CellOPark Australia
CellOPark Australia provides Pay-by-Phone, Pay-by-App, and ePermit parking solutions across Australia, serving motorists via a B2B2C model through councils, universities, and private parking operators under commission and subscription pricing.
- Company typePrivate
- Founded2008
- HeadquartersMatraville, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What CellOPark Australia does
CellOPark Australia Pty Ltd is an Australian parking technology provider founded in 2008 that offers Pay-by-Phone, Pay-by-App, and ePermit parking solutions to motorists through partnerships with local councils, universities, and private parking operators. The platform supports both on-street and off-street parking, with the company claiming to be the first Australian app to enable both modes in a single client (launched in 2017). Coverage spans all Australian states and territories, with named municipal partners including Brisbane City Council, Canada Bay, Fremantle, Mosman, Warrnambool, and Wollongong, and a university roster of more than 15 institutions including UQ, UNSW, Monash, Deakin, ANU, University of Sydney, Macquarie, Newcastle, UOW, La Trobe, Curtin, Federation, JCU, Flinders, and Ballarat.
The underlying technology is a mobile-first payments and permitting layer integrated with municipal parking infrastructure, including iOS and Android applications, GPS integration for the iMoved commuter service, and connections to parking enforcement and permit back-ends. A premium tier (iMoved) uses GPS speed-threshold checks to flag anomalous vehicle movement.
CellOPark operates a B2B2C go-to-market model in which councils, universities, and private operators (MiPark, Cornerstone, WIN Stadium) serve as distribution channels for the consumer-facing apps. Revenue is generated through three streams: monthly subscription fees for premium features ($1.99 per vehicle per month, capped at $4.99), commissions on parking transactions (6.5% or 2.5% plus $1.75/month per operator), and historically credit card surcharges, which the company has announced will be removed effective April 2026.
CellOPark Australia firmographics
Firmographics- Name
- CellOPark Australia
- Legal name
- CellOPark Australia Pty Ltd
- Website
- https://cellopark.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CellOPark Australia provides Pay-by-Phone, Pay-by-App, and ePermit parking solutions across Australia, serving motorists via a B2B2C model through councils, universities, and private parking operators under commission and subscription pricing.
- Ownership category
- akta.pro rank
CellOPark Australia industry classification
Industry- Product category
- Mobile Parking Payments
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Municipal Parking Policy, Permitting & Compliance Administration (Residential/Commercial Permits) (TLAJAIAI), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where CellOPark Australia is headquartered
LocationHeadquarters
- HQ city
- Matraville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
CellOPark Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription Service: Monthly subscription fee charged to premium account holders for SMS reminders and iMoved GPS-based session reminders. Charged per registered vehicle at $1.99/month, capped at $4.99 for multiple vehicles. Only charged in months when the service is used ('didn't use - don't pay' basis).
- Parking Operator Commission: Commission fees charged to parking operators (councils, universities, private operators) for processing parking payments through the CellOPark platform. Two models: 6.5% commission on parking fees, or 2.5% commission plus $1.75 per month per operator. These are GST exclusive.
- Credit Card Surcharge: Brisbane City Council introduced 0.78% credit card surcharge on parking fees (added as separate line item in invoices), later removed from April 2026 billing cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic Account - Free tier with no monthly fees |
| Subscription | Monthly | Premium Account - Optional subscription with reminders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CellOPark Australia product offering
Product offeringCore offering
CellOPark Australia operates a mobile parking payment platform that enables drivers to pay for on-street and off-street (gated) parking via smartphone app, web account, or phone call instead of using coins or meters. The platform is integrated into parking zones operated by Australian councils, universities, and private operators, who pay CellOPark a commission on processed transactions. A freemium premium add-on (iMoved GPS reminders plus SMS expiry alerts) is sold to individual subscribers on a pay-only-when-used monthly basis.
Product overview
CellOPark Australia is a mobile parking payment platform operating as a single unified product with multiple access channels (mobile app, web portal, and phone-based call-to-park service). The platform offers three account types: Private/Family accounts for personal use, Prepaid accounts for users without credit cards, and Business/Corporate accounts for multi-vehicle management. Premium add-on services include iMoved (GPS-based departure detection) and SMS reminders. The service supports both on-street metered parking and off-street/gated car parks across university campuses, city councils, and commercial car parks throughout Australia. The platform integrates with PayPal and POLi for flexible payment options alongside traditional credit/debit card processing.
Differentiator
Problem solved
Functional benefit
Products and services
- CellOPark Mobile App Primary iOS and Android smartphone application enabling registered users to start and stop parking sessions by selecting vehicle, location, and zone number, with QR code scanning for quick session activation. Targets individual drivers parking in CellOPark-enabled zones across Australia.
- CellOPark Online Account Portal Web-based account portal at cellopark.com.au allowing users to register, start and stop parking sessions via a Live Parking page, view transaction history, download invoices, and manage profile and payment settings. Targets individual drivers and corporate account administrators who prefer browser-based access.
- Call-to-Park Service
Quantifiable outcome
- Reminders sent 15 minutes before parking expires
Companies that use CellOPark Australia
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
CellOPark Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
CellOPark Australia partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- University of Queensland (UQ)coreUQ joined CellOPark in July 2017. Motorists can use CellOPark to pay for parking at UQ St Lucia, Herston, and Dutton Park (PACE) campuses. In January 2020, Toowong site was added. In December 2023, UQ announced changes to parking zones and rates effective January 2024.
- University of New South Wales (UNSW)coreUNSW joined CellOPark in November 2019. Allows parking payment at UNSW Kensington campus, NSW.
- Macquarie UniversitycorePartnership with Macquarie University for parking payment at the Sydney campus. Staff receive discounted rates in all car parks where PAYG is available. Zone and tariff changes implemented in May 2019.
- University of NewcastlecoreUniversity of Newcastle joined CellOPark in November 2022. Motorists can now use CellOPark to pay for parking at The University of Newcastle and UOW campuses, NSW.
- University of Wollongong (UOW)coreUOW joined CellOPark in November 2022 alongside University of Newcastle. Parking available at Wollongong campus and Innovation Campus.
- La Trobe UniversitycoreLa Trobe University joined CellOPark in April 2016 for Bundoora Campus. Extended to Bendigo Campus car parks (CP1, CP2, CP4, CP5b, CP9) from January 2020. Car parks became operational 7 days a week from November 2022.
- Australian National University (ANU)coreANU partnered with CellOPark for parking at Canberra campus. Multiple zone changes have been implemented over time, including restrictions on certain car parks for staff and students only.
- Monash UniversitycoreMonash University joined CellOPark in December 2019 for parking at Victorian campuses. Tariff periods and zone configurations have been updated over time.
- Deakin UniversitycoreDeakin University joined CellOPark in February 2016 for parking at all Deakin University Campuses, VIC. Updated parking rates at Waterfront Campus from September 2024.
- Flinders UniversitycoreFlinders University joined CellOPark in July 2018 for Bedford Park campus, SA. Parking hours set between 9:00 and 17:00 from January 2019.
- University of SydneycoreUniversity of Sydney partnered with CellOPark for parking at Camperdown and Darlington campuses. Restricted parking hours changed from November 2022.
- Curtin UniversitycoreCurtin University partnered with CellOPark for parking at Bentley campus, WA. Staff monthly parking changed to 30-day parking sessions in May 2018.
- Federation UniversitycoreFederation University updated parking rates through CellOPark system from January 2024.
- James Cook UniversitycoreJames Cook University joined CellOPark in March 2018 for parking at JCU Cairns campus, QLD.
- BallaratcoreBallarat joined CellOPark in December 2019. Parking was free until January 31, 2020, then paid parking commenced February 2020.
- Brisbane City CouncilcoreBrisbane City Council partnered with CellOPark in March 2016 for on-street parking across Brisbane. Major expansion of zones from 9P to 12P with extended hours occurred in 2023. Credit card surcharge removed from April 2026.
- Wollongong City CouncilcoreWollongong City Council partnered with CellOPark for on-street parking. Parking rates updated in July 2025.
- Mosman CouncilcoreMosman Council uses CellOPark for on-street parking with seasonal rate variations (summer and winter rates). Located in NSW.
- City of Canada Bay CouncilcoreCity of Canada Bay Council partnered with CellOPark for parking services. Regular tariff updates implemented.
- City of FremantlecoreCity of Fremantle joined CellOPark in August 2016 for on-street parking. Zone and parking rate updates for 2018-19 financial year.
