What 28design does

28design is a Swiss graphic design, image editing, and digital marketing service operated as a product of winbrand GmbH from Wabern (greater Bern), Switzerland. Founded in 2019, the company delivers fixed-price design and Photoshop-based image manipulation services through a self-serve e-commerce model hosted on its own bestellportal24.ch ordering portal, with 24/7 availability and credit card/PayPal payment processing.

The core product set spans logo design (CHF 498-998 fixed-price packages with 4-5 initial proposals, unlimited revisions, and 14-28 day delivery), per-image Photoshop retouching under the bild24 sub-brand (CHF 24-28/image, 24-48 hour turnaround), SEO backlink packages (100 DA50+ links), and ancillary offerings including Instagram optimization (InstaBoost), watercolor illustration, slogan PDFs, brand guidelines, and in-person Photoshop training in Bern. Execution is performed by an in-house team of 1-10 Photoshop specialists located in Wabern, with no disclosed offshoring; the technology stack is centered on Adobe Photoshop plus a proprietary web-based ordering system rather than proprietary AI/ML models.

Commercially, 28design pursues a direct-to-consumer / product-led growth motion targeting Swiss SMBs and individuals seeking professional design without traditional agency overhead. Marketing is concentrated on the 28design.ch website, Google Ads/SEM, organic SEO, and social media (Facebook, Instagram, Yelp). Pricing is uniformly pay-as-you-go per unit with no quantity discounts, no invoicing, and a 3% credit card processing fee. Cumulative customer count exceeds 1,000 and review aggregates show 5.0 stars across ProvenExpert, Google, and Trustindex. There are no funding rounds, M&A activity, or institutional investment signals disclosed; the legal entity is 28design GmbH, incorporated in Switzerland under the winbrand GmbH parent.

Name

28design

Legal name

28design GmbH

Website

https://28design.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

28design is a Swiss graphic design and image editing service, operated by winbrand GmbH from Bern, offering fixed-price logo design, Photoshop retouching, and SEO/marketing services to Swiss SMBs and individuals via a self-serve online portal.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Graphic design services
• Logo design
• Photo retouching
• Image editing
• SEO backlinks

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Logo Design Services: One-time fee for professional logo design including multiple proposals, revisions, and brand guidelines. Fixed-price packages ranging from CHF 498 to CHF 998 depending on options selected.
2. Image Editing/Retouching: Per-image pricing for Photoshop-based editing services including retouching, color correction, object removal, and other photo manipulation. Unit pricing at CHF 24-28 per image.
3. SEO/Backlink Services: Bulk backlink packages providing 100 high-quality backlinks from DA 50+ domains. White-hat SEO strategy for Swiss and international websites.
4. Digital Content Products: Downloadable digital products including slogan PDF collections (CHF 24), watercolor illustrations (CHF 38), and social media optimization services.
5. Training/Education: Photoshop courses offered in Bern (Wabern) covering basic functions, tips, and tricks for professional image editing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

28design is a Swiss graphic design services platform that sells professional logo design, brand identity packages, Photoshop-based photo retouching, SEO backlink bundles, slogan PDF collections, watercolor illustrations, and Photoshop training. All production is performed in Bern, Switzerland, with fixed transparent pricing and 24-hour to 28-day turnaround depending on the service. Customers order online through a proprietary self-serve portal (bestellportal24.ch) with credit card and PayPal payment.

Product overview

28design is a Swiss graphic design service platform operated by winbrand GmbH, offering a portfolio of design and image editing services. The core offerings include Logo Design (primary brand identity service with 4 proposals and revisions) and Bildbearbeitung (comprehensive image retouching), complemented by specialized sub-brands: Slogan (themed slogan PDFs), Backlinks (SEO services), and a Photoshop Kurs (training). Additional add-on services include InstaBoost (Instagram enhancement), Aquarell (watercolor effects), Logo-Guide (brand guidelines), and over 50 individual image retouching services covering beauty, facial corrections, object removal, and technical image corrections. All services emphasize Swiss quality standards with processing in Bern, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• bild24: A sub-brand offering image editing and photo retouching services, priced at CHF 24 per image with 24-hour turnaround.

