PerkPlusUSA
PerkPlusUSA is a freemium group discounts platform that provides employee-style benefits and merchant deals to any group of any size, sharing a portion of merchant advertising revenue back to participating organizations as a fundraising mechanism.
- Company typePrivate
- Founded-
- HeadquartersCedar Knolls, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PerkPlusUSA does
PerkPlusUSA is a group discounts platform operated by LifeWise Digital, Inc., a privately held corporation headquartered in Bluffton, South Carolina. The platform provides employee benefits-style discounts, deals, and special offers to any group regardless of size — including businesses, unions, nonprofits, charity groups, social groups, schools, churches, and individuals — via a web platform and mobile application. The core product, branded PerkPlusUSA®, offers a "Deal Navigator" spanning 25+ categories (apparel, automotive, beauty, electronics, financial wellness, food and drink, travel, etc.), and is free for users and groups to join.
The underlying technology stack consists of a web platform, a mobile application with location-based ad delivery, geo-location services for proximity-based merchant targeting, and cloud-based data management relying on Microsoft and Amazon Web Services. The platform integrates with Waze and Google Maps for advertising distribution. A related LifeWise Digital publication, DavidDeals (daviedeals.app), operates alongside PerkPlusUSA to broaden merchant offer distribution.
The business model is freemium on the demand side and advertising-based on the supply side. Merchants pay to present their offers on the platform, and participating groups earn a share of that merchant revenue when members shop — positioning PerkPlusUSA as both a discount program and a fundraising tool for nonprofits and charities. No charge is assessed to companies, organizations, groups, or individual users. The company appears bootstrapped, with no disclosed venture or private equity funding, no public listing, and no management team information publicly available. Geographic focus is the United States, with operational concentration in the Southeast region.
PerkPlusUSA firmographics
Firmographics- Name
- PerkPlusUSA
- Legal name
- LifeWise Digital, Inc.
- Website
- https://perkplususa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerkPlusUSA is a freemium group discounts platform that provides employee-style benefits and merchant deals to any group of any size, sharing a portion of merchant advertising revenue back to participating organizations as a fundraising mechanism.
- Ownership category
- akta.pro rank
PerkPlusUSA industry classification
Industry- Product category
- Group Discount Platform
- NAICS
- Media Buying Agencies (541830), Business Associations (81391), Grantmaking and Giving Services (81321)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Membership Organizations (8600)
- akta.pro primary industry
- Contractor Benefits & Perks Administration (BPACAGAJ)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where PerkPlusUSA is headquartered
LocationHeadquarters
- HQ city
- Cedar Knolls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PerkPlusUSA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Merchant Advertising and Deal Fees: Merchants pay money to present their offers and deals on the PerkPlusUSA platform. The platform acts as a marketing intermediary connecting merchants with group members.
- Revenue Sharing with Groups: When group members use PerkPlusUSA to shop, the group earns a share of the money merchants pay to present their offers, making it a fundraising tool for participating organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for all users and groups |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
PerkPlusUSA product offering
Product offeringCore offering
PerkPlusUSA is a group discounts platform that delivers employee-style discount offers to any group of any size via a web platform and mobile application. Businesses, unions, nonprofits, social groups, charities, and individual consumers register as groups (or join existing groups) using a Group ID to access thousands of deals across 25+ categories including apparel, automotive, beauty, electronics, travel, food and drink, and home and garden. The platform monetizes by aggregating merchant advertising and deal placements, then shares a portion of that merchant revenue with participating groups, turning the service into a fundraising mechanism for nonprofits and charities.
Product overview
PerkPlusUSA is a group discounts platform operated by LifeWise Digital, Inc. that provides employee benefits-style discount offers to any group regardless of size. The platform consists of a web-based platform and mobile application through which members access the Deal Navigator to browse discounts across 25+ categories including Apparel, Automotive, Beauty, Electronics, Financial Wellness, Food and Drink, Healthy Living, Home and Garden, Insurance, Jewelry, Pets, Sports, Travel, and more. Groups register to receive a Group ID that members use to access available offers. Revenue from merchant advertising is shared with participating groups, making it also a fundraising tool. DavidDeals is a related LifeWise Digital publication that supports the merchant advertising network.
Differentiator
Problem solved
Functional benefit
Products and services
- PerkPlusUSA Platform A web-based group discounts platform accessible at perkplususa.com that provides employee-style discount offers to members of any group (businesses, unions, nonprofits, charities, social groups, and individuals). Users access deals through group registration and a Group ID system.
- PerkPlusUSA Mobile Application A mobile application that presents ads, offers, deals, and coupons to users. Users can indicate ad preferences and enable location services to receive targeted discounts from nearby merchants on their mobile devices.
Companies that use PerkPlusUSA
Customer profileSegments6 records
Ideal customer profiles5 records
PerkPlusUSA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
PerkPlusUSA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LifeWise Digital, Inc.corePerkPlusUSA is a digital publication and product offering of LifeWise Digital, Inc. LifeWise publishes various mobile applications and web platforms providing deals, offers, and information to users. The company is headquartered in Bluffton, SC.
