MAWAZO Marketing

What MAWAZO Marketing does

MAWAZO Marketing is a privately held, Burlington, Ontario-based B2B digital marketing agency founded in 2013 by principals Thomas Hess and Liza Rodrigues, each with 25+ years of marketing industry experience. The firm positions itself as a specialist agency serving B2B Field Service companies with $5M+ in annual revenue and multiple locations, operating primarily in Canada and the United States under a sales-led go-to-market motion that begins with free strategy sessions and web-presence audits.

Core offerings span three integrated layers: (1) Web Development Services delivered across four CMS platforms - Kentico Xperience (Gold Partner since 2005, projects starting at $30,000-$40,000), WordPress ($8,000-$20,000), Umbraco (Gold Partner, typically starting at C$75,000 with deep CRM/ERP/FSM integration), and Duda ($2,000-$3,500); (2) Digital Marketing Services operated under the Duct Tape Marketing framework - SEO, content marketing, local SEO, paid search, social media, email, reputation management, digital advertising, recruitment marketing, and analytics - delivered under a monthly retainer bundled with a performance guarantee of 5x ROI with pro-rated reimbursement if missed; and (3) AI Tools (Brand Bots and Voice Receptionist), launched in 2025 as add-on products for client engagement and inbound call handling.

Revenue mechanics combine subscription retainers (digital marketing services, Fractional CMO+, Proactive Sales Coaching, managed hosting at $30-$350/month) with project-based fees for web builds and, for qualifying clients, a risk-bearing 5x ROI guarantee. The technology backbone is a multi-CMS, multi-integration architecture that wires client websites into Salesforce, Microsoft Dynamics, HubSpot, ERP systems, and field service management tools such as Simpro, BigChange, and Jobber, hosted on Microsoft Azure infrastructure for enterprise-grade engagements. Customer concentration sits across enterprise to SMB tiers with marquee engagements including ASP Security Services (400 field service agents managed via custom digital platform), Horton Automatics of Ontario (68% annual lead growth, 31.2x ROI), Das Parts, Roots (50,000+ customer profiles built), Southwire Canada, and various non-profits.

Name

MAWAZO Marketing

Legal name

Mawazo Marketing

Website

https://mawazo.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MAWAZO Marketing is a privately held, Burlington, Ontario-based B2B digital marketing agency that builds integrated websites, runs the Duct Tape Marketing system, and provides AI-driven engagement tools exclusively for B2B Field Service companies with $5M+ revenue and multiple locations across Canada and the United States.

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Agency

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• B2B digital marketing
• Field service marketing
• Web development services
• Search engine optimization
• Content marketing services

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Marketing Services Retainer: Ongoing monthly retainer for digital marketing services including website optimization, content marketing, SEO, social media, reputation management, email outreach, and digital advertising. The retainer model includes a 5x ROI guarantee for qualifying clients.
2. Web Development Project Fees: Custom web development projects ranging from $2,000 to hundreds of thousands of dollars depending on functionality and complexity. Platforms include Kentico (min $30,000-$40,000), WordPress ($8,000-$20,000), Duda ($2,000-$3,500), and Umbraco (starting at C$75,000).
3. Managed Web Hosting: Monthly managed hosting services: Kentico hosting from $300/month, WordPress and Duda hosting at $30/month, Umbraco hosting from $350/month.
4. Fractional CMO Services: Strategic marketing leadership services provided on a fractional basis to B2B field service companies seeking executive-level marketing guidance.
5. Proactive Sales Coaching: Sales coaching services for B2B field service company leaders to improve sales team performance and lead conversion.
6. Digital Marketing Strategy Engagement: Strategy engagements beginning with a 4-step process: Actionable Growth Blueprint, Find Hidden Profits in Business Systems, Generate 5x ROI on Digital Marketing, and Open New Markets Profitably.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

MAWAZO Marketing is a B2B marketing agency that helps B2B Field Service companies generate qualified leads and grow revenue through an integrated digital marketing system. The core offering combines web development (Kentico, Umbraco, WordPress, Duda) with business system integration (CRM, ERP, FSM tools) and a digital marketing system (SEO, content, social, email, paid ads) backed by a 5x ROI guarantee.

