ESCARE

What ESCARE does

ESCARE (株式会社エスケア) is a Japanese private company founded in September 2015 and headquartered in Nagoya (within StationAi) with an additional office in Chofu, Tokyo. The company operates two distinct business lines under a unifying 'food and WELL-being' thesis. The first line is the KIRARERU brand of patented fracture-specialty clothing — T-shirts, polo shirts, warm trainers, and arm holders featuring snap-button side-opening designs registered with the Japan Patent Office, sold through direct e-commerce and major Japanese marketplaces (Amazon Japan, Rakuten, Yahoo! Shopping) at unit prices ranging from ¥3,980 to ¥13,800.

The second line is the WELL-being JOURNEY B2B service, which visualizes nutritional status from food retail purchase history and recommends optimal products, recipes, and content using a combination of generative AI, big data analytics, and behavioral economics expertise. This service is deployed as a white-label micro-app called 'Nutrition Balance' within the Scan&Go Ignica accounting app at 6 partner stores, and has been implemented for enterprise clients including Fujitsu (where ESCARE received the BEST PARTNER AWARD 2021), U.S.M. Holdings, and Meiji. The company also operates Tatsujinsan, a generative AI talent development system; FOODx seminars focused on ESG and food; recipe manga and video content production; and the '今日はいい塩梅' food market event series.

ESCARE generates revenue through a hybrid model spanning hardware sales (KIRARERU), B2B project consulting with flexible advisory/project/time-based contracts, content production contracts, B2B service agreements for WELL-being JOURNEY, and event-based income from food markets. Founded by Masayoshi Nemoto (MPH, Tokyo University Graduate School of Medicine), the company is privately held with no disclosed external funding rounds, and has accumulated multiple awards (X-Tech Innovation Grand Prize 2023, Japan Patent Attorneys Association Special Award 2023, Foodtech Grand Prix Suzumori Kiki Award 2021) and accelerator selections (Fujitsu Accelerator, NTT DOCOMO /HuB, PRE-STATION Ai/SoftBank, Mitsubishi Research Institute Future Co-Creation Initiative) across 2021-2024.

Name

ESCARE

Legal name

株式会社エスケア

Website

https://escare.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

ESCARE is a Japanese health-tech company that operates two businesses: the KIRARERU patented fracture-specialty clothing brand (sold via e-commerce and marketplaces), and the WELL-being JOURNEY B2B service that visualizes nutritional status from retail purchase data and recommends products using generative AI and behavioral economics.

Ownership category

akta.pro rank

Product category

Personalized Nutrition & Health Technology Services

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Personalized nutrition services
• Medical apparel products
• AI recommendation engine
• Food wellness consulting
• Behavioral health analytics

Headquarters

HQ city

Chofu

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. KIRARERU Product Sales (E-commerce): Direct-to-consumer sales of fracture-specialty clothing (T-shirts, polo shirts, long-sleeve shirts, warm trainers, arm holders) via own e-commerce store and third-party marketplaces (Amazon, Rakuten, Yahoo! Shopping). One-time purchase model with per-unit pricing.
2. Project Planning & Consulting (Partner/B2B): B2B project engagement for food WELL-being domain. Offers concept design, execution, big data analysis, and content planning for enterprise clients. Flexible contract structures including advisory retainer, time-based, and full project contracts.
3. Content Production (Video, Manga, Books): Planning and production of recipe manga and video content for health management service clients. Revenue from content creation contracts with enterprise partners.
4. WELL-being JOURNEY (B2B SaaS-like Service): Nutritional status visualization and recommendation service deployed to food retail stores. Revenue from B2B service agreements with grocery chains and retail partners.
5. Food Market Events (今日はいい塩梅): Entertainment-style food market events held nationally. Revenue generation through event management and partnerships with food brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ESCARE operates two main business divisions. Its B2B WELL-being JOURNEY service uses AI and big-data analytics on food-retail purchase history to visualize individual nutritional status and recommend optimal products, recipes, and content, deployed as a white-label micro-app for grocery partners. Its B2C KIRARERU brand sells patented snap-button clothing (T-shirts, polo shirts, warm trainers, arm holders) designed for fracture patients to dress independently without moving injured limbs. The company additionally provides project consulting, content production, the generative-AI talent development system Tatsujinsan, FOODx seminars, and 今日はいい塩梅 food market events in the food WELL-being domain.

Product overview

ESCARE operates two main business divisions: (1) Food & WELL-being Services, including WELL-being JOURNEY (personalized nutrition through retail purchase history), FOODx (ESG-focused food seminars), 達人さん (generative AI-based talent development), content production services, and food market events; and (2) KIRARERU medical clothing brand for fracture patients, featuring T-shirts, polo shirts, warm trainers, and arm holders with patented snap-button designs enabling dressing without moving injured limbs. The company also provides project consulting and online cooking classes.

