Hakoba
Hakoba is a New York-based, direct-to-consumer e-commerce retailer of premium Indian ethnic wear — sarees, lehengas, salwar kameez, and accessories — serving the global South Asian diaspora through its BigCommerce-powered storefront hakoba.com.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hakoba does
Hakoba is a New York-headquartered, direct-to-consumer e-commerce retailer specializing in premium Indian ethnic wear for women. The company sells sarees (embroidered, hand-painted, silk, ombre, and wedding varieties), ready-made Indian dresses (lehenga, salwar kameez, t-shirts), and accessories (bags under sub-brands Hakoba Compassion and Hakoba Woven, scarves, shawls, occasion coats, handkerchiefs), priced from approximately $75 to over $1,250. Its storefront is built on the BigCommerce SaaS e-commerce platform and is operated exclusively online, with international shipping to the U.S., U.K., Middle East, Asia, and Africa. The company targets the global South Asian diaspora and reports 186,000 lifetime customers and roughly 1.5 million monthly website visits.
Hakoba firmographics
Firmographics- Name
- Hakoba
- Legal name
- Hakoba, Inc.
- Website
- https://hakoba.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hakoba is a New York-based, direct-to-consumer e-commerce retailer of premium Indian ethnic wear — sarees, lehengas, salwar kameez, and accessories — serving the global South Asian diaspora through its BigCommerce-powered storefront hakoba.com.
- Ownership category
- akta.pro rank
Hakoba industry classification
Industry- Product category
- Indian Ethnic Wear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
Keywords
Where Hakoba is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hakoba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Hakoba generates revenue through direct online sales of Indian ethnic wear including sarees, bags, scarves, shawls, and dresses. Products are sold at fixed prices with options for various sizes and customization. The company offers a 30-day return policy and processes payments through secure checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-Painted Silk Sarees |
| Unit Pricing | Pay-as-you-go | Embroidered & Ombre Sarees |
| Unit Pricing | Pay-as-you-go | Cotton & Basic Sarees |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hakoba product offering
Product offeringCore offering
Hakoba sells premium Indian ethnic wear directly to consumers through its own e-commerce storefront at hakoba.com. The core offering is handcrafted sarees in silk, cotton, organza, georgette, and chiffon featuring embroidery, hand-painting, digital prints, ombre dyeing, and zari work, complemented by handcrafted bags (Hakoba Compassion, Hakoba Woven), scarves, viscose shawls, and ready-made Indian dresses including lehengas, salwar kameez, t-shirts, coats, and handkerchiefs.
Product overview
Hakoba is an e-commerce retailer specializing in premium Indian ethnic wear, operating as a traditional e-commerce platform with a single flagship brand. The product portfolio centers on sarees (including embroidered, hand-painted, silk, and wedding varieties), complemented by accessories including bags (Hakoba Compassion, Hakoba Woven), scarves (square scarves), and shawls (viscose shawls). The company also offers ready-made Indian dresses including lehengas (embroidered), t-shirts, and salwar kameez (embroidered). Products range from everyday wear to luxury bridal and occasion wear, with price points from approximately $75 to over $1,250. The company is headquartered in New York and was founded in 1999, with the website launching in 1998.
Differentiator
Problem solved
Functional benefit
Brands
- Hakoba Compassion: A line of bags under the Hakoba brand
- Hakoba Woven
Companies that use Hakoba
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hakoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hakoba partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hakoba competitors and assessment
Company assessmentDirect peers
- Kalki Fashion: Kalki Fashion is a premium Indian ethnic-fashion brand and retailer with online and store channels, selling bridal lehengas, sarees, gowns, and occasionwear. It is comparable to Hakoba through its premium ethnic apparel positioning and wedding/festive customer base, though it operates at broader omnichannel scale.
- Andaaz Fashion: Andaaz Fashion is an e-commerce retailer specializing in Indian ethnic wear such as sarees, salwar suits, lehengas, kurtis, and accessories. It is a direct peer because it targets similar global ethnic-wear customers with an online catalog-driven model.
- Utsav Fashion: Utsav Fashion is a global online Indian ethnic-wear retailer selling sarees, lehengas, salwar suits, and accessories. It is highly comparable to Hakoba because both serve diaspora and occasion-wear buyers through e-commerce with broad Indian apparel assortments.
- Lashkaraa: Lashkaraa is an online South Asian fashion retailer offering sarees, lehengas, suits, and wedding or festive apparel. It competes directly for diaspora consumers seeking premium Indian occasionwear through a DTC e-commerce model.
- Cbazaar: Cbazaar sells Indian ethnic fashion online, including sarees, lehengas, salwar kameez, and custom-stitched outfits for global customers. It is comparable to Hakoba in product category, online delivery model, and focus on South Asian occasionwear.
- Panash India: Panash India sells Indian ethnic fashion online, including sarees, lehengas, salwar suits, gowns, and wedding apparel. It is comparable to Hakoba because both offer ethnic occasionwear to international shoppers through e-commerce.
Broad incumbents
- Mirraw: Mirraw is an online marketplace for Indian ethnic apparel, jewelry, accessories, and related lifestyle products. It is comparable because it sells sarees, lehengas, and salwar suits to global customers, but it is broader and more marketplace-led than Hakoba.
- Aza Fashions: Aza Fashions is a luxury Indian designer fashion retailer and marketplace with a large assortment of bridal, festive, and occasionwear. It overlaps with Hakoba's premium ethnic-wear audience but is broader and more designer-marketplace oriented.
- Pernia's Pop-Up Shop: Pernia's Pop-Up Shop is a multi-designer luxury Indian fashion marketplace focused on bridal, festive, and designer ethnic wear. It is comparable through its premium South Asian occasionwear customer base, although its model is broader than Hakoba's single-brand store.
Regional players
- Suta: Suta is a craft-led saree and ethnicwear brand known for handcrafted textiles and DTC sales. It is comparable to Hakoba's artisanal saree positioning, though it is more India-centric and less directly focused on a New York-based diaspora storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Hakoba social profiles
Digital presenceHakoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hakoba leadership team
Management profileNumber of profiles
Profiles1 record
Hakoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hakoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hakoba
What does Hakoba do?
Hakoba sells premium Indian ethnic wear directly to consumers through its own e-commerce storefront at hakoba.com. The core offering is handcrafted sarees in silk, cotton, organza, georgette, and chiffon featuring embroidery, hand-painting, digital prints, ombre dyeing, and zari work, complemented by handcrafted bags (Hakoba Compassion, Hakoba Woven), scarves, viscose shawls, and ready-made Indian dresses including lehengas, salwar kameez, t-shirts, coats, and handkerchiefs.
Is Hakoba a public or private company?
Hakoba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hakoba founded?
Hakoba was founded in 1999. It employs 11 to 50 people.
Where is Hakoba based?
Hakoba is headquartered in New York, United States, in the North America region.
How does Hakoba make money?
One revenue line is on record: direct Product Sales.
Who are Hakoba's main competitors?
Direct peers on record are Kalki Fashion, Andaaz Fashion, Utsav Fashion, Lashkaraa, Cbazaar and Panash India. Broad incumbents are Mirraw, Aza Fashions and Pernia's Pop-Up Shop. Suta is listed as a regional player.
Does Hakoba have an API?
No public API is recorded for Hakoba.
What industry is Hakoba in?
Hakoba's product category is Indian Ethnic Wear. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.