RED by SFR
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What RED by SFR does
RED by SFR is the digital, no-commitment sub-brand of SFR (Société Française du Radiotéléphone), which is controlled by Altice France. Operating as an MVNO on SFR's mobile (4G/5G) and fiber (FTTH/THD) network infrastructure, RED sells directly to French consumers via red-by-sfr.fr and the RED & Moi mobile application, with no physical retail footprint. The product portfolio spans two core service lines: no-commitment 5G/4G mobile plans priced from €1.99 to €15.99 per month (1GB to 250GB, with international roaming across up to 137 destinations on the premium tier) and RED Box fixed internet (FTTH fiber from €22.99/month, fixed 5G from €25.99/month, THD coaxial, and ADSL fallback). Supporting modules include the Connect TV Android TV decoder, the RED TV streaming app with 35 included channels, Bouquet TV RED Plus (100 channels), SFR Navigation Protégée network-level security, Smart WiFi 6, and FLOA-powered device financing.
The business model is subscription-led with hardware and transaction-fee adjacents. Recurring subscription revenue is the dominant engine, priced at low ARPU and explicitly without commitment; the company actively subsidizes customer switching by reimbursing up to €100 in prior-operator termination fees and €5 mobile cancellation fees. Device revenue comes from new and certified-reconditioned smartphones (Apple, Samsung, Google, Xiaomi) and connected watches, with FLOA 4x/24x installment financing. Transaction-fee revenue is generated via the Internet+ micropayment platform (monthly limits €150 mobile, €60 box) and Connect TV rental/upgrade fees. Customer acquisition runs through digital channels (SEO, social, press, the parrainage referral program) and a BoursoBank co-marketing partnership via The Corner platform, with event-driven promotional campaigns (notably the 2026 FIFA World Cup). Customer service is delivered digitally through the RED & Moi app, web chat assistant Léo, WhatsApp, and social channels, supported by the 500-advisor #TeamRED function operating six days a week. The brand's stated positioning is stable, low pricing without post-promotional hikes, structurally differentiated from competitors that raise rates after 12 months.
RED by SFR firmographics
Firmographics- Name
- RED by SFR
- Legal name
- RED by SFR
- Website
- https://red-by-sfr.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
RED by SFR industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)
- akta.pro secondary industries
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE), Virtual MVPDs (Live TV Streaming Bundles) (MPABAGAD)
Keywords
Where RED by SFR is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
RED by SFR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mobile Subscription Plans: Monthly recurring subscription revenue from mobile plans ranging from €1.99 to €15.99/month. Plans include 4G and 5G options with varying data allowances (1GB to 250GB), unlimited calls/SMS in France and EU/DOM, and optional international roaming add-ons. No commitment required.
- Fixed Internet Subscription Plans: Monthly recurring revenue from RED Box internet plans including fiber (FTTH/THD) at €22.99/month, ADSL from €20.99/month, and fixed 5G at €25.99/month. Optional paid upgrades include Box 8 (+€1/month), TV bouquet (+€2/month), Connect TV decoder (+€3/month), and unlimited mobile calls (+€5/month).
- Device Hardware Sales: One-time revenue from smartphone sales (iPhone 17 from €969, Pixel 9a from €229, Galaxy A36 from €149, etc.) with optional bundled financing via FLOA in 4x or 24x installments. Prices include promotional discounts for customers subscribing to RED mobile plans. Trade-in/bonus reprise programs generate additional revenue from device recycling.
- Smartphone Financing (FLOA): RED partners with FLOA bank to offer installment payment plans (4x or 24x) for device purchases. FLOA extends credit to customers and collects repayments, generating interchange/credit fees for SFR.
- Television Add-ons and VOD: Revenue from optional TV bouquet upgrades (RED Plus 100 channels at €2/month), Connect TV decoder rental (€3/month), and transactional VOD/RENTAL purchases of films, series, and shows through the RED TV app.
- Multimedia Purchases (Internet+): Micropayment revenue from third-party digital content purchases (games, music, video, sports, press) billed to the customer's mobile or box invoice via the Internet+ service. SFR acts as payment intermediary, earning a transaction fee on each purchase. Monthly spending limits apply (€150/month for mobile, €60/month for box).
