What Corrello does

Corrello is a micro-SaaS product operated by Cherry Wood Software Ltd, a UK private limited company incorporated in 2015 and headquartered in Teignmouth, England. The product is a Trello Power-Up that provides Scrum and Kanban reporting dashboards — burndown charts, cumulative flow diagrams, cycle time analysis, and release burnup forecasts — by reading data from Trello boards via the Trello API. It targets software development and agile teams that use Trello for sprint and Kanban management and lack high-level analytics natively inside Trello, allowing them to retain Trello as their system of record while adding reporting, historical trends, and release forecasting on top.

The company's product surface extends beyond the core Corrello dashboard into a portfolio of complementary Trello Power-Ups marketed under the Blue Cat Reports umbrella brand, including Burndowns, Kanban WIP, Time In List, Blue Cat Forms, Trello Swimlanes, and Import/Export utilities. A free Agile Tools Power-Up provides story point estimation and WIP limits as a top-of-funnel acquisition tool. Distribution is anchored in Trello's official Power-Up marketplace, supplemented by a Slack app with /Burndown, /CFD, and /Stats slash commands and automated daily chart postings, plus a content-driven blog and email marketing.

Revenue is generated entirely through self-serve per-seat subscriptions, priced at $5 per member per month or $48 per member per year (20% annual discount), with 14-day free trials and no credit card required upfront. Enterprise pricing is available on demand. The company appears to be bootstrapped/founder-owned with no disclosed institutional funding; the only publicly disclosed revenue milestone is $1,000 MRR reached after 57 months of operation, suggesting a small, organically grown paid user base. Named testimonial customers include Help Scout, Spotify, OVO Energy, and Stack Overflow, though their relative revenue contribution is not disclosed.

Name

Corrello

Legal name

Cherry Wood Software Ltd

Website

https://getcorrello.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Corrello, developed by Cherry Wood Software Ltd, provides Scrum and Kanban reporting dashboards as Trello Power-Ups, delivering burndown charts, cumulative flow diagrams, and cycle time analytics to agile teams using Trello.

Ownership category

akta.pro rank

Product category

Agile Project Management Analytics

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Agile project management
• Scrum reporting dashboards
• Kanban analytics
• Trello power-ups
• Burndown charts

Headquarters

HQ city

Teignmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription - Per Member Pricing: Monthly or annual subscription model based on the number of Trello board members on selected boards. Pricing is per member with discounts available for teams over 80 members. Members are counted once regardless of how many boards they appear on. Observers are not counted. 14-day free trial included with all plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Corrello provides Scrum and Kanban reporting dashboards for teams using Trello, including sprint burndown charts, cumulative flow diagrams, cycle time analytics, and release burnup forecasts. The platform reads data from Trello boards via the Trello API to generate agile analytics without requiring teams to migrate project management tools, and extends automation into Slack for scheduled reports and alerts.

Product overview

Corrello (by Cherry Wood Software Ltd, trading as Blue Cat Reports) is a Trello reporting platform that provides a suite of agile dashboards and analytics tools. The core offering is the Corrello dashboard product, which generates burndown charts, cumulative flow diagrams, cycle time charts, and release burnup charts by reading data from Trello boards. This core platform is extended through multiple Trello Power-Ups: the Corrello Power-Up (for in-board charts), the Burndowns Power-Up, the Kanban WIP Power-Up, the Time In List Power-Up, Agile Tools (free story points and WIP limits), Blue Cat Forms, and utility Power-Ups for imports/exports and swimlanes. Corrello also offers a Slack App for channel-based burndown posts and slash commands, and Blue Cat Reports as a broader reporting umbrella brand covering additional reporting utilities. Pricing is per-board member at $5/month or $48/year (20% annual discount), with a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Cat Reports: Parent brand for Trello reporting and analytics products including Corrello dashboards, Burndowns, Kanban WIP, Time In List, Blue Cat Forms, Import/Export tools, and Swimlanes.