Differentiator

Problem solved

Functional benefit

Brands

• KIRARERU: 骨折専用の服ブランド。腕を動かさずに着替えできる専用機能服を展開。日本初の特許庁意匠登録を取得した骨折服を提供。
• WELL-being JOURNEY
• FOODx
• 今日はいい塩梅
• 達人さん

Products and services

• WELL-being JOURNEY Personalized nutrition service that visualizes nutritional status from purchase history at food retail stores and recommends optimal products, recipes, and content. Targets food retailers seeking health-focused area marketing; deployed as a white-label micro-app within partner accounting apps such as Scan&Go Ignica at six partner stores.
• KIRARERU (Fracture Apparel Brand) Specialized fracture clothing brand featuring T-shirts, polo shirts, warm trainers, arm holders, and kids' T-shirts designed for fracture patients. Garments feature snap-button side-opening design enabling dressing without moving injured arms; design patents registered with Japan's Patent Office.
• Project Planning & Consulting (プロジェクトの企画・運営) B2B project engagement for the food WELL-being domain offering concept design, execution, big-data analysis, and content planning for enterprise clients. Flexible contract structures including advisory retainer, time-based, and full project contracts; named engagements with U.S.M. Holdings, Fujitsu, Fujicco, and Suzumori Kiki.
• Content Production Services (コンテンツの企画・製作) Planning and production of recipe manga, video, and book content for health-management service clients, including collaborations such as Michelin-awarded Chef Keisuke Matsushima's online cooking class. Revenue derives from content-creation contracts with enterprise partners.
• Tatsujinsan (達人さん) Skill-development system that uses generative AI to aggregate expert (tatsujin) knowledge and share it within organizations, enabling rapid production of talent and solving of corporate challenges. Operates as a standalone product with its own domain (tatsujinsan.com).
• FOODx (Seminar & Conference Series) Recurring seminar and conference hosting initiative focused on "food required in the world today" for ESG management. Organizes events and provides platforms for discussing modern food challenges with corporate and public-sector audiences.
• Online Cooking Class with Chef Keisuke Matsushima Online cooking class led by Michelin-awarded UMAMI evangelist Chef Keisuke Matsushima, teaching essential cooking skills supporting physical and mental well-being. Hosted via the JSCSA platform.
• Kyo wa Ii Anbai (今日はいい塩梅) Food Market Events Entertainment-style food market events held nationally on the theme of "good balance" (いい塩梅) in food and daily life. Revenue generation through event management and partnerships with food brands; nationwide rollout planned.

