Blaze Software

Name

Blaze Software

Legal name

Blaze Business Software Pty Ltd

Website

https://blaze.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nightcliff

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Custom Software Development: Bespoke software development services for businesses, examining every facet of business operations and translating requirements into custom software systems. Projects range from small add-ons to comprehensive business management systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Blaze Software is a custom software development firm that examines every facet of a client's business operations and translates those requirements into tailored software systems. The company writes all code in-house across desktop PCs, tablets, and smartphones, delivering bespoke applications that fit client workflows rather than forcing clients to adapt to off-the-shelf software. Services range from small add-ons and integrations for existing systems to comprehensive business management systems, supported by long-term after-sales service.

Product overview

Blaze Software is a custom software development company with 20 years of experience building tailored solutions across desktop, mobile, and web platforms. Rather than offering a single unified product, the company provides bespoke software development services and maintains a diverse portfolio of independently developed applications. Their product ecosystem spans multiple categories including HR management (HRPartner.io), employee onboarding (LetsInuct.me), vehicle logging (LogbookHQ.com), student management (Student Portal), staff coordination (StaffStatus.io), and various industry-specific desktop and mobile applications. The company specializes in creating software that fits the client's business operations rather than forcing businesses to adapt to predetermined software, offering integrations with existing systems and multi-platform deployment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AxePad

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ThoughtWorks: Global technology consultancy with significant Australian presence providing custom software development and digital transformation services. A broader incumbent that competes for the same Australian bespoke development engagements as Blaze, but at much larger scale.
• BambooHR: Established HR software SaaS for SMBs. Comparable to Blaze's HRPartner.io offering as a scaled, packaged competitor that displaces the need for custom HR builds in the SMB segment.

Others

• Bubble: No-code application development platform enabling non-developers to build web applications. Represents the structural low-code/no-code threat to Blaze's SMB custom development model for use cases like logbooks, status boards and booking tools.

Emerging players

• Employment Hero: Australia-based HR, payroll and onboarding SaaS platform targeted at SMBs. Comparable to Blaze's HRPartner.io and LetsInduct.me products, representing the SaaS trajectory these bespoke tools could take.
• Deputy: Australia-founded workforce management SaaS serving shift-based SMBs. Comparable to Blaze's StaffStatus.io and broader staff/HR product set as a scaled SaaS version of those custom builds.
• Tanda: Australian workforce management SaaS for SMBs covering rostering, time tracking and staff communication. Comparable to Blaze's StaffStatus.io product as a SaaS evolution of the same SMB workflow.

Direct peers

• DiUS: Australian technology consultancy specialising in custom software, data and AI solutions for clients across industries. Comparable to Blaze in offering bespoke software development services within the Australian market.
• Bilue: Australian boutique digital consultancy building custom mobile, web and cloud applications for enterprise and SMB clients. Directly comparable to Blaze as a small, design-led Australian custom software development shop.
• NetEngine: Australian custom software and web development agency serving SMBs with bespoke business applications, integrations and digital platforms. Comparable boutique custom dev model targeting similar Australian SMB customers.
• Outware Systems: Australian mobile app development studio building custom iOS, Android and cross-platform apps for clients. Directly comparable to Blaze's mobile application development capabilities and SMB/cross-industry portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BlazeSoftware
• Facebookfacebook.com/BlazeSoftware
• LinkedInlinkedin.com/company/blaze-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaze Software