BZB Express
BZB Express is a Sacramento-based professional AV equipment distributor, selling BZBGEAR proprietary products and 15+ partner brands across 12 categories to integrators, corporate, government, and education buyers worldwide via e-commerce and direct sales.
- Company typePrivate
- Founded2005
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BZB Express does
BZB Express, founded in 2005 and headquartered in Sacramento, California, is a privately held professional audiovisual equipment distributor operating a B2B and B2C e-commerce platform with approximately 11–50 employees. The company carries 15+ third-party Pro AV brands — including Kramer, Atlona, WyreStorm, Gefen, Hall Technologies, Key Digital, Blackmagic Design, Shure, Electro-Voice, Vaddio, Datavideo, and Bosch — across 12 product categories spanning switchers, extenders, amplifiers, converters, PTZ cameras, AV-over-IP systems, video walls, digital signage, audio equipment, cables, and displays.
In parallel with its authorized-dealer business, BZB Express owns the proprietary BZBGEAR sub-brand, which produces PTZ cameras with AI auto-tracking (MAESTRO, ADAMO-4KND, CYCLOPS-4K-B), matrix switchers, HDBaseT and fiber extenders, multiviewers, capture cards, and video conferencing bars. Technical focus areas include 4K@60Hz and 8K signal distribution, HDBaseT extension, AV-over-IP via NDI and Dante AV, and integration with Crestron, Control4, and Q-SYS control platforms.
Revenue is generated almost entirely through one-time hardware sales via the bzbexpress.com storefront, supplemented by phone-based direct sales, corporate net-15/30 accounts, and government/education purchase-order workflows with tax-exempt support. Pre-sales engineering consultation, free technical support, a 30-day price-match guarantee, a 60-day money-back guarantee, and a Trade & Upgrade program form the service layer; the company holds no external funding, no subsidiaries, and reports revenue only through industry event presence such as ISE.
BZB Express firmographics
Firmographics- Name
- BZB Express
- Legal name
- BZB Express Inc.
- Website
- https://bzbexpress.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BZB Express is a Sacramento-based professional AV equipment distributor, selling BZBGEAR proprietary products and 15+ partner brands across 12 categories to integrators, corporate, government, and education buyers worldwide via e-commerce and direct sales.
- Ownership category
- akta.pro rank
BZB Express industry classification
Industry- Product category
- Professional Audio/Video Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where BZB Express is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BZB Express business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: One-time product sales of professional AV equipment including switchers, extenders, cameras, cables, audio equipment, and displays. Revenue generated through e-commerce website, phone orders, and corporate account relationships. No recurring revenue component.
- Pre-sales Technical Consultation: Free technical support and consultation services to help customers select appropriate AV equipment for their specific applications, verify compatibility, and design signal chains.
- Trade-in and Upgrade Program: Trade & Upgrade program allowing customers to exchange existing equipment, supporting equipment refresh cycles and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional deals |
| Unit Pricing | Multi-year contract | Corporate account pricing with net terms |
| Unit Pricing | Multi-year contract | Government and education pricing with tax exemption |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BZB Express product offering
Product offeringCore offering
BZB Express is a professional AV equipment distributor and manufacturer selling pro audio, video, CCTV, and broadcasting gear through an e-commerce storefront. The company offers its proprietary BZBGEAR brand of PTZ cameras, switchers, extenders, multiviewers, capture cards, and video bars, alongside authorized-dealer distribution of 15+ third-party brands including Kramer, Atlona, WyreStorm, Gefen, Hall Technologies, Blackmagic Design, Shure, and Vaddio. Pre-sales engineering consultation, system design support, and manufacturer warranty fulfillment are bundled with hardware sales.
