Eagle River Recreation Association

What Eagle River Recreation Association does

Eagle River Recreation Association (ERRA) is a 501(c)(3) non-profit organization operating a two-sheet indoor ice facility (The Dome and The Cube) at 4149 WI-70 in Eagle River, Wisconsin, serving youth hockey and figure skating families across the Northwoods region. Founded in 1932 and member-owned for nearly 93 years, ERRA runs age-tiered youth hockey programs from Learn to Play through Bantam Boys, Girls 10U/12U/14U, and U14, alongside figure skating instruction (including ERFSC and Adult Learn to Skate), and tournament teams such as the Eagle River BTA. The organization's brand is anchored by more than 100 state championships and 7 alumni who reached the Wisconsin Badgers NCAA Division 1 hockey program.

ERRA's revenue model combines recurring program registration fees across hockey and figure skating divisions with facility-based revenue streams: birthday party and special event rentals ($150 member / $200 non-member for 60 minutes of on-ice time), tournament entry fees, the Summer Hockey School operated in partnership with Next Level Hockey Training ($325-$675 per program tier), and LiveBarn streaming subscriptions ($14.95/month with ERRA promo code). The organization is fully volunteer-run, with families fulfilling mandatory volunteer hours or paying a $35-per-hour buyout, and supplements operating revenue with annual fundraising events including the Bourbon & Beer Fundraiser held at Eagle Waters Resort. Distribution is conducted through the Crossbar-powered website for online registration, with marketing primarily via organic social media, email newsletters, local business partnerships (Boat Sport Marine, Chanticleer Inn, Eagle Waters Resort), and event-driven community engagement such as the annual Northwoods Showcase college hockey tournament.

The organization faces material capital intensity risk from aging infrastructure. ERRA completed the Save the Dome campaign in 2018-2019, raising approximately $500,000 to replace underground piping and rink boards, and has spent more than $100,000 on emergency ice plant repairs since 2022. A current $1.2 million ice plant replacement campaign, anchored by a $100,000 matching commitment from the Eckes Family Foundation (December 2025 - March 2026), has raised $220,561.69 to date, supplemented by a $35,000 contribution from the Schulz Family of Eagle River Treehouses. A separate Girls Hockey Locker Room project requires approximately $225,000 in additional funding.

Name

Eagle River Recreation Association

Legal name

Eagle River Recreation Association

Website

https://erra.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle River Recreation Association is a 501(c)(3) non-profit operating two indoor ice sheets (The Dome and The Cube) in Eagle River, Wisconsin, delivering youth hockey and figure skating programs, summer camps, and tournaments to Northwoods Wisconsin families since 1932.

Ownership category

akta.pro rank

Product category

Youth Recreation Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Youth hockey programs
• Figure skating instruction
• Ice rink facilities
• Community recreation association
• Youth sports development

Headquarters

HQ city

Eagle River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Hockey and figure skating registration fees from youth participants. Programs include Learn to Play, Mites, Squirts, PeeWee, Bantam, and Girls divisions at various age levels.
2. Facility Rental & Events: Birthday party rentals ($200 non-members, $150 members), special event hosting, tournament entry fees.
3. Fundraising Events: Annual Bourbon & Beer Fundraiser generating funds for ice plant replacement and facility improvements. Tax-deductible donations as 501(c)(3) organization.
4. Summer Hockey School: Partnership with Next Level Hockey Training providing summer camps at various price points ($325-$675 per program).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eagle River Recreation Association (ERRA) operates two indoor ice rink facilities (The Dome and The Cube) in Eagle River, Wisconsin, delivering youth hockey and figure skating programs organized by age and skill level. The organization runs seasonal hockey registrations (Learn to Play through Bantam/Girls 14U), figure skating instruction, adult learn-to-skate classes, summer hockey camps, birthday party rentals, and the annual Northwoods Showcase college hockey tournament. ERRA is a 501(c)(3) non-profit, fully volunteer-run organization serving the Northwoods Wisconsin community since the 1930s.

