billed annually, delivered through consultative direct enterprise sales. The firm holds ISO 27001 and ISO 9001 certifications, operates as part of the Gruppo Ebano holding (since 2022), and is currently led by CEO Oriana Cok with founder Maria Rita Fiasco as Learning & Engagement Director and Gian Maria Zapelli as Scientific Director.
Gruppo Pragma firmographics
Firmographics- Name
- Gruppo Pragma
- Legal name
- Gruppo Pragma srl
- Website
- https://gruppopragma.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gruppo Pragma srl is an Italian corporate training and digital learning company that designs customized e-learning content, digital learning academies, and the proprietary i•dive e-coaching platform for enterprise and mid-market clients in financial services, healthcare, technology, and energy.
- Ownership category
- akta.pro rank
Gruppo Pragma industry classification
Industry- Product category
- Corporate Training and Digital Learning Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
- akta.pro secondary industries
- ESG, Sustainability Reporting & Compliance (BPAEAPAM), Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Gruppo Pragma is headquartered
LocationHeadquarters
- HQ city
- Trieste
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Gruppo Pragma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corporate Training Consulting: Consulting services for designing training activities, organizational development, and change management. Project-based engagements tailored to client needs.
- E-learning Content Development: Design and development of multimedia training content including lectures, videos, ebooks, games, rating systems, and infographics for corporate training.
- Learning Academy Platform: Customized digital environments for fully online, blended, or hybrid training actions. Personalized in structure, visuals, and content with automated reporting capabilities.
- i-dive Coaching Platform: Digital coaching and mentoring platform licensing. First Italian e-coaching platform supporting professional growth through micro-training activities and one-to-one sessions.
- Custom Digital Projects: Personalized learning journeys including innovation and change management consulting, organizational consulting, and business knowledge management. Large-scale projects with measured business impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Gruppo Pragma product offering
Product offeringCore offering
Gruppo Pragma designs and delivers customized corporate training solutions through four pillars: E-learning content (lectures, videos, ebooks, games, infographics compliant with IVASS regulation), Learning Academy (custom digital environments for online/blended/hybrid training), i•dive (the first Italian e-coaching and e-mentoring platform combining neuroscience and digital technology), and Custom Projects (innovation, change management, and organizational consulting). The company also developed OFM Impact, a digital platform for measuring and managing ESG performance in facility management contracts.
Product overview
Gruppo Pragma is a corporate training company offering a four-pillar digital solutions portfolio: E-learning content (custom course development), Learning Academy (digital platform design), i•dive (first Italian e-coaching and e-mentoring platform combining neuroscience and digital technology), and Custom Projects (personalized consulting). The company also developed OFM Impact, an ESG measurement platform for facility management. All solutions are built on cognitive neuroscience, User Centered Design, Universal Design, and Instructional Design methodologies.
Differentiator
Problem solved
Functional benefit
Brands
- i•dive: Digital coaching and mentoring platform - the first Italian e-coaching platform that supports people in their professional growth through micro-training activities, coach stimulus, and personalized one-to-one sessions.
Products and services
- i•dive The first Italian e-coaching and e-mentoring digital platform that supports people in professional growth through micro-training activities, constant coach stimulus, and personalized one-to-one sessions, combining neuroscience and digital technology.
- E-learning Content Custom e-learning content design and development including lectures, videos, ebooks, games, rating systems, and infographics for corporate training, compliant with IVASS Regulation for banking and insurance sectors.
- Learning Academy Digital environment design and implementation for fully online, blended, or hybrid training actions using open source or internal technologies, fully personalized in structure, visuals, and content with automated and customized reports.
- Custom Projects Personalized training journeys beyond classroom or online training, including innovation and change management consulting, organizational consulting, and business knowledge management.
- OFM Impact Advanced digital platform for measuring and managing environmental and social impact (ESG) in facility management contracts, aligned with EU CSRD directive and ESRS/VSME standards, with AI engine for predictive analysis and KPI dashboards.
Quantifiable outcome
- Over 1500 recipients reached per platform in commercial development projects
- +3 more outcomes
Companies that use Gruppo Pragma
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Gruppo Pragma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Gruppo Pragma partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Gruppo EbanocoreGruppo Pragma became part of Gruppo Ebano in 2022. Gruppo Ebano is a holding company operating nationally in training, publishing, marketing, and communication. This partnership brings new skills and synergies for growth.
- CNSmajorCNS leads the OFM Impact project - a digital platform for ESG measurement in facility management contracts. Developed with PMI, universities, and technology partners, contributing to ESG data collection aligned with EU CSRD directive and ESRS standards.
- BI-REX Competence CenterminorCo-financer of OFM Impact research project, a competence center supporting industrial innovation and digital transformation initiatives.
- Area Science ParkcoreHeadquarters location within Area Science Park - one of Europe's leading research and innovation centers. Hosts Gruppo Pragma's Innovation Lab for digital technology and AI development.
- S-nodiminorPartnership for training, development, and mentorship to reduce inequalities in the community.
- PA SocialminorPartnership for digital communication and training for public administration.
- Coderdojo FVGminorSocial commitment partnership providing mentoring in schools and digital education for teachers, families, and students.
- Women&Tech / Women Empowerment ProgrammeminorPartnership for mentor participation in Women Empowerment Programme to promote gender equality in technology.