Product overview

MAWAZO Marketing is a B2B marketing agency offering a comprehensive digital marketing system with a 5x ROI guarantee, built around the Duct Tape Marketing methodology. The service portfolio includes Total Online Presence Audit and Digital Marketing Strategy as foundational services, followed by Web Development Services (spanning Kentico CMS, WordPress, Umbraco Gold Partner, and Duda platforms) with business system integration capabilities, and Digital Marketing Services including Website Optimization, Content Marketing, SEO, Local SEO, Social Media Marketing, Reputation Management, Email Marketing, Digital Advertising, Analytics & Reporting, and Recruitment Marketing. Additional services include Fractional CMO+, Proactive Sales Coaching, and AI Tools (AI Brand Bots and AI Voice Receptionist). The company specializes in B2B Field Service companies with $5M+ revenue and multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Online Presence Audit Comprehensive manual audit examining website content, speed, mobile-friendliness, SEO, social media, local presence, online reputation, and competitive research to identify marketing gaps and optimization priorities for prospective B2B clients.
• Digital Marketing Strategy Actionable growth blueprint that defines ideal clients, differentiators, core messaging, and customer journey mapping using the Storybrand and Duct Tape Marketing frameworks, designed for B2B Field Service company leaders.
• Web Development Services B2B web development with business system integration, following a 7-step development process (Define, Design, Develop, Content, Test, Deliver, Refine) that finds hidden profits and creates operational efficiencies for B2B clients.
• eCommerce Website Design Online storefront development integrated with business systems, supporting Magento, Shopify, Kentico, Duda, WooCommerce, and custom platforms with B2B-specific features like account-specific pricing and PO purchasing.
• Managed Web Hosting Monthly managed hosting services for Kentico, WordPress, Duda, and Umbraco platforms, including security, updates, and technical maintenance, with platform-specific pricing (Kentico from $300/month, WordPress and Duda at $30/month, Umbraco from $350/month).
• Digital Marketing Services Comprehensive monthly digital marketing system based on the Duct Tape Marketing approach including website optimization, content marketing, SEO, local SEO, social media, reputation management, email marketing, digital advertising, and analytics, backed by a 5x ROI guarantee.
• Fractional CMO+ Part-time Chief Marketing Officer service providing strategic marketing leadership for B2B Field Service company leaders seeking executive-level marketing guidance without a full-time hire.
• Proactive Sales Coaching Sales coaching service for B2B Field Service company leaders to improve sales team performance and lead conversion.
• AI Brand Bots AI-powered conversational bots deployed for B2B companies to handle marketing engagement, sales conversations, analytics, efficiency, and personalization through autonomous text-based interactions.
• AI Voice Receptionist AI-powered voice answering system for field service companies to handle inbound phone inquiries, appointment scheduling, and customer interaction through automated voice and conversational AI.

