What NRJ Mobile does

NRJ Mobile is a Mobile Virtual Network Operator (MVNO) operating as a service brand of Bouygues Telecom S.A., a publicly listed French telecommunications group. Founded in November 2005 and headquartered at 13-15 avenue du Maréchal Juin, Meudon-la-Forêt, France, the company provides no-commitment and commitment-based mobile plans to individual French consumers. Its core offering spans data tiers from 100Mo (€1.49/month) to 500Go 5G (€17.49/month), with unlimited calls and SMS/MMS and European/DOM roaming included across 48 destinations. The service rides on Bouygues Telecom's owned 4G/5G network infrastructure, which covers more than 99% of the French population across 30,400 municipalities, and supports VoLTE for voice quality.

The commercial portfolio extends beyond connectivity to include new and refurbished smartphones (Samsung, Apple, Honor, Xiaomi), with the Reconditionné program applying 46-point quality checks and 24-month warranties on refurbished devices. SIM cards are priced between €1 and €10 depending on the plan, and a May 2026 Parrainage referral program distributes €10 to both referrer and referee. Distribution is digital-first via nrjmobile.fr with partner point-of-sale support, and marketing is amplified by the NRJ radio brand recognition and Aklamio affiliate partnerships. The legal entity operating the service is Bouygues Telecom S.A., registered in Nanterre, and NRJ Mobile has 11-50 employees with no separate funding rounds or M&A activity.

Revenue is generated through monthly subscription fees (the primary recurring stream), hardware sales (new and refurbished devices, both SIM-free and bundled with commitment plans), one-time SIM card sales, and the referral program's secondary subscription effect. The single declared customer segment is price-sensitive individual retail consumers seeking affordable, flexible mobile connectivity without long-term contractual lock-in, with number portability and operator-handled cancellation as explicit switching features. There are no enterprise or B2B customers disclosed, and the company is exclusively focused on the French market and adjacent European/DOM roaming destinations.

Name

NRJ Mobile

Legal name

BOUYGUES TELECOM S.A.

Website

https://nrjmobile.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NRJ Mobile is a French Mobile Virtual Network Operator (MVNO) and service brand of Bouygues Telecom, offering no-commitment mobile plans (€1.49-€24.99/month) and smartphones to price-sensitive French consumers over Bouygues's 4G/5G network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Monthly Mobile Plans: Recurring monthly subscription fees from SIM-only or mobile+bundle plans. Plans range from basic 100Mo to unlimited 500Go data packages with 4G/5G connectivity.
2. Mobile Phone Sales: Sale of new and refurbished mobile phones, either bundled with commitment plans or sold separately at competitive prices.
3. SIM Card Sales: Physical SIM cards sold at prices ranging from €1 to €10 depending on the plan selected.
4. Referral Program: Parrainage (referral) program where existing customers can earn €10 for each successful referral, with the same amount credited to the new customer (filleul).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NRJ Mobile is a Mobile Virtual Network Operator (MVNO) that sells no-commitment and commitment-based mobile subscription plans (forfaits) over Bouygues Telecom's 4G/5G network, ranging from 100Mo to 500Go of data with unlimited calls/SMS and included European/DOM roaming. The company also retails new smartphones from Samsung, Honor, and Xiaomi alongside a certified refurbished-phone program, with direct online subscription via nrjmobile.fr.

