Integrera
Integrera AS is a Norwegian no-code automation and integration platform founded in 2020 that connects finance, ERP, CRM, and e-commerce systems for Norwegian businesses via pre-built integrations for major local accounting platforms, sold primarily through self-service subscriptions and an accounting-firm partner channel.
- Company typePrivate
- Founded2020
- HeadquartersSarpsborg, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Integrera does
Integrera AS is a Norwegian software company founded in 2020 that operates a no-code automation and integration platform connecting finance, ERP, CRM, and core business systems for Norwegian companies. The platform is built as a cloud-native service on Microsoft Azure, hosted in Norwegian data centers, with an n-tier architecture, tier-separated firewalls, multi-availability-zone distribution, encryption at rest and in transit, TLS, and 90-day backup retention. It delivers pre-built "Nøkkelferdige" (turnkey) integrations for the Norwegian accounting stack — Tripletex, Visma, PowerOffice Go, Fiken, Xledger, Systima, Finago, UniMicro, and Conta — with pre-configured Norwegian VAT handling and nightly scheduled syncs for sales, refunds, customers, and products. End-users manage integrations through a self-service dashboard at app.integrera.no, with optional expert assistance and custom development available.
Revenue is generated primarily through recurring subscriptions (Standard at kr 395/month, specialist bundles at kr 495-695/month, Custom by agreement, and an Enterprise tier with SLA, SSO/SAML, white-label and dedicated environment), supplemented by one-time setup/establishment fees and a partner revenue share across accounting firms. Distribution combines self-service product-led onboarding with a three-tier Partner Program for accounting firms and advisors (Registered, Gold, Strategic), direct enterprise sales, and a Startup Program offering 15% off for businesses under three years old. Integrera serves a customer base of "hundreds" spanning Norwegian SMBs, mid-market firms, and enterprises (logos include Roede, LINK Mobility Norge, Onninen, Dr. Oetker, Utdanningsdirektoratet, and Morgenbladet) across retail, telecom, government, healthcare, nonprofit, and technology verticals. The company is privately held, has no disclosed external funding, and operates with a team of approximately 6-8 from offices in Grålum, Norway and Zagreb, Croatia (Integrera Croatia).
Integrera firmographics
Firmographics- Name
- Integrera
- Legal name
- Integrera AS
- Website
- https://integrera.no
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Integrera AS is a Norwegian no-code automation and integration platform founded in 2020 that connects finance, ERP, CRM, and e-commerce systems for Norwegian businesses via pre-built integrations for major local accounting platforms, sold primarily through self-service subscriptions and an accounting-firm partner channel.
- Ownership category
- akta.pro rank
Integrera industry classification
Industry- Product category
- Integration and Automation Software
- NAICS
- Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- System Integration & Connectors (BPAMAOAC)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)
Keywords
Where Integrera is headquartered
LocationHeadquarters
- HQ city
- Sarpsborg
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Integrera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Nøkkelferdig (Standard): Monthly subscription model for pre-built integrations. Starting at kr 395/month. Includes setup fee (from kr 0 with promotions), 2 modules combination, daily sync interval, activity logs and reporting, email support.
- Subscription - Enterprise: Custom enterprise tier with SLA, dedicated KAM, SSO/SAML, white-label support, premium modules, dedicated environment. Billed semi-annually with 30-day cancellation notice.
- Custom Integration Development: Tailored integrations developed to customer specifications. Pricing by agreement. Can combine all modules with real-time sync options.
- Partner Revenue Share: Registered, Gold, and Strategic partners earn recurring revenue share from active customers they onboard. Higher tiers earn better revenue share percentages.
- Setup and Establishment Fees: One-time setup fees for integration establishment. Example: kr 2,995 for Xledger + Power BI integration. Some promotions offer free establishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nøkkelferdig (Standard) - Pre-built integrations starting at kr 395/month |
| Subscription | Monthly | Xledger + Power BI BI Integration - kr 695/month with establishment fee |
| Subscription | Monthly | HubSpot + Finago CRM Integration - kr 495/month |
| Subscription | Annual | Custom - Pricing by agreement |
| Subscription | Multi-year contract | Enterprise - All standard features + SLA, SSO/SAML, white-label, dedicated environment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Integrera product offering
Product offeringCore offering
Integrera provides a cloud-based no-code automation and integration platform that connects finance, ERP, CRM, e-commerce, and core business systems for Norwegian companies. The platform offers pre-built (turnkey) integrations for Norwegian accounting systems such as Tripletex, Visma, PowerOffice Go, Fiken, Xledger, and Finago, plus custom integrations developed to customer specifications. Customers use a self-service dashboard to connect apps, monitor runs, handle exceptions, and receive automatic notifications when action is required.
