Piedmont Cancer Institute

What Piedmont Cancer Institute does

Piedmont Cancer Institute, P.C. (PCI) is a physician-owned and operated private medical oncology and hematology practice founded in 1987 (originally as Peachtree Hematology Oncology Associates) and headquartered in Atlanta, Georgia. The practice operates seven offices across the Atlanta metro area spanning Fulton, DeKalb, Gwinnett, Forsyth, Coweta, Fayette, and Henry counties, staffed by 19 physicians and 22 advanced practice providers. It delivers comprehensive cancer and blood-disorder care including chemotherapy, targeted and biological therapy, immunotherapy, on-site infusion suites, an in-house lab, and a dual ACHC-accredited specialty and oncology pharmacy, supplemented by clinical trials, palliative care, social work, and multiple support groups. Notably, PCI was the first oncology practice in Georgia to offer the FDA-cleared DigniCap Scalp Cooling System for minimizing chemotherapy-induced hair loss in solid tumor patients.

The practice's core technology footprint consists of commodity healthcare infrastructure rather than proprietary platforms: a patient engagement portal for appointments and communications, Doxy.me-based telehealth video visits available across all 19 physicians, and the DigniCap device as a differentiated patient-experience offering. PCI monetizes through fee-for-service professional billing covering diagnostic review, pathology consultations, treatment coordination, chemotherapy administration, and specialty pharmacy dispensing, with no publicly disclosed pricing or revenue figures.

Commercially, PCI follows a referral-driven go-to-market model combining physician referrals, self-referrals, and seven distributed physical access points to capture patients across the Atlanta metro. The practice maintains leadership positions in national and statewide oncology organizations, including OneOncology (Dr. Eric Mininberg as Vice Chair of the All-Physician Advisory Board, Drs. Assikis and Feinstein as Disease Group Chairs) and Georgia CORE (Dr. Trevor Feinstein as Medical Director on the Board of Directors), supporting clinical pathway governance, research participation, and continuing physician reputation through multiple Best of North Atlanta, Best of Perimeter, Atlanta Magazine Top Doctors, Castle Connolly Top Doctors, and Georgia Trend Top Doctors awards.

Name

Piedmont Cancer Institute

Legal name

Piedmont Cancer Institute, P.C.

Website

https://piedmontcancerinstitute.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Piedmont Cancer Institute is a physician-owned private medical oncology and hematology practice founded in 1987, operating seven Atlanta metro offices staffed by 19 physicians and 22 advanced practice providers, delivering comprehensive cancer care including chemotherapy, infusion, pharmacy, clinical trials, and DigniCap scalp cooling.

Ownership category

akta.pro rank

Product category

Oncology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Medical Oncology (HLAKAFAB)

Keywords

• Oncology services
• Hematology care
• Cancer treatment
• Chemotherapy infusion
• Clinical trials

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service medical oncology and hematology care including office visits, chemotherapy administration, diagnostic services, and infusion treatments. Professional fees cover review of diagnostics, pathology consultations, care coordination, and specialized nursing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Piedmont Cancer Institute is a physician-owned private oncology and hematology practice providing comprehensive cancer diagnosis, treatment, and management services. The practice operates seven metro-Atlanta offices delivering medical oncology, chemotherapy and biologic infusion, on-site laboratory and pharmacy services, palliative care, social work support, clinical trials, second opinions, telehealth visits, and the DigniCap scalp cooling system for hair preservation during chemotherapy.

