efurnitureMax
efurnitureMax (American Commercial Furniture) is an Indianapolis-based e-commerce platform that sells commercial furniture from 40+ manufacturers across eight verticals including office, education, healthcare, government, and hospitality, offering quote-based pricing, nationwide delivery, and project services.
- Company typePrivate
- Founded2014
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What efurnitureMax does
efurnitureMax, doing business as American Commercial Furniture, is an Indianapolis-based e-commerce platform that sells commercial furniture across eight industry verticals: office, education/K-12, restaurant/hospitality, healthcare, government, senior living, church, and event venues. The company was founded in 2014 and operates with a headcount of 11-50 employees, serving customers nationwide in the United States. Its catalog aggregates products from more than 40 manufacturer brands, positioning the business as a multi-brand commercial furniture aggregator rather than a single-vendor dealer.
The underlying technology is a Magento-based e-commerce storefront that organizes the multi-brand catalog by vertical and category, including a dedicated Made in USA product category targeted at institutional and public-sector buyers. The platform supports product discovery, quote requests, and nationwide delivery coordination. The company has layered value-added services onto the transaction — space planning, installation, and project management — which convert what would otherwise be a pure product sale into a project-based furnishing solution.
The business model is quote-based pricing rather than public list pricing, with revenue generated through the resale of third-party manufacturer brands at negotiated margins plus project service fees. Customers are primarily institutional and commercial buyers (schools, healthcare facilities, government agencies, restaurants, houses of worship, senior living communities, and event venues) purchasing for fit-out and refurbishment projects. The company is privately held, has not disclosed any external funding rounds, and has not reported any M&A activity or leadership changes in the available data.
efurnitureMax firmographics
Firmographics- Name
- efurnitureMax
- Legal name
- American Commercial Furniture
- Website
- https://efurnituremax.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- efurnitureMax (American Commercial Furniture) is an Indianapolis-based e-commerce platform that sells commercial furniture from 40+ manufacturers across eight verticals including office, education, healthcare, government, and hospitality, offering quote-based pricing, nationwide delivery, and project services.
- Ownership category
- akta.pro rank
efurnitureMax industry classification
Industry- Product category
- Commercial Furniture
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Furniture Omnichannel (CRAFAEAD)
Keywords
Where efurnitureMax is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
efurnitureMax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Commercial Furniture Sales: American Commercial Furniture generates revenue through one-time sales of commercial furniture products including seating (office chairs, restaurant chairs, auditorium chairs, etc.), tables (conference tables, restaurant tables, classroom tables, etc.), desks (office desks, student desks, standing desks, etc.), and storage solutions. The company also generates revenue from ancillary services including space planning, design & swatch samples, and installation & project management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for commercial furniture |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
efurnitureMax product offering
Product offeringCore offering
efurnitureMax operates as a multi-brand online retailer of commercial-grade furniture sold to businesses and institutions across the United States. The catalog aggregates products from more than 40 manufacturers across six primary categories—Office, Restaurant, School, Healthcare, Church, and Hospitality/Event—covering seating, tables, desks, storage, AV/presentation equipment, and accessories. Sales are conducted through the company's e-commerce storefront with quote-based pricing, supplemented by phone-based sales support and ancillary services including space planning, design samples, and installation/project management.
