Kidd

What Kidd does

Kidd Group (legal name: Kidd & Company, DBA: Kidd RV Consulting, previously Kidd Public Relations) is a private integrated marketing communications agency founded in 1980 and headquartered at 2074 Centre Pointe Blvd Suite 200, Tallahassee, Florida. The firm operates through three divisions: Kidd Group (Communication Design), Kidd Public Relations, and 3WStudios (web experience), offering brand development, graphic design, marketing and advertising, public relations, social media management, Google Advertising, website design and SEO, video production, trade show marketing, and strategic planning services. The firm serves clients primarily across Florida and the Southeast U.S., with notable engagement in state and local government, healthcare, hospitality (especially RV and motorcoach resorts), real estate and development, nonprofits, and commercial sectors.

Revenue is generated through project-based professional services engagements; pricing is not publicly disclosed. Go-to-market is sales-led, relying on direct client engagement via the firm's website, phone, email, and a substantial portfolio of case studies, supported by industry awards (FPRA, ADDY, Cardiovascular Advertising Awards). Technology is conventional CMS-based, utilizing WordPress and Drupal for website builds, with responsive/mobile-friendly design capabilities and PPC management via Google Ads.

The firm employs 11-50 people, has been in operation for over four decades, and is privately held with no disclosed parent company, private equity backing, or institutional investment. Long-tenured client relationships — Bay Medical Sacred Heart (since 1995) and Beaches Energy Services (13+ years) — are recurring anchors, complemented by Florida state government contracts with the Department of Highway Safety and Motor Vehicles, the Department of Health, and the Department of Agriculture. No funding rounds, M&A activity, AI/ML capabilities, patents, or recent (post-2014) product launches are evidenced in the available data.

Name

Kidd

Legal name

Kidd & Company

Website

https://kidd.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidd Group is a private Tallahassee-based integrated marketing communications agency founded in 1980, operating three divisions (Communication Design, Public Relations, 3WStudios) that serve Florida government, healthcare, hospitality, real estate, and commercial clients with branding, PR, web design, and digital advertising services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Advertising Services: Kidd Group generates revenue through integrated marketing communications services including brand development, graphic design, marketing and advertising, public relations, social media management, website design, video production, and trade show services. Services are delivered to clients across government, healthcare, hospitality, real estate, and commercial sectors through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kidd Group is an integrated marketing communications agency that provides brand development, graphic design, marketing and advertising, public relations, social media management, website design and SEO, video production, Google advertising, strategic planning, and trade show services. It operates through three divisions: Kidd Group (Communication Design), Kidd Public Relations, and 3WStudios (web experience).

Product overview

Kidd Group is an integrated marketing communications agency with three divisions: Kidd Group (Communication Design), Kidd Public Relations, and 3WStudios (web experience). The agency offers a comprehensive suite of marketing services including Brand Development, Graphic Design, Google Advertising, Marketing & Advertising, Public Relations, Social Media, Strategic Planning, Trade Shows, Video Production, and Website Design and SEO. The company has been creating and advancing brands for over three decades, serving clients large and small across various industries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Bay Medical Sacred Heart 'One Heart. One Hospital' campaign won Gold at 2014 Cardiovascular Advertising Awards
• +5 more outcomes

Named customers43 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Tombras Group: Knoxville, TN full-service advertising and media agency of similar size and tenure, combining creative, media buying, PR, and digital under one integrated offering.
• 22squared: Atlanta, GA independent integrated marketing agency offering advertising, media, PR, and digital capabilities — comparable independent IMC firm operating in the Southeast at similar scale.
• The Brandon Agency: Mid-size integrated marketing agency based in Myrtle Beach, SC offering strategy, creative, PR, social, and digital services — directly comparable in scale, service breadth, and Southeast US footprint.
• Dalton Agency: Jacksonville, FL-based integrated marketing communications agency of comparable size serving similar government, healthcare, and consumer clients in the Southeast, with an analogous multi-service (creative, PR, digital) model.
• BFG Communications: Hilton Head, SC integrated marketing and brand-building agency offering advertising, PR, social, and digital services to consumer and hospitality clients — comparable mid-size independent IMC firm.
• Mower: Buffalo/Syracuse-based integrated marketing agency delivering advertising, PR, digital, and media services across multiple U.S. offices; comparable in service mix and independent ownership profile.
• Lewis Communications: Birmingham, AL integrated marketing communications agency with a long operating history and similar full-service (advertising, PR, digital) offering across consumer and B2B clients.
• Hitchcock Fleming & Associates: Akron, OH integrated marketing agency with a multi-decade history and full-service offering (creative, digital, PR, media) targeting regional and national clients.

Broad incumbents

• RPA: Los Angeles-based advertising agency (part of the Interpublic group) with a broad full-service IMC offering; larger and more nationally distributed than Kidd but operating in the same integrated agency category.
• WPP: Global marketing services holding company encompassing Ogilvy, VMLY&R, GroupM and other integrated agency networks — represents the large-scale incumbent alternative that competes for the same enterprise marketing budgets Kidd targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/kiddgroup
• Facebookfacebook.com/KiddGroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidd