Purple Dog

What Purple Dog does

Purple Dog is a UK-based social media marketing consultancy founded in 2014 by Rebecca (Becky) Callaghan, operating as a sole proprietorship under the trading name "Rebecca Callaghan Trading as Purple Dog" from Llanelli, Carmarthenshire, Wales. The company delivers human-led social media services to small businesses, sole traders, and nonprofits across the UK, with in-person workshop availability concentrated in Wales and the New Forest region. Its service portfolio is multi-tiered: a recurring done-for-you content creation retainer starting at £500 per month, one-off 1:1 social media audits and 60-minute strategy sessions at £300 each, in-person and online workshops delivered directly and through council/partnership programs, and the Unleashed Content Club subscription membership priced at £27 per month, complemented by free downloadable resources used as lead magnets (Reely Good Reel Formula, 365 Easy Post Ideas).

The business operates entirely on off-the-shelf third-party tools rather than proprietary technology. Core platforms include Canva for graphic design, Meta platforms (Instagram, Facebook), LinkedIn, Pinterest, and TikTok for social media execution, and Mailerlite for email marketing; the Unleashed Content Club runs on its own self-serve platform at unleashedcontentclub.com. The company has no public API, no SDK, no software product, and no AI/ML systems of its own; AI appears only as a third-party productivity aid packaged with a content resource.

Go-to-market is predominantly sales-led with a community-led overlay: direct sales through the company website and TidyCal booking links, combined with long-standing workshop delivery partnerships with Carmarthenshire County Council Business Engagement and the New Forest Business Partnership (the latter relationship spanning over a decade). Marketing relies on organic social (Instagram, LinkedIn, Facebook, Pinterest), a blog, and email newsletters, with client testimonials serving as a primary trust signal. The company is bootstrapped with no external funding, no parent company, and no subsidiaries; headcount is effectively one practitioner plus Beanz the office dog. Revenue is not publicly disclosed. Recent recognition includes 2025 Carmarthenshire Business Awards shortlisting in two categories, a 2025 BizGrowth Wales award, and a 2024 Free From Skincare Award won alongside client Cyrils Soap Shed for best social media content.

Name

Purple Dog

Legal name

Rebecca Callaghan Trading as Purple Dog

Website

https://purple-dog.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Dog is a Wales-based, solo-founder social media consultancy founded in 2014 that delivers content creation, strategy, audits, workshops, and a membership club to UK small businesses, sole traders, and nonprofits.

Ownership category

akta.pro rank

Headquarters

HQ city

Llanelli

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Done-for-you Content Creation: Full content creation service where Becky creates ideas across channels, writes posts, creates graphic work, and schedules posts. From £500 per month.
2. 1:1 Social Media Audits: Full audit of social media presence including 30-minute implementation call and follow-up. Priced at £300 per session.
3. 1:1 Strategic Coaching Sessions: 60-minute problem-solving sessions with analysis, homework preparation, and actionable guidance. From £300 per session, bundle available at £250 per session.
4. Unleashed Content Club Membership: Monthly membership offering live workshop, content vault, monthly Q&A, and guest speakers. Recurring monthly subscription at £27 per month.
5. Workshop and Training Sessions: In-person and online workshops covering topics like Canva, Instagram, LinkedIn, engagement, video content. Delivered through partnerships and directly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Purple Dog is a solo-operated social media marketing consultancy that provides Done-for-You Content Creation (from £500/month), 1:1 Social Media Audits and Strategy Sessions (£300 each), in-person and online Workshops and Training, and a monthly subscription membership called the Unleashed Content Club (£27/month). Services cover content ideation, copywriting, graphic design via Canva, post scheduling, and training on Instagram, LinkedIn, Canva, and video content for small UK businesses. The offering is delivered personally by founder Becky Callaghan with no automated software product.

Product overview

Purple Dog is a values-driven social media consultancy founded in 2014 by Becky Callaghan, offering human-delivered services rather than a software platform. The core offering consists of a portfolio of service tiers: (1) Unleashed Content Club — a £27/month subscription providing monthly live workshops, a content vault, Q&A sessions, and guest speakers; (2) Social Media Audits and 1:1 Strategy Sessions — one-off £300 engagements delivering comprehensive reviews and tailored coaching; (3) Done-for-You Content Creation — full content outsourcing from £500/month covering ideation, writing, design, and scheduling; and (4) Workshops and Training — in-person and online sessions on Canva, Instagram formats, LinkedIn, video, and engagement. The company operates from Carmarthenshire, Wales, and serves clients across the UK. Becky also produces free downloadable resources including the Reely Good Reel Formula and 365 Easy Post Ideas.