Product overview
American Commercial Furniture (efurnitureMax) is a multi-brand commercial furniture e-commerce platform built on Magento, offering an extensive portfolio of furniture solutions across multiple verticals. The platform aggregates products from numerous manufacturers and sub-brands including 9to5 Seating, Kwalu, Lesro, Indiana Furniture, Friant, Oak Street, Enwork, HON, and many others. The core offering consists of six main product categories—Office Furniture, Restaurant Furniture, School Furniture, Healthcare Furniture, Church Furniture, and Hospitality and Event Furniture—each encompassing seating, tables, storage, and accessories tailored to specific industry needs. The company differentiates through a 'Made in USA' product line and supplementary services including space planning, design samples, and project management. The platform operates as a Magento-based e-commerce storefront without documented API access or AI-powered capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Furniture Complete commercial office furnishing solutions for businesses and institutions, including office seating (chairs, folding chairs, stacking chairs, active seating, soft seating, breakroom chairs), office tables (conference, breakroom, folding, training, drafting, utility), office storage (bookcases, credenzas, filing cabinets, hutches, lockers, mobile pedestals, safes, storage cabinets, wardrobes), office desks (straight, L-shaped, U-shaped, reception, corner, sit-stand, cubicles/workstations, privacy pods), AV and presentation equipment (lecterns, portable staging, boards), and accessories (area rugs, chair mats, desk/floor lamps, planters, power management, trash receptacles, wire management).
- Restaurant Furniture Commercial restaurant furnishing solutions including restaurant seating (bar stools, booths, outdoor chairs, outdoor bar stools), restaurant tables (complete tables, table tops, table bases, table sets, outdoor tables, outdoor dining sets), and room dividers for restaurant and hospitality operators.
- School Furniture Educational institution furnishing solutions including auditorium (auditorium chairs, band and orchestra furniture, chair and table dollies, stages and risers), cafeteria, classroom (seating, desks, tables, activity tables), common areas and hallways (reception chairs, soft seating, lounge tables), library and computer lab (study carrels, task chairs, carts), office and admin, STEM labs (science furniture, tables, robotics furniture, makerspace tables, lab stools, instructor desks, workstations, storage), and early education (STEM/sensory, reading, traditional and active seating, storage, soft seating, tables and desks).
- Healthcare Furniture Medical facility furnishing solutions including waiting room (bariatric seating), patient rooms (hip chairs, medical stools, recliners and sleepers, ultrasound chairs), cafeteria and breakroom, reception and nurse stations, storage and utility, common areas (soft seating benches, outdoor picnic tables), and office furniture.
- Church Furniture Religious institution furnishing solutions including sanctuary seating, fellowship hall furniture (banquet chairs), classrooms (including early education), common areas, cafe, and office furniture.
- Hospitality and Event Furniture Event venue and hospitality furnishing solutions including event seating (Chiavari chairs), event tables (cocktail tables), portable staging, and related event furniture items.
- Made in USA Furniture Curated category of American-made commercial furniture products offered across the catalog, distinguished as a separate shopping destination ("Shop Made in USA") for buyers who prefer or require domestically manufactured furniture.
- Space Planning, Design, and Installation Services Ancillary services supporting commercial furniture purchases, including space planning, design and swatch samples, and installation and project management for larger or more complex deployments.
Companies that use efurnitureMax
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
efurnitureMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
efurnitureMax partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor.
- 9to5 SeatingminorBrand partner offering office seating products. 9to5 Seating specializes in ergonomic office chairs including Neo Office Chairs highlighted on homepage.
- KwaluminorFeatured brand partner for healthcare and commercial furniture. Kwalu Modena highlighted in 'Reception Reimagined' campaign on homepage.
- Indiana FurnitureminorBrand partner featured in 'Let's Collaborate' campaign for team tables and collaborative environments. Natta benches and tables highlighted.
- Oak StreetminorBrand partner specializing in restaurant tables. Featured in 'Set the Table' campaign for restaurant furniture.
- HonminorMajor office furniture brand partner offering office chairs, storage, and desks.
- FriantminorBrand partner offering office furniture and workstations including Novo Workstations/cubicles.
- EnworkminorBrand partner for office furniture including Ligouri Touchdown Team Tables.
- LesrominorBrand partner featuring Lenox Steel collection highlighted on homepage.
- National Public SeatingminorBrand partner for educational and institutional seating and furniture.
- MooreCominorBrand partner for educational and office furniture including classroom and office products.
- ergoCentricminorBrand partner specializing in ergonomic seating solutions.
- healtHcentricminorBrand partner specializing in healthcare seating solutions.
- ScreenflexminorBrand partner for room dividers and partitions.