Product overview
BZB Express is a professional AV equipment distributor founded in 2005, headquartered in Sacramento, CA, offering an e-commerce platform with over 1,000 SKUs across 12 product categories. The portfolio centers on the proprietary BZBGEAR sub-brand (PTZ cameras with AI auto-tracking, multiviewers, switchers, extenders, KVM switches, capture cards, and video conferencing bars) complemented by an authorized dealer network of 20+ third-party brands including Kramer, Atlona, WyreStorm, Gefen, Hall Technologies, Blackmagic Design, Shure, Electro-Voice, Vaddio, Datavideo, and Bosch. Products span switchers (HDMI/matrix/KVM), amplifiers and splitters, extenders (HDBaseT/USB/audio), converters and scalers, cameras and streaming devices, AV over IP solutions (NDI/Dante AV), cables, audio equipment, video walls, digital signage, and TVs. The company provides pre-sales engineering consultation, authorized dealer support, and technical support, serving integrators, resellers, corporate, government, and education buyers.
Differentiator
Problem solved
Functional benefit
Brands
- BZBGEAR: The company's own brand of professional AV and broadcasting equipment, including PTZ cameras, switchers, extenders, and multiviewers.
Products and services
- Switchers HDMI, multiviewer, and matrix switchers enabling routing of multiple audio/video sources to displays. Includes seamless switchers, KVM switches, and presentation switchers supporting resolutions up to 8K. Sold to Pro AV integrators, corporate, government, and education buyers.
- Extenders HDBaseT, HDMI, USB, and audio extenders enabling long-distance signal transmission over Cat5e/6/7 cabling, fiber, or wireless, supporting distances up to 490 feet. For integrators and installers designing large AV systems.
- Cameras & Streaming PTZ cameras, webcams, auto-tracking cameras, and capture devices for live streaming, video conferencing, lecture capture, and content creation. Includes AI-powered auto-tracking BZBGEAR models like BG-MAESTRO and BG-ADAMO-4KND.
- AV Over IP Network-based AV distribution solutions transmitting video, audio, and control signals over standard Ethernet infrastructure using protocols like NDI and Dante AV. Includes the proprietary BZBGEAR BG-IPGEAR-PRO multicast system.
- Amplifiers and Splitters AV signal distribution equipment including HDMI splitters and distribution amplifiers for duplicating video/audio signals to multiple outputs.
- Converters and Scalers Format converters and video scalers for converting between different video standards (HDMI, DisplayPort, VGA, CVBS, YPbPr) and upscaling/downscaling resolutions.
- Video Walls and Multiviewers Video wall controllers and multiviewer systems for displaying multiple video sources simultaneously on single or multiple displays.
- Digital Signage Digital signage solutions for displaying dynamic content and advertising in commercial and public spaces.
- Audio and Accessories
Quantifiable outcome
- Pre-sales engineering consultation helps prevent costly compatibility issues during installations, saving integrators time and reducing project delays.
- +1 more outcomes
Companies that use BZB Express
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
BZB Express technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
BZB Express partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- HDBaseT AlliancecoreBZBGEAR (BZB Express's proprietary brand) joined the HDBaseT Alliance as an Adopter Member in June 2020. This membership provides access to HDBaseT technology specifications and certification, enabling the company to develop and sell HDBaseT-compliant products.
- BZBGEAR (Proprietary Brand)coreBZB Express is both distributor and brand owner for BZBGEAR products including PTZ cameras, switchers, extenders, multiviewers, and AV-over-IP equipment. This vertical integration provides proprietary product margins and brand control.
- AtlonacoreAuthorized dealer for Atlona professional AV products including the Omega series, HDVS systems, and OmniStream AV-over-IP platform. Atlona is recognized for education and corporate AV solutions.
- Kramer ElectronicscoreAuthorized dealer for Kramer products including the VP series presentation switchers, VS series switchers, and DSP audio products. Kramer is known for bulletproof signal distribution equipment.
- WyreStormcoreAuthorized dealer for WyreStorm products including the NetworkHD AV-over-IP platform, HALO conference speakerphones, and EXP series switchers.
- Key DigitalmajorAuthorized dealer for Key Digital AV distribution and control products, providing add-on compatibility for system designs.
- GefenmajorAuthorized dealer for Gefen signal extension products, particularly the EXT-UHD600 series splitters supporting HDMI 2.0 specifications.
- Hall TechnologiesmajorAuthorized dealer for Hall Technologies products including the ECHO series HDBaseT extension products designed for classrooms and corporate hubs.
