What Implity does

Implity Consulting AB is a privately held Swedish pricing strategy consulting firm headquartered in Gävle, Sweden, founded in 2018. The company helps Nordic businesses develop, execute, and operationalize pricing strategies to improve profitability, with service modules covering analysis-to-insight work, pricing of products and services, full strategy implementation, and integration of tools and systems. Its core proprietary asset is the ProPricing Canvas methodology, a structured framework for setting the right price from the start of the product lifecycle, complemented by a four-step pricing strategy framework (insight, define success, choose position, execute).

The firm operates a senior-led, sales-driven go-to-market: engagements are initiated through a public Outlook booking system and delivered directly by co-founders Åke Wallbäcks (CEO & partner) and Stefan Ekström (Senior Consultant & partner), with no extensive junior delivery layer apparent given the 1-10 employee footprint. Revenue is generated from three professional-services streams: (1) strategic pricing consulting engagements, (2) customized workshops for management and sales teams, and (3) retail book sales of 'Sätt rätt pris' distributed through Adlibris and Bokus.

Since 2024, Implity has operated a strategic partnership with Pearson Ham Group (PHG), a globally recognized pricing consultancy. The alliance combines Implity's local Nordic expertise with PHG's data analytics and international best practices, supporting co-branded thought leadership such as PHG's 2025 Nordic monetization research across 107 companies. The combined offering positions Implity as a boutique Nordic entry point for multinational-grade pricing capability, while keeping delivery lean.

Name

Implity

Legal name

Implity Consulting AB

Website

https://implity.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Implity is a Nordic pricing strategy consulting firm based in Gävle, Sweden, helping businesses in Sweden, Denmark, Norway, Finland, and Iceland improve profitability through strategic pricing, implementation support, and the proprietary ProPricing Canvas methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Gävle

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Pricing Consulting: Core consulting revenue from helping companies develop and implement pricing strategies, including analysis, strategy development, and operational implementation support for pricing optimization and profitability improvement.
2. Workshops and Training: Customized workshops for organizations from management teams to sales teams, adapted to different parts of the organization. Revenue generated from knowledge-building sessions and team capability development.
3. Book Sales - 'Sätt rätt pris': Revenue from book sales titled 'Sätt rätt pris' (Set the Right Price), an invaluable but simple guide to increased sales and profitability. Sold through Adlibris and Bokus retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Implity provides pricing strategy and profitability management consulting services for Nordic businesses, guiding clients from pricing analysis and insight through strategy development to full operational implementation. Offerings include pricing of products and services using the proprietary ProPricing Canvas methodology, implementation support with tools and systems integration, customized workshops for management and sales teams, and the published book 'Sätt rätt pris'. Since 2024, Implity combines its local Nordic expertise with Pearson Ham Group's global analytics capabilities through a strategic partnership.

Product overview

Implity is a pricing strategy and profitability consulting firm offering a unified portfolio of consulting services and methodologies. The core offering consists of strategic pricing consulting that guides clients from analysis through implementation, supported by specialized modules including Pricing of Products & Services (using ProPricing Canvas methodology), Strategy Implementation, and Tools & Systems integration. Additionally, Implity provides Workshops for team capability building and has published the book 'Sätt rätt pris'. The company partners internationally with Pearson Ham Group to deliver comprehensive pricing solutions backed by global data analytics and best practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Strategy Consulting Services Strategic pricing consulting that guides Nordic businesses from analysis and insight through to a clear pricing strategy and full implementation, ensuring optimal profitability outcomes. Delivered by senior consultants using the proprietary ProPricing Canvas methodology and the four-step pricing strategy framework.
• Workshops Customizable workshops for organizations from management teams to sales teams, adapted to different parts of the organization, available as single sessions or recurring meetings to build internal pricing capability.
• Sätt rätt pris (Set the Right Price) Book A book covering the fundamentals of pricing and pricing strategy in an inspiring and accessible way, designed for anyone who sends an invoice or sets a price tag. Distributed through Adlibris and Bokus, and available for bulk team orders via direct contact.

Quantifiable outcome

• +23% value potential from increased monetization
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pearson Ham GroupcoreStrategic or Co-development Partner · 1 January 2024Implity Consulting has entered a strategic partnership with Pearson Ham Group since 2024. The partnership provides clients with the best of both worlds – deep Nordic industry knowledge combined with extensive global analytical capabilities. While Implity offers localized, hands-on expertise tailored to Nordic businesses, Pearson Ham Group brings world-class data analytics and international best practices. Together they offer comprehensive pricing solutions from strategy development to operational implementation.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Profitero: Pricing and e-commerce intelligence software provider offering competitor price tracking, dynamic pricing, and analytics. Adjacent to Implity's pricing strategy services by enabling execution of pricing decisions and could either partner with or substitute for consulting fees.
• Vendavo: Enterprise pricing and margin optimization software provider serving global B2B companies. Adjacent to Implity's strategic pricing and profitability work through its Tools & Systems module and the broader pricing-modernization narrative.
• Pricefx: Cloud-native pricing software vendor covering price management, optimization, and quote-to-cash. Touches Implity's implementation scope (Tools & Systems module) and represents both a complementary partner and a competitive alternative.
• Zilliant: AI-driven pricing and sales optimization platform for B2B manufacturers and distributors. Comparable to Implity on the analytical side of pricing optimization and could bundle analytics output to compete with or complement consulting deliverables.

Direct peers

• Wiglaf Pricing: Boutique pricing strategy consultancy specializing in pricing excellence, segmentation, and pricing research. Comparable to Implity as a senior-led, methodology-focused boutique serving B2B pricing transformation programs.
• Simon-Kucher & Partners: Global leader in pricing and growth strategy consulting, operating with senior consultant-led delivery in pricing, monetization, and commercial strategy. They directly compete with Implity for pricing strategy mandates, and are the most analogous firm in scale of methodology and senior-led model.
• Pearson Ham Group: Globally recognized pricing consultancy led by Stefan Lennikov's successor team, focusing on pricing strategy, monetization, and analytics. They are Implity's strategic partner and operate in the same pricing-strategy niche with similar methodology-driven delivery.

Broad incumbents

• Accenture Strategy (Pricing): Global professional services firm with a pricing and revenue transformation practice within Accenture Strategy. Competes with Implity on enterprise pricing mandates and adds technology-enabled implementation at scale.
• McKinsey & Company (Pricing & Revenue Management): Global management consulting firm with a dedicated Pricing & Revenue Management practice. Overlaps with Implity in pricing strategy and commercial transformation for large Nordic enterprises, though pricing is one of many service lines rather than a specialization.
• Bain & Company (Sales & Marketing / Pricing): Global management consulting firm with deep pricing capabilities within commercial transformation. Comparable at the offering level (pricing strategy, monetization) but operates as a broad generalist rather than a pricing specialist.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/implity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Implity