Top Up
Beltegoed.nl is a Netherlands-based digital marketplace operated by Recharge.com International B.V. that distributes prepaid mobile credit, gift cards, game cards, entertainment cards, and prepaid payment cards to 50+ million consumers globally via instant digital delivery.
- Company typePrivate
- Founded2009
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Top Up does
Beltegoed.nl is a Netherlands-headquartered digital marketplace operated by Recharge.com International B.V., distributing prepaid mobile credit, gift cards, game cards, entertainment cards, and prepaid payment cards directly to consumers. The platform aggregates 16,000+ products across mobile operators (Lebara, KPN, Lycamobile, Vodafone, Odido, Libon), major retail brands (Amazon, Bol.com, Zalando, Thuisbezorgd, Nike, Coolblue), gaming platforms (PlayStation, Steam, Nintendo, Xbox, Roblox, League of Legends, Valorant), entertainment services (Apple, Google Play, Netflix, Twitch, Tinder, Ticketmaster), and prepaid payment products (PaysafeCard, Neosurf, CASHlib, Flexepin, Bitsa). All codes are delivered digitally via email and SMS, with claimed fulfillment within 5 seconds for 99.7% of orders and end-to-end top-up processing within 30 seconds.
The technology stack is a straightforward e-commerce and digital-delivery platform supporting a website storefront plus native iOS and Android applications, with checkout supported through Klarna, PayPal, and Adyen. The platform claims 50+ million customers served globally with availability "in every country and language," and operates as a certified reseller for most major brand partners, with promotional event campaigns tied to Amazon Prime Day, Google Play Loyalty, and the 2026 World Cup.
The business model is product-led, self-serve, and consumer-direct, monetizing through margins on digital product sales (one-time/perpetual-license priced) and per-transaction fees on mobile airtime top-ups. Customer acquisition is driven through SEO, content marketing on the Beltegoed.nl news/blog, event-based campaigns, app store optimization with a 10% first-order mobile-app discount, email marketing, and Trustpilot-driven social proof. Customer segments span prepaid mobile users (including international callers and travelers), gift card buyers, gamers, entertainment subscribers, privacy-conscious consumers using prepaid payment cards, and family/international remitters — collectively indicating a horizontally diversified long-tail B2C revenue base.
Top Up firmographics
Firmographics- Name
- Top Up
- Legal name
- Recharge.com International B.V.
- Website
- https://beltegoed.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beltegoed.nl is a Netherlands-based digital marketplace operated by Recharge.com International B.V. that distributes prepaid mobile credit, gift cards, game cards, entertainment cards, and prepaid payment cards to 50+ million consumers globally via instant digital delivery.
- Ownership category
- akta.pro rank
Top Up industry classification
Industry- Product category
- Digital Prepaid Vouchers & Mobile Top-Up
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits) (CRAFAIAI)
- akta.pro secondary industries
- Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO), Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL), Game Key Resellers & Code Marketplaces (MPAFACAH)
Keywords
Where Top Up is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Top Up business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gift Card Sales: Sale of gift cards for major brands (Amazon, Bol.com, Zalando, etc.) with digital code delivery
- Prepaid Credit Top-Up: Digital prepaid credit top-up for mobile providers (Lebara, KPN, Lycamobile, Vodafone, Odido, Libon)
- Game Card Sales: Sale of game cards for PlayStation Store, Steam, Nintendo eShop, Xbox, Roblox, and other gaming platforms
- Entertainment Cards: Sale of entertainment cards including Netflix, Google Play, Apple Gift Card, Ticketmaster, Twitch, Tinder
- Prepaid Creditcards: Sale of prepaid credit cards including PaysafeCard, Neosurf, CASHlib, Transcash, Flexepin, Bitsa
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards - Starting from €10 |
| One time/ perpetual license | Pay-as-you-go | Twitch Gift Cards - €15 to €150 |
| Unit Pricing | Pay-as-you-go | Mobile Top-Up - Provider-Specific Pricing |
| One time/ perpetual license | Pay-as-you-go | Game Cards - Platform-Specific |
| One time/ perpetual license | Pay-as-you-go | Entertainment Cards - Platform-Specific |
| One time/ perpetual license | Pay-as-you-go | Prepaid Creditcards - Card-Specific |
| Freemium | Pay-as-you-go | Mobile App - 10% First Order Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Top Up product offering
Product offeringCore offering
Beltegoed.nl is a digital e-commerce platform that sells prepaid mobile top-up credits, gift cards, game cards, prepaid payment cards, and entertainment subscriptions from major brands such as Apple, Google Play, Amazon, PlayStation, Netflix, and Steam. All products are delivered as digital codes via email and SMS, with 99.7% of orders delivered within 5 seconds and mobile top-ups processed within 30 seconds. The platform serves 50+ million customers globally and offers more than 16,000 prepaid products through its own storefront and mobile apps.