Products and services

• Logo Design Professional logo design service delivering 4 initial logo proposals with unlimited revisions, completed in 28 workdays. Includes brand guidelines, color definitions (CMYK, RGB, HEX), typography, sizes, and usage specifications. Fixed-price package at CHF 780 (standard) up to CHF 998 (brand identity). For Swiss SMEs and individuals needing brand identity.
• Bildbearbeitung (Image Editing / Photo Retouching) Comprehensive Photoshop-based photo retouching service covering beauty retouching, object removal, perspective correction, color correction, shadow manipulation, and background editing. Delivered in 24-48 hours at CHF 24-28 per image. For individuals, photographers, and businesses needing professional photo editing.
• Backlinks (SEO Backlink Package) White-hat SEO backlink service providing 100 high-quality backlinks from websites with Domain Authority 50+. Targets German and English websites with 4 business day delivery. For Swiss website owners and businesses seeking Google ranking improvements.
• Slogan PDF Collection Themed downloadable PDF collections with 240+ slogan templates per industry category (e.g., pharmacy, agriculture). Sold at CHF 24 per collection. For businesses needing ready-made slogan options.
• Photoshop Kurs (Training Course) In-person Photoshop training course held in Bern (Wabern) covering basic functions, tricks, and tips for professional image editing. For individuals and small business owners seeking to learn Photoshop skills.
• InstaBoost (Instagram Image Enhancement) Instagram image enhancement service providing image refreshing, distortion correction, and vibrant soft colors. Priced at CHF 2 per single image or CHF 14.90 for a 10-image package. For social media content creators and Instagram users.
• Aquarell (Watercolor Illustration) Custom watercolor effect creation service for images, priced at CHF 38 per piece. For individuals and businesses seeking artistic image treatments.
• Logo-Guide (Brand Guidelines Document) Brand guidelines document providing clear specifications for logo colors (CMYK, RGB, HEX), sizes, and typography usage. Optional add-on to logo design packages at CHF 10. For businesses needing documented brand standards.

Quantifiable outcome

• 98% of customers satisfied with first 4-5 logo proposals
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• winbrand GmbHcoreOthers28design is a product/brand of winbrand GmbH. Winbrand GmbH is the parent company providing corporate structure and branding for the 28design service offerings. Located at Funkstrasse 84, 3084 Wabern, Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canva: Mass-market DIY design platform with template-based logo, brand kit, and social media design tools. Represents the self-serve, lower-cost alternative to 28design's done-for-you design services for SMB and individual customers.
• Adobe: Provider of Photoshop (28design's core production tool), Illustrator, and the Adobe Express/Creative Cloud design ecosystem. Comparable as the upstream platform and ecosystem incumbent whose tools 28design uses and whose integrated offerings increasingly compete with 28design's services.
• Upwork: Largest global freelance marketplace where SMBs hire designers, photo editors, and SEO specialists on a project basis. Broadly comparable to 28design's full service stack (design, retouching, SEO) but as a marketplace rather than an in-house provider.

Emerging players

• Looka: AI-powered logo maker and brand identity platform for small businesses. Overlaps directly with 28design's logo and brand-identity service but competes on speed and price via automation rather than Swiss-based human designers.
• Squarespace: Website builder with integrated logo maker and brand identity tools targeting SMBs. Adjacent comparable — competes for the same SMB customer budget on branding and web presence, though primarily through DIY rather than done-for-you services.
• Tailor Brands: AI-driven logo and brand identity generator producing designs automatically at subscription pricing. Comparable to 28design as an alternative for SMB logo needs, but with an AI-first rather than human-designer delivery model.

Direct peers

• Fiverr: Global freelance marketplace with deep offerings in logo design, image editing, and SEO services. Comparable to 28design as a fixed-price, standardized-service competitor across all three of 28design's core service lines (logo, image editing, backlinks).
• The Logo Company: Fixed-price, done-for-you logo design service offering multiple concepts with revisions. A near-direct comparable to 28design's core logo offering in pricing structure and customer experience, though US-based.
• Designhill: Design contest and freelance marketplace focused on logo design, branding, and graphic services. Closely mirrors 28design's multi-proposal, iterative-revision logo workflow and targets the same SMB/startup customer segment.
• 99designs: Global logo and graphic design marketplace where customers run design contests and receive multiple proposals from designers. Directly comparable to 28design's logo proposal-and-revision model, but operates as a multi-designer platform versus 28design's in-house Swiss team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wordpress
• Xx.com/28design1
• Instagraminstagram.com/explore/tags/wordcamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 28design