- BoursoBank Partnership Revenue: Exclusive discount revenue arrangement with BoursoBank, providing 3–7% rebates on RED Box plans to BoursoBank customers who subscribe via The Corner platform, strengthening customer acquisition from a captive financial services audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobile 1GB 4G — entry-level plan |
| Subscription | Monthly | Mobile 10GB 4G — basic data plan |
| Subscription | Monthly | Mobile 100GB 5G — mid-range plan |
| Subscription | Monthly | Mobile 200GB 5G — high-data plan |
| Subscription | Monthly | Mobile 250GB 5G Spécial Voyage — premium international plan |
| Subscription | Monthly | International roaming add-on for Americas/North America |
| Subscription | Monthly | RED Box Fibre/THD — entry-level fiber internet |
| Subscription | Monthly | RED Box Fibre with unlimited mobile calls |
| Subscription | Monthly | RED Box 5G — fixed wireless internet |
| Subscription | Monthly | TV add-ons for RED Box |
| Subscription | Monthly | RED Box ADSL/VDSL — fallback internet |
| Other | Monthly | Smartphone installment financing (FLOA) |
| One time/ perpetual license | Monthly | iPhone 17 + AirPods 4 bundle |
| One time/ perpetual license | Monthly | Google Pixel 9a |
| Subscription | Monthly | BoursoBank exclusive discount on RED Box |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RED by SFR product offering
Product offeringCore offering
RED by SFR is a digital-first, low-cost consumer telecom brand that sells mobile subscriptions (4G/5G) and fiber home internet, with optional add-ons such as 5G fixed-wireless access, smartphones, and TV services. The brand operates as an MVNO on the SFR/Altice France network and targets French consumers who want simple, no-commitment plans at aggressive headline prices.
Product overview
RED by SFR is the digital/subscriber brand of French telecom operator SFR (part of Altice France), operating as a Mobile Virtual Network Operator (MVNO) that resells mobile and fixed telecom services under the SFR network infrastructure. The product portfolio spans two core service lines: (1) Mobile Plans — no-commitment 5G and 4G+ plans ranging from 1GB/€1.99 to 250GB/€15.99 per month, with international roaming options and eSIM support; and (2) RED Box Internet — covering fiber (FTTH at 1-2 Gb/s from €22.99/month), 5G fixed wireless (unlimited at €25.99/month), THD coaxial, and DSL/ADSL alternatives, all without commitment. Supporting these core services are several add-on modules: Connect TV decoder (Android TV 4K HDR set-top box at €3/month), RED TV app (35+ live/replay channels), Bouquet TV RED Plus (100 channels at €2/month), RED & Moi customer app, SFR Navigation Protégée (included security), international roaming add-ons, and Multi TV. RED by SFR also retails smartphones (new and certified reconditioned) across major brands — Apple iPhone, Samsung Galaxy, Google Pixel, and Xiaomi — with trade-in programs and 24-month financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile plans (4G / 5G) No-commitment mobile subscriptions with configurable data volumes (4G and 5G), sold directly to French individual consumers through the RED by SFR website and self-care app, with optional roaming and multi-line add-ons.
- Fiber Internet No-commitment home fiber broadband subscription for French residential customers, sold under the RED by SFR brand.
- 5G Home Internet (Fixed Wireless Access) 5G-based fixed-wireless home internet connectivity offer for French consumers, presented as part of RED by SFR's connectivity portfolio.
- Smartphones Smartphone devices offered as a purchase option to RED by SFR mobile subscribers, typically combined with a mobile plan.
- TV services Television service delivered to RED by SFR consumers via the RED TV application, available as an add-on to mobile or fiber subscriptions.
Quantifiable outcome
- 5G theoretical maximum speeds of 2 Gb/s in 3.5 GHz band and 995 Mb/s in 2100 MHz band on mobile network
- +4 more outcomes
Companies that use RED by SFR
Customer profileSegments5 records
Ideal customer profiles1 record
RED by SFR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability12 records
Feature6 records
RED by SFR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BoursoBankminorBoursoBank offers exclusive RED Box discounts to its customers via The Corner platform: -3% on ADSL, -5% on Fibre/THD, and -7% on Box 5G. The discount persists as long as the customer remains a BoursoBank client, providing RED with a qualified referral channel and BoursoBank with a value-added offering for its customer base.
- SFR (Parent Company)coreRED by SFR is the low-cost digital subsidiary brand of SFR (Société Française du Radiotéléphone), which is owned by Altice France. RED operates on SFR's mobile (4G/5G) and fiber (FTTH/THD) network infrastructure under an MVNO arrangement. SFR provides the underlying network technology, coverage, and technical infrastructure that powers all RED by SFR services.