Product overview
Integrera is a no-code automation and integration platform that connects finance, ERP, CRM, and core business systems for Norwegian companies. The core Integrera Platform enables automatic data flow through pre-built Nøkkelferdige Integrasjoner (Turnkey Integrations) for Norwegian accounting systems, combined with custom Tilpassede Integrasjoner for unique requirements. The offering spans three pricing tiers (Standard at kr 395/month, Custom, and Enterprise) and includes a Partner Program for accounting firms and advisors, plus a Startup Program offering 15% discount for businesses under 3 years old.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrera Platform A no-code automation platform that connects finance, ERP, CRM, and core business systems, enabling automatic data flow between Norwegian accounting systems and other applications, eliminating manual work. Targets Norwegian businesses from SMBs to enterprise.
- Nøkkelferdige Integrasjoner (Turnkey Integrations) Pre-built, tested integration solutions ready for immediate use, connecting Norwegian accounting systems with e-commerce, payment, CRM, and BI platforms. Includes automated sync, real-time status monitoring, and automatic error notifications. Starting from kr 395/month.
- Tilpassede Integrasjoner (Custom Integrations) Custom integrations developed to customer specifications for unique requirements. Includes optional real-time sync intervals, advanced reporting, and expert consultation. Combines all modules.
- Integrera Partner Program A partner program for accounting firms (regnskapsbyråer) and advisors that automates their client portfolio and generates recurring revenue share. Three tiers: Registered Partner (1+ customers), Gold Partner (10+ customers), Strategic Partner (50+ customers). Targets firms using Tripletex, Visma, Systima, UniMicro, and Conta.
- Startup Program Discount program providing 15% off for businesses under 3 years old on standard Integrera subscriptions, qualifying via sales contact.
- Xledger + Power BI BI Integration Automated Extract-Transform-Load (ETL) pipeline that extracts accounting data from Xledger and transforms it into a Power BI-ready data mart, including general ledger, projects, hours, sales, invoices, customers, and vendors. Priced at kr 695/month with a kr 2,995 establishment fee. Includes personal onboarding and quality check.
- HubSpot + Finago CRM Integration CRM-to-accounting integration that automatically converts HubSpot sales deals marked as won into orders or invoices in Finago. Synchronizes customers, contacts, and products with custom field mapping support and initial sync of existing data. Priced at kr 495/month.
Quantifiable outcome
- Reduced manual accounting work and fewer errors through automated data flow
- +2 more outcomes
Companies that use Integrera
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Integrera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Integrera partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core infrastructure, core and minor.
- Microsoft Azurecore infrastructureIntegrera uses Microsoft Azure data centers in Norway East and West to store and process all customer data. Azure provides the underlying infrastructure with accreditation under ISO 27001, SOC 1/2, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley.
- FikencoreIntegrera uses Fiken accounting system for customer invoicing. Also offers bidirectional integration between Fiken and e-commerce platforms (Dintero, etc.) for automated accounting.
- TripletexcoreOfficial integration partner for Tripletex accounting system. Listed as Tripletex integration expert. Offers pre-built integrations connecting Tripletex with e-commerce, CRM, and other business systems.
- VismacoreOfficial Visma integration partner listed on Visma's integration marketplace. Pre-built integrations connecting Visma with business systems.
- PowerOfficecoreOfficial integration partner for PowerOffice Go. Offers Stripe + PowerOffice Go integration for e-commerce accounting automation.
- ABAXminorIntegration partner with blog collaboration for Tripletex-ABAX integration. Listed as partner on Integrera's partner page.
- HubSpotcoreOffers HubSpot + Finago CRM integration for automated sync of sales agreements to accounting, customer and product synchronization.
- StripecoreOffers Stripe + PowerOffice Go integration for automated e-commerce accounting. Handles payment processing with PCI compliance.