Quantifiable outcome

• 68% annual growth; 31.2x ROI for B2B field service client (Horton Automatics, 2022)
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Duct Tape MarketingcoreStrategic or Co-development PartnerMawazo is a Duct Tape Marketing certified partner, using the Duct Tape Marketing System as their operational framework for digital marketing. They embrace this integrated 360-degree marketing approach and the Marketing Hourglass model. The partnership provides a proven methodology for delivering predictable, measurable results for B2B clients.
• GooglecoreTechnology or IntegrationMawazo holds Google Partner status, indicating certified proficiency in Google advertising platforms including Google Ads, Google Search Console, Google Analytics, and Google Business Profile optimization.
• Umbraco (Kentico Xperience Gold Partner, Contributing Partner 2025)coreTechnology or IntegrationMawazo is an Umbraco Gold Partner and Contributing Partner (2025), specializing in building integrated Umbraco websites that connect to business systems. Umbraco CMS is API-first, built on ASP.NET Core and hosted on Microsoft Azure. Mawazo has deep integration capabilities with CRM (Salesforce, Microsoft Dynamics, HubSpot), ERP systems, and field service management tools (Simpro, BigChange, Jobber). They are also a Kentico Xperience Gold Partner.
• KenticocoreTechnology or IntegrationMawazo is a Kentico Gold Partner, offering Kentico CMS Ultimate license integrated with their hosting solution (US$9,999 value). Kentico powers about 25,000 websites in 100 countries with about 1,000 digital marketing partners. Mawazo has been a Kentico partner since 2005.
• Burlington Chamber of CommerceminorGTM or Marketing PartnerActive member of the Burlington Chamber of Commerce, providing local networking and business referral opportunities in the Burlington, Ontario business community.
• BNI (Business Networking International)minorGTM or Marketing PartnerActive member of BNI, a business networking organization, for generating referrals and building professional relationships.
• Microsoft AzurecoreTechnology or IntegrationMawazo hosts Umbraco CMS on Microsoft Azure, leveraging enterprise-grade cloud infrastructure for their B2B service company clients. This is part of their focus on Microsoft-based technology stacks for B2B field service clients.
• Storybrand (Donald Miller)coreStrategic or Co-development PartnerMawazo uses Storybrand principles throughout their digital marketing strategy process to create clear brand narratives that convert anonymous visitors into leads. The approach creates a clear customer journey narrative (Know, Like, Trust, Try, Buy, Repeat, Refer).
• They Ask You Answer (Marcus Sheridan)coreStrategic or Co-development PartnerMawazo uses the 'They Ask You Answer' principles by Marcus Sheridan for content marketing, creating content that answers questions customers have at every stage of their buying journey.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service B2B digital marketing agency offering SEO, content, paid media, web development, and revenue-based reporting. Directly comparable to Mawazo in service breadth (digital marketing + web dev) and mid-market/enterprise B2B focus, though WebFX is much larger and serves multiple verticals.
• Disruptive Advertising: Digital marketing agency specializing in paid media (Google, Meta, LinkedIn), SEO, and lifecycle marketing with a focus on ROI reporting. Comparable to Mawazo's paid search and digital advertising offerings for mid-market B2B clients.
• Heinz Marketing: B2B sales and marketing agency focused on pipeline acceleration, content, and account-based marketing. Closely aligned with Mawazo's B2B demand generation and lead-nurture positioning.
• SmartBug Media: B2B inbound marketing agency specializing in HubSpot, content marketing, sales enablement, and revenue operations. Closely mirrors Mawazo's B2B demand-gen focus with deep CRM/HubSpot integration expertise.
• Imagine Business Development: B2B marketing agency offering strategy, content, and lead generation for industrial and manufacturing clients. Comparable vertical overlap with Mawazo's field service / industrial services ICP.
• Stratabeat: B2B SaaS and industrial marketing agency with expertise in SEO, content, and lead generation. Comparable to Mawazo's industrial/B2B field-service focus and SEO-led demand gen methodology.
• KlientBoost: Performance marketing agency offering paid acquisition, CRO, and SEO with a focus on measurable ROI and growth experimentation. Comparable to Mawazo's performance-based pricing model and digital advertising services.
• Square 2 Marketing: B2B marketing agency using revenue-focused methodologies and CRM-driven strategy. Comparable mid-sized B2B agency with similar positioning around measurable ROI and sales-marketing alignment.
• DemandGen International: B2B demand generation agency offering content, marketing technology, and campaign execution. Directly comparable to Mawazo's B2B demand gen focus with similar mid-market/enterprise client profile.

Others

• Duct Tape Marketing: Franchisor of the Duct Tape Marketing System that Mawazo is certified to deliver. Not a competitor but a strategic methodology partner whose network of certified consultants operates in adjacent geographies.

Market position

Weaknesses3 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MawazoMarketing
• Facebookfacebook.com/mawazomarketing
• LinkedInlinkedin.com/company/mawazo-marketing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAWAZO Marketing