Broadway Babysitters

What Broadway Babysitters does

Broadway Babysitters is a NYC-based, arts-focused childcare marketplace that connects families with vetted professional performing artists for babysitting services. Founded by singer/actor Jen Malenke and now led by CEO Leanne Gadow, the company recruits sitters exclusively through personal referrals and screens them with background checks, CPR certification, and special needs training. Service coverage spans the NYC metro area including Manhattan, Brooklyn, Queens, the Bronx, Lower Westchester, and public-transit-accessible parts of New Jersey.\n\nThe platform operates on a tiered membership model (Free, Balcony at $29.99/month, Orchestra at $139.99/month) that provides progressively discounted hourly rates ranging from $25 to $38, plus lesson add-ons (voice, piano, dance, acting, yoga) priced at $35-$40 per session. Beyond core babysitting, the company sells Virtual Lessons, Dog Walking add-ons, multi-family Cast Party bookings, gift cards via giftup.app, and a Creative Companions sub-brand for adult special needs care. Underlying technology is a standard web-based booking platform with Stripe payment processing, Facebook/Google SSO, and Zoom integration for virtual classes — no mobile app or public API exists.\n\nThe business is structured as a private LLC, self-funded with no disclosed external investment, and operates with a small admin team overseeing a contractor-based sitter network.

Name

Broadway Babysitters

Legal name

Broadway Babysitters, LLC

Website

https://broadwaybabysitters.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway Babysitters is a NYC-based marketplace connecting families with vetted professional performing artists for arts-enriched babysitting, operating on a tiered membership model with hourly rates, lesson add-ons, and virtual classes across the NYC metro area.

Ownership category

akta.pro rank

Product category

Arts-focused Childcare Services

NAICS

Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Date Night & Evening Babysitting (HSAAAAAA)

akta.pro secondary industries

Weekend & Short-Term Babysitting (HSAAAAAB), On-Call & Last-Minute Babysitting (HSAAAAAC), Babysitting Co-ops & Shared Occasional Sitting Arrangements (HSAAAAAL), Infant & Toddler Occasional Babysitting (HSAAAAAK)

Keywords

• Arts-focused childcare
• Babysitting services
• Performing artist sitters
• Childcare membership subscriptions
• Creative arts enrichment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly subscription plans (Free, Balcony, Orchestra) that provide discounted hourly rates and priority access to sitters. Balcony plan at $29.99/month, Orchestra at $139.99/month with 3-month minimum.
2. Childcare Booking Fees: Hourly rates calculated based on membership tier and number of children. Free members pay $34-$38/hr, Balcony members $30-$34/hr, Orchestra members $25-$29/hr.
3. Lesson Add-ons: Additional lessons such as voice, piano, dance, acting taught during babysitting sessions for $35-$40 per lesson.
4. Consistent Care Request Fee: $10 fee for matching families with long-term/reoccurring sitters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Broadway Babysitters operates an arts-focused childcare platform that connects families in the New York City metropolitan area with vetted babysitters who are professional performing artists (actors, singers, dancers, musicians). Sitters provide not only standard childcare but creative enrichment through arts-based activities and optional lessons (voice, piano, dance, acting, yoga) added to bookings. The company runs a tiered membership subscription model (Free, Balcony, Orchestra) with discounted hourly rates ranging from $25–$38 per hour, plus add-ons such as recurring consistent care, virtual lessons, multi-family bookings, gift cards, and Creative Companions (special needs companion care).

Product overview

Broadway Babysitters is an arts-focused childcare platform operating in the NYC metro area. The core offering is a marketplace connecting families with vetted professional performers and artists for babysitting services. The business model is built around tiered membership subscriptions (Free, Balcony, Orchestra) offering discounted hourly rates ranging from $25-$38/hour. The platform distinguishes itself through creative care - sitters don't just supervise children but engage them through artistic activities and lessons. Additional revenue streams include lesson add-ons (voice, piano, dance, acting, yoga - $35-$40 each), Virtual Lessons, dog walking add-ons ($30), multi-family Cast Party bookings, and gift cards. Complementary services include Consistent Care (recurring bookings with dedicated sitter teams), and specialized sub-brands like Professional Artist Memberships (discounted rates for union members) and Creative Companions (special needs companion care for adults).

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Babysitters Core Childcare Service

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• PAAL (Performing Arts Advocacy League)minorStrategic or Co-development PartnerNonprofit partnership for childcare matinee programs making theatre more accessible for parents through family-friendly programming and child care at performances.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sittercity: Long-standing babysitter and nanny marketplace with background checks, sitter profiles, and subscription tiers for parents. Comparable in marketplace mechanics and tiered pricing, but with a much broader sitter pool and no arts-enrichment angle.
• Bambino: Neighborhood-based babysitting app with parent-vouched sitters and group/community sittings. Comparable in social/referral-driven sitter acquisition and multi-family sitting arrangements (similar to Broadway Babysitters' Cast Party).
• Trusted: Background-checked babysitter and nanny marketplace emphasizing safety, vetted caregivers, and parent reviews. Comparable in trust-and-safety emphasis and tiered parent membership, though without the artist-only sitter filter.
• Nanny Lane: Online marketplace for nannies and sitters with background checks, messaging, and subscription-based parent access. Comparable marketplace structure and tiered pricing, with broader sitter supply than Broadway Babysitters.
• UrbanSitter: Online marketplace connecting parents with vetted babysitters and nannies across major U.S. metros. Closest comparable in business model — sitter profile browsing, booking, and recurring-care matching — though it does not restrict sitters to performing artists.

Broad incumbents

• Care.com: Largest U.S. care marketplace spanning childcare, senior care, pet care, and housekeeping. A broad incumbent with overlapping childcare marketplace functionality, vastly larger scale, and mobile-first experience — competes for the same NYC parents.
• Papa: Companion-care platform primarily serving older adults and families, with expanding family care services. Overlaps with Broadway Babysitters' Creative Companions line for special-needs/adult companion care.

Regional players

• SeekingSitters: Franchise-based babysitting referral service with background-checked sitters across multiple U.S. regions. Comparable trust-and-safety emphasis and recurring-care matching, but operates via franchisees rather than a single NYC HQ.
• Bubble: UK-based babysitter marketplace with vetted sitters and parent subscriptions. Comparable marketplace mechanics and subscription model, but geographically distinct (UK vs. NYC).

Emerging players

• Helpr: On-demand childcare platform offering in-home and backup care, often integrated with employer benefits. Comparable in on-demand booking and NYC presence, though focused on employer-sponsored backup care rather than enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/broadwaybabysittersLLC
• LinkedInlinkedin.com/company/broadway-babysitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Babysitters