- FLOA BankcoreRED by SFR partners with FLOA Bank to provide installment payment options (4x interest-free or 24x credit) for all smartphone and device purchases on red-by-sfr.fr. FLOA extends consumer credit to customers and handles the financing, enabling RED to offer device purchases without bearing the credit risk directly.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
RED by SFR competitors and assessment
Company assessmentDirect peers
- Sosh: Sosh is the digital-only low-cost brand of Orange (France's incumbent telecom operator), offering no-commitment mobile and internet plans at competitive price points. Directly comparable to RED by SFR as both are operator-backed MVNO-style discount brands targeting the same French price-sensitive consumer segment.
- B&You: B&You is Bouygues Telecom's low-cost digital mobile brand, offering SIM-only no-commitment plans. A direct competitor to RED by SFR in the French low-cost mobile segment with similar online-first distribution and no-contract positioning.
- Free Mobile: Free Mobile is the disruptive low-cost mobile arm of Iliad, famous for establishing France's low-price mobile market. Competes directly with RED across no-commitment mobile and bundled freebox+mobile offers targeting similar price-conscious French consumers.
- Prixtel: Prixtel is a French MVNO operating on SFR and Orange networks, offering adjustable no-commitment mobile plans with usage-based pricing. Comparable to RED by SFR as a small, digital-first low-cost mobile challenger within the same network ecosystem.
- NRJ Mobile: NRJ Mobile is a French MVNO brand offering low-cost mobile plans leveraging Bouygues Telecom and SFR networks. A comparable no-frills, online-emphasized budget mobile competitor with overlapping target segments.
- LaPoste Mobile: LaPoste Mobile is a French MVNO offering low-cost no-commitment mobile plans, leveraging the SFR network. Comparable to RED by SFR as a budget mobile brand with mass-distribution parent backing and similar pricing architecture.
- Cdiscount Mobile: Cdiscount Mobile is an MVNO operated by Euro-Information Telecom on the SFR/Orange/Bouygues networks, distributed via the Cdiscount e-commerce platform. Comparable to RED by SFR as a low-cost MVNO targeting cost-sensitive French consumers through a digital distribution channel.
Broad incumbents
- SFR (parent brand): SFR is the parent telecom brand of RED by SFR and operates the underlying mobile and fiber network that RED resells. While RED is a discount sub-brand, SFR competes in the broader French telecom market across postpaid, premium fiber, and business segments.
- Bouygues Telecom: Bouygues Telecom is one of France's four major mobile network operators and parent of the B&You low-cost brand. Comparable to SFR (and thus to RED as its subsidiary) as a French incumbent ISP/MNO competing across the same mass-market mobile and fixed broadband segments.
- Orange: Orange is France's incumbent telecom operator and parent of Sosh (RED's direct low-cost competitor). Operates nationwide 4G/5G mobile and fiber networks, providing the foundational infrastructure competing with the SFR network RED relies upon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RED by SFR social profiles
Digital presenceRED by SFR compliance and trust
Trust signalCompliance2 records
RED by SFR financial estimates
Financial estimateRevenue estimate
Valuation estimate
RED by SFR leadership team
Management profileNumber of profiles
RED by SFR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RED by SFR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RED by SFR
What does RED by SFR do?
RED by SFR is a digital-first, low-cost consumer telecom brand that sells mobile subscriptions (4G/5G) and fiber home internet, with optional add-ons such as 5G fixed-wireless access, smartphones, and TV services. The brand operates as an MVNO on the SFR/Altice France network and targets French consumers who want simple, no-commitment plans at aggressive headline prices.
Is RED by SFR a public or private company?
RED by SFR is a private company. It is classified as corporate owned and is currently operating.
When was RED by SFR founded?
RED by SFR was founded in 2016. It employs 5,001 to 10,000 people.
Where is RED by SFR based?
RED by SFR is headquartered in Paris, France, in the Europe region.
How does RED by SFR make money?
Seven revenue lines are on record. Mobile Subscription Plans are the primary driver. The others are fixed Internet Subscription Plans, device Hardware Sales, smartphone Financing (FLOA), television Add-ons and VOD, multimedia Purchases (Internet+) and boursoBank Partnership Revenue.
Who are RED by SFR's main competitors?
Direct peers on record are Sosh, B&You, Free Mobile, Prixtel, NRJ Mobile, LaPoste Mobile and Cdiscount Mobile. Broad incumbents are SFR (parent brand), Bouygues Telecom and Orange.
Does RED by SFR have an API?
No public API is recorded for RED by SFR.
What industry is RED by SFR in?
RED by SFR's product category is Mobile Telecommunications. Its primary akta.pro industry code is MPABAGAI, Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes), with a secondary code of MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles). Its NAICS code is 51711 and its SIC code is 4841.