LookingYourBest

What LookingYourBest does

LookingYourBest.com is a U.S.-based online information resource and surgeon directory platform focused on cosmetic and plastic surgery. It operates a web-based platform consisting of a searchable surgeon directory (by city, state, or zip code), an extensive before-and-after photo gallery organized by procedure and U.S. state, and a content library organized across breast, body, and facial procedure categories. The company serves two primary segments: prospective patients seeking to research procedures and identify board-certified plastic surgeons, and board-certified plastic surgeons seeking online visibility and patient acquisition channels. There is no app, SDK, or API surface; the technology is a content management system powering the directory, galleries, and educational articles.

LookingYourBest monetizes through two distinct streams. The first is B2B subscription and marketing services sold directly to participating surgeons, including annual directory participation with traffic tracking and management dashboards, plus ancillary internet marketing services such as SEO, SEM, social media management, web design/redesign, mobile website design, and hosting. Social media management packages start at $300/month. The second is an affiliate/referral stream from FinanceYourLook, a partner financing platform that connects prospective patients with lenders via a simple online form, with LookingYourBest earning referral fees for successful connections. Procedure pricing (e.g., Body Lift $14,950, Breast Augmentation $6,500, Lip Implants $2,500) is published for informational purposes and is not revenue to the company itself.

Operationally, the company is privately held with 1-10 employees, headquartered in Orem, United States, with no disclosed institutional investors, parent company, or M&A history. Distribution extends across the United States with gallery coverage in 40+ states, and the company maintains an active presence on Twitter, Facebook, Instagram, and YouTube. The platform is reported by a third-party ranking service to fall within the top 3% of highest-trafficked sites globally, and the website's copyright notice extends to 2026, indicating continued operation.<parameter name="company_description">LookingYourBest.com is a U.S.-based online information resource and surgeon directory platform focused on cosmetic and plastic surgery. It operates a web-based platform consisting of a searchable surgeon directory (by city, state, or zip code), an extensive before-and-after photo gallery organized by procedure and U.S. state, and a content library organized across breast, body, and facial procedure categories. The company serves two primary segments: prospective patients seeking to research procedures and identify board-certified plastic surgeons, and board-certified plastic surgeons seeking online visibility and patient acquisition channels. There is no app, SDK, or API surface; the technology is a content management system powering the directory, galleries, and educational articles.

LookingYourBest monetizes through two distinct streams. The first is B2B subscription and marketing services sold directly to participating surgeons, including annual directory participation with traffic tracking and management dashboards, plus ancillary internet marketing services such as SEO, SEM, social media management, web design/redesign, mobile website design, and hosting. Social media management packages start at $300/month. The second is an affiliate/referral stream from FinanceYourLook, a partner financing platform that connects prospective patients with lenders via a simple online form, with LookingYourBest earning referral fees for successful connections. Procedure pricing (e.g., Body Lift $14,950, Breast Augmentation $6,500, Lip Implants $2,500) is published for informational purposes and is not revenue to the company itself.

Operationally, the company is privately held with 1-10 employees, headquartered in Orem, United States, with no disclosed institutional investors, parent company, or M&A history. Distribution extends across the United States with gallery coverage in 40+ states, and the company maintains an active presence on Twitter, Facebook, Instagram, and YouTube. The platform is reported by a third-party ranking service to fall within the top 3% of highest-trafficked sites globally, and the website's copyright notice extends to 2026, indicating continued operation.

Name

LookingYourBest

Legal name

LookingYourBest.com

Website

https://lookingyourbest.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Surgeon Subscription/Marketing Services: Annual subscription services offered to plastic surgeons who want to list their practice on the platform and receive exposure through the directory, tracking tools, and management dashboards. Services include SEO, social media management, and web design/redesign.
2. FinanceYourLook Referral: Referral partnership with FinanceYourLook (financeyourlook.com) for patient financing services. The platform connects patients considering cosmetic procedures with lenders offering payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LookingYourBest.com operates an online plastic surgery information platform that maintains a searchable directory of board-certified plastic surgeons and an extensive before and after photo gallery, enabling prospective patients to research procedures and locate qualified providers by city, state, or zip code. The company also provides B2B internet marketing services to listed surgeons including SEO, social media management, and web design under annual and monthly subscription arrangements, and earns referral fees from a partner financing service called FinanceYourLook.