Differentiator

Problem solved

Functional benefit

Brands

• Unleashed Content Club: Monthly social media membership offering live workshops, content vault, Q&A sessions, and guest speakers for business owners

Products and services

• Unleashed Content Club A monthly social media membership providing one clear focus per month through live workshops, a content vault with templates and prompts, monthly Q&A sessions, and guest speakers. Priced at £27 per month with no lock-in; designed for small business owners who want ongoing support without a 1:1 engagement.
• Social Media Audit (1:1) Full review of a client's current social media presence covering posts, profile setup, content mix, captions, and visuals. Delivered as an actionable PDF report with a 30-minute implementation call and follow-up support. Priced at £300 per session.
• Social Media Strategy Session (1:1) 60-minute tailored 1:1 coaching session covering content planning, Reels brainstorming, brand messaging, and confidence building. Includes analysis, homework preparation, and problem-solving. Priced from £300 per session, with a bundle rate of £250 per session for monthly bookings.
• Done-for-You Content Creation Full outsourcing of social media content including idea generation across channels, post writing, graphic design via Canva, and post scheduling. Designed for small business owners short on time. Starting from £500 per month.
• Social Media Workshops and Training In-person and online workshops covering Canva design, Instagram formats (Reels, posts, carousels, Stories), LinkedIn, video content creation, and engagement strategy. Available directly and through partnership programs with Carmarthenshire County Council and New Forest Business Partnership.
• 365 Easy Post Ideas / 365 Syniad Postio Hawdd A printable content resource containing 365 proven content prompts for any business, plus a bonus AI prompt for creating hooks and captions. Available in both English and Welsh (365 Syniad Postio Hawdd). Sold as a downloadable resource.

Quantifiable outcome

• Significant increase in social media following with more targeted audience engagement
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Carmarthenshire County Council Business EngagementcoreStrategic or Co-development PartnerPurple Dog delivers social media workshops across Carmarthenshire for small businesses supported by the council's business engagement program. Multiple workshops have been delivered led by Carmarthenshire with strong attendance.
• New Forest Business PartnershipcoreStrategic or Co-development PartnerOngoing partnership delivering social media and marketing workshops for over a decade. Partnership celebrated 25 years in 2025. Becky has been delivering workshops for the Partnership for over a decade.
• BizGrowth WalesminorStrategic or Co-development PartnerRecognized as an award winner by BizGrowth Wales business support initiative.
• Botanical Gardens CarmarthenminorChannel Partner/ Reseller/ DistributorVenue partner for social media workshops in Carmarthenshire.
• Canolfan Antioch CentreminorChannel Partner/ Reseller/ DistributorVenue partner for workshops in Llanelli, Wales.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Digital Media Team: UK social media marketing agency offering content, strategy, and training to small businesses. Closely overlaps with Purple Dog's service tiers and SMB customer focus.
• Sookio: UK-based digital and social media agency serving small businesses and nonprofits across regions, with similar SMB-focused content, training, and strategy offerings. Highly comparable business model and customer base to Purple Dog.
• Hype Social: UK-based social media marketing agency providing content creation, management, and strategy for SMBs. Operates in the same SMB social media services space as Purple Dog.
• SocialB: UK-based social media management agency that delivers done-for-you content, strategy, and training for small businesses. Directly comparable service portfolio and target customer segment.

Broad incumbents

• Hootsuite: Global incumbent offering social media management software plus extensive educational resources and training. Competes indirectly with Purple Dog via its free educational content that substitutes for paid training services.
• Buffer: Global social media publishing platform publishing substantial free educational content on social media strategy. Indirect substitute for Purple Dog's coaching and training tiers via freely available guides.
• Sprout Social: Global social media management platform providing analytics, scheduling, and engagement tools to businesses. Broad incumbent whose tooling reduces demand for human-delivered social media services among SMBs.
• Later: Social media marketing platform focused on visual content scheduling, link-in-bio, and influencer marketing. Provides educational content that competes with Purple Dog's training offerings and tooling that competes with done-for-you services.

Regional players

• Socially Sorted: Solo-run SMB social media consultancy delivering content strategy and training. Highly comparable business model and customer approach, though based in Australia rather than the UK market Purple Dog serves.

Emerging players

• The Social Media Hat: Solo-run social media education and resource site offering courses, guides, and training content. Comparable in solo-operator model and SMB education focus, though predominantly digital rather than in-person delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PurpleDogUK
• LinkedInlinkedin.com/company/purple-dog-uk
• Instagraminstagram.com/purpledoguk
• Pinterestuk.pinterest.com/purpledoguk
• Xx.com/purpledoguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Dog