- MicrosoftcoreMicrosoft provides cloud-based data storage, transfer, and security services for PerkPlusUSA's data management infrastructure. The company relies on secure cloud-based data management companies for data protection.
- Amazon Web ServicescoreAmazon Web Services provides cloud-based data storage, transfer, and security services for PerkPlusUSA's data management infrastructure. The company employs state-of-the-art data protection capabilities.
- LowCountry Foundation for Wounded Military HeroesminorFeatured charity group partner for August, supporting wounded military heroes. The foundation receives donations when members shop on PerkPlusUSA.
- VetRESTminorCharity partner with a mission to mentor Veterans while providing farming opportunity in safe and supportive environments. PerkPlusUSA provides platform access for their fundraising efforts.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PerkPlusUSA competitors and assessment
Company assessmentDirect peers
- PerkSpot: PerkSpot is an employee perks and discounts platform offered as an employer benefit. It is a direct competitor in the employer-sponsored employee-discount category, although it is typically sold B2B rather than directly to groups.
- Rakuten: Rakuten operates a cashback and deals marketplace where members earn a share of merchant commissions when shopping through its platform. It is a direct peer to PerkPlusUSA given the overlapping cashback-for-members model and merchant-funded revenue structure.
- Access Perks: Access Perks is an employee purchase program that delivers discounts to employees of subscribing organizations. It is a direct competitor in the corporate-style employee discounts market with a similar multi-channel distribution model.
- Corporate Perks: Corporate Perks offers employee discount programs through employers, unions, and associations. It is highly comparable given its multi-segment distribution and employer/union/nonprofit customer mix.
- Groupon: Groupon is a marketplace connecting local merchants with deal-seeking consumers via discounted vouchers. It overlaps directly with PerkPlusUSA's local deals and merchant offer-presentation model.
- RetailMeNot: RetailMeNot aggregates coupon codes and deals from thousands of retailers for consumer use. It is a direct peer in the consumer discount-discovery category and competes for merchant promotional budgets.
- Honey (PayPal): Honey is a browser-based coupon and cashback platform owned by PayPal that helps consumers find deals at checkout. It is a direct competitor in the consumer deals-discovery space and competes for the same merchant affiliate budgets.
- Beneplace: Beneplace provides voluntary employee discount programs and corporate perks to employers. It overlaps with PerkPlusUSA's core employee-perks value proposition but is positioned as a B2B benefit sale.
Broad incumbents
- Justworks: Justworks is a PEO providing payroll, benefits, and HR services to small and mid-sized businesses, including employee perks as part of a broader benefits suite. It overlaps with PerkPlusUSA's employee-perks value prop but as one component of a wider offering.
- BenefitHub: BenefitHub operates an employee engagement and total rewards platform that includes discounts and perks as part of a broader benefits package. It is a broad incumbent in the employee perks category with deeper enterprise distribution than PerkPlusUSA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PerkPlusUSA social profiles
Digital presencePerkPlusUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerkPlusUSA leadership team
Management profileNumber of profiles
PerkPlusUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerkPlusUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerkPlusUSA
What does PerkPlusUSA do?
PerkPlusUSA is a group discounts platform that delivers employee-style discount offers to any group of any size via a web platform and mobile application. Businesses, unions, nonprofits, social groups, charities, and individual consumers register as groups (or join existing groups) using a Group ID to access thousands of deals across 25+ categories including apparel, automotive, beauty, electronics, travel, food and drink, and home and garden. The platform monetizes by aggregating merchant advertising and deal placements, then shares a portion of that merchant revenue with participating groups, turning the service into a fundraising mechanism for nonprofits and charities.
Is PerkPlusUSA a public or private company?
PerkPlusUSA is a private company. It is classified as corporate owned and is currently operating.
When was PerkPlusUSA founded?
PerkPlusUSA was founded in -1. It employs 11 to 50 people.
Where is PerkPlusUSA based?
PerkPlusUSA is headquartered in Cedar Knolls, United States, in the North America region.
How does PerkPlusUSA make money?
Two revenue lines are on record. Merchant Advertising and Deal Fees are the primary driver. The others are revenue Sharing with Groups.
Who are PerkPlusUSA's main competitors?
Direct peers on record are PerkSpot, Rakuten, Access Perks, Corporate Perks, Groupon, RetailMeNot, Honey (PayPal) and Beneplace. Broad incumbents are Justworks and BenefitHub.
Does PerkPlusUSA have an API?
No public API is recorded for PerkPlusUSA.
What industry is PerkPlusUSA in?
PerkPlusUSA's product category is Group Discount Platform. Its primary akta.pro industry code is BPACAGAJ, Contractor Benefits & Perks Administration, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541830 and its SIC code is 7310.