What Soubry does

Soubry (Etabl. J. Soubry NV/SA) is an independent, family-owned Belgian food manufacturer founded in 1921 and headquartered in Roeselare, Belgium. The company is vertically integrated across the full pasta and flour value chain, operating its own durum wheat milling facilities (first transformation) and modern pasta production lines (second transformation) to produce dried pasta, semolina, flour, rusks, instant pasta, and instant noodle products. Soubry holds market leadership positions in Belgium as the best-known pasta brand and absolute leader in dry pasta and bread flour, and positions itself as a pioneer and world market leader in air-dried instant pasta products serving global food processors.

The business operates through three go-to-market channels: a consumer retail channel selling more than 100 branded Soubry products (including Rustica, Al Dente, Volkoren, and specialty grain lines) through Belgian grocery retailers; a foodservice channel under the Anco Professional brand targeting Horeca, catering, restaurants, and institutional kitchens with Standard, Cooking Resistant, Convenience, and Specialty pasta ranges; and a B2B Food Industry Supply unit that delivers industrial quantities of cooking pasta, low moisture pasta, instant pasta, and instant noodles to food processors, distributors, and bakeries across Europe and globally. Worldwide logistic coverage and multiple industrial packaging options support the B2B motion.

Soubry employs approximately 400 people, generates around €125 million in turnover (with exports reported up to €130 million in 2021), and operates wholly-owned subsidiaries including Soubry Nederland B.V. for Dutch market operations, Foodpack N.V. for food packaging, and Nop-o-lac N.V. for dairy/lactose products. The company is privately held with no external investors and has grown organically through operations. Certifications including BRC, IFS, CERTISYS (organic), SEDEX, KOSHER, and ISO 9001 underpin quality and food safety across the B2B and food processing operations.

Name

Soubry

Legal name

Etabl. J. Soubry NV/SA

Website

https://soubry.be

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Short description

Soubry is a Belgian, family-owned pasta and flour manufacturer founded in 1921, operating vertically integrated milling and production facilities to serve consumer retail, foodservice (Anco Professional), and B2B food industry customers across Europe and globally with branded and industrial pasta, semolina, and flour products.

Ownership category

akta.pro rank

Product category

Pasta and Flour Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bakeries and Tortilla Manufacturing (3118)

SIC

Grain Mill Products (2040), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Dried pasta production
• Flour milling products
• Foodservice pasta supply
• Industrial pasta manufacturing
• Bakery flour products

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Pasta and Food Products Sales: Primary revenue from manufacturing and selling dried pasta, flour, semolina, rusks, and food products to consumers, foodservice professionals, and B2B customers. The company operates as Europe leading B2B food ingredient supplier with worldwide logistic coverage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Soubry manufactures and sells dried pasta, flour, semolina, rusks, breadcrumbs and related grain-based products through three distinct channels: a consumer retail line (Soubry-branded pasta, flour and kitchen aids for home cooking under the Rustica, Al Dente, Volkoren and specialty grain ranges), the Anco Professional foodservice brand (Standard, Cooking Resistant, Convenience and Specialty pasta) for Horeca and catering professionals, and a B2B Food Industry Supply division providing industrial-grade cooking pasta, low moisture pasta, air-dried instant pasta and instant noodles to food processors, distributors and bakeries.

Product overview

Soubry is a Belgian family-owned food company founded in 1921, specializing in dried pasta, flour, and related grain products. The company operates across three main segments: Consumer products (retail pasta, flour, and kitchen aids), Foodservice (professional pasta under the Anco Professional brand), and B2B/Industrial (food industry supply including cooking pasta, low moisture pasta, instant pasta, and instant noodles). Soubry's consumer pasta portfolio includes multiple lines: Rustica (rough-textured premium pasta), Al Dente (classic quality pasta), Volkoren (whole grain), and specialty grains (6-grain, spelt). The Anco Professional foodservice line offers Standard, Cooking-Resistant, Convenience, and Specialty pasta for restaurants and catering. The B2B division positions Soubry as a pioneer and world market leader for air-dried instant pasta products, supplying food processors, distributors, and the food service industry with industrial-grade pasta and noodle solutions. Soubry Milling provides semolina and flour products to bakeries and the food processing industry through vertically integrated milling operations. The company employs 400 people and exports up to €130 million annually, making it one of Belgium's leading food brands and an international player in the pasta market.

Differentiator

Problem solved

Functional benefit

Brands

• Anco Professional: Professional pasta and flour products for the foodservice and hospitality sector (Horeca, catering, professional kitchens). Products include Standard, Cooking Resistant, Convenience, and Specialty pasta ranges.

