Loopon
Loopon AB is a Sweden-based SaaS provider of guest feedback and reputation management software for the hospitality industry, unifying post-stay surveys, OTA review aggregation across 40+ platforms, NPS analytics, and AI-generated reply suggestions for hotels, restaurants, and groups.
- Company typePrivate
- Founded2008
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Loopon does
Loopon AB is a cloud-based guest feedback and reputation management SaaS platform serving the hospitality industry. Founded in 2008 and headquartered in Halmstad, Sweden, the platform unifies post-stay surveys, online review aggregation from more than 40 OTAs and review sites (including a native two-way Booking.com integration), QR-code-based F&B and conference surveys, and correlation-based NPS analytics into a single inbox. Core products are organized into three modules (Guest Feedback, Reputation Management, Analyze & Reports) supplemented by add-ons including LooponAI generative reply suggestions, Food & Beverage Feedback, Loopon Upsell, Pre- & In-Stay communication, and Groups & Conference Feedback. The technology stack integrates with property management systems and supports SSO, and the NPS Drivers model quantifies the impact of 60-80 guest journey dimensions on overall NPS.
The company operates a SaaS subscription model with monthly billing, flexible pricing for independent operators, and quote-based enterprise contracts for chains and groups. GTM is primarily sales-led direct with demos booked through the website, supplemented by partnerships with hotel buying groups and chains (e.g., Small Danish Hotels, Thon Hotels, Ligula Hospitality) that act as channel resellers across their portfolios. Customer segments span enterprise chains, mid-sized groups, independent hotels, and restaurants, with named logos including Thon Hotels (90+ properties), Ligula (40+ properties), Liseberg, Gothia Towers, Nobis Hotel Copenhagen, Strawberry, Nordic Hotels, Elite Hotels, and a long tail of independent Nordic and European hotels.
Since January 2023, Loopon AB has operated as a wholly-owned subsidiary of SAYP Group AB, a Stockholm-based diversified software group focused on process management. The founder Simon Finne transitioned into SAYP Group alongside the acquisition, and Mathias Sabel serves as CEO. The company claims Nordic market leadership in post-stay analysis, cites customer outcomes including up to 400% increases in online reviews and 20% room-rate increases from half-point review-score improvements, and continues to release new modules and partnerships on a roughly annual cadence.
Loopon firmographics
Firmographics- Name
- Loopon
- Legal name
- Loopon AB
- Website
- https://loopon.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loopon AB is a Sweden-based SaaS provider of guest feedback and reputation management software for the hospitality industry, unifying post-stay surveys, OTA review aggregation across 40+ platforms, NPS analytics, and AI-generated reply suggestions for hotels, restaurants, and groups.
- Ownership category
- akta.pro rank
Loopon industry classification
Industry- Product category
- Hospitality Guest Experience Management
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Reputation Management & Guest Feedback (THALACAK)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Business Intelligence, Reporting & Data Platforms (THALACAL)
Keywords
Where Loopon is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Loopon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Loopon operates on a SaaS subscription model, providing access to their guest feedback and reputation management platform. The company offers flexible pricing plans for independent businesses as well as enterprise solutions for large hotel chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible pricing for independent hotels and restaurants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Loopon product offering
Product offeringCore offering
Loopon provides a SaaS platform that enables hospitality businesses to capture guest feedback across the entire guest journey, manage online reputation across review sites, and analyze performance through AI-powered reporting. The platform combines a unified guest communication inbox, automated AI-driven responses, and modular add-ons covering F&B feedback, upselling, pre- and in-stay messaging, and groups/conference feedback for hotels, hotel groups, and restaurants.
Product overview
Loopon is a market-leading guest feedback and reputation management platform for the hospitality industry, offered as a unified SaaS platform. The core portfolio consists of three integrated modules: Guest Feedback (post-stay automated surveys), Reputation Management (multi-source review aggregation and response), and Analyze & Reports (NPS tracking, correlation insights, and scheduled reporting). These are supplemented by add-on modules including LooponAI (AI-powered reply generation), Food & Beverage Feedback (QR code surveys for restaurants), Upsell (pre-stay upselling), Pre- & In-Stay Features (real-time guest communication), and Groups & Conference Feedback. The platform is used by hotels, restaurants, cruise ships, and camping sites across enterprise chains, mid-sized groups, and independent operators.
Differentiator
Problem solved
Functional benefit
Brands
- LooponAI: AI-powered automatic reply suggestions for guest communication, enabling hotels to respond to feedback faster with brand-aligned tone of voice.
Products and services
- Loopon Guest Feedback Core survey and feedback collection platform that captures guest sentiment across pre-stay, in-stay, and post-stay touchpoints for hotels and hospitality businesses.
- Loopon Reputation Management Aggregates and manages online reviews across more than 100 review sites including Google, Booking.com, and Tripadvisor, with workflows for responding and publishing.
- Loopon Analyze & Reports Analytics dashboard that turns guest feedback, review, and operational data into reports, benchmarks, and NPS driver insights for hospitality teams.
