Soar Solutions
SOAR Solutions is a Calgary-based SaaS company providing web-based fleet, driver, equipment, and employee safety compliance software — including FMCSA-registered ELD — to small and mid-market transportation and equipment-heavy operators across Canada and the United States.
- Company typePrivate
- Founded2012
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Soar Solutions does
SOAR Solutions, Inc. is a Calgary, Alberta-based private software company that provides web-based fleet, driver, equipment, and employee safety compliance software to transportation and equipment-heavy operators in Canada and the United States. The platform, founded in June 2012 by Mel S. Linn (CEO/President) and Christy C. Linn (CTO/CFO), is delivered as a browser-accessible SaaS solution running on Windows, Mac OS, and Android, with private cloud hosting, SSL encryption, and optional offline functionality for low-connectivity field environments. Core modules include Fleet Management (vehicle records, IFTA and carbon tax mileage/fuel, GPS tracking, geofencing, and routing), Driver Compliance (eLogs, eInspections, and HOS documentation), Telematics, Equipment Maintenance, Employee Compliance/EHS, and Project Management, with the mySOAR mobile application registered with the FMCSA as a certified Electronic Logging Device.
The company monetizes primarily through customized subscription contracts priced per modules, units, and users on multi-year terms, supplemented by professional services such as compliance program reviews, eLog audits, driver handbooks, and data entry/managed support. Go-to-market is sales-led, with free software demos requested via the website and consultative implementation support. The platform integrates with PatchMap (Canadian wellsite mapping) and is designed to be database-compatible with SAP Business Suite and Oracle for enterprise data handling. No external funding, institutional investors, M&A activity, or disclosed revenue figures appear in the source materials, and headcount remains in the 1–10 range, characterizing SOAR as a small, bootstrapped, founder-operated niche SaaS business.
Soar Solutions firmographics
Firmographics- Name
- Soar Solutions
- Legal name
- SOAR Solutions, Inc.
- Website
- https://soarsolutionsinc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SOAR Solutions is a Calgary-based SaaS company providing web-based fleet, driver, equipment, and employee safety compliance software — including FMCSA-registered ELD — to small and mid-market transportation and equipment-heavy operators across Canada and the United States.
- Ownership category
- akta.pro rank
Soar Solutions industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Soar Solutions is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Soar Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription: Web-based safety and compliance software sold as subscription with modules tailored to customer operations. Pricing based on software modules, number of units and users.
- Consulting Services: Compliance program reviews and audits, data management and input, eLog audits, inspection and maintenance reviews, implement compliance processes and procedures, driver handbooks.
- Data Support Services: Data entry and support services to increase administrative power capabilities and resources for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized modular pricing based on customer requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Soar Solutions product offering
Product offeringCore offering
Soar Solutions develops and sells a web-based safety and compliance software platform designed for fleet operators and transportation companies. The platform offers modular products covering driver compliance, telematics (GPS tracking), equipment maintenance, employee compliance (EHS), and project management, accessible via desktop and a dedicated mobile app for drivers. Customers can select the modules and units that match their fleet operations.
Product overview
SOAR Solutions is a web-based fleet, driver, and operations safety compliance software platform offered as a unified system with modular components. The core platform includes Fleet Management, Driver Compliance, Telematics, Equipment Maintenance, Employee Compliance (EHS), and Project Management modules. The mySOAR ecosystem provides mobile driver applications with eLogs, eInspection, and ELD functionality, all registered with the FMCSA. Additional offerings include a Customized Platform for tailored implementations and Consulting Solutions for process development. The platform is accessible anytime, anywhere via web browsers and includes data import/export capabilities in CSV and XML formats.
Differentiator
Problem solved
Functional benefit
Brands
- mySOAR: Driver ELD and electronic logbook mobile application registered with the FMCSA. Includes eInspections and eLogs features for drivers.
Products and services
- Driver Compliance
Companies that use Soar Solutions
Customer profileSegments3 records
Ideal customer profiles1 record
Soar Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Soar Solutions partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Soar Solutions competitors and assessment
Company assessmentDirect peers
- BigRoad (by Velociti): BigRoad / Velociti offers ELD, hours-of-service, and fleet compliance products to North American carriers. Direct FMCSA-registered ELD competition in the trucking customer segment.
- Azuga: Azuga delivers GPS fleet tracking, ELD, driver behavior, and EHS-adjacent safety solutions. Overlaps with SOAR's telematics, driver compliance, and behavioral dashboards for SMB and mid-market fleets.
- Geotab: Geotab is a leading fleet telematics and GPS tracking platform with ELD compliance offerings for commercial vehicle fleets. SOAR competes for the same North American transportation customers seeking vehicle tracking, HOS, and driver compliance functionality.
- Lytx: Lytx specializes in video telematics, driver behavior scoring, and fleet safety. Adjacent in driver behavior coaching and safety that maps to SOAR's behavior dashboards and driver compliance modules.
- Motive: Motive (formerly KeepTruckin) is a major ELD provider and fleet management platform serving commercial trucking and adjacent verticals. Direct overlap on FMCSA-registered ELD, driver compliance, and fleet safety.
- Fleetio: Fleetio is a cloud-based fleet maintenance, vehicle inspection, and fuel management platform. Overlaps with SOAR's Fleet Management and Equipment Maintenance modules for SMB and mid-market fleets.
- Samsara: Samsara provides a unified fleet management, ELD, video-based safety, and industrial IoT platform. Direct competition in the SaaS-driven, multi-module fleet compliance category SOAR addresses.
Regional players
- Fleet Complete: Fleet Complete is a telematics and fleet management provider with strong presence in Canada and North America. Same geographies and overlapping fleet tracking and driver compliance feature set.
Broad incumbents
- Trimble Transportation: Trimble Transportation provides enterprise-grade fleet management, ELD, and supply chain visibility solutions. Established incumbent that overlaps with SOAR's compliance and telematics capabilities at fleet scale.
- Verizon Connect: Verizon Connect offers a broad fleet telematics and asset tracking portfolio as part of a larger telecom stack. Larger incumbent competing on fleet GPS, ELD, and compliance in the same customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soar Solutions social profiles
Digital presenceSoar Solutions compliance and trust
Trust signalCompliance1 record
Soar Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soar Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Soar Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soar Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soar Solutions
What does Soar Solutions do?
Soar Solutions develops and sells a web-based safety and compliance software platform designed for fleet operators and transportation companies. The platform offers modular products covering driver compliance, telematics (GPS tracking), equipment maintenance, employee compliance (EHS), and project management, accessible via desktop and a dedicated mobile app for drivers. Customers can select the modules and units that match their fleet operations.
Is Soar Solutions a public or private company?
Soar Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soar Solutions founded?
Soar Solutions was founded in 2012. It employs 1 to 10 people.
Where is Soar Solutions based?
Soar Solutions is headquartered in Calgary, Canada, in the North America region.
How does Soar Solutions make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are consulting Services and data Support Services.
Who are Soar Solutions's main competitors?
Direct peers on record are BigRoad (by Velociti), Azuga, Geotab, Lytx, Motive, Fleetio and Samsara. Fleet Complete is listed as a regional player. Broad incumbents are Trimble Transportation and Verizon Connect.
Does Soar Solutions have an API?
No public API is recorded for Soar Solutions.
What industry is Soar Solutions in?
Soar Solutions's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEANAB, Driver Behavior Scoring & Coaching Platforms, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 541512 and its SIC code is 7371.