- Global InclusionminorPartnership for corporate social responsibility events supporting implementation of Italian Constitution principles. Gruppo Pragma has adopted the Digital Sustainability Manifesto.
- STEAMiamominorPartnership to reduce gender gap and develop STEM skills for girls and adolescents.
- IRES FVGminorPartnership for Instructional Designer Academy for e-learning sector professional training, co-financed by ESF.
- Università degli Studi di TriesteminorScientific partnership agreement for collaboration in research and academic initiatives.
- Unitelma SapienzaminorScientific partnership agreement with Rome-based university for academic collaboration.
- ConfindustriaminorAffiliation with Confindustria, the Italian employers' confederation, for industry representation and networking.
- Anitec-AssinformminorAffiliation with Anitec-Assinform, the ICT industry association within Confindustria.
- EESTECminorPartnership for international student-run organization promoting technical exchange among engineering students.
Scale indicators5 records
Recent moves13 records
Expansion highlights6 records
Gruppo Pragma competitors and assessment
Company assessmentDirect peers
- CoachHub: Global digital coaching platform serving enterprise customers with AI-matched coaches and development programs. Directly comparable to i-dive's e-coaching platform model and Gruppo Pragma's neuroscience-driven coaching approach.
- Cegos: Global corporate training and leadership development provider operating across Europe, Latin America, and Asia. Directly comparable as a multinational B2B training consultancy delivering customized learning programs, digital platforms, and managed L&D services to large enterprises.
- Ken Blanchard Companies: Global leadership and management training provider offering customized programs, coaching, and organizational development services. Comparable in its consultative B2B training model targeting enterprise L&D buyers with bespoke solutions.
- Dale Carnegie Training: Established global corporate training franchise offering leadership, sales, communication, and professional development programs. Comparable in delivering instructor-led and blended corporate training with a focus on measurable behavior change.
- CrossKnowledge (Wiley): European digital learning solutions provider offering blended learning programs, content libraries, and learning platforms for enterprise customers. Highly comparable to Gruppo Pragma's combination of custom e-learning content, academy platforms, and digital transformation training.
Emerging players
- Degreed: Learning experience platform focused on skills development, content aggregation, and learning analytics for enterprises. Comparable in its AI/ML-driven learning analytics approach and focus on personalization, though as a SaaS-only platform without custom content services.
Broad incumbents
- Skillsoft: Large incumbent corporate learning provider offering content libraries, learning platforms, and leadership development programs. Overlaps with Gruppo Pragma's custom content development and enterprise training portfolio, but at vastly greater scale and with broader catalog.
- Docebo: Italian-origin enterprise learning platform now serving global customers with AI-powered LMS, content monetization, and learning analytics. Comparable in providing Learning Academy-style platforms and learning analytics capabilities, though at much larger scale.
- BetterUp: US-headquartered enterprise coaching and mental health platform combining AI-driven coach matching with personalized development programs. Comparable to i-dive as a digital coaching platform serving large enterprises, though at much larger scale and primarily in the US market.
- Cornerstone OnDemand: Enterprise talent and learning management platform serving large organizations globally. Comparable in providing digital learning infrastructure for enterprise L&D, though focused on platform scale rather than custom content and coaching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Gruppo Pragma social profiles
Digital presenceGruppo Pragma compliance and trust
Trust signalCompliance2 records
Gruppo Pragma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gruppo Pragma leadership team
Management profileNumber of profiles
Profiles13 records
Gruppo Pragma subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gruppo Pragma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gruppo Pragma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gruppo Pragma
What does Gruppo Pragma do?
Gruppo Pragma designs and delivers customized corporate training solutions through four pillars: E-learning content (lectures, videos, ebooks, games, infographics compliant with IVASS regulation), Learning Academy (custom digital environments for online/blended/hybrid training), i•dive (the first Italian e-coaching and e-mentoring platform combining neuroscience and digital technology), and Custom Projects (innovation, change management, and organizational consulting). The company also developed OFM Impact, a digital platform for measuring and managing ESG performance in facility management contracts.
Is Gruppo Pragma a public or private company?
Gruppo Pragma is a private company. It is classified as corporate owned and is currently operating.
When was Gruppo Pragma founded?
Gruppo Pragma was founded in 1996. It employs 11 to 50 people.
Where is Gruppo Pragma based?
Gruppo Pragma is headquartered in Trieste, Italy, in the Europe region.
How does Gruppo Pragma make money?
Five revenue lines are on record. Corporate Training Consulting is the primary driver. The others are E-learning Content Development, learning Academy Platform, i-dive Coaching Platform and custom Digital Projects.
Who are Gruppo Pragma's main competitors?
Direct peers on record are CoachHub, Cegos, Ken Blanchard Companies, Dale Carnegie Training and CrossKnowledge (Wiley). Degreed is listed as an emerging player. Broad incumbents are Skillsoft, Docebo, BetterUp and Cornerstone OnDemand.
Does Gruppo Pragma have an API?
No public API is recorded for Gruppo Pragma.
What industry is Gruppo Pragma in?
Gruppo Pragma's product category is Corporate Training and Digital Learning Services. Its primary akta.pro industry code is EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday), with a secondary code of BPAEAPAM, ESG, Sustainability Reporting & Compliance. Its NAICS code is 611430 and its SIC code is 8742.