- Warrnambool City CouncilcoreWarrnambool City Council joined CellOPark in December 2017 for on-street and off-street parking. Updated parking rates from July 2025.
- WIN StadiumcoreWIN Stadium in Wollongong joined CellOPark in April 2019 for parking at WIN Sports & Entertainment Centre.
- MiParkminorPrivate parking operator MiPark updated their parking rates through CellOPark system in March 2024 and May 2025.
- CornerstoneminorPrivate parking operator Cornerstone updated parking rates through CellOPark system, including special Ekka rates at 4 Walden Lane car park in Herston.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CellOPark Australia competitors and assessment
Company assessmentDirect peers
- PayStay: Australian pay-by-phone parking platform operating across multiple Australian jurisdictions. Direct competitor to CellOPark in the same municipal council and parking operator channel.
- PayByPhone: One of the largest global pay-by-phone parking platforms (owned by Volkswagen Financial Services). Directly comparable to CellOPark in offering mobile phone-based parking payments to consumers and through council partnerships, and is a likely competitor in the Australian municipal market.
- ParkMobile: US-based mobile parking payment app with operations across multiple geographies. Comparable in product offering (mobile parking payments, council B2B2C model) and a likely competitor for Australian municipal contracts.
- ParkPay Australia: Australia-based mobile parking payment platform offering pay-by-phone for on-street and off-street parking. Closely comparable to CellOPark in geography, customer base (Australian councils), and product functionality.
- EasyPark: European-headquartered mobile parking payment platform with active Australian operations. Closely comparable to CellOPark in offering app-based parking payments, council partnerships, and a multi-country digital parking model.
Broad incumbents
- Wilson Parking: One of Australia's largest parking facility operators, running thousands of off-street car parks. Comparable as a broader incumbent in the Australian parking space and a potential partner or competitor for off-street integrations.
- Flowbird Group: Global supplier of parking and public transport ticketing solutions, including pay-and-display machines and mobile payment platforms. Comparable to CellOPark in offering mobile/app payment alongside municipal parking infrastructure, with a broader product portfolio.
- Secure Parking: Large Australian off-street parking operator that runs garages and lots across Australia. Comparable as a broader incumbent in the Australian parking ecosystem that may also integrate mobile payment solutions.
- Smart Parking Limited: ASX-listed smart parking technology provider offering sensors, guidance systems, and enforcement hardware/software. Overlaps with CellOPark in the smart parking technology category but with a stronger hardware and analytics focus.
Emerging players
- Honest Mobile Parking: Smaller Australian mobile parking payment alternative targeting the same drivers and council channel relationships as CellOPark. Comparable as a niche / emerging competitor in the Australian pay-by-phone market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CellOPark Australia social profiles
Digital presenceCellOPark Australia compliance and trust
Trust signalCompliance1 record
CellOPark Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
CellOPark Australia leadership team
Management profileNumber of profiles
CellOPark Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CellOPark Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CellOPark Australia
What does CellOPark Australia do?
CellOPark Australia operates a mobile parking payment platform that enables drivers to pay for on-street and off-street (gated) parking via smartphone app, web account, or phone call instead of using coins or meters. The platform is integrated into parking zones operated by Australian councils, universities, and private operators, who pay CellOPark a commission on processed transactions. A freemium premium add-on (iMoved GPS reminders plus SMS expiry alerts) is sold to individual subscribers on a pay-only-when-used monthly basis.
Is CellOPark Australia a public or private company?
CellOPark Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CellOPark Australia founded?
CellOPark Australia was founded in 2008. It employs 11 to 50 people.
Where is CellOPark Australia based?
CellOPark Australia is headquartered in Matraville, Australia, in the Oceania region.
How does CellOPark Australia make money?
Three revenue lines are on record. Premium Subscription Service is the primary driver. The others are parking Operator Commission and credit Card Surcharge.
Who are CellOPark Australia's main competitors?
Direct peers on record are PayStay, PayByPhone, ParkMobile, ParkPay Australia and EasyPark. Broad incumbents are Wilson Parking, Flowbird Group, Secure Parking and Smart Parking Limited. Honest Mobile Parking is listed as an emerging player.
Does CellOPark Australia have an API?
No public API is recorded for CellOPark Australia.
What industry is CellOPark Australia in?
CellOPark Australia's product category is Mobile Parking Payments. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.