- LooponAI Generative AI module that drafts personalized responses to guest reviews and surveys, performs sentiment analysis, identifies themes, and generates surveys for hospitality teams.
- Loopon Food & Beverage Feedback Feedback collection solution purpose-built for restaurants, bars, and hotel F&B outlets to measure and improve dining experiences.
- Loopon Upsell
Quantifiable outcome
- Increase online reviews by up to 400%
- +2 more outcomes
Companies that use Loopon
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Loopon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Loopon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ligula Hospitality GroupcoreLigula Hospitality Group partnered with Loopon to enhance NPS and guest experiences across its 40+ hotel portfolio in Sweden, Denmark, and Germany.
- Thon HotelscoreThon Hotels, a leading Nordic hotel chain with 90+ hotels and part of Olav Thon Gruppen, selected Loopon as official partner for guest feedback management. Loopon provides real-time feedback, reputation management, and continuous service improvement tools.
- Booking.comcore2-way integration with Booking.com enabling hotels to respond to reviews directly through Loopon without switching platforms. Reviews are collected and managed seamlessly with responses published on the OTA.
- Small Danish HotelscorePartnership with Small Danish Hotels, winner of 'Denmark's Best Hotel Chain' 2022, to provide guest communication and feedback technology across their collection of hotels. Loopon's platform enables personalized welcome messages, real-time updates, and comprehensive post-stay feedback management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Loopon competitors and assessment
Company assessmentDirect peers
- Customer Alliance: Customer Alliance is a European hospitality reputation and guest survey specialist focused on hotels and tourism, directly comparable to Loopon in customer base, geography and core product.
- Revinate: Revinate provides hotel-specific guest feedback, online reputation management and direct booking CRM, overlapping directly with Loopon's feedback and reputation modules and increasingly with its upsell and guest communication features.
- GuestRevu: GuestRevu is a specialist in hotel guest feedback surveys, online review management and reporting for accommodation providers of all sizes, closely matching Loopon's customer segmentation from independents to chains.
- ReviewPro: Part of Shiji Group, ReviewPro is a leading hotel reputation management and guest satisfaction platform that aggregates online reviews, surveys and guest feedback — directly overlapping with Loopon's core Reputation Management and Guest Feedback modules.
- TrustYou: TrustYou operates a hospitality-specific guest feedback and reputation platform that surveys guests post-stay and syndicates reviews across OTAs, directly comparable to Loopon's post-stay survey and reputation aggregation stack.
Broad incumbents
- Medallia: Medallia is a large customer experience management platform used by enterprise hotel groups to capture and analyze guest feedback. It overlaps with Loopon as a broader incumbent in CX/EX with hospitality-specific deployments.
- Qualtrics: Qualtrics is a broader experience management platform, including hospitality and hotel CX. Its surveys and text analytics cover similar ground to Loopon's Guest Feedback and Analytics modules at enterprise scale.
- Birdeye: Birdeye is a multi-industry customer experience and reputation platform with growing presence in hospitality, competing for the same review-aggregation and AI response workflows as Loopon Reputation Management.
Emerging players
- Mopinion: Mopinion is a digital feedback analytics platform used across industries including hospitality, with overlapping capabilities in survey collection, NPS and feedback analytics that intersect with Loopon's analytics offerings.
Others
- Hotelkit: Hotelkit is an internal hotel operations and team communication platform; while not a direct competitor, it is sold into the same hospitality customers Loopon serves and increasingly overlaps on staff engagement and service-recovery workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Loopon social profiles
Digital presenceLoopon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopon leadership team
Management profileNumber of profiles
Profiles2 records
Loopon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopon
What does Loopon do?
Loopon provides a SaaS platform that enables hospitality businesses to capture guest feedback across the entire guest journey, manage online reputation across review sites, and analyze performance through AI-powered reporting. The platform combines a unified guest communication inbox, automated AI-driven responses, and modular add-ons covering F&B feedback, upselling, pre- and in-stay messaging, and groups/conference feedback for hotels, hotel groups, and restaurants.
Is Loopon a public or private company?
Loopon is a private company. It is classified as corporate owned and is currently operating.
When was Loopon founded?
Loopon was founded in 2008. It employs 1 to 10 people.
Where is Loopon based?
Loopon is headquartered in Göteborg, Sweden, in the Europe region.
How does Loopon make money?
One revenue line is on record: subscription Licensing.
Who are Loopon's main competitors?
Direct peers on record are Customer Alliance, Revinate, GuestRevu, ReviewPro and TrustYou. Broad incumbents are Medallia, Qualtrics and Birdeye. Mopinion is listed as an emerging player. Hotelkit is listed as an others.
Does Loopon have an API?
No public API is recorded for Loopon.
What industry is Loopon in?
Loopon's product category is Hospitality Guest Experience Management. Its primary akta.pro industry code is THALACAK, Reputation Management & Guest Feedback, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its SIC code is 8742.