- Blackmagic DesigncoreAuthorized dealer for Blackmagic Design products including ATEM Constellation HD live production switchers and other broadcast equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BZB Express competitors and assessment
Company assessmentBroad incumbents
- Adorama: Adorama is a large New York-based retailer of professional video, audio, and photography equipment. While broader in scope (including consumer electronics and cameras), it serves overlapping Pro AV and broadcast customers and competes with BZB Express in PTZ cameras, capture cards, and AV distribution equipment.
- CDW: CDW is one of the largest US B2B technology distributors, with a substantial Pro AV and unified communications practice. It serves the same enterprise, education, and government customers as BZB Express, with deeper enterprise sales coverage and broader vendor relationships, representing a major competitive incumbent.
- B&H Photo Video: B&H Photo Video is one of the largest professional audio, video, and electronics retailers in the US. It carries a comparable Pro AV product portfolio (switchers, PTZ cameras, broadcast equipment) and sells to a similar integrator/professional customer base, though at significantly larger scale and with a much broader consumer electronics mix.
- Almo Professional A/V (Exertis): Almo Professional A/V (now part of Exertis) is a US distributor of Pro AV equipment serving dealers and integrators with a large catalog and established sales force. It overlaps with BZB Express in switcher, extender, and display product lines, but operates at significantly larger distribution scale.
- Snap One:
Others
- Kramer Electronics: Kramer Electronics is an Israeli Pro AV manufacturer whose products BZB Express distributes. It is relevant as a competitor brand (with its own direct sales channels) and as a supplier, representing both a partnership and a channel-competition dynamic for BZB Express.
Direct peers
- Full Compass Systems: Full Compass Systems is a Wisconsin-based Pro AV, professional audio, and lighting equipment retailer serving integrators, contractors, and end users. It carries an overlapping brand portfolio (including many of the same authorized brands) and competes directly with BZB Express for the education, corporate, and government AV installer market.
- Markertek: Markertek is a specialty retailer of professional broadcast, Pro AV, and production equipment with a strong e-commerce presence. It competes directly with BZB Express in the integrator and small-to-mid broadcast customer segment, carrying similar signal distribution, conversion, and AV-over-IP products.
- Starin Marketing: Starin is a US Pro AV distributor specializing in signal distribution, presentation, and unified communications products for education and corporate markets. It carries many of the same brands (Atlona, Chief, Liberty) and competes in similar education-focused verticals to BZB Express.
Emerging players
- AVPro Global: AVPro Global is a US-based manufacturer and distributor of professional AV signal distribution products (switchers, extenders, AV-over-IP), competing with both BZBGEAR and the third-party brands BZB Express distributes. It is smaller in scale but increasingly competitive in integrator-focused channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BZB Express social profiles
Digital presenceBZB Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
BZB Express leadership team
Management profileNumber of profiles
Profiles1 record
BZB Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BZB Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BZB Express
What does BZB Express do?
BZB Express is a professional AV equipment distributor and manufacturer selling pro audio, video, CCTV, and broadcasting gear through an e-commerce storefront. The company offers its proprietary BZBGEAR brand of PTZ cameras, switchers, extenders, multiviewers, capture cards, and video bars, alongside authorized-dealer distribution of 15+ third-party brands including Kramer, Atlona, WyreStorm, Gefen, Hall Technologies, Blackmagic Design, Shure, and Vaddio. Pre-sales engineering consultation, system design support, and manufacturer warranty fulfillment are bundled with hardware sales.
Is BZB Express a public or private company?
BZB Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BZB Express founded?
BZB Express was founded in 2005. It employs 11 to 50 people.
Where is BZB Express based?
BZB Express is headquartered in Sacramento, United States, in the North America region.
How does BZB Express make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are pre-sales Technical Consultation and trade-in and Upgrade Program.
Who are BZB Express's main competitors?
Broad incumbents on record are Adorama, CDW, B&H Photo Video, Almo Professional A/V (Exertis) and Snap One. Kramer Electronics is listed as an others. Direct peers are Full Compass Systems, Markertek and Starin Marketing. AVPro Global is listed as an emerging player.
Does BZB Express have an API?
No public API is recorded for BZB Express.
What industry is BZB Express in?
BZB Express's product category is Professional Audio/Video Equipment Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 33431.