theyask

What theyask does

TheyAsk (also styled "They Ask") is a privately held SaaS keyword research platform operating from theyask.io. Its core product, the Keyword Expander, surfaces questions people ask on Google by leveraging Google's Autocomplete and Suggestions database, supplemented with search volume, click-through, CPC, keyword difficulty, and content gap metrics. The company was reportedly founded in 2022 and operates with 1-10 employees, built by the WebmasterSalam development team.

The platform serves individual content creators, freelancers, and small teams/companies targeting SEO use cases as well as adjacent applications such as hashtag discovery for Instagram and TikTok, keyword research for YouTube and Amazon KDP, and blog ideation. Geographic coverage spans 50+ countries across Europe, North America, Asia, Africa, South America, and Oceania. Distribution is entirely self-serve via the web platform with no sales motion, supported by a content marketing blog and social presence on Twitter and LinkedIn.

TheyAsk monetizes through three tiers: a free plan offering core keyword research features; a Premium subscription at $5/month with the full SEO feature set; and a pay-as-you-go option at $59 for 50 credits, with top-ups available. This pricing is positioned as roughly 10x cheaper than comparable tools, which the company states typically charge around $50/month. The company has no disclosed institutional funding, no named management team, and no enterprise customers in the public record, indicating a bootstrapped, product-led operation at an early commercial stage.

Name

theyask

Legal name

TheyAsk

Website

https://theyask.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

TheyAsk is a self-serve SaaS keyword research tool that leverages Google Autocomplete data to surface search queries, search volume, and content gaps. It targets freelancers, content creators, and SMB teams across 50+ countries via a freemium and $5/month premium model.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly subscription model at $5/month offering full access to premium features including search volume, content gap analysis, ranking difficulty metrics, and unlimited premium features
2. Pay-as-you-go Credits: One-time payment of $59 for 50 credits to access premium features including search volume. Users can top up credits as needed without additional fees
3. Free Tier: Basic free plan offering keyword expansion, excel reports, search volume, mobile search percentage, and content gap features at no cost

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TheyAsk is a SaaS keyword research platform that operates a Keyword Expander tool using Google's Autocomplete and Suggestions data to surface questions people ask online. The platform offers search volume metrics, content gap analysis, keyword difficulty scoring, and Excel export functionality, available through a free tier and a premium subscription ($5/month or $59 pay-as-you-go for 50 credits).

Product overview

TheyAsk is a keyword research platform built around its core Keyword Expander tool. The platform offers two subscription tiers: a Free plan providing basic keyword expansion, Excel reporting, search volume, mobile search percentage, and content gap analysis; and a Premium plan ($5/month or $59 pay-as-you-go for 50 credits) offering extended SEO features for internal and external site optimization. The Keyword Expander serves as the primary interface where users input topics to discover related search queries from Google's Autocomplete data.

Differentiator

Problem solved

Functional benefit

Products and services

• TheyAsk Keyword Expander A SaaS keyword research platform built around the Keyword Expander tool, which uses Google's Autocomplete and Suggestions data to reveal questions people ask online daily. Provides search volume data, content gap analysis, keyword difficulty scoring, ranking difficulty metrics, and Excel report export for content creators, freelancers, and teams performing SEO research.
• TheyAsk Free Tier Free basic plan offering keyword expansion, Excel report, search volume, mobile search percentage, and content gap features at no cost, positioned as more capable than competitors' $50/month offerings.
• TheyAsk Premium Subscription Premium monthly subscription at $5/month offering all internal and external SEO features including keyword expansion, Excel reports, search volume, content gap, and ranking difficulty. Targets teams, companies, and freelancers seeking comprehensive SEO solutions.
• TheyAsk Pay-as-you-go Credits One-time payment of $59 for 50 credits providing access to search volume and premium features, with the ability to top up credits as needed without additional fees.

Quantifiable outcome

• 58% of Google searches result in no clicks (referencing Rand Fishkin study)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WebmasterSalam TeamminorOthersThe website footer mentions that TheyAsk was 'Proudly crafted by the WebmasterSalam team.' This appears to be the development/building team rather than a formal business partnership. WebmasterSalam built the platform but no formal co-development or strategic alliance is described.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• TubeBuddy: YouTube-focused keyword and SEO optimization tool for creators. Comparable target persona (individual content creators) and creator-economy GTM, though narrower in vertical scope.

Direct peers

• Ubersuggest: Freemium keyword research and SEO tool from Neil Patel that undercuts incumbents on price. Comparable freemium GTM, individual creator/SMB target, and broad keyword/search volume features.
• Mangools: SMB-focused SEO suite (KWFinder, SERPWatcher, LinkMiner) targeting freelancers and small teams with affordable pricing. Closely comparable positioning, target customer, and feature set to TheyAsk.
• SE Ranking: Affordable all-in-one SEO platform competing on price against SEMrush/Ahrefs. Comparable positioning as a cost-efficient alternative for SMBs and freelancers needing core keyword research.
• AnswerThePublic: Question-based keyword research tool that visualizes queries people ask online. Closely comparable 'what people ask' framing and content ideation use case for marketers and creators.
• Keyword Tool: Keyword research platform pulling suggestions from Google, YouTube, Amazon, and other engines. Directly comparable feature scope, multi-platform use cases, and SMB/freelancer pricing approach.
• Serpstat: SEO platform offering keyword research, rank tracking, and site audit at mid-market pricing. Comparable breadth of SEO features aimed at cost-sensitive teams.

Broad incumbents

• Ahrefs: Industry-leading SEO platform with the largest backlink index and premium pricing. Overlaps TheyAsk on keyword research but operates as a much broader enterprise-leaning incumbent.
• SEMrush: Comprehensive marketing/SEO suite used by agencies and enterprises. Overlaps TheyAsk on keyword research, content gap, and difficulty metrics but at significantly higher price points.
• Moz: Established SEO platform with keyword research, link analysis, and authority metrics. Comparable core feature set but serves a more enterprise/agency customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theyaskio
• LinkedInlinkedin.com/company/theyask

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about theyask