Product overview
Beltegoed.nl is a digital marketplace operated by Recharge.com International B.V., offering a unified platform for purchasing prepaid credit top-ups, prepaid payment cards, entertainment gift cards, gaming credits, and retail gift cards. The core offering consists of mobile airtime top-up services (Beltegoed) supporting providers like Lebara, KPN, Lycamobile, Vodafone, Odido, and Libon. The platform extends into prepaid creditcards (PaysafeCard, Neosurf, CASHlib, Transcash, Flexepin, BITSA), entertainment cards (Apple Gift Card, Google Play, Netflix, Tinder, Ticketmaster, Twitch), gamecards (PlayStation Store, Steam, PlayStation Plus, Nintendo eShop, Xbox, Roblox, League of Legends, Valorant), and giftcards (Amazon, Bol.com, Zalando, Thuisbezorgd, Nike, Coolblue, Airbnb, Adidas). All products are delivered digitally within 5 seconds (99.7% delivery rate), with codes sent via email and SMS. The company serves 50+ million customers globally and offers 16,000+ products.
Differentiator
Problem solved
Functional benefit
Products and services
- Beltegoed (Mobile Top-Up) Digital prepaid mobile airtime top-up service for consumers using prepaid SIM plans, with support for Dutch and international providers including international calling bundles. Delivered as digital code within 30 seconds.
- Prepaid Creditcards Prepaid payment cards enabling anonymous online purchases without requiring a bank account or credit card. Includes PaysafeCard, Neosurf, CASHlib, Transcash, Flexepin, and Bitsa.
- Entertainment Cards Digital gift cards for streaming, app stores, dating services, and event ticketing. Includes Apple Gift Card, Google Play, Netflix, Tinder Gold, Tinder Plus, Ticketmaster, and Twitch Gift Cards.
- Gamecards Gaming gift cards and in-game currency for major platforms including PlayStation Store, Steam, PlayStation Plus, Nintendo eShop, Xbox, Xbox Game Pass, Roblox, League of Legends, and Valorant Points.
- Giftcards Retail and lifestyle gift cards for shopping, food delivery, and fashion e-commerce. Includes Amazon Gift Card, Bol.com, Zalando, Thuisbezorgd, Nike, Coolblue, Airbnb, and Adidas.
- Beltegoed.nl Mobile App Native mobile application for iOS and Android that enables quick top-ups, order reminders, and fast repeat checkout. Offers 10% discount on first order to drive app adoption.
Quantifiable outcome
- 99.7% of orders delivered within 5 seconds
- +2 more outcomes
Companies that use Top Up
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles1 record
Top Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Top Up partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Recharge.com International B.V.coreParent company and legal entity operating Beltegoed.nl. Recharge.com International B.V. is the corporate entity behind the platform, headquartered in Amsterdam, Netherlands.
- ApplemajorCertified reseller of Apple Gift Cards. Authorized to sell Apple gift card products for App Store and iTunes purchases.
- Google PlaymajorAuthorized reseller of Google Play gift cards and credits. Google Play Loyalty campaign partner running promotional offers.
- AmazonmajorCertified reseller of Amazon Gift Cards for Amazon.nl marketplace. Active partnership during Amazon Prime Day events.
- NetflixmajorAuthorized reseller of Netflix gift cards/codes for Netflix subscription payments.
- PlayStation (Sony)majorReseller of PlayStation Store gift cards, PlayStation Plus subscriptions, and related gaming products.
- Steam (Valve)majorReseller of Steam gift cards and game credits for the Steam gaming platform.
- NintendomajorReseller of Nintendo eShop cards and Nintendo Switch Online membership cards.
- Twitch (Amazon)majorReseller of Twitch gift cards for bits, channel subscriptions, and Twitch platform purchases.
- TrustpilotminorCustomer review platform integration. Beltegoed displays Trustpilot ratings and encourages customers to leave reviews after purchase.
- LebaramajorMobile provider whose prepaid credit is available for top-up on Beltegoed.nl. Lebara offers international calling plans.
- KPNmajorMajor Dutch mobile provider whose prepaid credit is available for top-up on Beltegoed.nl.