Product overview

Piedmont Cancer Institute is a private oncology and hematology practice that has served patients since 1987, offering comprehensive cancer care through a platform of coordinated services. The practice operates seven metro-Atlanta locations (Atlanta, Fayetteville, Johns Creek, Locust Grove, Newnan, Sandy Springs, and Stockbridge) and provides integrated services including Medical Oncology & Hematology treatment, Telehealth Visits for virtual consultations, Clinical Trials for cutting-edge therapies, On-site Lab Services, Infusion Suites for chemotherapy administration, and Pharmacy Services with specialty pharmacy accreditation. Patient support is enhanced through Social Work Services, Palliative Care, DigniCap scalp cooling for hair preservation, Second Opinions, Support Groups (Colon Cancer, Breast Cancer, Coping with Cancer, Caregiver), and a Patient Engagement Portal. The practice is physician-owned and led, enabling individualized care and meaningful patient relationships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• DigniCap prevented hair loss in 66.3% of breast cancer patients receiving adjuvant chemotherapy in pivotal trial

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• OneOncologycoreStrategic or Co-development PartnerNational oncology platform for community oncology practices. PCI physicians hold leadership positions including Dr. Eric Mininberg as Vice Chair of the All-Physician Advisory Board. Dr. Trevor Feinstein and Dr. Vasily Assikis serve as Disease Group Chairs reviewing and updating clinical pathways.
• Georgia CORE (Center for Oncology Research & Education)coreStrategic or Co-development PartnerGeorgia CORE is a center for oncology research and education. Dr. Trevor Feinstein serves as Medical Director on the Board of Directors. PCI physicians contribute to research seminars and clinical education initiatives.
• Charles A. Henderson Memorial Cancer FundminorOthersPatient assistance fund supporting cancer patients who need financial assistance during treatment. Donations accepted through the practice's Giving page.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Northside Hospital Cancer Institute: Hospital-integrated cancer program operated by Northside Hospital system across metro Atlanta. Competes for oncology patients through hospital outpatient departments, infusion centers, and radiation oncology that a community practice cannot fully replicate.
• US Oncology Network (McKesson): Network of community oncology practices supported by McKesson, providing practice management, drug distribution, payer contracting, and clinical research infrastructure. Functions both as a peer-network and as a competing affiliation alternative to OneOncology for community oncology practices like PCI.
• Emory Winship Cancer Institute: National Cancer Institute-designated comprehensive cancer center affiliated with Emory Healthcare in Atlanta. Competes for complex oncology cases and clinical trial patients and serves as a major referral alternative for Atlanta metro cancer care.
• City of Hope (formerly Cancer Treatment Centers of America): National cancer treatment organization operating outpatient and hospital-based oncology programs across multiple states. Competes with PCI for self-referred and payer-steered cancer patients willing to travel for branded cancer care.
• Piedmont Healthcare (Piedmont Oncology): Atlanta-area hospital system operating its own oncology service line including infusion centers and multidisciplinary cancer clinics. Despite the shared 'Piedmont' branding, the practice operates independently from this hospital system and competes with it for cancer patients.

Direct peers

• Georgia Cancer Specialists: Large community oncology practice in metro Atlanta with multiple locations providing medical oncology, hematology, and infusion services. Directly competes with PCI for patient referrals and physician talent within the same Atlanta metro geography.
• Florida Cancer Specialists & Research Institute: Large physician-owned community oncology practice with extensive site footprint across Florida, offering medical oncology, hematology, clinical trials, and on-site infusion/pharmacy. Closely comparable business model and service mix to PCI, at meaningfully larger scale.
• Atlanta Cancer Care: Community hematology/oncology practice serving the Atlanta metro area, part of the Northside Hospital network. Directly competes with PCI for the same metro Atlanta patient population and physician referrals in oncology and hematology services.

Others

• OneOncology: National platform partnering with independent community oncology practices; PCI physicians hold leadership roles at OneOncology. Functions as a partnership platform rather than a direct competitor, but its member practices are direct peers of PCI in their respective markets.

Regional players

• Tennessee Oncology: Large multi-site community oncology and hematology practice serving Tennessee with a comparable model of physician-owned clinics, on-site infusion and lab, and clinical trial programs. Highly comparable in operating model and scale, though serving a different Southeastern geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CancerPiedmont
• YouTubeyoutube.com/@piedmontcancerinstitute7432
• Facebookfacebook.com/PiedmontCancerInstitute
• LinkedInlinkedin.com/company/piedmont-cancer-institute-pc
• Instagraminstagram.com/piedmontcancerinstitute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Cancer Institute