Products and services

• Soubry Rustica Consumer Pasta Line Rough-textured premium pasta range (Spaghetti, Linguine, Fettuccine, Giglio) under the Rustica line, sold to Belgian retail consumers for home cooking; the rough surface helps sauces adhere.
• Soubry Al Dente Consumer Pasta Line Classic Al Dente durum-wheat pasta range covering long, short, specialty, kids and quick-cook shapes (Spaghetti, Capellini, Penne rigate, Spirelli, Macaroni, Tagliatelli, Torselli, Horentjes, Pipe rigate, Lasagne, Farfalle tricolore, Parelcouscous, Alfabet, Vermicelli, Quick Spaghetti, Quick Macaroni kort, Chinese-style noodles, one-pan variants) for household consumption in Belgian retail.
• Soubry Volkoren Whole-Grain Consumer Pasta Line Whole-grain (Volkoren) pasta range in spaghetti, capellini, spirelli and penne shapes for healthier home meals.
• Soubry Specialty Grains Consumer Pasta Line Specialty-grain pasta range made from six grains, spelt flour and pearled spelt couscous in spaghetti, tagliatelle nests, penne rigate and pearl couscous variants, targeted at consumers seeking alternative-grain pasta.
• Soubry Consumer Flour (Bloem) Wheat flour products under the Soubry Bloem brand sold to Belgian retail consumers for home cooking and baking, including the 6-grain bread mix used in the Mediterrane burger recipe.
• Soubry Kitchen Aids (Keukenhulp) Semolina (griesmeel) and breadcrumbs (paneermeel) sold under the Soubry Keukenhulp brand to Belgian retail consumers for use as kitchen aids in cooking and breading.
• Soubry B2B Industrial Cooking Pasta Industrial-grade dried pasta for food processing companies, industrial distributors and food service operators, supplied with multiple industrial packaging options through Soubry’s Food Industry Supply unit.
• Soubry B2B Industrial Low Moisture Pasta Dried pasta with reduced moisture content for extended shelf life, sold to industrial food processing customers via the Food Industry Supply unit.
• Soubry B2B Industrial Instant Pasta Air-dried instant pasta produced on fully dedicated instant production lines, supplied to food processing companies, distributors and food service operators; Soubry is the recognized pioneer and world market leader for air-dried instant pasta products.
• Soubry B2B Industrial Instant Noodle Products Industrial instant noodle products supplied to food processing customers for quick meal solutions, produced alongside Soubry’s air-dried instant pasta portfolio.
• Anco Professional Standard Foodservice Pasta Foodservice pasta range made from 100% durum wheat for professional kitchens, giving full cooking control; offered in multiple shapes (spaghetti, capellini, macaroni, penne rigate, spirelli, strikjes, noedels, horentjes, vermicelli, alfabet, tricolore variants).
• Anco Professional Cooking Resistant Foodservice Pasta Foodservice pasta engineered to prevent sticking, overcooking and color loss during service, supplied to Horeca and catering operations that need resilient pasta at high volume.
• Anco Professional Convenience Foodservice Pasta Foodservice pasta designed for multiple preparation methods including cold preparation without cooking, supplied to Horeca operators that need flexible menu execution.
• Anco Professional Specialty Foodservice Pasta Specialty foodservice pasta range including whole grain, spelt and ancient grain varieties aimed at health-conscious menus, supplied to Horeca and catering customers.
• Soubry Milling Semolina and Flour Products Durum wheat semolina and flour products (Semoules et Farines) for bakeries and food processing industry, produced through Soubry’s own milling facilities (first transformation) and offered in the Soubry Milling product line.

Quantifiable outcome

• 7 consecutive years of partnership with Restos du Coeur, donating 100,000+ pasta portions annually

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Restos du CoeurminorOthers · 1 January 2023Soubry has been a loyal partner of Restos du Coeur for 7 consecutive years. In the context of World Poverty Day (October 17), Soubry donates more than 100,000 pasta portions annually to provide affordable meals in a social setting for people in need.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Doves Farm Foods: UK-based specialist in organic and ancient grain flours and pasta (spelt, gluten-free, heritage wheats); comparable to Soubry's Volkoren, spelt and ancient grain specialty lines and gluten-free adjacencies.

Direct peers

• Pastificio Lucio Garofalo: Italian dried pasta maker with a broad SKU range across classic, whole grain and specialty formats; competes head-to-head with Soubry in European retail and foodservice pasta categories.
• Pasta Zara: Italian dried pasta manufacturer with vertically integrated milling and significant B2B/foodservice exposure; very close operational analog to Soubry in supply chain structure and channel mix.
• De Cecco: Italian premium dried pasta producer with a long family-owned heritage; closely comparable to Soubry in product mix (dried durum pasta, specialty grains) and B2B/retail go-to-market.
• Rummo Pasta: Italian premium pasta brand focused on durum wheat quality and slow-drying technology; similar mid-sized, family-influenced heritage positioning to Soubry with overlapping retail and foodservice channels.
• Molino Grassi: Italian durum wheat miller producing semolina and flours for pasta manufacturers and bakeries; directly comparable to Soubry's milling/Soubry Milling business as a vertically integrated grain-to-flour supplier.

Broad incumbents

• Buitoni (Nestlé): Nestlé-owned pasta and prepared foods brand; competes with Soubry in retail dried pasta and chilled pasta categories, with the backing of a global FMCG parent's distribution and marketing scale.
• Barilla Group: Global Italian pasta and sauce giant; directly comparable as a multi-channel dried pasta manufacturer with strong retail and foodservice presence, but significantly larger and more internationally diversified than Soubry.

Regional players

• Koopmans (continu.bv): Dutch heritage flour and baking mixes brand operating in the Benelux region; directly comparable to Soubry's flour/Soubry Milling products and consumer flour business in the overlapping Dutch-Belgian market.
• Catelli (Smucker Foods of Canada): Canadian dried pasta and grain-based products company; comparable in product mix and family-heritage origins, but focused on the North American market rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpib_sIwCZDW5Lrf36YbsKw
• Facebookfacebook.com/Soubry.be
• LinkedInlinkedin.com/company/soubry
• Instagraminstagram.com/soubrybe
• TikToktiktok.com/@soubrybe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soubry