Products and services

• Corrello Core Scrum and Kanban reporting dashboard platform for Trello teams. It reads live data from Trello boards via the Trello API and renders agile analytics (burndown, CFD, cycle time, release burnup) inside the Trello board via the Power-Up SDK.
• Corrello Power-Up for Trello Trello Power-Up that embeds Corrello's agile reporting dashboards directly inside Trello boards for Scrum and Kanban teams.
• Cumulative Flow Diagram (CFD) Standalone Trello Power-Up that generates a Cumulative Flow Diagram from Trello board activity, showing work-in-progress, completed, and queued items over time for Kanban teams.
• Cycle Time Chart Standalone Trello Power-Up that visualizes cycle time analytics on Trello boards, helping Kanban teams measure how long cards take to move through workflow stages.
• Release Burnup Chart Standalone Trello Power-Up that generates release burnup charts from Trello board data, including AI-driven release forecasting to predict completion dates.
• Corrello Slack App Companion Slack application that sends automated Corrello agile reports, alerts, and slash commands to Slack channels for teams using Corrello and Trello.

Quantifiable outcome

• Saves 20% with annual billing vs monthly plans

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TrellocoreTechnology or IntegrationCorrello is a Trello Power-Up provider offering dashboards and reporting for Trello boards. The product integrates directly with Trello's API and is available in Trello's official Power-Up marketplace. Corrello explicitly states it is not affiliated, associated, authorized, endorsed by or officially connected to Trello, Inc.
• SlackcoreTechnology or IntegrationCorrello offers a Slack app integration that provides /Burndown, /CFD, and /Stats commands in Slack channels, plus automated daily burndown chart postings to configured channels.
• StripeminorOthersPayment processing partner for subscription billing. Corrello uses Stripe to collect credit card charges. Credit card details are not stored by Corrello.
• Amazon AWSminorOthersCloud hosting provider for Corrello's servers. All data stored on Corrello's servers is ultimately hosted by AWS.
• XerominorOthersAccounting software used by Corrello for financial reporting to UK government and account management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Placker: Placker is a Trello Power-Up that provides reporting, analytics, and dashboarding for Trello boards — the closest direct competitor to Corrello in Trello-native agile reporting.
• Scrum for Trello (by Vulcan): Scrum for Trello is one of the most widely used Trello Power-Ups for adding story points, Scrum ceremonies, and sprint metrics — overlapping with Corrello's Agile Tools and Burndowns offerings.

Broad incumbents

• Asana: Asana is a major project management platform with native dashboards, workload, and goal-tracking features; teams considering Corrello for analytics may instead adopt Asana's built-in reporting.
• Trello (Atlassian): Trello is the host platform for Corrello and the broader Power-Up ecosystem; it competes indirectly by offering built-in board views and is owned by Atlassian, which controls the platform's API and marketplace policies.
• Monday.com: Monday.com is a work management platform with native dashboards, automation, and analytics that competes for the same agile team and engineering manager budget as Corrello.
• Jira (Atlassian): Jira is the dominant agile project management platform and includes native reporting, burndown, and velocity analytics that overlap with Corrello's value proposition for enterprise engineering teams.
• ClickUp: ClickUp is an all-in-one productivity platform with built-in dashboards, sprint views, and agile reporting that competes for the same per-seat budget Corrello targets.

Emerging players

• Targetprocess: Targetprocess is an agile portfolio and project management tool with native burndown, CFD, and velocity views — a direct substitute for Corrello's dashboards for larger agile organizations.
• Jellyfish: Jellyfish provides engineering management dashboards (cycle time, throughput, allocation) that compete for engineering manager budget that might otherwise go to Corrello.
• Geekbot: Geekbot runs asynchronous standups and team reports inside Slack — adjacent to Corrello's Slack-based burndown and stats commands, serving the same agile-team-in-Slack use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chalmers-institute-of-science-and-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corrello