Product overview

NRJ Mobile is a mobile virtual network operator (MVNO) owned by Bouygues Telecom, offering a portfolio of no-commitment and commitment-based mobile plans along with new and refurbished smartphones. The core offerings include multiple data tiers (10Go, 100Go, 160Go, 500Go) supporting 4G and 5G networks, with European roaming included. The company sells mobile phones from Samsung, Honor, Xiaomi, and Apple brands as both SIM-free devices and carrier-subsidized options. NRJ Mobile also operates a certified refurbished phone program with 46-point quality controls and 24-month warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Plans (Forfaits) No-commitment and commitment-based mobile subscription plans over Bouygues Telecom's 4G/5G network, with data tiers from 100Mo to 500Go, unlimited calls/SMS/MMS in metropolitan France, and European/DOM roaming included. Specific tiers include 100Mo at €1.49/month, 10Go at €6.99/month, 100Go 5G at €9.99/month, 160Go 5G with 24-month commitment at €24.99/month, and 500Go 5G unlimited at €17.49/month.
• NRJ Mobile Reconditionné (Refurbished Smartphones) Certified refurbished smartphones from major brands (Samsung, Apple, Honor, Xiaomi) with 46-point quality control, 85%+ battery capacity threshold, and 24-month warranty, sold at lower prices than new devices.
• Samsung Galaxy A17 4G 4G smartphone with 6.7-inch Super AMOLED display, 5000 mAh battery, 50Mpx camera, 128GB storage. Available SIM-free from €29.99 and as part of bundled plan+phone packages.
• Samsung Galaxy A17 5G 5G smartphone with 6.7-inch display, 128GB storage, 50Mpx camera, available from €229.99, and as part of bundled plan+phone packages with 24-month commitment.
• Samsung Galaxy A56 5G 5G smartphone with 6.7-inch display, 256GB storage, 50Mpx camera, 5000 mAh battery, repairability index 8.4/10. Available from €439.99.
• Honor 400 Smart 5G 5G smartphone with 6.77-inch LCD display, 6500 mAh battery (33h battery life), 50Mpx camera, 128GB storage, repairability index 8.1/10. Available from €159.99.
• Xiaomi Redmi Note 14 4G 4G smartphone with OLED display, 5500 mAh battery (58h battery life), 108Mpx camera, 128GB storage. Available from €179.99.
• Xiaomi Redmi Note 14 Pro 5G 5G smartphone with 6.67-inch P-OLED display, 5110 mAh battery (36h battery life), 200Mpx camera, 256GB storage, repairability index 8.0/10. Available from €299.99.
• Xiaomi Redmi Note 14 5G 5G smartphone with AMOLED display, 108Mpx camera, 256GB storage. Available from €249.99.

Quantifiable outcome

• 99% of French population covered in 4G with 30,400 municipalities covered

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bouygues TelecomcoreTechnology or IntegrationBouygues Telecom is the network infrastructure provider for NRJ Mobile. As an MVNO, NRJ Mobile operates on Bouygues Telecom's 4G and 5G network, covering 99% of the French population. Bouygues Telecom also handles website development, hosting (via AWS), and is the parent company of the NRJ Mobile service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mint Mobile: US-based MVNO operating on T-Mobile's network with a no-contract, digital-first subscription model and discounted plan tiers. Comparable on MVNO business model, no-commitment value proposition, and digital GTM motion, but operating exclusively in the United States.
• Tesco Mobile: UK MVNO joint venture between Tesco and O2, leveraging Tesco's retail distribution and brand trust to sell no-contract mobile plans. Comparable on MVNO-on-MNO model, retail-distribution leverage, and value-tier positioning, but operating in the UK market rather than France.

Direct peers

• Sosh: Orange's no-commitment digital mobile sub-brand operating on Orange's network with similar plan tiers (data-led, calls/SMS unlimited, no engagement). Directly comparable on GTM motion (digital-first self-serve), customer segment (price-sensitive French consumers), and value proposition structure.
• B&You (Bouygues Telecom): Bouygues Telecom's own no-commitment digital sub-brand, offering 4G/5G plans on the same network infrastructure as NRJ Mobile. Most directly comparable as both run on Bouygues with overlapping no-commitment plan structures; notably B&You is already cross-promoted within nrjmobile.fr, making it both peer and parent-owned competitor.
• La Poste Mobile: French MVNO operating on the SFR/Orange network, leveraging La Poste's trusted retail and brand distribution network. Comparable as an MVNO with similar French-market focus, no-commitment plans, and an alternative distribution angle (postal network vs. NRJ's radio/media distribution).
• Free Mobile: French mobile operator owned by Iliad, historically positioned as the price-disruption challenger with aggressive low-priced plans. Comparable as a direct competitor in the French no-commitment / low-ARPU mobile segment where NRJ Mobile competes.
• Prixtel: French MVNO offering adjustable data plans (paying only for actual consumption) on the SFR network, with a digital-first subscription flow. Comparable as a French MVNO competing on price flexibility and digital self-serve acquisition in the same consumer segment as NRJ Mobile.
• RED by SFR: SFR's no-commitment digital mobile brand offering similar no-engagement 4G/5G plans with comparable data tiers (100Go, 200Go, etc.). Directly comparable as the third MNO-owned no-commitment brand in France competing head-to-head for the same price-sensitive switcher segment.
• Lyca Mobile: European MVNO with French operations focused on low-cost international calling and ethnic-market segments. Comparable as a low-ARPU MVNO competitor with cross-border European operating model and similar price-sensitive consumer targeting as NRJ Mobile's no-commitment plans.
• Lebara: European MVNO operating across multiple countries (including France) with focus on international calling and migrant communities. Comparable as a multi-country MVNO with similar prepaid/no-commitment model and price-led positioning to cost-sensitive consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nrjmobile
• Facebookfacebook.com/NRJMobile
• Instagraminstagram.com/nrjmobile
• LinkedInlinkedin.com/company/nrj-mobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRJ Mobile