Product overview

The Eagle River Recreation Association (ERRA) operates a unified multi-program recreation organization centered on two indoor ice rink facilities (The Dome and The Cube) in Eagle River, Wisconsin. The core offering consists of youth hockey programs organized by age levels (Learn to Play through Bantam/Girls 14U) and figure skating instruction. Key programs include the Summer Hockey School (operated in partnership with Next Level Hockey Training), the Crazy 8's Tradition on Ice Camp, Adult Learn to Skate, and Basic Skills Summer Lessons. ERRA also hosts the annual Northwoods Showcase college hockey tournament and Birthday Parties/Special Events. The organization functions as a non-profit, volunteer-run association serving the Northwoods community since the 1930s.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Registration Programs Seasonal youth hockey registration organized by age and skill level including Learn to Play, Mites U6/8U, Squirt Coed, Girls 10U, Squirt 10U, PeeWee Boys, Girls 12U, Bantam Boys, Girls 14U, U14 Bantams, and Eagle River BTA tournament teams for children ages 3-14 in Northwoods Wisconsin.
• Figure Skating Registration Figure skating programs and lessons for youth and adults delivered through the Eagle River Figure Skating Club (ERFSC), including instruction, practice ice, and ice shows.
• Adult Learn to Skate Class Skating instruction program designed for adult participants of all skill levels, offered as part of ERRA's broader skating programming.
• Basic Skills Summer Lessons Summer skating lessons focused on building fundamental skating skills for youth and beginner participants.
• Summer Hockey School Annual summer hockey training program operated in partnership with Next Level Hockey Training, offering multiple skill-level camps including Basic Skills ($325), Essential Skills ($425), Mini Mite Clinic ($100), Complete Training 1 ($625), Complete Training 2 ($675), and Advanced Training ($675) for youth players.
• Crazy 8 Hockey Camp: Tradition on Ice Annual alumni-led hockey camp directed by Northland Pines alumni Jinelle Zaugg-Siergiej, Michael Siergiej, and Jeff Carr, with proceeds benefiting ERRA and Northland Pines Boys and Girls hockey programs.
• Birthday Parties and Special Events Event hosting service offering 60 minutes of on-ice time and facility access for celebrations and special events, priced at $200 for non-members and $150 for ERRA association members.
• Northwoods Showcase Tournament Annual college hockey showcase tournament hosted by ERRA, featuring teams including Michigan Tech, Wisconsin Badgers Club Hockey, DePaul University, and Northern Michigan ACHA.
• ERFSC Associate Membership Associate membership for the Eagle River Figure Skating Club providing member benefits including discounted rates on facility rentals and program registrations.

Quantifiable outcome

• 100+ State Championships across youth hockey programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Next Level Hockey TrainingcoreStrategic or Co-development Partner · 1 January 2026Partnership to deliver Summer Hockey School programs. Next Level provides elite coaching and innovative training model combined with 50 years of Eagle River tradition. Programs run July 6-31, 2026 with pricing from $325-$675. ERRA members receive discount codes via [email protected].
• Custom ComponentsminorOthersGenerous supporter and contributor to the Girls Hockey Locker Room project.
• Boat Sport MarineminorGTM or Marketing PartnerLocal business partner and ticket sales location for annual Bourbon & Beer Fundraiser.
• Eagle Waters ResortminorGTM or Marketing PartnerEvent venue for Bourbon & Beer Fundraiser and community events. Ticket sales location.
• Chanticleer InnminorGTM or Marketing PartnerLocal business partner supporting ERRA as shown on website partner section.
• Wisconsin Badgers Club HockeyminorOthersCollegiate hockey team participating in Northwoods Showcase tournament (October 11-13, 2024).
• Michigan Tech HockeyminorOthersCollegiate hockey team participating in Northwoods Showcase tournament.
• DePaul University HockeyminorOthersCollegiate hockey team from Chicago participating in Northwoods Showcase tournament.
• Northern Michigan ACHAminorOthersAmerican Collegiate Hockey Association team participating in Northwoods Showcase tournament.
• LiveBarncoreTechnology or IntegrationGame streaming solution providing live broadcasts and on-demand replays. Subscriptions from $14.95/month with ERRA PROMO CODE: 61c8-eccf for 10% discount. Enables friends/family to watch games online and allows coaches/athletes to analyze and download game footage.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pettit National Ice Center: Milwaukee-based ice facility offering hockey and figure skating programs, learn-to-skate, and host of national and international competitions. Comparable to ERRA as a multi-rink ice facility in Wisconsin serving youth and adult skating populations.
• Arctic Ice Arena: Independent ice rink facility offering youth hockey, figure skating, and public skating programs. Comparable to ERRA as a community-based ice facility with similar programming and revenue mix.
• Suburban Ice (Farmington Hills / Macomb): Multi-location Michigan ice rink operator offering youth hockey, figure skating, learn-to-skate, and tournament hosting. Comparable to ERRA in facility-based programming and event-driven revenue model.
• Ann Arbor Amateur Hockey Association: Michigan-based youth hockey association with a similar non-profit structure, age-level programming, and tournament participation model. Comparable as a community-supported youth hockey development organization.
• Madison Ice Inc: Madison, Wisconsin ice rink operator running youth hockey, figure skating, adult leagues, and learn-to-skate programs. Directly comparable to ERRA as a Wisconsin-based ice facility with similar programming mix and youth hockey development focus.
• Chippewa Valley Youth Hockey Association: Western Wisconsin community-based youth hockey organization offering age-level programs similar to ERRA's Learn to Play through Bantam divisions. Comparable non-profit, volunteer-driven model serving rural Wisconsin hockey families.

Others

• Active Network: Large-scale event registration and activity management platform serving youth sports, races, and community programs. Comparable ecosystem participant providing operational infrastructure for amateur sports organizations.
• SportsEngine: Youth sports management platform (acquired by NBC Sports) providing registration, scheduling, and communication tools for amateur sports organizations. Comparable as a technology and operating infrastructure layer serving the same youth sports organizations as ERRA.
• LeagueApps: Youth and adult sports management platform competing with Crossbar (ERRA's current platform). Adjacent technology enabler for amateur sports organizations; relevant given ERRA's reliance on Crossbar for registration and operations.

Broad incumbents

• USA Hockey: National governing body for ice hockey in the United States, overseeing all amateur hockey programs. Comparable as the broader institutional ecosystem in which ERRA operates as a local member association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle River Recreation Association