Ponto Now
Ponto Now (IOB Ponto) is a Brazilian cloud-based SaaS for online employee time tracking and attendance management, now operating as a product line inside the IOB business software suite and serving SMB, mid-market, and enterprise customers across Brazil.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ponto Now does
Ponto Now, now operating as IOB Ponto, is a Brazilian cloud-based SaaS platform for online time tracking and workforce attendance management, founded in 2015 and headquartered in São Paulo. The product enables employee clock-in via mobile app, QR Code, web, and facial recognition with Liveness detection, and provides automated timesheet generation, electronic digital signature, hour bank and overtime calculations with graphical reporting, and real-time HR dashboards. The platform is positioned around Brazilian labor law (CLT) compliance for companies with 20+ employees and emphasizes fraud prevention, paperless workflows, and payroll efficiency, claiming up to 40% time savings on payroll closing and up to 30% reduction in improper overtime.
The business is operated as a product line inside the IOB suite of business management solutions, with IOB serving as the parent strategic operating company. Revenue is generated through subscription-based recurring SaaS billing on undisclosed tiered plans, with a sales-led go-to-market combining a website demo CTA, a WhatsApp specialist line, an 0800 sales number, and cross-sell leverage from other IOB products (IOB Online, IOB Emissor, IOB Educação, IOB Gestão Financeira, IOB Benefícios, Vendr). The customer base spans engineering, retail/distribution (including Repassa within Grupo Renner), government (Câmara Municipal de São Vicente), religious organizations, business services, and pharmaceutical retail, with reference customers active since at least late 2018. Public pricing is not disclosed; prospects are routed through demo and specialist consultation. Geographic scope is limited to Brazil, and headcount is reported in the 11-50 band.
Ponto Now firmographics
Firmographics- Name
- Ponto Now
- Legal name
- IOB
- Website
- https://pontonow.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ponto Now (IOB Ponto) is a Brazilian cloud-based SaaS for online employee time tracking and attendance management, now operating as a product line inside the IOB business software suite and serving SMB, mid-market, and enterprise customers across Brazil.
- Ownership category
- akta.pro rank
Ponto Now industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Office Administrative Services (5611)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Ponto Now is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Ponto Now business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Cloud-based time tracking solution sold as a subscription service with tiered plans. Revenue generated through recurring monthly/annual subscriptions based on number of users or features selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple plan tiers available with varying feature sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ponto Now product offering
Product offeringCore offering
Ponto Now (now IOB Ponto) is a cloud-based online time tracking and workforce management SaaS platform that enables Brazilian businesses to record employee attendance via mobile app, QR Code, web, or facial recognition with Liveness detection. The platform automates timesheet generation with digital signatures, hour bank and overtime calculations, and provides real-time dashboards while ensuring compliance with Brazil's CLT (Consolidação das Leis do Trabalho) labor regulations for companies with 20+ employees.
Product overview
IOB Ponto (formerly Ponto Now) is a unified online time tracking and workforce management platform. It offers a complete suite for controlling employee work hours including time recording via multiple methods (app, QR Code, facial recognition, web), automatic timesheet generation with digital signature, hours bank and overtime tracking, and legal compliance features. The platform provides dashboards for HR decisions and aims to reduce manual HR processes.
Differentiator
Problem solved
Functional benefit
Brands
- IOB Ponto: Online point management system for companies with work journey management, digital signature, and legal security features.
Products and services
- IOB Ponto (formerly Ponto Now) Cloud-based online time tracking and workforce management SaaS platform for Brazilian businesses, enabling employee attendance recording via mobile app, QR Code, facial recognition with Liveness detection, and web-based registration. The platform automates timesheet generation with digital signature, tracks hour bank and overtime through graphical dashboards, and ensures compliance with Brazil's CLT (Consolidação das Leis do Trabalho) regulations for companies with 20+ employees. Designed for HR managers, operations leaders, and business owners across industries including engineering, retail, government, pharmaceutical, and business services.
Quantifiable outcome
- Up to 40% time savings on payroll closing and point management
- +3 more outcomes
Companies that use Ponto Now
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Ponto Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Ponto Now partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ponto Now competitors and assessment
Company assessmentEmerging players
- Sólides: Brazilian HR-tech SaaS focused on people management, performance, and culture. Partial overlap with IOB Ponto through the HR buyer, with broader talent-management scope rather than pure time tracking.
- Convenia: Brazilian HR/benefits administration SaaS. Adjacent to IOB Ponto via the HR buyer, with strengths in benefits and payroll rather than attendance, but increasingly expanding into broader HR workflows.
Broad incumbents
- Senior Sistemas: Brazilian HCM/ERP vendor offering workforce management, payroll, and time-and-attendance modules. Targets the same mid-market and enterprise Brazilian customer base with bundled solutions.
- ADP: Global HCM/workforce management giant (ADP Workforce Now, ADP Vantage) offering time-and-attendance as part of broader HR/payroll suites. Comparable in underlying capability but addresses multinational and large-enterprise segments.
- Workday: Global cloud HCM and workforce management platform. Comparable in work-management and time-tracking capabilities, serving large enterprises globally rather than the Brazil-specific CLT compliance niche.
- TOTVS: Brazil's largest enterprise software company with a broad ERP and HCM suite (including TOTVS Folha, Ponto Eletrônico). Overlaps Ponto Now in time-and-attendance but operates across a far larger portfolio with deeper enterprise reach.
Direct peers
- Tangerino: Brazilian online time-clock / ponto eletrônico SaaS that targets the same CLT Article 74 mandate. Comparable product surface (facial recognition, mobile, QR) and SMB/mid-market customer profile.
- Pontotel: Brazilian time-and-attendance SaaS focused on online ponto for companies with 20+ employees. Closely competes on the same CLT-driven compliance use case, multi-modal clock-in (app, web, biometric), and subscription SaaS model.
- Pontopay: Brazilian ponto eletrônico and payroll-adjacent SaaS that serves the same compliance-driven segment. Comparable subscription pricing, mobile clock-in, and HR/payroll positioning.
- Ponto Mais: Brazilian time-tracking and HR management SaaS with web/mobile punch-in, overtime, and HR modules. Direct competitor in the same niche, offering broader HR features beyond attendance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ponto Now social profiles
Digital presencePonto Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ponto Now leadership team
Management profileNumber of profiles
Ponto Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ponto Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ponto Now
What does Ponto Now do?
Ponto Now (now IOB Ponto) is a cloud-based online time tracking and workforce management SaaS platform that enables Brazilian businesses to record employee attendance via mobile app, QR Code, web, or facial recognition with Liveness detection. The platform automates timesheet generation with digital signatures, hour bank and overtime calculations, and provides real-time dashboards while ensuring compliance with Brazil's CLT (Consolidação das Leis do Trabalho) labor regulations for companies with 20+ employees.
Is Ponto Now a public or private company?
Ponto Now is a private company. It is classified as corporate owned and is currently operating.
When was Ponto Now founded?
Ponto Now was founded in 2015. It employs 11 to 50 people.
Where is Ponto Now based?
Ponto Now is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ponto Now make money?
One revenue line is on record: subscription-based SaaS.
Who are Ponto Now's main competitors?
Emerging players on record are Sólides and Convenia. Broad incumbents are Senior Sistemas, ADP, Workday and TOTVS. Direct peers are Tangerino, Pontotel, Pontopay and Ponto Mais.
Does Ponto Now have an API?
No public API is recorded for Ponto Now.
What industry is Ponto Now in?
Ponto Now's product category is Workforce Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 5611.