- IntelliStageminorBrand partner for portable staging and auditorium furniture.
- Concept SeatingminorBrand partner specializing in specialty seating including 911 dispatch chairs and operator chairs.
- Kore DesignminorBrand partner for active seating solutions including standing desk stools and active chairs.
- SitmaticminorBrand partner for ergonomic seating solutions.
- SitOnIt SeatingminorBrand partner for commercial seating products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
efurnitureMax competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Dominant furniture e-commerce platform with a growing commercial/B2B arm (Wayfair Professional). Overlaps in office, restaurant, and hospitality furniture, though skewed toward residential.
- Office Depot (Office Depot Business Solutions): Large office products and furniture retailer with a B2B commercial furniture division; competes broadly in the same institutional and corporate office buying segments though as part of a much wider supply portfolio.
- Amazon Business: Massive B2B procurement platform with an expanding commercial furniture selection; competes on price, selection, and delivery speed across multiple of efurnitureMax's verticals.
Direct peers
- National Business Furniture: Direct competitor in B2B commercial furniture e-commerce, similarly aggregating multiple brands across office, education, and healthcare verticals with nationwide delivery and quote-based sales.
- OfficeFurniture.com: Online-first commercial office furniture retailer aggregating multiple brands with nationwide service; competes head-to-head in the office vertical of efurnitureMax's catalog.
- RestaurantFurniture.net: Specialty e-commerce retailer focused on restaurant and hospitality furniture, competing directly within efurnitureMax's restaurant/hospitality vertical.
- Boomerang (Boomerang Distributing): Online distributor of commercial furniture for office, education, healthcare, and government with a multi-brand catalog model similar to efurnitureMax's value proposition.
- Global Industrial: Direct-to-business distributor of commercial-grade furniture, storage, and equipment serving office, education, and healthcare buyers nationwide with a large online catalog and quote-based sales.
Others
- HON (HNI Corporation): Major office furniture manufacturer and efurnitureMax brand partner; represents both a supply source and a channel competitor as HON expands direct and dealer-direct sales online.
Emerging players
- Crate & Barrel Commercial: Design-forward retailer with a commercial/hospitality program providing furniture for offices, restaurants, and events; overlaps in aesthetic-driven commercial buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
efurnitureMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
efurnitureMax leadership team
Management profileNumber of profiles
efurnitureMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
efurnitureMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about efurnitureMax
What does efurnitureMax do?
efurnitureMax operates as a multi-brand online retailer of commercial-grade furniture sold to businesses and institutions across the United States. The catalog aggregates products from more than 40 manufacturers across six primary categories—Office, Restaurant, School, Healthcare, Church, and Hospitality/Event—covering seating, tables, desks, storage, AV/presentation equipment, and accessories. Sales are conducted through the company's e-commerce storefront with quote-based pricing, supplemented by phone-based sales support and ancillary services including space planning, design samples, and installation/project management.
Is efurnitureMax a public or private company?
efurnitureMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was efurnitureMax founded?
efurnitureMax was founded in 2014. It employs 11 to 50 people.
Where is efurnitureMax based?
efurnitureMax is headquartered in Indianapolis, United States, in the North America region.
How does efurnitureMax make money?
One revenue line is on record: commercial Furniture Sales.
Who are efurnitureMax's main competitors?
Broad incumbents on record are Wayfair, Office Depot (Office Depot Business Solutions) and Amazon Business. Direct peers are National Business Furniture, OfficeFurniture.com, RestaurantFurniture.net, Boomerang (Boomerang Distributing) and Global Industrial. HON (HNI Corporation) is listed as an others. Crate & Barrel Commercial is listed as an emerging player.
Does efurnitureMax have an API?
No public API is recorded for efurnitureMax.
What industry is efurnitureMax in?
efurnitureMax's product category is Commercial Furniture. Its primary akta.pro industry code is CRAFAEAD, Home & Furniture Omnichannel. Its NAICS code is 449110 and its SIC code is 5712.