Daily Rocket

What Daily Rocket does

Daily Rocket operates the Rocket Miner, a daily local newspaper serving Rock Springs and Sweetwater County, Wyoming, as part of the Adams Publishing Group network. The publication covers hyperlocal news, sports (high schools, University of Wyoming, Western Wyoming Community College, rodeo), local government, community events, obituaries, public records, classifieds, and opinion. Its sole product is the Rocket Miner brand, distributed through five coordinated surfaces: a print newspaper delivered to homes in Sweetwater County, a web-hosted digital e-Edition (with text-to-speech, print, share, and text-resize features hosted on Newsmemory), a dedicated iOS/Android mobile app, a daily email newsletter, and themed Special Sections (e.g., 'America's 250th', wellness and travel guides).

The underlying technology stack consists of a TownNews/CMS-based content platform (Bloximage CDN, Newzware authentication for single-sign-on / subscription management) layered with a third-party Newsmemory e-Edition renderer and a TownNews mobile app shell. There is no proprietary ML or AI layer disclosed. Production workflows follow standard community-newspaper practice: local reporting, opinion columnists, sports beat coverage, and reciprocal content via the Wyoming News Exchange syndication network.

The business model is a hybrid print/digital subscription + advertising operation. Revenue streams include recurring print and digital subscriptions (full term plus a $1.99 single-day e-Edition day pass), classified advertising (job listings, legal notices, personal ads), display advertising from local SMBs, and revenue from sponsored Special Sections. Customers are segmented horizontally into individual subscribers/local residents (primary reader base, geography-based) and local small and medium-sized businesses (secondary, advertising-driven). Distribution is direct-to-consumer via field sales (print home delivery) and self-serve/PLG channels (digital e-Edition, mobile app, online classifieds).

Name

Daily Rocket

Legal name

Rocket Miner

Website

https://rocketminer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Rocket publishes the Rocket Miner, a daily local newspaper and digital news platform serving Rock Springs and Sweetwater County, Wyoming, via print, e-Edition, mobile app, and newsletters under Adams Publishing Group.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community news
• Print subscription
• Digital e-edition
• Classified advertising

Headquarters

HQ city

Rock Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Subscriptions: Recurring subscription revenue from print newspaper delivery and digital access including e-Edition. Options include day passes and full subscriptions.
2. Classified Advertising: Revenue from classified ads including job listings, legal notices, and personal classifieds placed through the newspaper.
3. Display Advertising: Revenue from display advertisements from local businesses featured throughout the newspaper and website.
4. Special Sections: Revenue from branded special edition sections such as 'America's 250th', wellness guides, and travel guides featuring sponsored content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Daily Rocket publishes the Rocket Miner, a local daily newspaper serving Rock Springs and Sweetwater County, Wyoming. It distributes news via print home delivery, a digital E-Edition replica, a mobile application, email newsletters, and themed special sections, and monetizes through subscriptions and advertising (classifieds, display ads, sponsored special sections).

Product overview

Daily Rocket operates the Rocket Miner newspaper, a single-product local media offering. The core product is the printed and digital Rocket Miner newspaper serving Rock Springs and Sweetwater County, Wyoming. The product portfolio includes the main newspaper, an E-Edition digital replica, a Mobile App for on-the-go access, daily Email Newsletters, and Special Sections — periodic themed publications. These offerings form a unified local news service with both physical and digital distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocket Miner Newspaper

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wyoming News ExchangeminorOthersContent partnership for statewide news coverage. Rocket Miner receives news briefs from Wyoming News Exchange (WNE) member newspapers, providing broader state and national news content to local readers.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wyoming Tribune Eagle: Sister publication under Adams Publishing Group serving Cheyenne, Wyoming. Operates the same multi-platform newspaper model (print, e-Edition, app, classifieds, special sections) and shares back-office infrastructure with Rocket Miner.
• Laramie Boomerang: Another Adams Publishing Group local newspaper covering Laramie, Wyoming. Directly comparable in format, distribution, and business model — small-market daily with print and digital editions.
• Rawlins Times: Sister publication under Adams Publishing Group serving Rawlins, Wyoming. Same operational model as Rocket Miner — small-town daily with print, e-Edition, classifieds, and local advertising.

Regional players

• Casper Star-Tribune: Largest daily newspaper in Wyoming, serving Casper. Comparable as a regional/local news publisher operating in the same state with a similar subscription + advertising model, though at materially larger scale.
• Powell Tribune: Wyoming community newspaper serving Powell and the Big Horn Basin. Small-market daily with print/digital editions, comparable in format and revenue model to Rocket Miner.
• Buffalo Bulletin: Weekly community newspaper serving Buffalo, Wyoming, with print and digital editions. Highly comparable to Rocket Miner in scale, mission, and small-market local journalism focus.
• Cody Enterprise: Wyoming community newspaper serving Cody and Park County. Comparable small-market daily with print and digital editions serving a rural Wyoming community.
• Pinedale Roundup: Wyoming community newspaper covering Pinedale and Sublette County with print and online editions. Comparable small-market local newspaper operating in rural Wyoming with similar subscription and ad dynamics.
• Gillette News Record: Wyoming daily newspaper serving Gillette, an energy-industry community comparable in economic profile to Rock Springs. Similar print/digital subscription model and local advertising reliance.

Broad incumbents

• Lee Enterprises / Adams Publishing Group: Large US newspaper group. Adams Publishing Group (Rocket Miner's parent) is part of the broader US local-newspaper consolidation landscape; Lee and similar groups operate comparable portfolios of small-market dailies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rocket_miner
• Facebookfacebook.com/rocketminernewspaper
• Instagraminstagram.com/rs_rocketminer
• LinkedInlinkedin.com/company/daily-rocket-miner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Rocket