Product overview

LookingYourBest.com is a plastic surgery information resource and surgeon directory platform that connects prospective patients with board-certified plastic surgeons. The core offering includes a searchable surgeon directory, an extensive before and after photo gallery organized by procedure type and U.S. state, and comprehensive educational content covering breast procedures (Breast Augmentation, Breast Lift, Breast Reduction, Breast Reconstruction, Gynecomastia Surgery, Breast Implants), body procedures (Liposuction, Tummy Tuck, Arm Lift, Thigh Lift, Body Lift, Post Bariatric Surgery, Mommy Makeover, Butt Augmentation, Labiaplasty), and face procedures (Facelift, Rhinoplasty, Eyelid Surgery, Brow Lift, Neck Lift). The platform also offers a patient financing tool (FinanceYourLook) and provides B2B internet marketing services including SEO, Social Media Management, Web Design, and Mobile Website Design for plastic surgeons.

Differentiator

Problem solved

Functional benefit

Brands

• FinanceYourLook: Patient financing partner platform that connects prospective patients with lenders for payment plans for cosmetic procedures.

Products and services

• Surgeon Directory Listing Subscription-based directory listing service that enables board-certified plastic surgeons to publish their practice profile on LookingYourBest.com and gain exposure to prospective patients searching by city, state, or zip code, with included traffic and referral tracking tools.
• Web Marketing Services for Plastic Surgeons Managed B2B digital marketing service for cosmetic and plastic surgeons covering Search Engine Optimization, Search Engine Marketing, social media management (starting at $300/month), web design and redesign, mobile website design, and hosting and email services.
• FinanceYourLook Patient Financing Referral Referral service that connects patients considering cosmetic procedures with lenders offering payment plans, generating affiliate/referral fees for LookingYourBest while helping patients afford procedures.

Quantifiable outcome

• Top 3% of highest trafficked sites globally (per Ranking.com)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FinanceYourLookcoreGTM or Marketing PartnerFinanceYourLook is a patient financing referral service that connects individuals considering cosmetic procedures with lenders offering payment plans. LookingYourBest integrates this service through a simple online form to help patients afford procedures, while LookingYourBest earns referral fees for connecting patients with financing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vitals: Vitals is an online doctor directory and review platform covering many specialties. It competes with LookingYourBest for cosmetic surgery-related patient search traffic as part of its broader healthcare provider discovery service.
• Zocdoc: Zocdoc is a broad healthcare appointment booking platform covering many specialties. While not focused exclusively on cosmetic surgery, it overlaps with LookingYourBest's directory/booking role in the broader healthcare provider discovery market.
• Healthgrades: Healthgrades is a major online doctor directory and healthcare information platform. While it covers a much broader range of specialties, it competes with LookingYourBest for cosmetic-surgery-related patient search traffic.

Emerging players

• AEDIT: AEDIT is a cosmetic procedure discovery and provider directory platform offering procedure information, before/after photos, and provider search with an aesthetic-focused user experience - a more recent entrant competing in the same niche as LookingYourBest.

Direct peers

• RealSelf: RealSelf is the largest and most well-known online marketplace for cosmetic surgery and aesthetic treatments, connecting patients with doctors through before/after photos, reviews, and procedure information - directly overlapping with LookingYourBest's core directory and content offering.
• Zwivel: Zwivel is an online consultation and marketplace platform for cosmetic procedures, allowing patients to consult with multiple doctors virtually before booking - directly competing in the cosmetic surgery patient facilitation and discovery space.
• BuildMyBod: BuildMyBod is a healthcare marketplace platform that provides upfront pricing for cosmetic and plastic surgery procedures and facilitates patient bookings - comparable to LookingYourBest's directory-plus-pricing approach to cosmetic surgery discovery.
• LocateADoc: LocateADoc is a doctor directory focused on cosmetic procedures, plastic surgery, and related specialties with before/after galleries and patient reviews - serving the same patient-surgeon connection use case as LookingYourBest.
• DocShop: DocShop is an online directory and information resource for cosmetic, medical, and dental procedures with provider directories and procedure education - directly comparable to LookingYourBest in scope and target market.

Others

• American Society of Plastic Surgeons: ASPS is the largest plastic surgery specialty organization offering a Find a Surgeon tool and authoritative procedure information. While not a commercial competitor, it serves the same patient-surgeon connection use case and competes with LookingYourBest for organic search visibility in the cosmetic surgery information space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lookingyourbest
• Facebookfacebook.com/lookingyourbest
• Instagraminstagram.com/lookingyourbest
• YouTubeyoutube.com/user/lookingyourbest
• LinkedInlinkedin.com/company/referral-experts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LookingYourBest