Quantifiable outcome

• KIRARERU customer satisfaction rate of 92% (company survey, July 2025)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• オムロン健康経営アライアンス (Omron Health Management Alliance)minorStrategic or Co-development Partner · 1 July 2023Became a participating member of the Omron Health Management Alliance (健康経営アライアンス), a corporate wellness initiative.
• 三井住友銀行 (Sumitomo Mitsui Banking Corporation)minorStrategic or Co-development Partner · 1 June 2023Joined Sumitomo Mitsui Bank's '未来X' (Mirai X) startup membership program, organized by SMBC Group's innovation initiative.
• 大阪イノベーションハブ (Osaka Innovation Hub)minorStrategic or Co-development Partner · 1 June 2023Became a player member of Osaka Innovation Hub (OIH), participating in Hack Osaka 2023 Startup Showcase with pitch presentations and booth exhibition.
• テクスタ宮城 (TechSta Miyagi)minorStrategic or Co-development Partner · 1 June 2023Became a supported startup of TechSta Miyagi, a startup support program operated by Miyagi Prefecture.
• 以西日本FH オープンイノベーションプログラム (OPEN INNOVATION HUB)minorStrategic or Co-development Partner · 1 January 2023Participated in West Japan FH's OPEN INNOVATION HUB program, winning four corporate awards at the final selection event.
• NTT西日本 QUINTBRIDGEminorStrategic or Co-development Partner · 1 June 2022Became a QB共創パートナー (QB Co-Creation Partner) at NTT West's QUINTBRIDGE facility in Osaka, supporting innovation partnerships in the Kansai region.
• PRE-STATION Ai (SoftBank)coreStrategic or Co-development Partner · 1 April 2022Selected for PRE-STATION Ai's short intensive program 'STATION Ai Catapult'. Also selected for PRE-STATION Ai's earlier short intensive program (2022). Multiple rounds of selection indicate a core startup partnership with SoftBank's innovation ecosystem.
• 富士通アクセラレーター (Fujitsu Accelerator)coreStrategic or Co-development Partner · 1 April 2022Selected as a 9th cohort company for Fujitsu Accelerator. Implemented nutrition analysis service and recommendation engine for Fujitsu's accounting application. Awarded 'BEST PARTNER AWARD 2021'. Deep co-development partnership for nutrition visualization technology.
• 明治 (Meiji)coreStrategic or Co-development Partner · 29 March 2022Collaborated on the '明治スプレッタブル×ツギナビ' campaign. A special campaign site was published on Meiji's official website. Press release distributed by Meiji in March 2022. Deep co-marketing partnership for salt-reduction campaign.
• 農林水産省 フードテック官民協議会 (MAFF Food Tech Private-Public Council)coreStrategic or Co-development Partner · 1 January 2022Member of the Ministry of Agriculture, Forestry and Fisheries' Food Tech Private-Public Council. ESCARE presented and exhibited at the MAFF Food Tech Council General Meeting.
• 東京都 (Tokyo Metropolitan Government)minorStrategic or Co-development Partner · 1 January 2022Became a member of '東京コンソーシアム' (Tokyo Consortium) organized by Tokyo Metropolitan Government. Selected as '東京ベイeSGパートナー' (Tokyo Bay eSG Partner). Featured in Tokyo's 'インビテーション to TAMA' web initiative.
• 京都府 京都腎臓病総合対策推進協議会minorStrategic or Co-development Partner · 1 January 2022ESCARE's representative presented at the Kyoto Kidney Disease Comprehensive Measures Promotion Council's salt reduction forum, contributing expertise in salt management and nutrition.
• U.S.M. HoldingscoreStrategic or Co-development Partner · 13 October 2021ESCARE developed and implemented a nutrition balance visualization feature and nutrient deficiency recommendation function in U.S.M. Holdings' accounting app. Press release and technical documentation released by U.S.M. Holdings in October 2021.
• 三菱総合研究所 (Mitsubishi Research Institute)coreStrategic or Co-development Partner · 1 June 2021Joined MRI's '未来共創イニシアティブ' (Future Co-Creation Initiative) as a member. ESCARE featured in MRI's future co-creation media in both English and Japanese. Exhibited at ICF Meetup 2022 and 2023.
• Fox and Company / 一般社團法人日本鹽分管理支援協會 (JSCSA)coreStrategic or Co-development Partner · 1 January 2021JSCSA is a related corporation of ESCARE. In September 2023, a portion of JSCSA's business was transferred to ESCARE. ESCARE also operates the '今日はいい塩梅' food market and 'FOODx' seminar series in the salt/WELL-being domain.
• 仙台ヘルステックコンソーシアム (Sendai Health Tech Consortium)minorStrategic or Co-development Partner · 1 January 2021Joined the Sendai Health Tech Consortium, expanding ESCARE's network in the Tohoku region's health innovation ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welby: Japanese health data platform that helps patients manage chronic conditions and provides health-data tools to healthcare providers and enterprises. Comparable to ESCARE for its B2B health data and analytics positioning in Japan.
• Life Log Technology (calomeal): Japanese nutrition technology company operating the calomeal food/nutrition tracking platform. Comparable to ESCARE for its focus on nutrition data analysis and consumer-facing health insights in the Japanese market.
• Care+Wear: US-based adaptive clothing brand offering medical-friendly apparel for patients with injuries, recovery needs, and chronic conditions. Directly comparable to KIRARERU's adaptive fracture clothing product line.
• Asken (asken Inc.): Japanese nutrition tracking and recommendation platform serving health-conscious consumers and corporate wellness programs. Directly comparable to ESCARE's WELL-being JOURNEY nutrition visualization and recommendation capabilities, with similar B2B wellness positioning in Japan.
• Innit: US-based B2B food intelligence platform that integrates with retailers and appliance makers to deliver personalized nutrition guidance. Closely comparable to WELL-being JOURNEY's model of analyzing purchase data and delivering personalized recommendations through partner platforms.
• Edamam: B2B nutrition data and analytics API provider serving food retailers, apps, and manufacturers. Closely comparable to ESCARE's nutrition-analysis-as-a-service model for retail and enterprise customers.
• FiNC Technologies: Japanese health-tech company offering nutrition, exercise, and wellness apps with corporate wellness programs. Comparable to ESCARE for its overlap in health-behavior-change technology and B2B wellness services in Japan.

Emerging players

• Nutritics: Ireland-based B2B nutrition management software serving food service operators, retailers, and healthcare providers. Comparable to ESCARE's enterprise nutrition analytics offering, though focused on foodservice rather than retail purchase data.

Broad incumbents

• Cookpad: Japan's largest recipe and food platform serving tens of millions of consumers. Overlaps with ESCARE in food-wellness content and nutrition-related services but as a much broader incumbent focused on recipe discovery rather than B2B nutrition visualization.
• Oisix ra daichi: Major Japanese online grocery and meal-kit retailer serving health-conscious consumers. Comparable to ESCARE for its overlap in food-WELL-being and nutrition-conscious retail but at vastly larger scale and with direct consumer purchase data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESCARE