Complete Estate and Letting Agents

What Complete Estate and Letting Agents does

Complete Estate and Letting Agents is an independent, privately held estate and letting agency founded circa 1990 and headquartered across six branches in South Devon: Bovey Tracey, Exeter (two offices including Winslade Manor), Newton Abbot, Teignmouth, Plymouth, plus a specialist Land & New Homes hub. The firm serves residential property sellers, buyers, landlords, tenants, new-build buyers, self-build purchasers, and a smaller enterprise base of house builders, developers, landowners, and housing associations across the South West of England. Its offering spans estate agency sales on a no-sale, no-fee commission basis, full lettings and property management with UKALA client money protection, new homes sales and marketing, land acquisition and disposal, development consultancy, and a premium Signature Homes service for period and unique properties.

The technology stack is conventional property marketing tooling rather than a software platform: in-house professional photography with 30ft pole capability, 360° virtual tours, cinematic walk-through videos, drone footage, visual furnishing CGI, and floor plans are bundled into listings at no extra cost. Distribution runs through all four major UK portals (Rightmove, Zoopla, OnTheMarket, Prime Location) plus the firm's own My Complete portal, which gives vendors and landlords 24/7 access to viewing feedback, Rightmove market reports, offers, and compliance documentation. Operational tooling includes MoneyPenny live chat on the website, Rightmove Referencing for tenant checks, and cookie/tracking infrastructure (Google Analytics, Google Tag Manager, Facebook pixel, YouTube, Vimeo, Cloudflare bot management) hosted behind an ASP.NET application with Cloudflare in front.

Revenue is generated primarily through transaction commissions on completed sales, recurring lettings management fees from a published landlord fee schedule, tenant holding deposits and capped tenancy deposits, new-home commissions from developers, land transaction commissions, and fees for Development Consultancy reports. Distribution is branch-led combined with portal-driven inbound, supported by an ongoing landlord webinar series co-presented with partner firms (Bishop Fleming, GA Solicitors, Pointers Financial, Verismart, Envirovent SW), active social channels, and community sponsorship. The firm claims award-winning service, claims to oversee the highest number of land and new-home sales in its area, and reports raising over £28,650 for local charities and £12,000+ in sponsorship to Teignmouth Rugby Club, positioning itself as a community-rooted, multi-service property platform rather than a tech-led disruptor.

Name

Complete Estate and Letting Agents

Legal name

Complete Estate and Letting Agents

Website

https://completeproperty.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Estate and Letting Agents is an independent South Devon estate agency operating six branches plus a Land & New Homes hub, serving residential sellers, buyers, landlords, tenants, developers, and housing associations with sales, lettings, land, and new homes services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential estate agency
• Property lettings management
• Land new homes sales
• Property valuation services
• Development consultancy reports

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Estate Agency Sales Commission: Traditional estate agency fees for residential property sales. The company operates on a no-sale, no-fee basis, charging commission only upon successful property completion. Professional photography, virtual tours, and marketing materials are included at no extra cost.
2. Lettings and Property Management: Services for landlords including tenant placement, property management, compliance oversight, rent collection, and ongoing tenancy management. Fees detailed in published landlord fee schedules.
3. New Homes Sales: Specialized sales service for new build properties and development sites, collaborating with house builders and developers for marketing new residential developments.
4. Land Sales and Acquisition: Commission-based land transaction services including land acquisition, disposal, assembly, and promotional agreements for developers and landowners.
5. Development Consultancy: Paid consultancy reports for developers and house builders including market analysis, competitor data, demographic insights, and site pricing. Offered as standardized reports or retained bespoke services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Complete Estate and Letting Agents is a local, independent South Devon estate and letting agency that sells and lets residential property through six branch offices and major UK property portals. Core services include commission-based residential sales (no-sale, no-fee), full-service lettings and property management, new homes sales for developers, land acquisition and disposal, and development consultancy for house builders. Supporting offerings include professional photography, 360° virtual tours, cinematic videos, the My Complete online tracking portal, and fee-free mortgage advice.

Product overview

Complete Estate and Letting Agents operates as a multi-service property company offering a unified platform of estate agency and lettings services across Devon. The core offering consists of Complete Estate Agents (residential sales) and Complete Lettings (property management), supported by digital tools including the My Complete portal for property tracking. Specialised divisions include Complete Land (land acquisition and disposal), Complete New Homes (new build sales and marketing), Development Consultancy, and Signature Homes (premium property service). Additional services encompass mortgage advice, landlord webinars, valuations, and a referral program. The company positions itself as a comprehensive property service provider covering the entire property lifecycle from self-build plots through to established sales and lettings management.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Estate Agents (Residential Sales)

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• RightmovecoreGTM or Marketing PartnerPrimary property portal partner where all sales and lettings properties are advertised. Provides market data, traffic statistics, and buyer engagement metrics for properties listed.
• ZooplacoreGTM or Marketing PartnerMajor property portal for property listings and market data. Properties advertised across this platform alongside Rightmove, OnTheMarket, and Prime Location.
• OnTheMarketcoreGTM or Marketing PartnerProperty portal providing property listings to active home seekers. Part of multi-portal marketing strategy.
• Prime LocationminorGTM or Marketing PartnerPremium property portal targeting higher-value properties and affluent buyer demographic.
• UKALAcoreOthersClient Money Protection scheme providing insurance coverage for client money held by the lettings business. Protected by UKALA Total Loss Client Money Protection Scheme.
• Rightmove ReferencingcoreTechnology or IntegrationThird-party referencing service used for tenant referencing and affordability assessments during the rental application process.
• Bishop FlemingminorImplementation/ SI/ Consulting PartnerAccounting and tax advisory firm providing expert speakers for landlord webinars on topics including capital gains tax, company property purchases, and Making Tax Digital for Landlords.
• Pointers FinancialminorImplementation/ SI/ Consulting PartnerFinancial advisory firm providing mortgage and investment expertise for landlord webinars covering topics including high-inflation environments, interest rate impacts, and mortgage futures.
• VerismartminorImplementation/ SI/ Consulting PartnerProperty safety specialist providing expert guidance during landlord webinars on property safety compliance and regulations.
• Envirovent SWminorImplementation/ SI/ Consulting PartnerVentilation and environmental specialist providing expertise on damp and mould issues for landlord educational webinars.
• GA SolicitorsminorImplementation/ SI/ Consulting PartnerLegal firm providing expert guidance on Section 21 notices, evictions, and post-Covid legal requirements for landlord webinars.
• Housing AssociationscoreStrategic or Co-development PartnerMultiple housing associations partnered for placing affordable housing allocations including shared ownership, affordable by design, discounted, and social rented tenure on development sites.
• Independent Mortgage AdvisorcoreGTM or Marketing PartnerTrusted mortgage advisor providing fee-free mortgage advice to Complete customers. Offers honest, professional, independent advice with no broker fees across the whole market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Global real estate services firm with significant UK residential, land, and development coverage including the South West. Comparable in land acquisition, development consultancy, and premium residential services, operating as a broader incumbent with deeper institutional reach.
• Connells Group: Largest UK estate agency and lettings group with a national branch network and full-service sales, lettings, mortgage, and conveyancing offering. Comparable as a broader incumbent competing across the same Devon sub-markets with greater scale and integrated financial services.
• Knight Frank: International residential and commercial property firm with UK coverage including the South West. Comparable in premium residential sales, land/development advisory, and new homes consultancy, providing competition at the higher-value end of the South Devon market.
• Your Move: National UK estate agency chain with branches across the South West including Devon. Comparable as a broad incumbent offering sales, lettings, and mortgage services with national marketing reach, competing with Complete for mainstream Devon listings.

Direct peers

• Fulfords: Devon-focused estate agency brand with branch coverage across Exeter, Plymouth, and surrounding South Devon towns. Operates a similar full-service estate agency, lettings, and new homes proposition, directly competing in the same South Devon micro-market as Complete.
• Bradleys Estate Agents: Regional estate and letting agency group headquartered in the South West of England, with a multi-branch network across Devon and neighbouring counties. Directly comparable regional independent with similar full-service sales, lettings, and new homes offerings, competing in overlapping Devon geographies.
• Humberts: Regional UK estate agency with a presence in the South West, offering residential sales, lettings, and land services. Comparable as a multi-service regional agency competing for premium and mainstream listings in overlapping West Country geographies.
• Fox & Sons: High-street estate agency chain operating across the South of England, including Devon branches. Offers residential sales and lettings in a similar high-street branch model, providing direct competition in entry-level and mid-market Devon segments.
• Fine & Country: Premium and luxury estate agency network with UK-wide coverage including Devon franchises. Comparable as a higher-end residential and country-house agency with premium marketing packages, directly competing for Signature Homes-tier listings in South Devon.

Emerging players

• Strike (formerly Purplebricks): UK online and hybrid estate agency offering fixed-fee residential sales with limited local presence. Comparable as an emerging digital-first model that competes on price for budget-conscious Devon sellers, putting structural pressure on traditional full-service commission economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/complete__ea
• YouTubeyoutube.com/channel/UC_rUw3t_MPmBDuUvXIn6gMA
• Facebookfacebook.com/completeestateagents
• LinkedInlinkedin.com/company/complete-estate-agents
• Instagraminstagram.com/complete_estate_agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Estate and Letting Agents