What Funstrs does

Funstrs is a private, full-service creative marketing and brand incubation agency founded in 2015 by Randy Hild and Beck, operating from El Segundo, California with additional activity in Huntington Beach. The firm develops brand strategy, marketing, content creation, campaign development, social media, PR, and experiential programming for clients ranging from enterprise consumer brands to mid-market apparel and lifestyle companies. Its core technology is creative production and brand development services rather than software; the firm has no proprietary platform, API, or app, and operates as a traditional professional services agency with custom engagement-based pricing that is not publicly disclosed.

The agency's go-to-market is sales-led, relying on direct client relationships and industry reputation rather than inbound or product-led channels. Its customer base spans spirits (Jose Cuervo Tradicional — a 5+ year retainer), apparel (Roxy, M.Nii, Premium, Nippies), luxury fashion (Polo Ralph Lauren), publishing (Taschen), and retail/real estate (DJM/Pacific City). Distribution is direct, with global project engagement capability but no formal geographic footprint claims. Marketing channels are limited to organic social and the portfolio website.

Beyond client services, Funstrs has incubated two of its own brand assets — M.Nii (men's apparel, which earned GQ 'Brand of the Year' within two years of launch) and Herewith (a digital beach-lifestyle magazine) — and has extended into product collaborations such as the Fender x Jose Cuervo agave instrument and the 100% Agave Project surfboard with Gary Linden. The firm is founder-owned with no disclosed institutional investment, no funding rounds, and a small team of 1–10 employees, positioning it as a boutique creative operation with reputational and experiential depth but limited scale.

Name

Funstrs

Legal name

FUNSTRS

Website

https://funstrs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Funstrs is a private creative marketing and brand incubation agency that develops content, campaigns, and consumer experiences primarily for action sports, lifestyle, fashion, and spirits brands, and also incubates its own brands such as M.Nii and Herewith.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative marketing agency
• Brand development
• Content marketing
• Brand incubation
• Campaign development

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Creative Marketing Services: Full-service creative marketing agency providing brand development, content creation, campaign development, and brand incubation services to companies of all sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Funstrs is a full-service creative marketing and incubation agency that develops authentic, engaging content, consumer experiences, campaigns, and brand activations for brands of all sizes. The agency specializes in brand strategy, content creation, social media marketing, PR, event programming, and end-to-end brand incubation, with deep expertise in action sports, beach lifestyle, and fashion sectors.

Product overview

FUNSTRS is a full-service creative marketing and incubation agency offering a portfolio of services including brand strategy, branding, digital content creation, campaign development, social media marketing, events/programming, PR launches, and incubated brands. The agency develops authentic, engaging content, consumer experiences, and brand activations for clients across various industries including fashion, spirits, action sports, and lifestyle. FUNSTRS has also incubated its own digital properties such as Herewith (beach lifestyle magazine) and M. Nii (men's apparel brand), while providing ongoing marketing services for brands like Jose Cuervo Tradicional, Polo Ralph Lauren, Roxy, Premium, and Taschen.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• M.Nii earned 'Brand of the Year' honors from GQ within two years of launch under Funstrs guidance
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• DJM Capital / Pacific CitycoreStrategic or Co-development PartnerFunstrs has developed a solid relationship with developer DJM Capital who owns and operates Pacific City center in Huntington Beach. Funstrs crafts and curates events and summer programming to create community events that drive organic traffic to the center.
• FenderflagshipStrategic or Co-development PartnerCollaborated with Jose Cuervo to create a functional agave musical instrument. Combined oldest tequila brand with innovative music brand to produce unique product collaboration.
• World Surf League (WSL) / SurflinecoreGTM or Marketing PartnerPartnership for Jose Cuervo Challenge featuring surf competitions and branded content experiences combining surf culture with tequila brand.
• Jim Heiman / Taschen BooksminorStrategic or Co-development PartnerFunstrs contributed to Taschen's 'Surfing' book - a 200-page surf history book. Contributions included asset research, negotiation rights for 900 historical images, and PR campaign.
• Gary LindenminorStrategic or Co-development PartnerPartnered with famed surfboard shaper Gary Linden for the '100% Agave Project' - first surfboard sourced from 100% agave byproduct materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency with offices in LA and other major markets, serving consumer and lifestyle brands across strategy, content, and campaigns. Closely mirrors Funstrs' full-service creative boutique model and target client profile.
• Mother Design: Independent creative boutique with an LA office, working across brand, content, and experiential campaigns for premium consumer brands. Comparable to Funstrs in size, boutique positioning, and culture/lifestyle client mix.
• Mekanism: Independent creative agency that blends advertising, branded content, and social impact work for consumer brands. Directly comparable to Funstrs as a similarly-sized creative shop with a culture- and lifestyle-leaning portfolio.
• 72andSunny: LA-based creative agency known for premium, culture-forward brand work for global clients. Directly comparable to Funstrs as a similarly-sized creative boutique competing for the same premium lifestyle, action sports, and consumer brand engagements.
• Pereira O'Dell: San Francisco- and LA-based independent creative agency with a track record in brand strategy, campaigns, and content for consumer brands. Mirrors Funstrs' boutique scale, geographic base, and lifestyle/consumer client focus.
• Translation: Independent creative and brand agency serving premium consumer, culture, and lifestyle clients. Comparable to Funstrs in boutique scale, creative-led positioning, and category mix.
• Preacher: Independent creative boutique known for culturally-resonant campaigns for premium consumer brands. Comparable to Funstrs as a similarly sized, founder-led creative agency targeting lifestyle-oriented enterprise clients.

Broad incumbents

• BBDO: Global advertising network with full-service creative capabilities for major consumer brands. Comparable to Funstrs as a competitor for branded content and campaign assignments from large lifestyle and spirits clients, but at a vastly larger scale.
• Wieden+Kennedy: Large independent creative agency network with deep lifestyle and sports credentials. Comparable to Funstrrs as a competitor for premium lifestyle brand creative work, but operates at significantly greater scale and scope.
• Saatchi & Saatchi: Global creative agency network with extensive consumer brand experience including lifestyle and retail. Comparable to Funstrs in competing for the same enterprise brand creative mandates, though it operates as a large incumbent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/funstrs-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funstrs