- VodafonemajorInternational mobile provider whose prepaid credit is available for top-up on Beltegoed.nl.
- LycamobilemajorInternational mobile provider whose prepaid credit is available for top-up on Beltegoed.nl. Known for low-cost international calling.
- OdidomajorDutch mobile provider (formerly T-Mobile Netherlands) whose prepaid credit is available for top-up on Beltegoed.nl.
- PaysafeCardmajorPrepaid payment card provider whose cards are sold on Beltegoed.nl for online payments and gaming.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Top Up competitors and assessment
Company assessmentDirect peers
- CardCash: CardCash operates a digital gift card resale marketplace with instant e-gift delivery for major brands. Comparable in gift card resale, digital fulfillment, and consumer-facing marketplace mechanics.
- Dundle: Dundle is a Netherlands-based digital marketplace selling prepaid top-ups, gift cards, payment cards, and game cards via instant digital delivery. Closely comparable in product catalog, fulfillment model (email/SMS code delivery), and European market focus.
- Recharge.com: Recharge.com is the parent brand and operational entity behind Beltegoed.nl, offering the same prepaid top-up, gift card, and digital content catalog globally. Directly comparable as the international sister storefront to the Dutch Beltegoed brand.
- Raise: Raise is a marketplace for buying and selling unused gift cards across hundreds of brands. Highly comparable secondary-market gift card business model with similar consumer value propositions (digital delivery, broad brand catalog).
- PayTop: PayTop offers prepaid Mastercard, virtual Visa cards, and mobile top-up services across Europe. Directly comparable in mobile top-up and prepaid card distribution, serving a similar consumer segment seeking non-bank payment options.
Broad incumbents
- Paysafecard (Paysafe Group): Paysafecard is the leading European prepaid voucher scheme, both a partner of Beltegoed (sold via the platform) and a direct competing distribution channel. Comparable as a brand and digital prepaid product, but with issuer-network scale and direct consumer relationships.
- Blackhawk Network: Blackhawk Network is a global branded payment solutions provider with prepaid and gift card distribution across digital and physical channels. Comparable as a broad-incumbent player in the prepaid product distribution space.
- Gyft (Fiserv): Gyft, owned by Fiserv, offers a digital gift card platform with mobile app delivery, loyalty features, and broad retailer integrations. Comparable as a digital gift card marketplace but with broader financial-services backing and U.S. focus.
- InComm Payments: InComm Payments is a major global prepaid product and gift card distributor with extensive retail and digital distribution networks. Comparable as a broad prepaid/gift card distribution incumbent serving both physical and digital channels.
- Amazon (Gift Cards): Amazon is both a major partner (Amazon.nl gift cards are resold on Beltegoed) and a direct competitor via its own first-party digital gift card sales. Comparable in gift card distribution and as a benchmark for direct digital delivery of prepaid value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Top Up social profiles
Digital presenceTop Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Top Up leadership team
Management profileNumber of profiles
Top Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Top Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Top Up
What does Top Up do?
Beltegoed.nl is a digital e-commerce platform that sells prepaid mobile top-up credits, gift cards, game cards, prepaid payment cards, and entertainment subscriptions from major brands such as Apple, Google Play, Amazon, PlayStation, Netflix, and Steam. All products are delivered as digital codes via email and SMS, with 99.7% of orders delivered within 5 seconds and mobile top-ups processed within 30 seconds. The platform serves 50+ million customers globally and offers more than 16,000 prepaid products through its own storefront and mobile apps.
Is Top Up a public or private company?
Top Up is a private company. It is classified as unknown and is currently operating.
When was Top Up founded?
Top Up was founded in 2009. It employs 11 to 50 people.
Where is Top Up based?
Top Up is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Top Up make money?
Five revenue lines are on record. Gift Card Sales are the primary driver. The others are prepaid Credit Top-Up, game Card Sales, entertainment Cards and prepaid Creditcards.
Who are Top Up's main competitors?
Direct peers on record are CardCash, Dundle, Recharge.com, Raise and PayTop. Broad incumbents are Paysafecard (Paysafe Group), Blackhawk Network, Gyft (Fiserv), InComm Payments and Amazon (Gift Cards).
Does Top Up have an API?
No public API is recorded for Top Up.
What industry is Top Up in?
Top Up's product category is Digital Prepaid Vouchers & Mobile Top-Up. Its primary akta.pro industry code is CRAFAIAI, Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits), with a secondary code of FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up). Its NAICS code is 45942 and its SIC code is 5961.