- DinterocoreOffers Dintero Checkout + Fiken integration for automated e-commerce to accounting sync. Handles both B2C and B2B transactions.
- XledgercoreOffers Xledger + Power BI integration for automated BI/reporting with ETL pipeline to Power BI dashboards.
- Power BIcoreMicrosoft Power BI integration partner for Xledger + Power BI BI integration. Automated ETL pipeline for financial reporting.
- Intranet Distribusjon ASminorListed as collaboration partner. Distribution/integration partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Integrera competitors and assessment
Company assessmentDirect peers
- Make (formerly Integromat): Visual no-code automation platform connecting apps and services. Closely comparable in product architecture (visual workflows, app integrations) and target audience of SMB operations teams, though Make is general-purpose vs. Integrera's Norwegian accounting focus.
- Zapier: Global no-code automation/iPaaS leader connecting thousands of SaaS apps. Directly comparable on the no-code automation model, though lacking Integrera's Norwegian accounting vertical depth and partner-channel GTM.
Broad incumbents
- Visma: Nordic ERP/accounting software group whose marketplaces list Integrera as an official integration partner. As a broad incumbent, Visma could either remain a partner or build first-party integrations that compete with Integrera.
- Workato: Enterprise iPaaS platform with workflow automation and pre-built connectors. Comparable on integration platform mechanics but positioned up-market (large enterprises) versus Integrera's Norwegian SMB focus.
- Tray.io: Enterprise integration and automation platform with API-first iPaaS capabilities. Comparable on the general integration platform category but serves enterprise IT buyers rather than Integrera's accounting-firm channel.
- Tripletex: Norwegian accounting platform and listed integration partner of Integrera. As a broad incumbent in the same target market, Tripletex could expand its own marketplace/integration offerings and reduce reliance on Integrera.
Regional players
- Fortnox: Leading Swedish cloud accounting/ERP platform with its own integration marketplace and partner ecosystem. Comparable as a Nordic-region accounting platform with an integrator network — geographic peer to Integrera's Norwegian focus.
- Fiken: Norwegian accounting software for SMBs and sole proprietors with a published integrations page listing Integrera. Regional peer operating in the same Norwegian SMB accounting market Integrera serves.
- PowerOffice: Norwegian cloud accounting platform with an integration partner program that includes Integrera. Comparable as a regional accounting software competitor/partner operating in the same SMB segment.
Emerging players
- Simplifai: Nordic-focused automation/RPA vendor delivering AI-driven document and process automation. Comparable on Nordic automation/AI positioning for SMB and accounting workflows, though broader in scope than Integrera's pure integration focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Integrera compliance and trust
Trust signalCompliance4 records
Integrera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrera leadership team
Management profileNumber of profiles
Profiles5 records
Integrera subsidiaries and ownership
Company hierarchySubsidiaries1 record
Integrera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrera
What does Integrera do?
Integrera provides a cloud-based no-code automation and integration platform that connects finance, ERP, CRM, e-commerce, and core business systems for Norwegian companies. The platform offers pre-built (turnkey) integrations for Norwegian accounting systems such as Tripletex, Visma, PowerOffice Go, Fiken, Xledger, and Finago, plus custom integrations developed to customer specifications. Customers use a self-service dashboard to connect apps, monitor runs, handle exceptions, and receive automatic notifications when action is required.
Is Integrera a public or private company?
Integrera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrera founded?
Integrera was founded in 2020. It employs 1 to 10 people.
Where is Integrera based?
Integrera is headquartered in Sarpsborg, Norway, in the Europe region.
How does Integrera make money?
Five revenue lines are on record. Subscription - Nøkkelferdig (Standard) is the primary driver. The others are subscription - Enterprise, custom Integration Development, partner Revenue Share and setup and Establishment Fees.
Who are Integrera's main competitors?
Direct peers on record are Make (formerly Integromat) and Zapier. Broad incumbents are Visma, Workato, Tray.io and Tripletex. Regional players are Fortnox, Fiken and PowerOffice. Simplifai is listed as an emerging player.
Does Integrera have an API?
No public API is recorded for Integrera.
What industry is Integrera in?
Integrera's product category is Integration and Automation Software. Its primary akta.pro industry code is BPAMAOAC, System Integration & Connectors, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541512 and its SIC code is 7373.